The Profit Accelerator Podcast

Dawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about ads, promo and taking your brand and your messaging and what people need to know and converting that to your process and our products and services so people will connect what you worked on in the last episode to what you actually put in the marketplace. In this episode… Who is Jennifer Sutton and whom does she serve? (1:31). Advertising falls into four media buckets: paid, owned, social, and earned (3:56) Jennifer Sutton’s Information. Website: https://orangewip.com/ Website: https://www.brightcomarketers.com/ Linkedin:https://www.linkedin.com/in/jenniferjsutton/ Twitter/X:https://twitter.com/JJMediaMaven IG:https://www.instagram.com/jenniferjohnssutton/ FB: https://www.facebook.com/brightcomarketers/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Paul ter Wal, Global Engagement Explorer, employability expert and workplace architect. Dawn and Nolan talk about this quiet quitting movement that has been going on probably since the pandemic how this is affecting small businesses and what we can do about it. In this episode… Who is Paul ter Wal and whom does he serve? (1:06). 66% of people are planning to leave their jobs. Can you talk about that? (2:22) How has quiet quitting been redefined, particularly in terms of people doing just the bare minimum in their jobs? (3:49) Should businesses incorporate questions about employee satisfaction and fit within their annual reviews to prevent quiet quitting?(8:05) How can businesses adopt a more human-centric approach to supporting employees by asking questions like "How can I support you?" while ensuring alignment with company goals? (10:46) Businesses should prioritize open conversations to ensure all employees feel connected and supported, rather than solely relying on traditional well-being programs. (15:28) How can businesses effectively implement employee benefits programs that prioritize individual autonomy and choice, fostering a stronger connection to the organization? (17:12) Is there anything else, as an employer, that we should be thinking about as far as increasing engagement and retention? Because we do want to keep our really good people? (23:03) How are varying profit margins for different aspects of a business reflected in financial reports that many of us aren't actively monitoring? (16:36) What are the consequences of neglecting accounting and financial reports, especially if we're only engaging with accountants or bookkeepers annually for mandatory filings like Schedule C or K-1? (18:22) How can we shift our mindset towards embracing accounting and financial management, especially if we're not operating as a multi-million dollar company, to recognize its positive impact on our business growth over the long term?(20:29) Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05) Paul ter Wal’s Information. WEBSITE:https://www.paulterwal.com Linkedin: https://www.linkedin.com/in/paulterwal/ YouTube:https://www.youtube.com/@PaulterWal Employee Engagement Survey: https://paulterwal.com/employee-engagement-survey Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Nolan Bradbury, the Founder & CEO of Bradfield Accounting. Nolan is a seasoned professional with a passion for helping business owners achieve their dreams through sound accounting and financial strategies. Dawn and Nolan talk about financial reports why you should run them, and why they're important. In this episode… Who is Nolan Bradbury and whom does he serve? (00:55). Accounting and financial reporting issues at The Blaze (1:28) What are some of the reasons people have given you for not liking accounting? (2:39) what are the most important financial reports that every business owner should at least be running regularly? (5:01) Is focusing on the balance sheet more beneficial than the profit and loss statement for identifying struggling areas in your business? (6:40) Importance of cash flow statements, especially in light of issues like delayed funding from credit card transactions? (8:29) What level should a business do projections and what are they useful for.? (10:22) Importance of basing financial projections on evidence or facts, especially considering the prevalence of unrealistic revenue targets promoted in marketing and social media? (12:14) How are varying profit margins for different aspects of a business reflected in financial reports that many of us aren't actively monitoring? (16:36) What are the consequences of neglecting accounting and financial reports, especially if we're only engaging with accountants or bookkeepers annually for mandatory filings like Schedule C or K-1? (18:22) How can we shift our mindset towards embracing accounting and financial management, especially if we're not operating as a multi-million dollar company, to recognize its positive impact on our business growth over the long term?