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The Power in Purpose

Business & Economics Podcasts

Imagine waking up every morning driven by your purpose, serving the type of clients and customers who value your work. Purpose is powerful, y'all. It's what drives us everyday to do the work that we do and serve our clients and team well. If you're struggling in your creative business right now-- I want you to ask yourself this question: why do you do what you do? It's not an easy question to answer by most entrepreneurs and we believe it's where most problems in business stem from. If you're struggling on business strategy, marketing, team building, sales -- aka ALL.THE.THINGS -- than it's likely you haven't connected with your purpose. But there's no need to fret-- you've come to the right place. Entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. The Power in Purpose Podcast explores the unique stories behind some of the most successful creative entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition? What business lessons do they have to teach us? Purpose is the ♥ behind why we do what we do. As we uncover these unique stories, let’s uncover YOUR purpose too.

Imagine waking up every morning driven by your purpose, serving the type of clients and customers who value your work. Purpose is powerful, y'all. It's what drives us everyday to do the work that we do and serve our clients and team well. If you're struggling in your creative business right now-- I want you to ask yourself this question: why do you do what you do? It's not an easy question to answer by most entrepreneurs and we believe it's where most problems in business stem from. If you're struggling on business strategy, marketing, team building, sales -- aka ALL.THE.THINGS -- than it's likely you haven't connected with your purpose. But there's no need to fret-- you've come to the right place. Entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. The Power in Purpose Podcast explores the unique stories behind some of the most successful creative entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition? What business lessons do they have to teach us? Purpose is the ♥ behind why we do what we do. As we uncover these unique stories, let’s uncover YOUR purpose too.

Location:

United States

Description:

Imagine waking up every morning driven by your purpose, serving the type of clients and customers who value your work. Purpose is powerful, y'all. It's what drives us everyday to do the work that we do and serve our clients and team well. If you're struggling in your creative business right now-- I want you to ask yourself this question: why do you do what you do? It's not an easy question to answer by most entrepreneurs and we believe it's where most problems in business stem from. If you're struggling on business strategy, marketing, team building, sales -- aka ALL.THE.THINGS -- than it's likely you haven't connected with your purpose. But there's no need to fret-- you've come to the right place. Entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. The Power in Purpose Podcast explores the unique stories behind some of the most successful creative entrepreneurs. How did they discover their purpose? What were they doing before they found success? How do they live and work each day on purpose, serving their customers better than any of their competition? What business lessons do they have to teach us? Purpose is the ♥ behind why we do what we do. As we uncover these unique stories, let’s uncover YOUR purpose too.

Language:

English


Episodes

039 | The Power in Perspective

3/24/2020
As we all navigate this new reality, I want you to know there is power in perspective. This short episode of The Power in Purpose podcast is meant to give you a pep talk and get you thinking about what's possible in the problems you might face. I share a personal story that I think back to whenever I'm faced with a hard problem. You have a story about hardship—it might be different from mine—but it was a time where you found strength, resilience, and purpose. What we face now is no...

Duration:00:15:37

038 | Fears, Feelings & Facts: How to Navigate Your Creative Business During The Coronavirus (COVID-19) Pandemic

3/15/2020
I’m recording this special episode because I know so many of our listeners are being impacted by the effects of the coronavirus. And I know you are worried. Today we’re going to have a heart-to-heart, like we always do, about what you can do to protect your business, your customers, and come out on the other side of what’s happening. I know many of our listeners listen to this show to build their business. And I also know building your business right now is challenging. I want this...

Duration:00:33:27

037 | Kate Crocco: How to Break Through the Lies That Are Holding You Back and Start Thinking Like a Boss

3/10/2020
What does it mean to think like a boss? Author, psychotherapist and mindset coach Kate Crocco shares some of the lies that hold us back, and how we can step into our confidence. Kate is a confidence and mindset coach, mom, wife, podcaster, and author of the new book Thinking Life a Boss. As a psychotherapist and confidence and mindset coach, she mentors female leaders around the globe, coaching thousands of women through her programs, podcast, and now her new book. Her weekly podcast,...

