The Profit Accelerator Podcast

Dawn talks with Carla Moats, a fractional CFO and finance and strategy coach for female business owners who want wildly profitable businesses that they love. She's spent over 30 years as a financial and strategic advisor to companies from 6-figure to 9-figures. Dawn and Carla talk about profit leaks. In this episode… Who is Carla and whom does she serve? (00:56). What do you mean about chasing vanity amounts of money or vanity metrics (1:22). Some people don't really know where their money is going at all. Can we explore that (2:50). Knowing your cash flow. How do we figure that out (5:26). What are some of the ways where we may actually be overspending or losing money and not even realizing it (7:20). Spending too much because of not knowing what it's costing you to produce things (11:40). How often do we want to look at these individual lines of the things that we offer? (13:55) Let's talk about something else that you work with clients on and that's their mindset around the idea of profit (17:48) Let's talk about profit leaks around things that seem to be doing OK but maybe aren't optimized (20:44). When you first meet with business owners, how many of them have a list of expenses whether they're annual or monthly ready and available that they do take the time to look at (22:38) What is the resistance that you hear most often about why their financial house doesn't have to necessarily be in order but at least you know has some structure(24:13) Once you get these leaks closed, what is the potential to do with all of this extra what we'll call found money (26:45) Carla Moats’s Information. Website: http://www.carlamoats.com YouTube: https://www.youtube.com/@PurposefulProfit Facebook: https://www.facebook.com/carlamoatscoaching Instagram: https://www.instagram.com/carlamoatscoaching/ LinkedIn: https://www.linkedin.com/in/carlamoats/ Podcast: http://www.carlamoats.com/podcast Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Leticia Francis, the Market Research Strategist for female coaches and consultants who are ready to take their business to the next level and make some serious bank. Dawn and Leticia talk about market research and how we can do it to benefit our business. In this episode… Who is Leticia and whom does she serve? (00:56). What information should we be doing and how should we be getting it (1:53) What information would I want to consider from my records or my past posts or whatever to kind of figure out if I've evolved past that what's important to consider today(5:34) What do you recommend as far as going back and revisiting market research not just because you're maybe launching something new but because maybe you can serve in a different way? (7:55) What are we talking about continuous ongoing process? (10:28) When we should be looking at what our competitors are doing and maybe not doing because maybe the way that they're delivering something or the way that they're presenting something is actually not going to be something that would be a good fit for us? (13:10) What do I do with all the information I gathered? How do I not get overwhelmed if this is a daily or a weekly thing I kind of figure sitting here listening I'm gonna find a lot of things that I would need to do. (16:23) For somebody who hasn't even researched their competitors or anything in a couple of years where would we start? (20:16) If you let the data lead you then there's less room for error (24:15) Leticia Francis’s Information. Website: insightfulmarketresearchsolutions.com YouTube: https://www.youtube.com/@marketresearchmastery Instagram: https://www.instagram.com/marketresearchsolutions/ Facebook: https://www.facebook.com/leticia.r.francis LinkedIn: https://www.linkedin.com/in/Leticia-f/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Anne Leah Mauro Shick, Certified Director of Operations & Vetted ClickUp Consultant and the owner of Anne Leah & Co. She is now focused on helping entrepreneurial couples get out of the hamster wheel of running a business to create a lasting legacy. Dawn and Anne Leah talk about Quarterly Planning. Dawn and Anne Leah we're going to give some .tips and strategies to get your quarterly planning In this episode… Who is Anne Leah and whom does she serve? (1:10). Let's just talk about the roles and responsibilities audit (2:10). With the lead into this idea of quarterly planning, how often do you think people should assess the roles and how they're being done in their business? (3:36). How making sure we're assessing those team roles and responsibilities in the light of doing an actual strategic plan is often overlooked (4:42). What are the other areas that we need to look at inside strategic planning before we sit down with a pen and paper? (8:43). So inside the quarterly planning, what should we be planning for or on versus something like when somebody says strategic plan what does this one need to look like and what is the end result we're trying to get to? (12:40). What can we do for a quick win in a backlog project, what kinds of things could we consider quick wins if it's not necessarily tied to increasing revenue? (14:51) When we first started doing the episode