(20:29) Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05) Nolan Bradbury’s Information. WEBSITE:https://bradfieldco.com/ Linkedin: https://www.linkedin.com/in/nolan-bradbury/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Jim Stevenson. Jim is the Founder and CEO of Bletchley Group, an International Growth Consultants: Strategy | Transformation | Growth. Dawn and Jim talk about risk people who are risk averse, whether or not you should make a decision, how you make that decision, the strategy around mitigating risk and making the decisions, and also why it's so important to make a decision. In this episode… Who is Jim Stevenson and whom does he serve? (1:02). How should we view risk as a business owner? (1:39) How would we know what our risk appetite is and does it change the longer we're in business? (2:37) As a business owner, how can you assess the impact of decisions with more confidence? (4:56) Have you encountered business owners who make decisions without considering the broader effects, opting instead to hope for the best? (8:00) How can we gather evidence or identify indicators to define the risks and potential outcomes of a decision? (12:11) How can a decision to pivot provide a new opportunity after realizing the lack of prior planning or analysis in a significant decision? (17:05) How do market dynamics influence decision-making, and what risks arise if we fail to monitor and adapt to market changes? (19:27) When do you recognize that a decision isn't working and needs adjustment, rather than sticking to it for too long and risking long-term harm to the business? (22:02) Do you think that this long-term kind of perspective came from the fact that you were an athlete at that level? (20:41) Did you ever feel like it wouldn't work or you weren't seeing results fast enough?(22:19) Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05) Jim Stevenson’s Information. WEBSITE:https://www.bletchleygroup.com/ FB: https://www.facebook.com/JimStevenson.Coach/ Linkedin: https://www.linkedin.com/in/jimstevenson Medium: https://medium.com/@JimStevenson Email: jim@bletchleygroup.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Dan Lazar. Dan is the Founder of HeroX (2020), Covers Hero (2016, exit 2020), and Tennis Hero (2015, exit 2019). He is best known for successfully raising his first round of investment on "Shark Tank Romania", being named "30 Under 30" by Forbes & being a servant for social causes helping the less fortunate inspired by his Baha'i faith. He played tennis as a pro until he was 18 and one of his best results was becoming the vice-champion of Romania U18. Dawn and Dan talk about transforming your talent and skills into a business, only to discover new interests and capabilities, prompting further expansion. In this episode… Who is Dan Lazar and whom does he serve? (1:02). Can you tell us about your professional tennis journey and how long you played? (1:42) Dan Lazar’s property business (5:14) The difference between how your mind had to be at a pro athlete level and then how it's grown and shifted now that you own multiple businesses? (6:34) How do you hold yourself accountable in international business when you're accustomed to having a team around you to help achieve goals? (7:59) You just said something incredibly profound, and that was you were able to play at the professional level, but you don't consider yourself very talented. How does that translate to business? (10:06) What are some of the limiting beliefs that you saw, that you were breaking through to be able to go into international business with the confidence and success that you have? (12:22) Did people support your transition from the tennis academy to property development and ultimately to your current endeavors, considering the connections you made through collaboration strategies? (16:01) What are some of your strategies for networking? (17:31) Do you think that this long-term kind of perspective came from the fact that you were an athlete at that level?(20:41) Did you ever feel like it wouldn't work or you weren't seeing results fast enough?(22:19) Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05) Dan Lazar’s Information. WEBSITE:https://www.hero.holdings/about WEBSITE: https://www.heroxairdomes.com/ YT: https://www.youtube.com/@Lazarhero Linkedin: https://www.linkedin.com/in/lazarhero/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Jessica Procini. Jessica is the founder and leader of Escape From Emotional Eating since 2011, she has been helping women who strive for excellence heal the roots of their emotional eating so they can embody their full potential. Dawn and Jessica talk about nutrition and the things that may or may not be supporting you in your business, as you keep growing and going and taking on the team and all the things that it's involved with. In this episode… Who is Jessica Procini and whom does she serve? (1:19). Can you share your thoughts on high-performing individuals running businesses, and how their relationship with food might get sidetracked, ignored, or even become disordered? (1:42) Do you think health isn't prioritized as a KPI because it's overshadowed by other metrics or simply forgotten due to busyness? (3:37) We mentioned earlier that being too busy can lead to forgetting to eat, which is just as concerning as using food for stress relief. Can we discuss these two ends of the spectrum? (6:18) We have yet to explore using food as a sabotage strategy. Many people may unconsciously resort to this habit without fully understanding why. (8:32) What kinds of questions do we need to ask ourselves to uncover whether we do have this hidden issue with food?.