The Profit Accelerator Podcast

Send us a text Dawn talks with DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN, renowned business professors and global thought leaders in marketing and brand management. Their new book, MANAGING BRAND TRANSGRESSIONS: 8 Principles to Transform Your Brand [July 22, 2024], addresses the pervasive issue of brand transgressions, offering a comprehensive strategy for companies to not only mitigate these crises when they hit but turn them into opportunities for sustained brand transformation. They talk about how to handle crisis PR. In this episode… Who is DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN and whom do they serve? (1:24). Do you think the unexpected decisions in the recent Olympic Games that sparked social media chatter were intentional to drive engagement? (2:16) The PR, whether positive or negative, could have unintentionally caused harm and be considered transgressions.(6:30) What are the first steps a company leader should take immediately after a transgression occurs? (9:31) What role does leadership play in managing brand crises effectively?(19:09) What are the common pitfalls that leaders should avoid when responding to a crisis? (21:10) In today’s digital age, does the rapid spread of information force companies to handle transgressions more transparently compared to the pre-internet era? How does social media influence this?(27:04) How important is clear communication during a crisis, and what strategies work best to ensure that it’s consistent? (29:55) How can leaders build a culture that minimizes the risk of transgressions? (32:42) GET A COPY OF THE BOOK: Managing Brand Transgressions: 8 Principles to Transform Your Brand DR. SHAILENDRA PRATAP JAIN / DR. SHALINI SARIN JAIN/ ’s Information. LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/ Support the show SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Chantal Cornelius, a Marketing Consultant with over 20 years of experience in marketing and running a small business. She brings together a team of talented marketing specialists, copywriters, graphic designers, website techies, and much more, to provide a bespoke solution for each client. Dawn and Chantal Cornelius talk about standing out by being top of mind, and ensuring your marketing is purposeful and impactful. In this episode… Who is Chantal Cornelius, and whom does he serve? (1:11). How do people have longevity in the marketplace with all of these changes and evolutions? (1:51) Before we dive into standout strategies, isn't it true that being a standout doesn't mean changing who you are, but rather knowing what you're good at? (4:30) What are these stand-out strategies and who are they good for? (8:56) Do businesses evolve through different strategies as they mature, or do they stay rooted in the founder's vision and how they want to serve, ultimately becoming known for something specific over time? (12:32) As the seller, is there something that we can look at so we can examine ourselves and say, where are we as the seller? (20:32) From a seller's perspective, if we identify as a "connection company" and use specific language, do buyers intuitively feel drawn to those words, even if they've never encountered these strategies before?(22:42) TAKE THE TEST- FIND OUT YOUR STANDOUT STRATEGY : https://appletreeuk.com/Take-the-Test/ Chantal Corneliu’s Information. Website: https://appletreeuk.com/about-us/ Facebook: https://www.facebook.com/AppletreeMarketing LinkedIn: https://www.linkedin.com/in/chantalcornelius/ Youtube: https://www.youtube.com/user/ChantalCornelius Support the Show. Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Tim Sernett. A distinguished expert in restaurant financial management, bringing over three decades of specialized experience to the industry. As the Founder of Financial Optics, he is instrumental in developing innovative financial strategies that enhance operational efficiencies and profitability for restaurant businesses. Dawn and Tim Sernett talk about some definitions on some many things and get some real understanding about small business money, things that maybe we aren't having the clarity that we need. In this episode… Who is Tim Sernettand, and whom does he serve? (1:26). How should we distinguish between revenue and cash flow, particularly in terms of timing and when money is actually available to us? (2:46) Cash Flow Statement (5:00) As a small business owner, how should I adjust my operations if customers delay payments beyond the expected terms, like from net 30 to net 45 or net 60, and how would this affect my financial reports?