planning that freedom and scalability are reliant 100% on having these things in place but I'm thinking in my head what is the additional time commitment or is there an additional time commitment or is this something that once you put it into practice it just becomes something you do? (19:03) Let's talk about building in maybe some flexibility or someplace where an opportunity comes up that wasn't on your radar last quarter things like that, how do we build this plan so that we can also respond appropriately to market changes or opportunities (23:14). Anne Leah’s Information. Website: https://anneleah.co/ YouTube: https://www.youtube.com/@fuelyourlegacy Facebook: https://www.facebook.com/groups/fuelyourlegacyvip Instagram: https://www.instagram.com/anneleahco/ LinkedIn: https://www.linkedin.com/in/anne-leah-shick/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Join us for a journey like no other as we mark a significant milestone – our 100th episode! It's been an incredible ride filled with invaluable insights, game-changing conversations, and boundless inspiration. In this special episode, we're revisiting the Top 3 Most Downloaded Episodes that have left an indelible mark on our community. In this episode… Why does “The Profit Accelerator Podcast” exist? (01:27) Top3(Ep.35-"Scaling a Business and Winning a Walmart Contract" with Leanna Gantt)How Leanna went from wholesale orders to carried in Wal-Mart (2:57) Wal-Mart chose TookTake among 14,000 applicants in their Open Call. (5:50) How all that made Leanna feel (6:46) Top2(Ep.41- "Why You Need a Brand Management Plan" with Marie Miller)Why does every business need a brand management plan and what does having one do for brand consistency? (8:20) Your business is your baby and the brand management plan details how to take care of it.(11:48) Top1(Ep.40-"The Science of Intuition " with James M. Powell) Why we don't learn Intuition in business school? (14:25) What is intuition? Where does it come from and Why do we need to have it? (16:14) What is the way that we tap back into intuition?(17:31) I’m an extremely intellectual guy…(18:49) Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Wanda Allen, an International speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. Dawn and Wanda talk about follow-up. In this episode… Who is Wanda and whom does she serve? (0:44). Can we talk about the resistance to follow-up that you see before we convert people doing it (1:23) People who feel that they should be closing on the first time so in other words they think well if they really need it or they really want it. It would have just already been a done deal and so they actually maybe take them off the list what are your thoughts around that mindset? (3:59) How would you know how long your buy cycle is or your sales cycle in your industry? How could you find that out? (6:41) How do we follow up? What do we have to do and how can we be in deep service and make these follow-ups valuable to the buyer? (9:03) What are the likelihoods that you can get on the phone with somebody you'll have a conversation with instead of sending them 100 million calendar invites? (12:19) How effective do you think those scripts are in writing out and training yourself or having cards or bullet points or something to give yourself a direction to at least start the conversation? (13:20) How people should keep a solid leads list (15:41) You're keeping notes and you're starting to see five touches 8 touches 12 touches and you're still not getting a response, what do you do then? (16:50) There's also been marketing research done that shows it takes nine times to have automatic recall for name recognition (20:51) Wanda’s Information. website: https://followupsalesstrategies.com/ FB: https://www.facebook.com/FollowUpSalesStrategies IG: https://www.instagram.com/followupsalesstrategies/ Linkedin: https://www.linkedin.com/in/wandaallen/ Youtube: https://www.youtube.com/@FollowUpSalesStrategies Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Courtney Andersen, a sober life coach, podcast host, and author. She is the founder of Sober Vibes and National Sober Day. She helps high-achieving women quit drinking alcohol and thrive in sobriety. Dawn and Courtney talk about culturally how we associate alcohol and business and success In this episode… Who is Courtney and whom does she serve? (1:00). What are your thoughts about culturally how we associate alcohol and business and success? (1:43) Very interesting when you said “It's the one substance you have to defend yourself against” can you explain that?