(15:23) Let's discuss how our relationship with food is primed by associating it with rewards or celebrations.(19:23) Let's discuss the importance of honoring our current circumstances and being content with where we are. How do we navigate societal pressures that constantly push us to want more?(25:09) Jennifer Sutton’s Information. IG:https://www.instagram.com/jessprocini/ FB: https://www.facebook.com/jprocini YT:https://www.youtube.com/@JessicaProcini/featured WEBSITE:https://escapefromemotionaleating.com/ Grab your Escape From Emotional Eating Starter Kit Here: https://escapefromemotionaleating.com/innerwork/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about your unique selling position your particular brands and how you stand out right now. In this episode… Who is Jennifer Sutton and whom does she serve? (1:11). Difference between marketing and advertising(2:11) How do you start to know your brand? (4:27) How do we define our unique selling proposition when we're in a crowded market with numerous competitors offering similar products or services? (8:43) Can we discuss the fear associated with the need for bold introspection to identify our unique selling proposition, even if it means turning away some potential customers?. (15:13) “We are often confused, like confusing the consumer if we're not clear”.(21:23) What are the top three questions someone should start with if they haven't done thorough self-analysis to identify their unique selling proposition and need to become more intentional about their brand's direction?(23:27) Jennifer Sutton’s Information. Website: https://orangewip.com/ Website: https://www.brightcomarketers.com/ Linkedin:https://www.linkedin.com/in/jenniferjsutton/ Twitter/X:https://twitter.com/JJMediaMaven IG:https://www.instagram.com/jenniferjohnssutton/ FB: https://www.facebook.com/brightcomarketers/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Stephanie P. Kemp. Stephanie is an award-winning choreographer, teacher, mentor, author, and no-nonsense CEO. A serial entrepreneur, she has used her time-tested techniques, strategies, and lessons to not only sustain her seven- and eight-figure businesses but endure and thrive for over three decades. Dawn and Stephanie talk about whether or not you should raise your prices and the fear around raising your prices. In this episode… Who is Stephanie P. Kemp and whom does she serve? (1:11). Revenue is vanity versus Profit is sanity(2:46) There are a lot of businesses that may be hesitant, even in the face of inflation, rising costs of things to raise their prices for a number of reasons. But why is it important? And if we don't do it, what happens? (4:00) Is the fear of not raising prices tied to the perceived market value and the ability to sustain business operations and growth, rather than solely focusing on the numerical aspect of pricing? (6:39) Following up to make sure that we had a good experience and those types of things that that I don't think we think about as not only being a cost in the business, but an extra step that maybe our competitors aren't even doing, that would bring additional justification for our prices. (10:50) Can personalized contact and relationship-building efforts be considered sufficient value additions to justify raising prices?(12:32) What are your thoughts about holding sales or, doing a bonus with purchase type of thing? What strategy especially in this business environment, to attract those customers or what kind of pricing things should we consider?(15:09) Does the Groupon model, which prioritizes attracting new customers but often fails to convert them into repeat business, ultimately lead to financial losses for businesses?(18:42) Can you talk a little bit, about that customer turnover and whether or not you think the number in price would affect that, or if it really is the fact that they're just getting them in the door, maybe on a sale, and not keeping them? (21:10) How did your pricing strategy evolve over your 34 years in business, starting from price competition, and why is this perspective significant for others to consider? (25:39) Stephanie Kemp’s Information. Website: https://stephaniepkemp.com Linkedin:https://www.linkedin.com/in/stephanie-p-kemp-7a69b4205/ FB:https://www.facebook.com/StephaniePKempAuthor IG: https://www.instagram.com/stephaniepkempauthor/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Abbe Large. Abbe, CLTC, Senior Vice President at Lenox Advisors, is a dedicated professional whose drive is to put her clients' best interests first. With nearly 30 years of experience, she is highly skilled in a variety of financial services, estate planning, and asset management solutions. With her corporate clients, she helps structure strategic employee benefits