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The Product Boss Podcast

Business & Economics Podcasts

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also co-founders of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As women entrepreneurs, product experts, and biz besties, Jacqueline Snyder and Minna Khounlo-Sithep deliver a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creators of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join us weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

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Location:

United States

Description:

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also co-founders of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As women entrepreneurs, product experts, and biz besties, Jacqueline Snyder and Minna Khounlo-Sithep deliver a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creators of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join us weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Language:

English

Episodes

459. What if I Don't Want to Be the Face of My Brand?

3/27/2023
Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic. But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page...

Duration:00:28:59

458. How We're Dealing with Overwhelm as Moms and Business Owners

3/23/2023
Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations. We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support...

Duration:00:34:13

457. Be Brave Enough to Suck at Something New

3/20/2023
Are you hesitant to try something new because you're worried about not doing it well? Do you find yourself avoiding new opportunities because you're scared of sucking at them? In today's episode, we're going to remind you that it's okay to suck at something new. In fact, most of the time, it's inevitable! As product-based business owners, we've all been there - our first product launch, email, or video may have sucked. But we kept practicing, and eventually, we got better. So, if you're...

Duration:00:19:35

456. A Microaction to Raise Your Revenue Right Now

3/16/2023
Are you feeling discouraged about scaling your business because of a low average order value? Don't worry, you're not alone! We've all been there, and that's why we're excited to share a micro action that can help you increase your revenue - and it's as easy as asking if your customers want fries with their burger. In this episode of The Product Boss Podcast, we're tackling one of the biggest questions we get asked - how do I raise my revenue? Our program, Multi-Stream Machine, is designed...

Duration:00:18:28

455. Help, Should I Tell My Customers I'm Raising My Prices?

3/13/2023
Are you a business owner who's ever wondered whether you should tell your customers you’re raising your prices? As business owners ourselves, we know that pricing can be emotional and tricky. But pricing your products correctly is critical for creating and growing a profitable business. So, should you tell your customers you're raising your prices? In this episode, we'll discuss this common question and share some principles and scenarios to help guide your decision. There's no...

Duration:00:21:26

454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing

3/9/2023
Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that...

Duration:00:40:10

453. You Were Made to Stand Out

3/6/2023
Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses & The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular. We're discussing...

Duration:00:54:47

452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

3/2/2023
Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work. In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha...

Duration:00:43:43

451. Breaking into Big Box Retailers with Aggie Burnett of AB Creative

2/27/2023
Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora. AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with...

Duration:00:27:29

450. From Employee to Entrepreneur with Amy Porterfield of Online Marketing Made Easy

2/23/2023
Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her. Her new book, Two Weeks Notice, is an...

Duration:00:56:17

449. Why Being Ready is a Lie

2/20/2023
If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing. So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or...

Duration:00:33:22

448. Side Hustling on Etsy and In-Person Markets

2/16/2023
Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration! Gina is the owner of Fan Sparkle which focuses on...

Duration:01:18:27

447. [Exclusive] Unleash Your Best Sellers

2/13/2023
Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed. Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the...

Duration:01:05:07

446. Four 6-Figure Months in a Row with Christina Guy of The Hotel Sheet

2/9/2023
Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in! We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past...

Duration:00:56:37

445. If You Always Feel Like You're Trying to Catch Up, You Need This

2/6/2023
As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up? It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every...

Duration:00:22:16

444. Why Action Takers Are Money Makers and Lies You're Telling Yourself

2/2/2023
Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction. It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We...

Duration:00:37:56

443. Is It Magic?

1/30/2023
Are you tired of looking at other successful businesses and wondering what magic they have? Well, we're here to tell you that there's no magic involved, just strategies and tactics that you can utilize too! We're going to share with you the secret behind the success of businesses like Spanx and It Cosmetics. We'll also be sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. It's time to stop...

Duration:00:43:45

442. Staying Focused vs. Chasing Shiny Objects

1/26/2023
Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for. As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of...

Duration:00:25:48

441. 5 Ways to Get More Customers

1/23/2023
Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business. The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be...

Duration:00:29:43

440. Our Top Trend Prediction for 2023

1/19/2023
Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners. We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change. We're also offering a free...

Duration:00:30:59

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