(2:43) Do you think there's an expectation that we're supposed to have an alcoholic beverage when we hit certain vinyl stones in business (3:52) Did you include drinking alcohol in any way to try to find the people who were like you or is it just because this is where I am and this is who I am and this is part of my daily routine? (6:52) What about the opposite of this what about the people who are closet drinkers because they're using it to cope when does that become a problem? (8:52) So you started National Sober Day. What can you tell me about that? What was that like? (11:34) What are some warning signs that we should be watching out for especially if we are business owners? (15:25) Let's say that somebody's out there in the audience now and they're asking themselves those questions what do we do next? (18:47) Alcohol hinders your growth (23:25) Courtney’s Information. Website- https://www.courtneyrecovered.com IG- https://www.instagram.com/sober.vibes TT- https://www.tiktok.com/@sobervibesofficial FB- https://www.facebook.com/sobervibes Podcast- https://www.courtneyrecovered.com/podcast Pre-order book- https://www.courtneyrecovered.com/sober-vibes-pre-order Free 30-day sober, not boring calendar- https://www.courtneyrecovered.com/opt-in Work with Courtney- https://www.courtneyrecovered.com/8-weeks-sobriety-support-next-level-sobriety Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Gabrielle Juliano-Villani, a licensed clinical social worker, consultant, coach, entrepreneur, and educator based in Sarasota, Fl. She has been in the mental health field for over a decade specializing in stress, chronic health conditions, and trauma. After realizing her own burnout in 2021, she sold her thriving group practice and made it her mission to educate others on the impact stress has on our everyday lives. Dawn and Gabrielle talk about burnout, preventing burnout, figuring out if you're in burnout, and how not to stay stuck up there. In this episode… Who is Gabrielle and whom does she serve? (0:48). So your story is pretty incredible about you scaling your business and selling it when you realize you were in burnout. Can you tell us about that? (1:18) So, I want to start with the idea that you ran your numbers, you said this is not enough and you did that help with your burnout situation when you tabled it? (6:20) How did you discuss either with yourself or other people, whatever the idea of walking away in light of or in spite of the sunk cost in time, money, and energy, and that the burnout was stronger than what you had invested? (8:54) Can you help us kind of decipher between regular business frustrations, a down cycle kind of an off month? So I mean, do we want to wait till we get to that place? Is that the indicator that we need to walk away? (12:04) Did any of that kind of either external judgment or internal fear of that type of judgment keep you there longer than you Probably would have been? (15:54) So when you walked away and you realized, OK, not my circus, not my monkeys anymore, Then what did you do? How did your mindset adjust? What were you thinking? How did you find your next thing? (17:26) If you are regretting, resenting, and apathetic and everything else maybe you're actually doing more harm than good to your business and brand. Do you agree? (20:23) Where can everybody find you? (23:33) Gabrielle’s Information. website: gabriellejulianovillani.com IG: instagram.com/gjvconsulting Linkedin: https://www.linkedin.com/in/gabriellejulianovillani/ TikTok: tiktok.com/@gabriellejulianovillani Youtube: youtube.com/@gabriellejulianovillani Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Christine Clifton, Professional Growth Catalyst, Conscious Conversation Skills Trainer & Speaker, Career-Change Consultant, Business Development Advisor, HR Consultant, and Author of three books: “Get Ready. Get Set. Flow…”, “You don’t have to shout to Stand Out”, and “Your Spirit at Work”. Christine Clifton teaches mindful company professionals and service entrepreneurs to Say what they need to Say and Get where they want to Go – so they have the freedom, fulfillment, and flow in their life that they deserve. Dawn and Christine talk about the importance of evolving as a person who just happens to be running a business. In this episode… Who is Christine and whom does she serve? (0:53). Were talking about reassessing yourself and where you are in your business, how often do we actually do that and how often should we be doing that? (1:43) So what are the types of things we should be evaluating so more than just let's say time management or balance what specifically do we need to look at inside ourselves to see if something actually fits anymore? (3:33) So what kinds of resources or personal development types of things could we be looking at that are not necessarily on that top ten reads for entrepreneurs list that everybody gets on audible every month where do we find these kinds of things what should we be looking to explore for ourselves? (7:22) So, let's talk a little bit about the impact on results on your business overall when we take the time to actually implement this process and review these things and make sure that we are being in tune to our evolution. (14:06) Tell us how everyone can find you and connect with you and learn more about what you do. (20:17) Christine’s Information. Website- https://christineclifton.com/christine/ LinkedIn- https://www.linkedin.com/in/cclifton/ Facebook- https://www.facebook.com/MindfulBusinessMatters/ Youtube: https://www.youtube.com/channel/UC4G47CZgKSf-CzMJPgSzf5Q/featured Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Kimberly Tara, CPA, CTC, is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. As a Tax Strategist & Business Growth Advisor, Kimberly & her team partner with CEO