as well as executive carve-out programs. Dawn and Abbe talk about succession planning. In this episode… Who is Abbe Large and whom does she serve? (1:06). Core pillars that I talk about with my business owners (2:37) What essential aspects of business insurance are often overlooked by entrepreneurs regarding personal protection in unforeseen circumstances like accidents or disabilities? (3:46) How often should we be checking these plans? How often do we need to make sure that with inflation stuff, there is enough funding for the buyout? (11:29). Should business owners proactively establish a buy-sell agreement or succession plan triggered by events like the six D's, or is it typically implemented reactively when such events occur? (14:06) How should business owners start creating a buy-sell agreement or succession plan, given the urgency and potential reluctance among stakeholders? (16:48) Abbe Large’s Information. Website: https://www.lenoxadvisors.com/ Linkedin: https://www.linkedin.com/in/abbelarge/ FB:https://www.facebook.com/LenoxAdvisors Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Vicky Brown. Vicky is a seasoned HR pro with over 20 years of expertise in human resources management, strategy, and transformation across diverse industries, including technology, entertainment, and advertising. As a #1 best-selling author and an accomplished coach, she skillfully leverages her leadership experience to guide new entrepreneurs. Dawn and Vicky talk about HR Mechanics. In this episode… Who is Vicky Brown and whom does she serve? (00:56). What is involved before you take someone on your team? (1:51) And now we are ready to take on some employees. So then what’s the next step? (3:23) As an employer, what do you need to give your employee to have a really good setup but relationship through the HR lens? (10:06) Employees need assurance of a legitimate and secure workplace to perform their best, as their livelihoods depend on it. (14:23) After onboarding and running payroll, what ongoing actions should employers take to ensure continued employee satisfaction and compliance with regulations? (15:30) How can employers maintain and cultivate a work environment that fosters employee happiness, engagement, and long-term commitment? (19:30) People don't always stay for pay increases. It's they'll leave a toxic environment and take a pay cut (22:31) What are the common causes of high turnover in industries like restaurants and brick-and-mortar retail, and what strategies can small businesses implement to mitigate turnover? (26:18) Vicky Brown’s Information. IG: https://www.instagram.com/leadersjourneytv_vickybrown/ FB:https://www.facebook.com/IdomeneoHR Linkedin: https://www.linkedin.com/company/idomeneo-enterprises-inc./ Youtube: https://www.youtube.com/@leadersjourneytv The Ultimate HR Workflow Guide: https://morehumanmoreresources.info/podcastgift Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Jess Sato. Jess is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. Dawn and Jess talk about your impact in your business. In this episode… Who is Jess Sato and whom does she serve? (00:55). Why should businesses be concerned about aligning their strategies with a larger social purpose mission, especially if they're primarily focused on serving their local community and may not fully understand the concept beyond basic sponsorships? (1:46) How can businesses shift towards broader social missions to attract more consumer support, and what factors should they consider during this transition? (4:41) How can businesses ensure authenticity and stay aligned with their mission while identifying their core purpose, especially if they're not initially aware of it? (9:42). Businesses can recognize that even small local actions can have a substantial impact, independent of engaging in large-scale initiatives or grand gestures. (13:52) As a business owner benefiting from the community, there's a duty to give back and contribute to circulating goodness beyond personal impacts. (16:32) There's been a big shift in consumer values towards experiences over products and considering broader impacts, emphasizing the need for businesses to align with social causes even if it hasn't been a priority before.” (19:39) How can individuals balance their personal values with their business's involvement in social causes, especially if they prefer to keep certain aspects separate? (22:19) Jess Sato’s Information. Website: http://www.jessicasato.com/ Linkedin: http://www.linkedin.com/in/jess-sato IG: http://www.instagram.com/jessicasatocoach FB: https://www.facebook.com/JessicaSatoConsulting/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Shelley Settles. Shelley is a Mentor and coach at Mentor 4 Breakthrough. She helps people, break through those blockages, those suppressed emotions that keep us trapped in that same pattern so that we can alter the results that we get in our relationships and our health and in our business. Dawn and Shelley talk about the spiritual side, what is affecting your peace, your stress, your confidence, and what happens when truly shit hits