The Power in Purpose: A Podcast for Wedding Pros

This episode is a little different, because I'm taking you inside New York Bridal Fashion Week 2026 with stylist, bridal store owner and industry expert Beth Chapman for a real, behind-the-scenes conversation on what's happening in bridal right now. On this episode of The Power in Purpose Podcast: [03:19]: What is New York Bridal Fashion Week? [10:29]: The trends emerging from New York Bridal Fashion Week [23:17]: Styling elements seen at Bridal Fashion Week 2026 [30:42]: The role of pop culture in fashion [37:09]: The appearance of quality and craftmanship at New York Bridal Fashion Week [45:18]: Bridal designers to watch in 2026 [48:40]: The comeback of Hayley Paige to Bridal Fashion Week Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola CONNECT WITH BETH: Connect on Instagram: https://www.instagram.com/bethchapmanstyling/ Work with Beth: https://www.bethchapmanstyling.com/ Join the Bridal Retailer Academy: https://www.bethchapmanconsulting.com/the-bridal-retailer-academy-1-cbc041c3-6572-463e-935a-35beaa17df07 SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

In this episode, I'm breaking down the exact plan I would follow to grow a wedding business from 100K to 250K in the next 12 months (including what I'd stop doing, what I'd start doing, and what I'd do differently). You're not going to get to $250K as a wedding pro by doing more of what built your 100K business. This is a different level, and it requires different decisions. On this episode of The Power in Purpose Podcast: [05:47]: You are not going to get to 250K by doing more of what built your 100K business. [09:01]: If you want a different level of growth, you need to accept this [10:01]: The first thing I'd stop doing if I wanted to hit $250K as a wedding pro [14:40]: The second thing I'd stop doing if I wanted to hit $250K as a wedding pro [17:41]: The third thing I'd stop doing if I wanted to hit $250K as a wedding pro [19:03]: The fourth thing I'd stop doing if I wanted to hit $250K as a wedding pro [20:48]: The fifth thing I'd stop doing if I wanted to hit $250K as a wedding pro [22:05]: The sixth thing I'd stop doing if I wanted to hit $250K as a wedding pro [24:22]: The first thing I would start doing to hit $250K as a wedding pro [27:47]: The second thing I would start doing to hit $250K as a wedding pro [29:49]: The third thing I would start doing to hit $250K as a wedding pro [31:14]: The fourth thing I would start doing to hit $250K as a wedding pro [34:00]: The fifth thing I would start doing to hit $250K as a wedding pro [37:06]: The sixth thing I would start doing to hit $250K as a wedding pro [38:53]: The seventh thing I would start doing to hit $250K as a wedding pro [43:35]: The eighth thing I would start doing to hit $250K as a wedding pro [46:59]: The ninth thing I would start doing hit $250K as a wedding pro [48:34]: What you need to do now Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

If you've ever felt like you're doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price… this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions). On this episode of The Power in Purpose Podcast: [04:40]: Where more wedding pros get wrong when trying to shift to a luxury market [06:39]: A Harvard Business study you need to know about [10:56]: The two buyer psychologies in the wedding industry [15:09]: Lessons from Coach, Chanel, Target, Old Navy, Apple and more [22:57]: The importance of visual identity in luxury brands [29:34]: The shift I want you to make to attract luxury wedding couples [34:25]: Questions I want you to ask yourself if you want to attract luxury Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

Have you ever looked at your business and realized that what started as one clear direction has slowly turned into six different strategies, all running at the same time, and none of them getting the attention they actually need? That's what I'm calling the side quest problem, and I'm seeing it everywhere right now. In coaching conversations, across the wedding industry, and honestly, sometimes in my own business too. And it's hurting revenue in your wedding business. On this episode of The Power in Purpose Podcast: [04:03]: The problem I'm seeing all over the wedding industry right now [06:44]: One of the most common things hurting your revenue streams [09:34]: The psychology behind why we do this [15:30]: Why this has a huge hidden cost in your business (and what to do about it) [17:05]: The number one thing wedding pros need to work on this week [19:52]: What you need to do now Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

If you've been feeling like you're constantly doing all the things but somehow never getting ahead, this episode is for you. The internet is full of productivity hacks for wedding pros but what I actually want to talk about is designing your time and energy as the owner of your business, not as an employee reacting to everyone else's needs. On this episode of The Power in Purpose Podcast: [03:37]: The first productivity hack for wedding pros [12:33]: The second productivity hack for wedding pros [22:32]: The third productivity hack for wedding pros [29:31]: The fourth productivity hack for wedding pros Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