Mom Service Providers to maximize revenues, reduce taxes, build wealth, and create a legacy. Dawn and Kimberly talk about profits, revenue, Financial comparitinits, and how we can actually stop you from growing into your vision. Dawn and Kimberly we're going to give some tips and strategies to make sure that your profit is growing and not just your top line. In this episode… Who is Kimberly and whom does she serve? (1:01). A lot of business owners right up front are trying to drive the top line rather than the bottom line. Can you explain the difference between the two and where we might see somebody who is generating the top line but not keeping the bottom line? (3:45). Profit-first strategy (5:52). Let's dive into Financial comparitinits, the marketing that we see for different things, return on investment and profitability, and why each one of these needs to be addressed for you to actually be able to thrive. (11:05). You end up while you're generating all of that revenue and all of that money. If you're not keeping any, what are you working for? Have you had that conversation with people? (15:40). What was that doing to your mindset when you're looking at other people who quote maybe more successful even if you don’t really know behind the scene what they're actually keeping? (19:45). So now let's go ahead and talk strategic reinvestment, let's talk calculated risk, let's talk return on investment. What do we need to be looking at? (23:33) So let's talk about how you've decided to decrease your profit margin instead of leveraging that. (27:40) Where can people find you? Learn more about you and your practice. (37:15). Kimberly’s Information. Website- https://www.taracpafirm.com/ Youtube- https://www.youtube.com/@kimberlytara5456 Instagram: https://www.instagram.com/taracpafirm/ Facebook- https://www.facebook.com/KimberlyTaraLLC Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Susanne Mariga, CPA & Fractional CFO specializing in high net worth tax strategies for 7 and 8-figure entrepreneurs. She is also the Author of Profit First For Minority Business Enterprises and host of the Profit Talk Podcast. Dawn and Susanne talk about money mindset, money strategies, recession, and how we can put these things in place to make sure that we're thriving in what might feel like some tough economic times. In this episode… Who is Susanne and whom does she serve? (0:58). Everything that you're seeing right now in this economy especially smaller businesses, how are we supposed to think about what's going on and should we be worried? (1:47). Let’s talk about Profit first model? (5:07). How do we change the perspective that really your expenses should be covered and you should be thinking about paying them last? (9:28) Let's talk about evaluating that return on investment (11:28). As an accountant, where would you advise people to invest in the business itself so that they are going to see an actual return to that bottom line? (14:26) Do you have any recommendations generally where you see people making smart cuts besides evaluations of efficiency but maybe we get kind of sucked into this romantic idea that we need things we don't. Are there any areas that are better for mid-size to larger businesses to have investment and maybe the smaller ones don't race to spend that money? (17:12) How about embracing the idea of being the CEO and your duty and responsibility to be putting this money away and to make sure that you are taking care of yourself and the mindset that needs to be built up to do that? (18:58) Where can people find you? (21:34) Susanne’s Information. Website- https://marigagroup.com/ LinkedIn- https://www.linkedin.com/in/susannemariga/ Facebook- https://www.facebook.com/marigacpa/ Youtube- https://www.youtube.com/@profitfirstwithsusannemariga Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Jarod Spiewak, Founder & Lead Strategist at Comet Fuel. Comet Fuel helps service & SAAS businesses in “growth mode” increase their revenue by $10-$100k/m through Google Ads, without the typical agency BS. Dawn and Jarod talk about data analytics, things you need to know, things you should be checking, how you know what you're doing is working when it comes to marketing and sales, and things inside your business. In this episode… Who is Jarod and whom does he serve? (0:52). What should we be tracking? (1:49) There are some businesses that will put a post out on Facebook and you know inside your analytics you can even see how many people have seen that post and then how many people have commented. So, is that kind of good information that we should start with if we're starting from zero? (03:15) You went to Google I know that a lot of businesses claim their Google profiles or business profiles but I don't know that people actually open the emails and look at what those profiles are telling them as far as data goes so just on the Google side what they present to you what kinds of things should we maybe give some importance to?