the fan. In this episode… Who is Shelley Settles and whom does she serve? (1:03). Success being your birthright. And if you're not aware of that, especially on the spiritual side, what that can do to your ability to make decisions, particularly when things are stressful. (2:01) How can embracing the awareness of an internal spiritual relationship, separate from religious aspects, contribute to making better decisions, guiding one's life, accessing intuition, and ultimately achieving success, regardless of external circumstances? (4:07) How can people shift from habitual negative reactions to challenges, like financial setbacks or employee departures, towards a more balanced and intuitive mindset that fosters effective problem-solving? (6:35) In all of those conversations you had with yourself, you never once mentioned the person who actually committed the fraud. Why is that? Why don't we do that? (19:50) When we are able to work through unforgiveness, when we're able to work through our own paradigms, our own shortcomings, what happens is we find ourselves standing a little taller, and we feel lighter. (25:37) It is very important that we feel healthy enough to admit to ourselves that we're going to have good days, we're going to have bad days. (30:30) Shelley Settles’ Information. FB: https://www.facebook.com/shelley.a.settles IG: https://www.instagram.com/mentor4breakthrough Website: https://shelleyaudettesettles.com/ Linkedin: https://www.linkedin.com/in/shelleyaudettesettles/ Email: mentor@ShelleyAudetteSettles.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Amy Hagar, an Organic Marketing Mentor and Co-Founder of The Content Personality® Club. She uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. Dawn and Amy talk about the best way for you to do marketing In this episode… Who is Amy Hagar and whom does she serve? (00:58). What is a content personality and how are there five of them? (1:39) When you come up with these personalities and the people themselves are grading themselves, does this mean that I will connect best with other video personalities, or would I connect best with other types of personalities? (7:45) Could there be a link between people resonating with a message and their preferred content consumption method, influencing how we present information to connect with our audience? (10:21). Conversion and results versus the awareness type marketing, (13:27) Is the approach you're advocating more about being platform-agnostic in messaging style and then identifying where your ideal audience is, as opposed to starting with assumptions about platforms like LinkedIn, Facebook, or Instagram? (14:47) “We've been casting too wide of nets in our marketing, and we've been trying to fish in an ocean.” (17:08) Where can people find out more about you? (21:25) Amy Hagar’s Information. Quiz: https://joyfulbusinessrevolution.com/quiz/ FB: https://www.facebook.com/amy.hager.58/ Linkedin: https://www.linkedin.com/in/amy-hager-cae-iom-393493a/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Christina Woods. Christina helps smart, capable women (and men) free themselves from the patterns keeping them stuck by re-writing their subconscious programming. She uses hypnotherapy, coaching, and energy healing to help you write new stories and forge new neural pathways for real, lasting, positive change. Dawn and Christina talk about hypnotherapy. In this episode… Who is Christina Woods and whom does she serve? (1:03). Understanding Hypnotherapy. What is it and why is it so helpful (2:18) Challenges in Changing Belief Systems. If they become aware of a habit, thought pattern, or belief system that's not serving them, what do people usually try to do first? (4:13) Overcoming Limiting Beliefs. The role of hypnotherapy in overcoming limiting beliefs. (6:22) Your subconscious doesn't know how old you are. This also means that your subconscious doesn't really know how long you've had this belief either. Is this why hypnotherapy can be such a quick kind of short circuit to changing that behavior? (8:25) These thoughts, behaviors, patterns, or whatever at the time they formed were serving you in some way. They may not be serving you now or they may be limiting beliefs now. But when they started they were there to serve you. (10:41) Our subconscious mind and our beliefs create a blueprint and then our actions follow the blueprint(19:17) Reflecting on past decisions with compassion and understanding. (21:18) Christina Woods’s Information. New Website: https://christinalwoods.com/ Facebook: https://www.facebook.com/christinalwoodsvaron/ Instagram: https://www.instagram.com/christina.lwoods/ LinkedIn: https://www.linkedin.com/in/christinalwoodsvaron/ New Email: christina@christinalwoods.