The Power in Purpose: A Podcast for Wedding Pros

How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast and shares practical tips on networking, building an iconic brand, and connecting with other vendors. On this episode of The Power in Purpose Podcast: 01:24 The Importance of Networking in the Wedding Industry 07:09 Understanding Your Market and Ideal Client 11:01 Building Brand Awareness 14:39 Strategies of Iconic Brands 25:08 Tips for Networking Events 36:49 How Often to Network Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it. Andrea also shares what it’s like to hire a professional copywriter, what to look for in a copywriter, and what YOU need to have ready for someone to rewrite your website copy! On this episode of The Power in Purpose Podcast: 04:31 Mistake 1 06:28 Mistake 2 08:19 Mistake 3 10:32 Mistake 4 19:05 Fixing Mistake 1 22:42 Fixing Mistake 2 24:35 Positioning Yourself as the Guide 26:30 Simplifying Pricing and Services 28:45 Improving the Client Experience on Websites 31:39 Making Your Website a Place to Inquire 33:30 Evoking the Senses in Copywriting 35:24 When to Hire a Copywriter 44:19 Connecting with Andrea Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack= Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market! On this episode of The Power in Purpose Podcast: 00:00 Introduction 02:11 Preparing for the 2024 Marketing Trends 10:17 2024 Wedding Pro Marketing Trends: What's In 30:01 2024 Wedding Pro Marketing Trends: What's Out 35:54 Conclusion Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack= Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board. On this episode of The Power in Purpose Podcast: 00:00 Intro 03:16 Changes in Instagram 05:11 Using Hashtags 08:27 Posting Frequency 10:14 Using Instagram's Editing Features 12:09 Collaborations and Tagging 14:02 Experimenting with Timing 15:49 Starting a Broadcast Channel 18:09 Adopting New Features 20:25 Sunsetting of Features 21:20 Final Thoughts Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack= Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year! On this episode of The Power in Purpose Podcast: 00:0003:0009:0913:1915:1617:1025:2732:3446:07 Make sure you check out Provenance by going to https://provenance.co/candice and use the code CANDICE to save 20%. Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Check out Provenance and save 20% with the code CANDICE: https://provenance.co/candice Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience. On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:10 The Importance of Websites in the Client Experience 10:34 Adding Surprise and Delight to the Website 13:25 What the Website Tells Clients 15:20 How Often to Refresh Your Website 17:12 Building Trust on the Website 19:33 Adding Personality to the Website 23:00 Minor Adjustments for Engagement Season 25:18 Using Analytics and Heat Maps 27:38 Readability and Typography 29:43 Importance of Mobile Version of the Website 32:26 Alex's Services and Template Shop 35:15 Conclusion Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation, time management expert Anna Dearmon Kornick shares valuable insights and strategies for managing time effectively, especially in the wedding industry. Anna shares insights from her book, 'Time Management Essentials,' and emphasizes the importance of prioritizing tasks and creating an ideal work week. She also provides tips for managing overwhelm and dealing with moving projects. The conversation provides practical advice and tools for improving time management skills! Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

119 | My Biggest Concern About AI & The Wedding Industry AI is saving us time and it's even saving us money. But what are we giving up in the pursuit to cut corners and to use artificial intelligence in our wedding business? I have some major concerns about AI and how it will impact the wedding industry. So, let’s talk about it. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to AI in business [00:01:05]: AI's impact on the wedding industry [00:02:24]: Concerns about AI-generated content [00:03:36]: Excitement and trends in AI usage [00:04:55]: The sea of sameness in marketing [00:05:26]: The depersonalization of the wedding industry [00:06:40]: Lack of authenticity in AI-generated communication [00:08:13]: Gradual shift away from brand voice [00:10:47]: Red Ocean vibes and its implications [00:11:56]: Introduction to Blue Ocean Strategy Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z Marketing Tip #1 [00:11:09]: Gen Z Marketing Tip #2 [00:12:43]: Gen Z Marketing Tip #3 [00:14:15]: Gen Z Marketing Tip #4 [00:22:24]: Gen Z Marketing Tip #5 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

