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The Product Boss Podcast

HubSpot

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Location:

United States

Networks:

HubSpot

Description:

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Language:

English


Episodes
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588. "My business is beyond my wildest dreams! What's next?" | Coaching Session

5/23/2024
Ever wondered how a simple idea can transform into a booming business? In this episode, we're diving deep into the world of viral success and rapid growth. We'll explore how to handle explosive popularity, the importance of building a solid team, and staying focused on your long-term goals even when things move at lightning speed. In today's coaching session, we take you behind the scenes with Shanti of A Brighter Year. Shanti sells simple, easy, and bite-sized coloring books for the busy adult, and she's absolutely crushing it. Her business has gone viral on TikTok and other platforms, leading to huge collaborations with brands we all know. This success has translated into six-figure months, way sooner than Shanti ever imagined. Yes, six-figure months, and she started this less than a year ago! Now, Shanti is asking, "How do I keep up?" and "What comes next?" We dive into topics like hiring, taking back control, and setting your sights on even bigger goals. Let’s get into it! In this episode, we’ll explore how Shanti’s unique approach to adult coloring books has taken her business to viral success. From TikTok fame to high-profile collaborations, Shanti's story is one of rapid growth and the challenges that come with it. We'll discuss how to manage explosive growth, the importance of building a team, and how to stay focused on long-term goals even when things are moving at lightning speed. Resources: abrighteryear.comProduct Boss-themed coloring pagetheproductboss.com/abrighteryear@abrighteryearYour 3-Step Framework to Build a Million Dollar Product-Based Business in 2024theproductboss.com/provenpath Connect: theproductboss.com@theproductboss Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power HubSpot Get started for Free with Hubspot CRM

Duration:00:54:36

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587. The 7 Things I Did to Generate Over $10 Million in Revenue

5/20/2024
Welcome back, Product Bosses! Today, we're diving into the seven key pillars that every product-based business owner needs to master in order to scale their business to the million-dollar mark and beyond. Whether you're just starting out or already enjoying multi-six-figure months, this episode is crafted to broaden your vision of what’s possible. No matter your current level, the challenges may seem familiar, but the focus required to overcome them varies significantly. Today, we're focusing on identifying what needs your attention most and how to efficiently allocate your time—a common struggle for entrepreneurs at every stage. We'll tackle the overwhelming feeling that "everything needs attention" and how to prioritize tasks effectively, especially during peak business and personal times. Learn from the experiences shared in our coaching calls, where strategic focus and mentorship have led to significant breakthroughs. Resources: Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024theproductboss.com/provenpath Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

Duration:00:33:11

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586. "If they can buy what I sell from the big guys, why would they buy from me?" | Coaching Session

5/16/2024
Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market. Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market. Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth. Resources: wearshift.co@wearshift.coYour 3-Step Framework to Build a Million Dollar Product-Based Business in 2024theproductboss.com/provenpath Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

Duration:01:02:43

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585. Cracking the Secret to a 6-7 figure business - A strategy I gave to one of my mastermind members

5/13/2024
Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities and potential risks. We believe that our mindset can often be the biggest bottleneck to our success and growth. We're committed to working on it daily, and we understand the importance of combining mindset shifts with effective strategies and actions. Today, we explore how to overcome the fear of missed opportunities and focus on what truly aligns with our values and goals. In this episode, we discuss how to approach decisions with the end result in mind, whether it's about growing your revenue, expanding your reach, or prioritizing your well-being and family time. My goal is to guide you in navigating the tough choices and realizing your dream outcomes while staying true to what's most important to you. Resources: Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024theproductboss.com/provenpath Connect: theproductboss.com@theproductboss Mentioned in this episode: Hubspot Get started for free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power

Duration:00:25:11

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584. "My business is at a crossroads. How do I push it to the next level?" | Coaching Session

5/9/2024
Welcome back, Product Bosses! Today, we're diving into an exciting coaching call with Virginia from Swoop, who has impressively turned her side hustle into a thriving quarter-million-dollar business. Now, she's setting her sights on doubling her revenue this year. But with great growth comes great challenges. In this episode, we'll explore the complexities that come with scaling a business. Virginia, a dedicated student of our Multi-Stream Machine and a new member of our Inner Circle Mastermind, is facing hurdles that many of you might find familiar. We'll discuss what strategies are no longer serving her and how to adjust her approach to meet her ambitious revenue goals. Join us as we delve into actionable insights and tailored advice that can help any entrepreneur looking to scale efficiently. Whether you're aiming to break your first half-million or simply streamline your operations for better growth, this session will provide you with the tools and inspiration you need to push your business forward. Resources: wearswoop.com@wearswoopSelling Cyclehere Connect: theproductboss.com@theproductboss Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power Hubspot Get started for free with Hubspot CRM HubSpot 2024

Duration:01:07:08

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583. The secret I used to go from being $50k in debt to generating over $10M in revenue

5/6/2024
Life and business are unpredictable. We often base our expectations of the future on past experiences, which can limit our perspective and hinder our progress. Today, we'll explore the critical shifts in mindset necessary to overcome these barriers. Learn from the journey of a fellow entrepreneur who transformed her consulting firm from a stagnant half-million-dollar business into a thriving multi-million dollar empire. Discover how challenging financial fears and investing in strategic growth can not only change your trajectory but also provide you with invaluable lessons on leadership and resilience. We'll share these insights to help you break through your own growth barriers. Whether you're struggling with self-doubt, financial constraints, or the daunting task of scaling your business, today's discussion will equip you with the tools and mindset shifts needed to step into your potential and achieve remarkable growth. Join us as we unpack the three pillars that can help you move beyond historical constraints and embrace the opportunities that await in the unpredictable journey of entrepreneurship. Resources: here. Connect: theproductboss.com@theproductboss Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power Hubspot Get started for free with Hubspot CRM HubSpot 2024