Duration:00:48:59

036 | Allie Casazza Wants You To Know You Don’t Have to Accept Your Circumstances

2/25/2020
Have you found yourself wondering if this is what ____ is supposed to be like? You can insert any kind of word you want in there - motherhood, adulthood, entrepreneurship, marriage, friendship, or just simply life. Allie Casazza wants you to know that you don’t have to accept your circumstances. And, in fact, there are no rules about the way life has to work - except the ones you accept. She’s a mom of four in Southern California, host of The Purpose Show a top-rated podcast, and the...

Duration:00:48:28

035 | Michelle Loretta: How to Get Financially Smarter (and curious!) In Your Business

2/18/2020
Michelle Loretta of Sage Wedding Pros wants you to have a curiosity about your numbers instead of being afraid of them. And after today’s episode, I’m pretty sure you’re going to be a lot more curious about your numbers and what they truly mean. Michelle Loretta is a strategist for the wedding industry and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to help...

Duration:00:57:09

034 | Allison Sugahara on Why Brands That Cultivate Authentic Connections Are the Ones That Win

2/11/2020
Allison of Polygon Market wants you to cultivate authentic connections with your audience through your brand experience. And in today's episode, she shares how we can cultivate authentic connections that will build our brand and our business. As the owner of a brand marketing, business strategy, and visual design agency, she can hook you up with the visual representation of your brand. But what she wants you to focus more clearly on, is the connections your brand makes and the tribe it can...

Duration:00:54:05

033 | Geomyra Pollard Wants You To Stop Seeking Balance & Lean Into Being More Well-Rounded

2/4/2020
Geomyra Pollard is a fellow podcast host, business coach, mom, wife, and creative entrepreneur... AND she is one woman who is leading a movement for us to live a more well-rounded life. If the word 'balance' is your “word for the year” - Geomyra wants to guide you in the direction of being more well-rounded instead. Maybe you’re feeling stuck where you are, seeking balance and purpose. Geomyra empowers us all to lean into the hard parts and let them guide you toward living a well-rounded...

Duration:00:59:22

032 | Blogging is NOT Dead: How Blogging Will Attract Your Ideal Customers & Why You Need to Be Doing It

1/28/2020
Listen, I hate to be the bearer of bad news - but we've gotta talk. I know you saw the title of this episode, and you were like... she can't be serious?! I thought we all collectively agreed that blogging is a HUGE waste of time?!!! I'm sad to report that it isn't. It's actually an enormous asset to fold into your marketing. And here's another scary fact: your competition is out there blogging their hearts out - and they're attracting your ideal clients! In all seriousness, I recorded...

Duration:00:28:28

031 | Taylor & Josie of Good Seed Floral: How They Built an In-Demand Business with No Experience and No Connections

1/21/2020
Have you ever wondered what it's really like to have a business partner, or how someone creates an in-demand business using social media? Or how to start a floral design business? In today’s episode, I’m chatting with the ladies from Good Seed floral, Josie & Taylor. They reveal their business journey and how they’ve created an in-demand floral design company that serves niche customers. When Josie and Taylor started their business, they had ZERO contacts and ZERO experience. Along the...

Duration:00:46:14

030 | The Biggest Lessons I Learned in 2019 + What did and did NOT work in my business

1/14/2020
I’m opening up on today’s episode of The Power in Purpose Podcast, sharing the top 3 lessons I learned in my business last year. I love these behind-the-scenes episodes and I’m excited to show you a little bit of the ‘inside’ of my business. One of the greatest lessons I learned is that people are going to judge you -- do it anyway. So many of us sit in fear of judgment of others. It’s why we don’t get on social media, why we don’t put ourselves out there, and why we don’t take the next...

Duration:00:29:20

029 | How I Made Batchworking Actually WORK... And How You Can, Too

10/29/2019
I’ve had a unique relationship with batchworking. It’s been a relationship that’s spanned 10 years, and we’ve never really gotten it right. I’ve been trying to batch work since the very beginning of my first business. Block scheduling? Done it. Group tasks? Tried it. I failed over and over and over again and could never get myself to adopt this working technique or routine. My friends raved about it. Gurus online swore by it. But me? I couldn’t get through a solid hour before I quit and...

Duration:00:24:16

028 | My Tried & True Strategies For Landing EVERY Sale

10/22/2019
Do you have a defined sales process? When we start out in business we wear MANY hats-- and there is one hat, in particular, you might not be aware of that you put on every day. Along with being in charge of everything from your website to payroll-- you’re also the lead salesperson for your business. In fact, the role of sales might be the most important role of all. As we enter into Engagement Season-- which traditionally runs from November to April-- I want you to start developing your...