(9:33) What trends are you seeing in the restaurant industry regarding closures or reduced operating days due to lower traffic? If business owners start noticing a downturn or tighter finances, what strategies can they use to manage their finances effectively and stay afloat? (11:10) How should a small business owner approach creating a 12-month budget, especially in the first few years of business, to account for expenses like annual fees that occur throughout the year? (15:44) Do businesses typically base budgets on past performance or seasonal trends, and how might media influence this approach to profitability?(18:29) What are the benefits of going beyond budgeting and focusing on trends for better cash flow management? (20:45) How can business owners use financial planning tools to set clear, actionable goals rather than vague targets? (23:05) Tim Sernett’s Information. Website: https://financialopticshq.com/ Facebook: https://www.facebook.com/financialopticshq LinkedIn: https://www.linkedin.com/in/timsernett/ Twitter/X: https://x.com/financia Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Kelly McDonald. Author of 4 bestselling business books, and keynote speaker on Leadership, Marketing, Sales, Consumer Trends, and People & Culture. Named one of the 10 Most-Booked Speakers in the U.S.. Dawn and Kelly talk about working with people who are not quite like you. People who think differently, work differently and have different perspectives and opportunities. How do we keep the business thriving with all of this diversity of thought and all this diversity of actions? In this episode… Who is Kelly McDonald and whom does she serve? (1:26). What are you talking about when you say working with people now like you? (2:47) Why is it important to recognize that differences in work ethic and time management can actually benefit a company? (5:43) Now that companies have initially moved towards automation and convenience, do you see the pendulum swinging back toward the need for a personal touch in business? (7:41) How can business owners break out of their usual routines and effectively leverage diverse perspectives within their company, especially when working with people who may have different personalities or viewpoints? (9:53) As a business owner setting the standard and culture, how can empowering someone else in the organization to handle customer interactions, especially when they have a different relationship with the customer, be beneficial? (15:50) How can you successfully approach and work with people who are different from you, especially in remote environments like Zoom or phone calls, when meeting them for the first time as business partners? (20:28) Kelly McDonald’s Information. Website: https://www.mcdonaldmarketing.com/esessions Facebook: https://www.facebook.com/kellycmcdonald/videos Instagram:https://www.instagram.com/kelly.mcdonald_speaker?igsh=OTJibWRscHI3NnNk LinkedIn: https://www.linkedin.com/in/kellycmcdonald/ Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Charmin Moore Canada. Author and Founder/CEO of the Global Coaching Institute skillfully integrates her expertise with her spiritual journey through The Abundance Quest. Dawn and Charmin talk about your money archetype. In this episode… Who is Charmin Moore Canada and whom does she serve? (1:17). How many archetypes are there and what are they? (3:59) Money is a good energy (6:07) What percentage of these four archetypes do you see the monk like? (7:51) The avoider archetype (8:42) What percentage of business owners and people are generally avoiders (17:30) The Spender archetype(18:21) The common spiritual excuses like "money always flows back" for spenders and "it'll always be there when I need it" for avoiders, and how these beliefs can be misleading (22:27) The Hauder archetype (29:04) So, if you're listening and realize you're one of this archetype, what's the first step to take? (33:51) Charmin Moore Canada’s Information. Website: https://www.thevibrationofcharm.com/ Facebook: https://www.facebook.com/Lifecoach.iamcharmin Instagram: https://www.instagram.com/iamcharmin/ LinkedIn: https://www.linkedin.com/in/iamcharmin-abundance-coach-5a937721/ Twitter(X): https://x.com/I_am_Charmin Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Catharine O'Leary. Catharine O'Leary helps entrepreneurs and businesses create a cutting-edge client attraction system that ensures only the crème-de-la crème of clients make it through their doors. Dawn and Catharine talk about these custom conversations and leveling them up so that you can increase not just your business but also your authentic relationship with your customers. In this episode… Who is Catharine O'Leary and whom does she serve? (1:15). Why is it easier and more cost-effective to retain existing customers than to constantly find new ones? (2:21) Importance of lifetime value and why it's crucial for businesses to focus on it, even if it feels uncomfortable for some entrepreneurs? (3:33) The value of having custom conversations with clients and how addressing specific needs, even as a one-off, can benefit a business (6:21) Why is it important to ask clients what they've tried before, and why do we often overlook this question? (8:11) Why is it often difficult to refer clients to competitors who offer similar services, even when you can't meet their needs yourself? (11:12) Why is collaborating with others in your industry valuable for problem-solving and innovation?