There's been a lot of heavy conversations in the wedding industry lately and while I don't shy away from the hard stuff, I thought it was time to pause and give you something different: a warm hug and a whole lot of good news. In this episode, I'm sharing the opportunities in the wedding industry that are hiding in plain sight right now. On this episode of The Power in Purpose Podcast: [03:28]: Understanding every industry goes through cycles [05:48]: The first opportunity in the wedding industry [12:31]: The second opportunity in the wedding industry [16:40]: The third opportunity in the wedding industry [19:46]: The fourth opportunity in the wedding industry [22:00]: The fifth opportunity in the wedding industry [26:08]: The sixth opportunity in the wedding industry [29:20]: The seventh opportunity in the wedding industry Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

Have you ever felt like you're doing all the things, attending every summit, buying every course, listening to every podcast, and still feeling completely stuck? You're not alone, and in today's episode, I'm giving you the wedding business advice I'd share if you pulled me aside in a conference hallway and asked me what the heck to do. On this episode of The Power in Purpose Podcast: [01:36]: The one question I'm asked all the time [05:26]: What I'd tell you if we only had 10 minutes together [15:45]: Deciding what to do next with this wedding business advice Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I'm sharing the seven operating standards I'm building my business around in 2026 that I think you need to consider if you're looking to grow (or even sustain!) your wedding business in 2026. After everything we unpacked in my State of the Industry conversation last week, this episode is more about what we need to do now that we know the wedding industry has shifted. On this episode of The Power in Purpose Podcast: [02:30]: What are operating standards for your wedding business? [5:23]: The first operating standard for your wedding business in 2026 [10:24]: The second operating standard for your wedding business in 2026 [16:44]: The third operating standard for your wedding business in 2026 [21:14]: The fourth operating standard for your wedding business in 2026 [23:50]: The fifth operating standard for your wedding business in 2026 [27:46]: The sixth operating standard for your wedding business in 2026 [30:48]: The seventh operating standard for your wedding business in 2026 Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com EPISODES MENTIONED: Episode 203 about the state of the wedding industry: https://blog.candicecoppola.com/state-of-the-wedding-industry/ Episode 174 about how your inputs affect your outputs: https://blog.candicecoppola.com/mindset-shift-for-wedding-pros/ GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I'm sharing a behind-the-scenes look at what I'm seeing inside the wedding industry right now. From my vantage point working with pros across categories and markets, I've had a front-row seat to some real shifts happening behind the scenes. If things have felt different in your business lately (slower inquiries, more hesitant clients, marketing that doesn't land the same), they are too. As an industry, we're in a recalibration, and it's time to pay attention. In this episode, I'm talking about the state of the wedding industry (and sharing five shifts you need to make if you want to book wedding clients in 2026). On this episode of The Power in Purpose Podcast: [04:08]: The wedding industry is shifting [08:00]: We're in a trust recession [10:53]: The rise of AI content is hurting your marketing [15:22]: Showing up like the expert and being transparent in your business [19:53]: Couples are using AI to plan their weddings (and why this matters) [22:00]: Your value as a wedding pro post-AI [24:28]: You need a creative POV [26:03]: The state of the wedding industry in regards to visibility [31:11]: Going back to analog experiences [38:27]: The final shift we need to consider in the current state of the wedding industry Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

At the start of a new year, I notice the same pattern show up again and again. It often looks like ambitious goals layered on top of exhaustion and a lot of pressure to grow mixed with a quiet sense that something isn't quite right. In this episode, I'm sharing a way of thinking about business goals that completely changed how I plan, decide, and move forward. On this episode of The Power in Purpose Podcast: [02:41]: A lesson from Amy Porterfield's mastermind [04:31]: Choosing a single lane for goal-setting [07:54]: The growth lane of goal-setting [11:58]: The recalibration lane of goal-setting [16:12]: The steady lane of goal-setting [21:35]: Choosing the right land for your business this year Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