Duration:00:19:22

027 | 4 Strategies to Book MORE of Your Ideal Clients

10/15/2019
I have a question for you and I am willing to bet this is true for you: have you ever thought to yourself, if I could just book the right clients, everything would start to fall into place? I’d make more money, I’d serve the right kind of people who appreciate my work, and work would be so much easier? That’s what today is all about. I’m on a mission to get YOU in front of your ideal customers and it requires some strategy and work on your part, but once you know who you’re talking to, it...

Duration:00:27:01

026 | A Year of Purpose: 12 Lessons Learned Since We Launched The Podcast + Give-a-way

10/8/2019
We’re celebrating a full YEAR of purpose! It’s been exactly 12 months since we launched The Power in Purpose podcast and I wanted to celebrate. In fact, we’re celebrating a few things on today’s show -- and I’m going to leave the rest as a surprise! The last year has been a year of discovery. Discovery of purpose, how it can change our lives and our business. We’ve heard dozens of stories of successful entrepreneurs whose lives changed once they discovered why they do what they...

Duration:00:21:07

025 | Caitlin Strempel: SEO in 2020 - How to Improve Your SEO by Improving Your Message

10/1/2019
Caitlin’s purpose statement is one of my favorites that we’ve shared so far on The Power in Purpose. Sharing our gifts with the world is powerful, and discovering someone who wants to help us do that is transformative. On today’s episode of the podcast, Caitlin is showing us how to improve our SEO by improving our message. SEO can be a headache. You either fall into one of two categories when it comes to SEO: your business is relatively new to the industry and you’re trying everything you...

Duration:00:49:21

024 | Zafira Rajan: Giving Yourself Permission to Experiment in Your Business

9/24/2019
When Zafira Rajan decided to experiment in her business by niching down, her business exploded. If you’ve been struggling with the idea of niching down -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you. Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness, and lifestyle entrepreneurs. She supports her clients...

Duration:01:02:07

023 | 5 Things A Business Plan Will Reveal About Your Business

9/10/2019
Owning a business is like looking into a mirror — it will mirror back ALLLLL the characteristics about you, both good and bad. On today’s episode of The Power in Purpose Podcast, we’re talking about the 5 things a business plan will reveal about your business. Be sure to download your Free Business Plan Template, Outline & Guide. I know what your thinking: writing a business plan is not high on your list of things to do. You're probably asking yourself, what's the point of writing a...

Duration:00:36:17

022 | Megan Gillikin: If you were to die tomorrow, how do you want to be remembered?

9/3/2019
Today’s episode of The Power in Purpose Podcast is a special one: my guest, Megan Gillikin, shows us the power behind why we do what we do. Her business, A Southern Soiree, has evolved over the years and in 2016, she discovered that the company she loved and nurtured was ‘growing like a weed.’ Burnt out, unsure if she should continue and full of doubt, Megan got a phone call from a potential customer that changed everything. In today’s episode, Megan shares the tipping point that forever...

Duration:01:06:41

021 | Rhiannon Bosse: Why can’t you have the life you’ve always wanted…. now?

8/20/2019
Rhiannon Bosse believes in the power of celebration. As founder and creative director of Rhiannon Bosse Celebrations, she has helped thousands around the world plan weddings and toast other milestones with a distinct blend of class and contagious joy, all of which prompted VOGUE and BRIDES Magazine to name her one of the top wedding planners in the world. Known for her innovative design capabilities, Rhiannon’s work is unique and incredibly distinguishable. Her events, editorial work, and...

Duration:01:16:31

020 | I’ve Got BIG News to Share... PLUS What’s Coming Up on The Power in Purpose

8/13/2019
Welcome back to The Power in Purpose podcast! I’m kicking off our new season with some BIG news and a look ahead at upcoming podcast episodes. I’m also inviting you to check out a fantastic NEW opportunity for YOUR business. On today’s episode of The Power in Purpose Podcast: I share some BIG news (hint: it’s life-changing) and more about how it came to beObservations on quiet time that I took from May-August and a challenge for you to do the sameWhat’s next for the podcast, upcoming...

Duration:00:21:19