Hindsight is 2020. I'm often asked, Candice, what would you do differently knowing all that you know now about your business? When you were just starting or as you were even growing your business, what would you tell your younger self? In this episode, I wanted to share with you 12 things I wish somebody told me when I started my wedding planning business. On this episode of The Power in Purpose Podcast: [00:02:20]: Lesson 1: The importance of being passionate about weddings [00:03:29]: Lesson 2: Building a personal brand alongside your business [00:04:30]: Lesson 3: Networking is crucial for success in the wedding industry [00:06:59]: Lesson 4: Running your business as if you would sell it someday [00:09:29]: Lesson 5: Be prepared to work long hours [00:11:35]: Lesson 6: Balancing passion and time spent working [00:13:28]: Recap of the lessons discussed so far [00:12:59]: Lesson 7: Managing Finances Wisely [00:14:05]: Lesson 8: Prioritizing Self-Care [00:15:09]: Lesson 9: Being the Guardian of Your Calendar [00:18:29]: Lesson 10: Understanding Not All Money is Good Money [00:20:43]: Lesson 11: Embracing "No" as a Full Sentence [00:22:56]: Lesson 12: Permission to Change Your Career Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. On this episode of The Power in Purpose Podcast: [00:01:42]: Signs You're Ready to Hire a Business Coach [00:04:20]: Trait 1 [00:06:43]: Trait 2 [00:09:14]: Trait 3 [00:10:15]: Trait 4 [00:11:32]: Trait 5 [00:17:33]: Importance of group coaching and masterminding [00:20:06]: The power of workshops and group problem-solving [00:21:18]: Being a better business owner through community [00:23:41]: Traits to look for in a business coach [00:24:48]: The importance of putting effort into coaching Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

Taxes are a necessary part of business… so why does it feel so hard every year to file your taxes? If taxes make you want to vomit, if you filed an extension on your taxes or if you filed an extension on your taxes AGAIN, you're going to really enjoy this episode. I'm welcoming special guest Braden Drake who wants you to unf*ck your taxes. Braden shares his 4 step process for getting your tax game together so you don’t have to stress out about the IRS. On this episode of The Power in Purpose Podcast: [00:07:43]: Taking action to address back taxes [00:09:13]: Improving money mindset and addressing money blocks [00:10:47]: Setting financial goals and incorporating them into business planning [00:11:14]: Overcoming childhood money beliefs [00:13:28]: The Power of Mantras in Money Mindset [00:14:33]: Step 1: Learn the Basics of Taxes [00:16:22]: Step 2: Unfuck Your Biz - Handling Back Taxes [00:17:42]: Understanding Installment Agreements for Back Taxes [00:19:12]: Importance of Filing Taxes on Time [00:19:34]: IRS Options for Taxpayers in Difficulties [00:20:16]: IRS vs Traditional Debt Collectors [00:20:41]: Benefits of Using HoneyBook for Business Management [00:21:03]: Considerations for Hiring a Tax Professional [00:23:10]: Step 3: Setting Up a System [00:32:09]: Introduction to clients and business awareness [00:33:26]: First step to avoid feeling overwhelmed [00:33:40]: Low-cost resources for starting out Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

The Book More Weddings Summit is almost here - and summit host Heidi Thompson is joining me to talk all about what you can expect from this FREE five day virtual conference that promises to help you book MORE weddings. The summit features a diverse lineup of speakers and covers topics like lead generation, marketing strategies, and converting leads into sales. Learn all about it and how you can get your FREE ticket by going to https://candicecoppola.com/summit! On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to Book More Weddings Summit [00:06:04]: Downturn in inquiries for wedding professionals [00:09:23]: Taking control and adapting to the situation [00:15:50]: How to prioritize time for the summit [00:18:16]: Importance of taking action on education [00:19:39]: All Access Pass and PowerPak upgrades explained [00:21:58]: Benefits of purchasing the replays [00:25:34]: Taking action on what you learn [00:27:03]: Overlooked opportunities for networking [00:35:43]: Making time and taking action on the summit [00:39:26]: Conclusion and Next Episode Preview Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