As I close out the year with you, I wanted to have a conversation that feels a little uncomfortable but deeply necessary. This episode was born from a moment of unexpected clarity, one that started far outside my business and followed me back into it. I've been sitting with this idea for months, turning it over, resisting it, and eventually realizing it might be the most important 2026 growth strategy for wedding pros we never talk about. On this episode of The Power in Purpose Podcast: [01:40]: The growth strategy nobody is talking about [02:41]: The peloton lesson that piqued my interest [06:58]: Why we all avoid failure (and what to do instead) [10:20]: Why this growth strategy is so important for entrepreneurs [12:05]: A question I want you to ask yourself [15:10]: What to do to find your next move today [19:11]: Why failure is so important [24:14]: Why we are used to choosing comfort and thinking about Version 1 differently [28:50]: Turning failure into your secret growth strategy Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I honestly can't believe this is episode 200! Join me today in celebration of 200 conversations we've had over the years and some of the most powerful lessons I've learned along the way. On this episode of The Power in Purpose Podcast: [01:40]: Reflecting on starting the Power in Purpose podcast and celebrating 20 episodes [07:38]: 1st lesson after 200 episodes of the Power in Purpose podcast [09:10]: 2nd lesson after 200 episodes of the Power in Purpose podcast [10:58]: 3rd lesson after 200 episodes of the Power in Purpose podcast [13:14]: 4th lesson after 200 episodes of the Power in Purpose podcast [15:01]: 5th lesson after 200 episodes of the Power in Purpose podcast [17:20]: 6th lesson after 200 episodes of the Power in Purpose podcast [19:18]: 7th lesson after 200 episodes of the Power in Purpose podcast [21:20]: 8th lesson after 200 episodes of the Power in Purpose podcast [23:33]: 9th lesson after 200 episodes of the Power in Purpose podcast [25:15]: 10th lesson after 200 episodes of the Power in Purpose podcast [26:32]: 11th lesson after 200 episodes of the Power in Purpose podcast [30:35]: 12th lesson after 200 episodes of the Power in Purpose podcast [31:58]: 13th lesson after 200 episodes of the Power in Purpose podcast [33:58]: 14th lesson after 200 episodes of the Power in Purpose podcast [35:57]: 15th lesson after 200 episodes of the Power in Purpose podcast [38:30]: 16th lesson after 200 episodes of the Power in Purpose podcast [40:34]: 17th lesson after 200 episodes of the Power in Purpose podcast [42:30]: 18th lesson after 200 episodes of the Power in Purpose podcast [44:40]: 19th lesson after 200 episodes of the Power in Purpose podcast [46:20]: 20th lesson after 200 episodes of the Power in Purpose podcast [47:50]: 21st lesson after 200 episodes of the Power in Purpose podcast [49:17]: 22nd lesson after 200 episodes of the Power in Purpose podcast [51:51]: 23rd lesson after 200 episodes of the Power in Purpose podcast Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I'm kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I've been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective. On this episode of The Power in Purpose Podcast: [00:00] Should you pay to play? [02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR [05:38] Advertising vs. "scam" narratives [07:45] My actual stance: why I would pay Vogue $5,000 without hesitation [10:07] Comparing pay-to-play with common advertising we already accept in the industry [13:32] Borrowing brand equity [14:28]: Luxury consumers rely on recognizable markers [15:30]: Signaling power [16:59] Advertising vs. organic reach [17:40] Why dunking on others' marketing spend is misguided [20:20] The real issue: wedding pros wanting credibility without investment Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 25% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this episode, I’m pulling back the curtain on the ten bold shifts I’m seeing high-achieving wedding pros make right now (shifts that are actually working). These are the real strategies my clients are using to transform their businesses, boost sales, elevate their brands, and even protect their mental health. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Bold Shifts in the Wedding Industry [02:42]: Reflecting on the Past and Planning for the Future [06:01]: Unique Perspectives on the Wedding Industry [08:43]: Prioritizing Energy and Time Management [12:01]: Investing in Visibility and Branding [17:44]: Stepping into Thought Leadership [21:58]: The Power of Saying No [28:06]: Media Authority and Brand Elevation [30:00]: Claiming Your Authority in the Industry [35:07]: Redefining Leadership in Your Business [39:54]: Creating Better Pricing Structures [44:08]: Building Community Through Events [46:29]: Developing Signature Frameworks [48:52]: Embracing Bold Branding [54:39]: Taking Action for a Profitable Future Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In today’s episode, I’m sitting down with Erinn, someone I’ve admired for the clarity and confidence she brings to the money conversation in our industry. As wedding pros, it’s so easy to get caught up in the work we love (serving clients, designing, planning), but at the same time, we can sometimes avoid the financial side of things. That’s why I wanted to bring Erinn on: to help us reframe how we think about paying ourselves and building long-term wealth. Because more wedding bookings won't fix your money stress... but let's talk about what will. In this episode: [00:00]: The Broken Money System [03:10]: From Photographer to Real Estate Investor [05:54]: Understanding Money Mindset [08:47]: The Role of Real Estate in Wealth Building [12:07]: Women and Money: Historical Context [14:57]: Overcoming Money Avoidance [17:49]: Taking Control of Your Finances [21:04]: The Entrepreneurial Advantage in Money Management [23:50]: Connecting Energy and Money [26:11]: Transforming Money Mindset for Sustainability [30:22]: The Role of Bookkeepers and Accountants [32:47]: Prioritizing Your Pay: The Mindset Shift [39:58]: Understanding Revenue vs. Profitability [43:47]: Masterclass Invitation: The Wedding Pro Profit Blueprint Erinn and I are teaming up to host a completely free masterclass for my podcast community, and I couldn’t be more excited about it. It’s called The Wedding Pro Profit Blueprint, and it’s designed specifically for wedding pros who want to pay themselves consistently and create real wealth through their businesses. Get your free ticket here: https://go.erinnbridgman.com/masterclasscandice Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola Podcast Episode Mentioned: https://podcasts.apple.com/us/podcast/the-mel-robbins-podcast/id1646101002?i=1000652103707 SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I’ve got a confession to make – over the last year, I’ve invested about $60,000 in my own education and business development. Yep, you heard that right. Between masterminds, one-on-one coaching, and specialized courses, I’ve poured into myself so that I can keep growing and, ultimately, serve you better. In this episode, I’m pulling back the curtain on what those investments looked like, what they gave me (and what they didn’t), and how you can start thinking more strategically about investing in your own growth. On this episode of The Power in Purpose Podcast: [00:00]: Investing in Education: A Personal Journey [06:56]: Understanding Different Educational Formats [14:06]: The Power of One-on-One Coaching [20:56]: Masterminds: Community and Accountability [29:57]: Evaluating Readiness for Coaching Programs [38:47]: When to Wait Before Investing [45:47]: The WPI Experience: A Unique Coaching Opportunity Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