(4:52) What kinds of things do we need to be tracking as far as using the data to either narrow down our ideal clients or using the data to help us decide maybe timing or the things that we need to do to make those conversions into sales? (6:45) At every single step, we could be collecting data that could help us make business decisions to change something to maybe get a different result at each step. (10:33) What have you seen from your perspective is a good amount of time to collect this data before you make those changes? (11:34) Let's say that we do find a flaw at one step or there is something that we realize people are just not going to go past in a process, at that point do we want to change that step of the process only, or how do we reevaluate? (15:04) Once somebody I guess fills out a form or they were starting to fill out a form and then they didn't want to give you contact information or whatever do we consider that person lost or do we just expect that they're gonna keep sort of following us until they build that trust?(20:24) Where can people find you and your business and your social links?(27:52) Jarod’s Information: Website- https://jarodspiewak.com/ Agency- https://cometfuel.com/ Jarod’s LinkedIn- https://www.linkedin.com/in/jarodspiewak/ Jarod’s Youtube- https://www.youtube.com/c/JarodSpiewak/videos Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Julie Noonan, Founder & CEO of Julie Noonan Consulting, LLC which offers Executive Coaching, Strategic Change Management, and Team Effectiveness services. Julie is also an Executive & Transition Coach, Change Strategist, and Speaker helping mid to late-career executive leaders successfully RIDE the waves of change. Dawn and Julie talk about Intergenerational Entrepreneurship or building a legacy business that you can pass on. In this episode… Who is Julie and whom does she serve? (0:46). How are you helping people transition especially if they own businesses when these are going to be real needs to add value? (1:35) I have actually seen where women will just close the business when the husband retires rather than like you said sell it or leave it to the next generation do you think that is because they don't see value in what they've built or they don't think it's you know worth marketing and selling? (4:41) I wonder if some of this transition resistance is the fact that things are very different the way that we do marketing and sales today that they think it doesn't necessarily transition the same way exactly (6:10). I wonder if that's because like you were saying there's kind of this personal attachment to it where men might think of it as just business. Women will maybe attach their identities to it in a different way (8:22). From your experience and perspectives do you see that the trust is maybe a little easier for passing it along if it's a family member or somebody who's maybe worked closely in the business? (10:38) What are Important things that we need to be thinking about if we are thinking about an exit strategy in the future? (11:36) How do we get someone to be comfortable enough to be open-minded to find a successor or someone in the next generation to take the business forward? (14:52) From your perspective, what is the length of time that you normally want people to think about transition and maybe consider transitioning before they have had all of their needs met and they could pass the torch? (18:22) What could be some internal clues that we should be aware of that hey maybe it's time for us to find a successor or figure out what's next? (20:57) I wonder if that's maybe one of the reasons that people don't tell us they get to the point where they're done they have another passion and they burned out without giving this earlier thought kind of a transition or sale(23:43) How can people find you? (25:53) Julie’s Information. Website- https://www.jnoonanconsulting.com LinkedIn- http://www.linkedin.com/in/jnoonanconsulting Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Camille L. Miller, a speaker, seasoned executive, business strategist, author, podcaster, and PSYCH-K facilitator. Recognized internationally as the pioneer of the Soul Professional Movement, Camille is also the Founder & Chief Visionary of the Natural Life Business Partnership. Dawn and Camille talk about the entrepreneur community and what is so important about being around people like you when you own a business. In this episode… Who is Camille and whom does she serve? (0:55). Why has authenticity so important and How do we make sure that we're not changing ourselves to try to find buyers? (2:38). How important is it now with the online community and the online space to really make sure that you're finding that entrepreneur community you belong to? (5:41). Where do we find those entrepreneurs/communities that are more ambitious or more like us? (8:40). Let's talk a little bit about being granted self-permission to say I want more and to get into these spaces (14:28). Problems of growing or the problems of scaling or getting with the people who understand your problems (17:40). Importance of having that Peer group or the mentorship when problems come up (18:50). David Nagel one of my mentors has said before “If you're solving the same problem year after year after year there's there's something fundamentally wrong that keeps ending up in that same place” (21:42) Where can everyone