Sara Dunn, a wedding industry SEO expert, is back today to talk about using AI to boost your SEO and blogging game. We discuss the importance of blogging for business growth and the potential of AI-powered tools like chat GPT for easier and more efficient content creation. We also talk about whether using AI generated content will help or hurt your SEO, plus whether Google will penalize you. On this episode of The Power in Purpose Podcast: [00:01:26]: Importance of blogging for SEO [00:04:22]: Importance of AI in blogging and SEO [00:05:16]: Examples of AI power tools for blogging [00:09:45]: Google's perspective on AI-generated content [00:12:31]: The importance of first-hand experience in content writing [00:13:35]: Google's changes in search ranking and perspectives tab [00:14:11]: Search engine tests and the future of AI-based search [00:15:35]: The role of content creation for business visibility [00:16:14]: Sara Dunn's experience with Google's AI tool, Bard [00:17:28]: Concerns about AI-based search and lack of source citation [00:19:09]: Three safe ways to use AI for SEO [00:20:30]: What not to do when using AI writing tools [00:29:34]: Ethical considerations of using AI for content [00:35:36]: Retraction in the wedding industry [00:36:45]: Importance of SEO during a downturn [00:37:32]: Investing time in SEO for long-term results [00:41:32]: Overview of Wedding SEO Boot Camp program [00:46:28]: Invitation to sign up for Wedding SEO Boot Camp Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

How do you maintain your passion and your purpose at any age? What happens if you want to make a shift in your career but you feel like you're too old? What about ageism in the wedding industry? Is there a space for you in this industry that feels dominated by younger clients and also younger vendors when you get into your 50s and your 60s? I'm having this conversation today with my special guest, Dana Bartone. On this episode of The Power in Purpose Podcast: [00:00:00]: Aging in the Wedding Industry [00:07:12]: Is there a place for older professionals in the wedding industry? [00:12:27]: Maintaining passion and creativity in a changing industry [00:15:34]: Evolving and shifting careers in your 50s and 60s [00:16:43]: Redesigning your career and sparking new possibilities [00:17:12]: Experience and knowledge as an advantage in the industry [00:18:10]: Embracing change and finding new purpose [00:20:21]: Do we have the same conversations about men's careers in their 50s and 60s? [00:21:49]: Shedding societal expectations and pursuing what brings joy [00:30:15]: Starting Over and Utilizing Experience [00:33:30]: The Power of Coaching [00:34:26]: Addressing Self-Worth and Deservingness [00:36:18]: Dana Bartone's Coaching Services Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

You're in the thick of wedding season. I know you're busy. So how can you start taking care of yourself while taking care of your clients? On this episode of the podcast, I'm joined by Candice Denise, and she's going to share with you some simple and practical tips to practice self care! On this episode of The Power in Purpose Podcast: [00:00:19]: Taking Care of Yourself While Taking Care of Clients [00:02:01]: The Importance of Self-Care for Wedding Professionals [00:04:21]: The Challenges of Wedding Season and Neglecting Self-Care [00:06:05]: The Role of Self-Care in Managing Stress and Energy [00:07:42]: The Definition of Self-Care and Its Different Aspects [00:10:30]: Self-Care as a Tool for Managing Mental and Emotional Wellness [00:11:45]: Releasing Negativity and Energy through Daily Self-Care Practices [00:15:19]: Self-Care for Emotional Regulation [00:16:51]: Recognizing Signs of Burnout [00:19:10]: Managing Burnout and Stress [00:24:23]: Considerations for Seasonal Changes and Self Care [00:31:12]: Importance of nutrition in self-care [00:37:40]: Physical self-care ideas [00:38:31]: Importance of therapy for mental health [00:49:44]: Introduction to Self-Care Card Deck Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation - it can leave you feeling like you are in a constant battle. But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar, and most people in the industry experience them more frequently than you think. But, the good news is that there are ways to get back on track. And today, I am here to help. I want to share with you some of the tried and tested things that have worked for me and others like you to help kickstart your morale and motivation. So, without further ado, here are the 8 things that you can do when you feel like you're stuck in your wedding business. Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

You need to stop hiding and start putting yourself out there. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business. It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy! Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise. So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it. Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola