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PRmoment Podcast

Business & Economics Podcasts

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

Location:

United Kingdom

Description:

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

Language:

English

Contact:

07833290795


Episodes

How to measure the impact of your PR with Darryl Sparey, co-founder of Hard Numbers

7/11/2022
On the PRmoment Podcast this week with me Ben Smith we’re talking to Darryl Sparey, co-founder of Hard Numbers about how to measure the impact of your PR Darryl believes the opportunity is ripe for communicators everywhere to accurately measure their results through sales software like Hubspot and the like. And today Darryl is going to give his insight into the techniques and tools that he’s found most useful in taking that approach. Hard Numbers is a B2B tech PR firm with a fee income of...

Duration:00:33:27

When will Boris go?

7/6/2022
On the PRmoment Podcast this week with me Ben Smith we’re talking to Chris Curtis, head of political polling at Opinium in the first of a regular slot where we discuss the latest polling trends in UK politics. Before we start, PRmoment’s webinar caravan is off again. We’ve got a programme of 8 webinars coming up in September and November which we’ll be launching over the next 6 weeks. Already up on the site are PR Analytics, LinkedIn as a B2B Marketing Channel and The intersection of Data,...

Duration:00:09:17

PR Pitches and M&A update

6/29/2022
Welcome to the PRmoment Podcast. Here’s the latest of our bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene. Andrew is a co-founder and Non-Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies. Don’t forget the entry deadline for The Creative Moment Awards is coming up on Friday 1st...

Duration:00:17:39

The history of public relations with Tom Watson, professor emeritus at Bournemouth University

6/24/2022
On the PRmoment Podcast this week with me Ben Smith we’re talking to PR academic Tom Watson about the History of PR - when, where and how did the business of public relations begin. Tom is a professor emeritus at Bournemouth University, he taught on Bournemouth’s PR degree for a number of years. Previously he spent much of his career running his own PR firm and he was the founder of the annual History of PR Conference - the 2022 version of which takes place in Bournemouth on July 6th and...

Duration:00:28:47

The PR for start-ups market explained

6/16/2022
On the PRmoment Podcast this week with me Ben Smith we’re talking to Nick Braund, founder of Words and Pixels about the PR for start-ups market. Nick founded Words and Pixels in 2020, it has a fee income of just over £1 million, grew by 300% in 2021 and specialises in the PR for start-up scene. Just a nudge to remind you all about the final deadline for The Creative Moment Awards on Friday 1st July 2022. And don’t forget you can become a PRmoment Podcast Patreon - just follow the link on...

Duration:00:25:51

What do clients want from their PR agency?

6/10/2022
Welcome to the PRmoment Podcast with me Ben Smith. Today we’re talking to Daisy Hawker Wallace about what clients want from their PR agency? Daisy is currently deputy director & head of PR at Avanti West Coast. Previously she’s worked in-house at Virgin Trains and Virgin. She’s had agency roles at Ketchum and TVC. So she’s sat on both sides of the fence and today she’s going to give her perspective on the agency: in-house relationship and how you can make it work most effectively. Before...

Duration:00:28:55

PR Pitches and M&A update

5/30/2022
Welcome to the PRmoment Podcast. Here’s the third of a new bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene. Andrew is a co-founder and Non-Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies. Don’t forget the entry deadline for The Creative Moment Awards is coming up on Friday...

Duration:00:16:49

The PRmoment Podcast: The rise, the fall and the rise of Porter Novelli

5/26/2022
On the show this week we’re talking to Fenella Grey EMEA managing director & chair at Porter Novelli. Porter Novelli has had an interesting few years. Brad MacAfee took over from Karen van Bergen as Porter Novelli’s global CEO in 2016 and he was replaced by ex McKinsey executive David Bentley in early 2020. But a constant throughout this period was Fenella Grey who headed up the London office and is now leading the agency across EMEA. Porter Novelli is part of the Omnicom PR group and has...

Duration:00:25:55

One year on from the MBO of Frank PR

5/19/2022
One year on from the MBO of Frank PR On the show this week we’re catching up with Frank PR’s Graham Goodkind and Alex Grier, one year on from a particularly eye-catching deal where Alex and Graham bought back the remaining 75% of Frank for approximately £850,000 from Enero. 14 years earlier, back in 2007, Frank was sold to Photon Group (as Enero was then known) for more than £20m. If you haven't already, do register for your free ticket for our upcoming webinar on ree webinar on The link...

Duration:00:32:07

AI in public relations: Will PR people be replaced by machines?

5/6/2022
This week on the PRmoment Podcast we’re talking to Alex Warren about his book Spin Machines - which asks the question “Can PR be replaced by AI?” As well as writing his book Alex is also a senior account director at Wildfire PR. On the show, Alex talks about whether an algorithm can devise a PR strategy? Can a robot brainstorm a creative campaign? Can artificial intelligence write persuasively, spin stories or even pitch to journalists? These are the questions Alex poses in his book Spin...