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Dana Corey. Dana is a business strategist and coach. She is an expert guide and confidante for high-performing entrepreneurs ready to step into the freedom their businesses can give them. Her approach combines nuts-and-bolts strategic business coaching with walk-beside-you partnership, helping you redefine success on your terms so you can own your role as CEO and live the life of your dreams. Dawn and Dana talk about an important distinction between being self-employed and having a team and stepping into that CEO role. In this episode… Who is Dana Corey and whom does she serve? (1:01). Distinction Between Self-Employed and CEO (1:51) Challenges in Transition (3:21) in changing our relationship or perception of our relationship with our company and going from self-employed to business owner, what are the first things that we need to do? (4:55) Overcoming Resistance to Delegation (6:56) Introspection and Building a Team (9:41) Transparency in Leadership (11:55) Empowering Teams through Transparency (16:01) Courage and Leadership (20:30) The challenge of determining business viability and how does that affect our ability to step into that CEO leadership? (24:41) Are we in that self-employed mindset as we're trying to figure out viability? Is the shift after Dana Corey’s Information. Website:https://danacorey.com FB: https://facebook.com/danacorey IG: https://www.instagram.com/danacoreycoaching/ LINKEDIN: https://linkedin/in/danacoreycoaching YOUTUBE: https://www.youtube.com/@DanaCoreyCoaching Twitter/X: https://twitter.com/DanaCoreyMRE Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Jennifer Schwytzer. Jennifer is a certified Life Coach and founded KINDfulness Coaching to help women ditch chronic stress and overwhelm to restore calm, productive order in their lives and careers. Jen has 17 years of experience as a social worker in both the medical and mental health field which allows her to bring a unique experience to her coaching practice. Dawn and Jennifer talk about overthinking. In this episode… Who is Jennifer Schwytzer and whom does she serve? (54.57). Defining Overthinking (2:04) Impact of Overthinking on Business (3:22) Difference Between Analytical Decision-Making and Emotional Overthinking (4:25) Does that mean we can even talk ourselves out of things that we made a decision on and have the data to support? (6:03) Overthinking can become a habit (6:56) Steps to Overcoming Overthinking: Acknowledgment (16:37) Identifying Areas for Improvement (17:57) Breaking Down Goals (19:19) Building Confidence and Mindset (20:55) Jennifer Schwytzer’s Information. Website: http://www.kindfulnesscoaching.com FB: https://www.facebook.com/kindfulnesscoaching IG: http://www.instagram.com/kindfulness_coaching LINKTREE: https://linktr.ee/jschwytzer Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Ryane LeCesne. Ryane helps high-achieving Black professional women increase their inner confidence, gain crystal clarity on their personal brands (without the need to people-please, put others first, or code-switch), and create the careers and small businesses of their dreams. Dawn and Ryane talk about mindset things around entrepreneurship, particularly around yourself and how you view yourself, and some things that you don't realize could be affecting your mindset and causing more problems than you should have to deal with. In this episode… Who is Ryane LeCesne and whom does she serve? (01:08). Why are imposter syndrome, perfectionism, and distraction considered the "big three" challenges that often overshadow high achievers and entrepreneurs in various aspects of their lives? (3:14). Distractionism isn't so much a mindset. (10:24). What are some key factors to consider in order to start closing the confidence gap, especially when pervasive influences may be reinforcing certain aspects that contribute to this gap? (13:01) 5% of who and what we are is done by the conscious mind (15:39) if you're not aware of that comparitinits, maybe is your belief system as you said, where are your standards coming from? (19:36). 98% of our thoughts are the same as yesterday's thoughts until the paradigm shifts (23:54) Ryane LeCesne’s Information. FB: www.facebook.com/InspireBrandConsulting IG: www.instagram.com/inspirebrandconsulting/ Twitter/X: https://twitter.com/InspireBrandCon YOUTUBE: www.youtube.com/channel/UC2R5E3A7UAH6UABkwo5yIDg/videos LINKEDIN: https://www.linkedin.com/in/ryanelecesne/ FREE QUIZ: What's Killing Your Confidence? www.inspirebrandconsulting.com FREE DISCOVERY CALL: www.inspirebrandconsulting.com/gift Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Kristina and Herbert Heagh-Avritt. Kristina and Herbert met in college and soon became inseparable. After 31 years of marriage and raising two sons they have combined their experience, passion, and knowledge to found Vibrant Family Education and the Brining Education Home podcast. Dawn, Kristina, and Herbert talk about your family and your business. In this episode… Who are Kristina and Herbert and whom do they serve? (01:14). How has the modern, busy lifestyle, particularly in entrepreneurship, affected the traditional practice of family dinners and imparting important values and education to children? (2:58). So we don't want our kids to know necessarily what's all going on, which can somehow be turned and interpreted as somehow not including them or not spending time with them in a way that maybe they