find you and your information and how can they reach out to you and learn more about your programs and your mentorship? (23:28). Camille’s Information. Website- http://www.SoulProfessional.com Youtube- http://www.NLBP.tv LinkedIn-https://www.linkedin.com/company/the-natural-life-business-parternship/ Instagram: https://www.instagram.com/naturallifeBP/ Facebook- https://www.facebook.com/thenaturallifeorganization Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Rick Girard founder of Intertru Inc, created the HireOS- Hiring Operating System, host of Hire Power Radio, and author of "Healing Career Wounds". Dawn and Rick talk about how to manage employees, contractors, and human resources. In this episode… Who you are and who you serve (00:43). How soon or when should people consider hiring employees or contractors someone to help them in their business? (01:14) What are we doing trying to find these long-term relationships and these people we can delegate authority to grow businesses with us? (02:50) How do we set up the best employee experience, especially as maybe a two or three-year-old business(04:38) How do you know who's going to thrive? how do you know what structure to put in so that you can be brutally honest about what it's like to work here and also be very supportive through the hiring process(06:13) It costs companies a lot of money to bring people in get them trained up realize they're not a good fit and then they leave so as long as something on a hiring operating system or a process for hiring what do you suggest(08:45) So with that said what are the types of things we should be asking high performers to identify them right away? (12:01) How do you again turn the interview around to get the information without getting something that could get you in trouble? (18:27) How am I writing a job description to get those people interested in calling me{23:07) Where can people find you your buck and all the things and look more about this approach to getting the right people? (28:11) Rick’s Information. Website- https://www.intertru.ai/ Rick’s Books- https://www.amazon.com/Healing-Career-Wounds-Ridiculously-Successful-ebook/dp/B094TL14CD Linkedin: https://www.linkedin.com/in/rick-girard-07722/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Yvonne Heimann, the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, & Speaker. Dawn and Yvonne talk about the Content creation system and strategy and why is it important in business. In this episode… Who is Yvonne and whom does she serve? (0:57). What are the areas needed to consider in content creation? (1:31). What strategy system do you use in content creation to reach your audience on different platforms? (4:28). How can we create content out of Masterclass? (10:13) What are those systems that you created in content creation and why is it important to implement that system? (14:05). Using of Project Management Tools (14:49). Who is the right person to put in the content creation team in the repurposing approach? (19:40). Where can you find Yvonne Heimann(26:16) Yvonne’s Information. Website- https://askyvi.com/ Instagram- https://instagram.com/askyvi Twitter- https://twitter.com/askyvi Facebook- https://www.facebook.com/AskYvi/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Elin Barton, author, entrepreneur coach, and CEO and founder of White Knight Productions. She has been where some of you might be right now. You are working hard trying to grow your business, or just keep it alive. Dawn and Elin talk about something all of us need, video marketing. In this episode… Who is Elin and whom does she serve? (0:58). What is the difference between video marketing and digital marketing? (1:46). On what platforms are most companies putting their video marketing right now? (2:37). What about length of content? How long should your videos be? (3:50). What content type is appropriate for something bigger than just snack sized or snippet videos? (6:12). What process, or strategy, generally, does Elin recommend for her clients in deciding what content to produce? (9:00). Produce your content off-platform in case you get cloned or hacked and lose access. (12:34). What to think about when considering starting a You Tube channel? (16:13). As the second largest search engine, is You Tube too crowded already? (19:09). Since Google, the largest search engine, owns You Tube, if your SEO is right, Google may do a lot more than just show your You Tube videos as search results. (20:27). Artificial Intelligence is certainly growing and becoming more prominent in everything we do online, what effect does Elin think AI platforms may have on video marketing? (22:46). Elin’s Information. Website- https://elinbarton.com/ White Knight Productions Website- https://www.whiteknightpro.com/ White Knight Productions Blog- https://www.whiteknightpro.com/blog/ Podcast- https://www.whiteknightpro.com/amplify/ Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Teri O’Donnell, founder of Prosperity Franchise Group, whose company has a goal to be at the heart of the franchising business model and help investors expand their business across the globe. Dawn and Teri talk about franchising, what it