Hitting six figures in your wedding business is an incredible milestone but let’s be real, it’s not all smooth sailing from there. In fact, crossing that threshold often creates a whole new set of challenges that no one really warns you about. In this episode, I’m pulling back the curtain on the exact problems most wedding pros face once they’ve “made it” to six figures and why the strategies that got you here won’t get you to the next level. On this episode of The Power in Purpose Podcast: [00:00] Introduction to Six-Figure Challenges [03:06] Understanding the Six-Figure Milestone [05:53] Money and Pricing Complexities [08:42] Marketing and Visibility Struggles [11:57] Team Dynamics and Client Management [14:48] Systems and Operations Overhaul [21:57] Creativity and Innovation Blockages [26:03] Building Visibility and Influence [30:48] CEO Identity and Lifestyle Changes [35:44] Conclusion and Invitation to Join WPI Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

I’ve been having so many conversations lately with high-achieving wedding pros in my mastermind and my coaching programs who are feeling stuck even though they’re doing everything right. And I get it, because I’ve been there too. You’ve raised your prices, you’re showing up consistently in your marketing, maybe you’ve even hired help… but somehow you’re still spinning your wheels. In this episode, I’m pulling back the curtain on the real reasons why this happens and the sneaky role ego plays in keeping us stuck. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Growth [01:02]: Identifying the Feeling of Being Stuck [03:48]: Understanding the Role of Ego in Business [04:43]: Common Ceilings in Business Growth [09:15]: The Cost of Staying Stuck [11:07]: Disrupting Patterns for Growth [14:21]: The Importance of Support and Community [18:27]: Taking Action: Marketing and Delegation Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

If you’re trying to attract high-end wedding clients and you’ve either raised your rates (and panicked) or been tempted to drop them so someone says yes, this episode is for you. While you’re over there worrying that your pricing is too high, your future high-end wedding clients are wondering why you’re not charging more. On this episode of The Power in Purpose Podcast: [00:00]: Understanding Luxury Client Mindset [02:56]: The Importance of Pricing and Value [05:44]: Navigating Emotional Pricing [09:04]: The Experience Over Price Paradigm [11:55]: The Risks of Undercharging [14:43]: Building Confidence in Pricing [18:00]: Money Mindset and Its Impact [20:47]: Transforming Your Pricing Strategy [24:05]: Creating a Premium Client Experience [26:56]: Final Thoughts on Pricing and Trust LINKS MENTIONED: Grab the replay for my AI Brand Workshop: https://candicecoppola.com/workshop Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending. On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Referrals in the Wedding Industry [05:26]: Building Trust with Vendors [12:40]: Marketing and Its Impact on Referrals [19:14]: Prioritizing Client Relationships [25:48]: Defining Your Referable Qualities [31:51]: Investing in Meaningful Relationships Sign Up For My AI Masterclass Happening Tomorrow, August 27th: https://candicecoppola.com/workshop?utm_source=podcast&utm_medium=shownotes&utm_campaign=192 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com