Duration:00:25:22

The secrets to crisis PR that the crisis PR guys don’t know! Top media lawyer Jonathan Coad on the PRmoment podcast

5/6/2022
This week on the PRmoment Podcast we’re talking to crisis PR lawyer Jonathan Coad, about his new book Reputation Matters. Jonathan is one of the UK’s top media lawyers, he’s spent 30 years working on both the PR side and the editorial sides of the fence. Reputation Matters gives a unique insight into how the media works with practical advice on how to deal with PR crises effectively. Jonathan is also the principal at Coad Law. Before we start just to promo our stunning free webinar we’ve...

Duration:00:18:32

What’s behind the record-breaking growth of healthcare PR in the last 12 months?

4/27/2022
This week on the PRmoment Podcast, we’re talking to Nicole Yost, CEO of HAVAS Just:: and Corin Baird, head of digital at HAVAS Just:: about the incredible year that healthcare PR has had. We’re going to be talking about the top healthcare trends and what excellence in this buoyant sector of the public relations world looks like. Before we start just to promo our stunning selection of free webinars we’ve got coming up: ranging from PR and TikTok, Changing your measurement mindset: from...

Duration:00:26:00

How to build a community with Michelle Goodall, chief marketing officer, Guild on the PRmoment podcast

4/27/2022
This week on the PRmoment Podcast, I’m interviewing Michelle Goodall, chief marketing officer, Guild about the techniques required to build a community, the differences between a network and a community and what are the advantages for organisations in having an engaged community. Do take a look at the stunning selection of free webinars we’ve got coming up: ranging from PR and TikTok, Changing your measurement mindset: from output to impact and Correlation or causation?: The link between...

Duration:00:27:35

PR Pitches and M&A update

4/21/2022
Welcome to the PRmoment Podcast. Here’s the second of a new bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene. Andrew is a co-founder and Non-Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies. This is a final call for The PRmoment Awards in London on April 28th and the Manchester...

Duration:00:18:08

A PR Q1 update with W founder and MD Warren Johnson

4/12/2022
Welcome to the PRmoment Podcast. Time flies doesn't it. We’re well over a quarter of the way through 2022 - remember those plans and hopes we all had on Jan 1st? Well, it’s time for a progress report! PR land seems to continue to be pretty frantic - it’s a hot market both in terms of the amount of work going through in house teams, agencies are as busy as ever and the pressure for talent intensifies. That all seems kinda crazy bearing in mind the horrific scenes we see on our scenes from...

Duration:00:18:32

PR Pitches and M&A update with Andrew Bloch

4/6/2022
Welcome to the PRmoment Podcast. This is a quick bonus pod - we’re chatting to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene. Andrew is a co-founder and Non Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies. The shortlist for The PRmoment Awards is now out, so do get your tickets for the awards nights, all...

Duration:00:17:42

Do journalists make good PR people?

4/4/2022
Welcome to the PRmoment Podcast. This week we’re chatting to Lara Gould about whether journalists make good PR people. Lara used to work at The Mail On Sunday and the Sunday Mirror. In 2014 she left journalism for PR and set up Goldbug Communications in 2016. For those of you that don’t know, Goldbug is a brand communication consultancy with revenue of £2.7 million. The shortlist for The PRmoment Awards is now out, so do get your tickets for the awards nights, all the details are on the...

Duration:00:25:46

How to pitch successfully

3/30/2022
Welcome to the PRmoment Podcast. This week we’re chatting to Kat McGettigan, founder of Fine Lines. Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick. On the show, we talk about how agencies can improve their pitch techniques but we’re also going to take a step back and look at the broader area of growth strategies for PR firms. The shortlist for The PRmoment Awards is now out, so do get your tickets for the awards...

Duration:00:55:34

A celebration of 60 years of Women in PR on the PRmoment podcast

3/15/2022
Welcome to the PRmoment Podcast. This week we’re chatting to Anna Geffert, founder of Hera Communications. Anna is the current President of Women in PR and we’re talking to her today about the 60th Anniversary of Women in PR. The organisation was founded in 1962 and on the show today we’re going to discuss how it started and how it’s changed over the last 60 years. As you’ve probably seen, the shortlist for The PRmoment Awards is now out, so do get your tickets for the awards nights, all...

Duration:00:31:21

The UK results of The Edelman Trust Barometer 2022

2/28/2022
Welcome to the PRmoment Podcast. This week we’re talking to Louise Turner, managing director at Edelman Data & Intelligence, about the UK results of The Edelman Trust Barometer 2022. Before we start just to say tickets for the PRmoment Awards have now gone on sale. They will be the first PRmoment face-to-face awards since 2019! Thanks to our PRmoment Podcast sponsors, The PRCA. Here’s a summary of what Louise and I chatted about: 3 min What are the top trends coming out of the UK...

Duration:00:27:16