is for, and how it can help you expand your business. In this episode… Who is Teri and whom does she serve? (0:44). What is the difference between buying a franchise and buying the local hardware store, for instance? (5:56). On the other side of this…what if you want to turn your business into a franchise brand? (3:08). What is the difference between a corporate store and a franchise store? (10:25). What does it take to legally become a franchise? (12:04). Each FDD is built very specifically for each brand? (13:36). Teri has a portfolio of franchises she represents, what businesses, besides fast food, can you possibly franchise? (14:34). As a franchise owner, who has bought the playbook for success, you can hit the ground running a lot faster than if you are starting a business from scratch. (16:56). Teri’s Information. Website- https://prosperityfranchisegroup.com/ Prosperity Franchise Group’s Blog- https://prosperityfranchisegroup.com/blogs/ Teri’s Facebook Group- https://www.facebook.com/groups/franchiseopportunitiesusa/ Teri’s e-mail- Terio@prosperityfranchisegroup.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Leisa Reid, founder of GetSpeakingGigsNow.com and the author of Get Speaking Gigs Now. Dawn and Leisa talk about how you can use speaking engagements to enhance the credibility of your business. In this episode… Who is Leisa and whom does she serve? (0:59). Don’t see yourself as a speaker, but feel called to teach. Guess what- you can teach while speaking. (2:21). What are some ways a small business owner can get started teaching to the local audience? (3:08). How do we home in on the right topic to speak about? (6:03). Pivoting to paid speaking gigs? (9:11). With live videos and reels so prominent in social media today, its really a different world from the pre-internet days? (11:42). What are the personal benefits that come from public speaking? (13:06). Oh, the things you can do with your talk… (16:08). Leisa’s Information. Website- https://getspeakinggigsnow.com/ Leisa’s Books- https://getspeakinggigsnow.com/get-speaking-gigs-now-book https://getspeakinggigsnow.com/manage-to-success-book Speaker Readiness Assessment- https://getspeakinggigsnow.com/speaker-assessment Facebook- https://www.facebook.com/groups/getspeakinggigsnow Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Hally Brooke, Founder, CEO & Senior Head Coach of Live Nourished, a full wellness and nutrition practice. Dawn and Hally discuss health and self-care, and its importance to business owners. As Certified Functional Medicine Coaches, Hally and her team have numerous tools in their tool belt from coaching, personal training online apps, nutritional supplements, nutritional counseling and analysis, mindfulness tools, a mindset curriculum course that has great results and more. They pull from these resources to create a plan that is best for you, to help you live nourished as you define it. In this episode… Who is Hally Brooke and whom does she serve? (1:06). We have all heard about successful people and their strict morning routines. What are Hally’s thoughts on this? (2:41). Halley’s top 3 habits business owners should incorporate. (5:05). Why these three things are so important for us. (6:17). For most people, it is extremely difficult to maintain certain things, like the three most important, for an extended period of time. How can we make them a solid, lasting part of our daily lives? (9:29). It all revolves around your personal non-negotiables, the things you will not compromise on. You have to have a baseline. (12:38). Why we put self-care second to our businesses. It’s a cultural thing. (15:29). Your body breaking down is beyond just burn-out. (21:04). Finding Hally. Website: www.livenourishedcoaching.com Instagram: www.instagram.com/livenourishedcoaching Nourished Entrepreneur- www.livenourishedcoaching.com/the-nourished-entrepreneur Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Alison Reeves, founder of Alison Reeves Company. She has been coaching business owners since 2017. She helps creators and experts scale their income by combining business coaching with mindset restoration. Alison managed marketing teams for several multi-million dollar companies before becoming a full time business coach, and has since helped thousands of entrepreneurs worldwide grow their visibility and their income through coaching, courses, membership and free training. Dawn and Alison discuss money. In this episode… Who is Alison and whom does she serve? (1:18). How Alison got started and how things were going for her before her she started digging into her numbers. (1:50). How Alison got through some big problems that came about. (4:32). How did it feel for Alison when she was forced to dig into her numbers? (8:23). After Alison realized that all she had to do was make her breakthrough number, she took a whole new perspective. (11:40). What changes is Alison making now that she is clearing her debt? (15:16). Strategic investment in your business. (17:21). Alison’s Information. Website- https://alisonreeves.co/ http://AlisonReeves.co/wealthwound-quiz http://AlisonReeves.co/workshop Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books