Duration:00:32:29

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582. "I can’t picture the next phase of my business. Where do I go from here?" | Coaching Session

5/2/2024
Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity? Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to high-end clientele. Suzanne has made a name for herself by working with local restaurants and collaborating with renowned artists. Now, she's ready to take the next step—reaching her customers directly and expanding her brand's presence without compromising her craft or personal touch. We'll explore strategies for scaling operations, enhancing customer engagement, and fine-tuning product offerings to meet market demands. Whether you're a solo entrepreneur or running a small team, today's insights will help you navigate the challenges of growth and maintain your creative integrity. Resources: suzannekumar.com@suzannekumarceramicsStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power Hubspot Get started for free with Hubspot CRM HubSpot 2024

Duration:00:55:21

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581. Social Media Doesn't Have To Suck! Here's How

4/29/2024
Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key. During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden. So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you. Resources: Stand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:33:49

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580. "I'm six months into my business. How do I connect with my ideal customer?" | Coaching Session

4/25/2024
Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers. In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers. We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively. Resources: thehypegirlsupplyco.com@the_hype_girl_supplycotheproductboss.com/newsletterStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:52:44

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579. WHY NO ONE is Buying Your Products

4/22/2024
Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before. The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products. In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it. Resources: theproductboss.com/playbook Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:25:42

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578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

4/18/2024
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales. Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business. Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales. Resources: wagandwonder.com@wagandwondertheproductboss.com/playbook Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:46:49

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577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months

4/15/2024
Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind. My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie! So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales. Resources: entire playbook theproductboss.com/playbookStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:22:46

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576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session

4/11/2024
Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible. First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people. I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make! Resources: @TheProductBossTheProductBoss.com/dreamStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:01:00:22

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575. The Magic Formula to Standing Out in a Crowded Market

4/8/2024
In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer? Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after. You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how! Resources: @TheProductBossTheProductBoss.com/dreamStand Out Societyopen to anyone who sells productsStand Out Society today Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:24:08

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574. "I have so many ideas--what do I focus on first?" | Coaching Session

4/4/2024
If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in. Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused. This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused. Resources: FalconeFarm.comTikTokInstagram (@FalconeFarm)‘Stand Out Society’open to anyone who sells productsJoin Stand Out Society today! Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:01:07:13

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573. This is Why You're Not Making Sales in Your Product Business

4/1/2024
There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business. They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all. A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now! Resources: Stand Out Societyopen to anyone who sells productssign up for Stand Out Society today. Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 Another Bite Listen to Another Bite wherever you get your podcasts. Another Bite Podcast

Duration:00:57:09

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572. “My business was on the backburner but I’m ready to dive back in. How do I get excited again?” | Coaching Session

3/28/2024
We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs. That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances. After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math! Resources: FairyTaleYarnCo.comFacebookInstagram (@fairytaleyarnco)Stand Out Societyopen to anyone who sells productsTheProductBoss.com/SOS Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Duration:00:54:27

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571. If I Started a New Product Business, Here are the Steps I Would Take

3/25/2024
After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from? That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business. In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve. Resources: TheProductBoss.com/dreamA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast

Duration:00:32:46

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570. "My brand is exploding! How do I keep up?” | Coaching Session

3/21/2024
Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out. First, we talk about the emotional and mindset aspect. When you start to see an increased demand and your sales start to increase so quickly, while it’s definitely a time for celebration, there’s also plenty of worry, stress, and the unknown. The stakes have suddenly become much higher and there are a lot of super important decisions that need to be made- and fast. It’s natural to feel overwhelmed. That’s why I’m so glad Aleah is in our Mastermind so we can surround her with advice and support. Then we dive into the nitty-gritty. We spend a lot of time mapping out an org chart and defining and naming roles. The best part about being a product boss is that you get to create your own role based on what you are good at and what you like to do- your “zone of genius.” As a coach, it’s so rewarding to see the success and support a Masterminder who has hit a new level in their business. Join me in celebrating Aleah and Meat the Mushroom while discovering what you can learn from her growth and what to do to prepare for when your big day comes! Resources: MeatTheMushroom.com@MeatTheMushroomInner Circle Mastermindsubmit your application to the Inner Circle MastermindA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 DTC Pod Listen to DTC Pod wherever you get your podcasts.

Duration:01:06:07

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569. Should You Stay in a Plateau or Push for More Growth?

3/18/2024
Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately. Not every year is meant to have massive quantum leaps in growth– no matter how much we’d love if that was the case! Some years are meant for stabilization. After all, the foundation of your product-business can actually crack and start to fail if you grow too quickly in a short period of time. Sometimes you need to shift from growth mode to maintenance mode and re-assessing your systems and operations to ensure your business is ready to successfully grow to that next level. Tune into this episode to learn how to figure out the difference between good plateaus vs. bad plateaus. Understanding them can make all the difference in achieving the lifestyle you’ve envisioned for yourself and taking your business to that next revenue level! Resources: Inner Circle Mastermindsubmit your application to the Inner Circle MastermindA Year of ContentA Year of Content Connect: theproductboss.com@theproductboss Mentioned in this episode: DTC Pod Listen to DTC Pod wherever you get your podcasts. DTC Podcast HubSpot Get started for Free with Hubspot CRM HubSpot 2024

Duration:00:42:35