felt supported. (5:51). What's happening in our schools is really bad right now. They're taking away the individual learning. They're taking away teaching to mastery. (9:00) So a lot of parents right now think that that's what homeschooling is like, That is not what homeschooling is like. That is what COVID schools were like. (13:11). What age-appropriate or when do you think it's time to bring people into the family business so that they can learn inside what's going on day to day? At what point do we actually start to kind of put some of this love of learning in their areas of passion into a productive way so that they can see a result or an outcome in the business. (16:15) Entrepreneurship is something that has really seemed to blossom over the last year or two, where kids are making baked goods at home because they get the license or they're making dog trades. I've seen several local, you know, 15, 16-year-old, dog treat makers, right? And things like that. So, how do we encourage that, even if that is not our core business? (17:46) Kristina and Herbert’s Information. FB: https://www.facebook.com/kristina.heaghavritt/ YOUTUBE: https://www.youtube.com/@Mrs.Heagh-Avritt PODCAST: https://www.bringingeducationhome.com/?fbclid=IwAR3zYImRty8_rNldfF_5LkFXA8O2oHcfsQlV0ZSPYvJtyxhWMtY9xHnc0mY https://www.instagram.com/KHeaghAvritt TWITTER/X:https://twitter.com/KHeaghAvritt LINKEDIN: https://www.linkedin.com/in/kristina-heagh-avritt/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Andrew Anderson. Andrew is a passionate and dedicated individual who believes in empowering others to reach their full potential. With a background in education and coaching, he has become a #1 international best-selling author, speaker, and coach. Dawn and Andrew talk about resilience and navigating circumstances and things that you don't see coming, and how you can set yourself up to continue to move through things in a way that benefits you in the long run. In this episode… Who is Andrew Anderson and whom does he serve? (01:18). Can you give us a little bit of background, on where you learned resilience and how you found this to be so important? (1:52). How many times do you work with business owners and staff who will look at circumstances and kind of take 100% of the blame, causing them to be super stuck? (5:28). Can you talk a little bit about NLP practitioners what that is and how that can be helpful? (6:14) What are the benefits of doing this resilience work? (7:12). Let's talk about what you were just talking about in terms of resilience, because it almost feels like, you're trying all these things and you're like planting roses over weeds. Is that a way of distracting yourself? Is that a way of hiding from it or maybe ignoring it? (13:03) So we're just kind of going through what we know to do, as you were saying, kind of in that survival mode. So isn't that in some ways, though, resilience to be able to push through or, is this something we tell ourselves as we're pushing through? (13:59) How would I know if I was somehow stuck or somehow unconsciously not meeting or reaching my full potential(16:09) Andrew Anderson’s Information. FB: www.facebook.com/andrewlanderson85 IG: www.instagram.com/andrewlanderson85 YOUTUBE: https://www.youtube.com/channel/UC6fO0aO0vnwrr3daipaoSCw LINKEDIN: https://www.linkedin.com/in/andrewlanderson85/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Dr. Selvi Rengasami. She guides women with gut disease on the path to remission and beyond using her unique methodology of integrative nutrition, energetics, and intuitive medicine. Her expertise and interests extend into the areas of rewiring mindset, energy healing, and reconnecting women to their own intuitive guidance Dawn and Dr. Selvi talk about your nervous system and where we're making decisions from. In this episode… Who is Dr. Selvii and whom does she serve? (01:04). What does the nervous system do, how does it work with us protect us, and how it can really cause issues as we move through our journey? (2:08). How do we know if we're in that fight or flight? (5:38). If we recognize these things, then what are some of the things we can do to start to bring that into balance or to start to regulate that? (8:10) So let me ask you about periods of time coming up in your business or things like a fourth quarter. If you know that that schedule is coming, if you see that on your calendar, how could we go ahead and make sure that we are always using this no matter what our calendar is throwing at us? (13:21). How do we talk to ourselves about putting decisions on hold if we can't make them? (17:55) Taking care of the nervous system really is a very important thing to do. If you want to succeed. (20:04) Where can people find you and learn more about your coaching programs and some of the things you offer and connect with you?(21:48) Dr. Selvi’s Information. FB: https://www.facebook.com/selvi.rengasami IG: https://www.instagram.com/dr.selvi.coach/ Website: www.drselvi.com Calendar booking link: https://calendly.com/drselvi Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books