(14:48) What additional questions should we be asking, besides what have you tried before and how long has this been going on, to suggest the right solution?? (16:40) What should we do if we consistently get the same answers from customers when asking certain questions? Should we change the questions? (19:10) The second and third-order effects of investing the time to get these questions answered, and investing the time to understand why they're important to people. (21:38) How can we avoid taking customer feedback personally and stay focused on the business aspects, especially when the information surprises us? (23:26) Catharine O'Leary’s Information. Website: https://catharineoleary.com/ Instagram: https://www.instagram.com/catharineoleary/ LinkedIn: https://ca.linkedin.com/in/thequizqueen Click here for your Quiz : https://quizformybiz.com/ Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Vena Sterling. Vena is an attorney, business broker, and founder of Sterling Scale Solutions, a powerhouse consulting firm dedicated to empowering women entrepreneurs Dawn brought Vena to talk about her journey, her pivots, and how we should frame “you don't know what you don't know”. In this episode… Who is Vena Sterling and whom does she serve? (55.38). How can the phrase "you don't know what you don't know" offer us grace beyond just making us feel better at the "oops" stage? (2:12) How do you help clients pivot from a shocking realization to taking necessary actions despite resistance?? (3:05) Why do A-players prefer to work for visionaries like Steve Jobs at Apple rather than just any job? Is it about the mission? (5:24) Have you worked with entrepreneurs who, after chasing top-line numbers, realized they don't want to be visionaries or step into the CEO role? (8:06) If you get into doing too much, you actually can lose sight of where the boats are being rode to. (9:40) Importance of having that transferable knowledge, what needs to be on paper?(12:21) How often do entrepreneurs reflect on their vision within the last 6-12 months, and how does losing sight of team, customers, culture, and structure affect them by the time they come to work with you? (17:25) How much of business success is truly intuitive, given that running a small business isn't taught in corporate class or business school? Do you think businesses that start by feeling their way along eventually get stuck? (20:11) Vena Sterling’s Information. Facebook - https://www.facebook.com/venasterlingesq/ Instagram- https://www.instagram.com/venasterlingesq/ LinkedIn-https://www.linkedin.com/in/venasterlingesq/ Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn brings back Jennifer Sutton for Part III. After diving into unique selling positions and demystifying marketing vs. advertising in our previous episodes, Our marketing maven from Bright Marketing is back for Part 3! Dawn and Jennifer unpack the essential elements of media planning: the how, the why, and the when. In this episode… Who is Jennifer Sutton and whom does she serve? (1:05). Branding defines the "what" and "why" of a company. Marketing determines "how" the message is conveyed. Advertising focuses on "where" the brand is promoted. Each requires intentional effort and investment. (1:34) How does setting clear objectives for a marketing campaign impact the messaging and the actions you want people to take? (8:27) Major phases of a marketing funnel and why has the concept been misunderstood? (12:46) People often think about targeted ads on platforms like Facebook and YouTube, but what about local sponsorships? (19:12) Broader reach with short bursts of advertising has a lower cost per thousand but offers less targeting. More expensive advertising targets likely customers, resulting in a higher cost per thousand. (23:59) When planning media, consider long-term tactics like billboards, which stay up for years and build awareness over time. However, moving audiences from awareness to consideration and preference requires varied strategies.(24:01) How often must people see an ad to register? Pre-pandemic, it was 7-12 times; post-pandemic, it rose to 20-30 times. Today, a compelling message, integrated with the medium, can achieve results with fewer exposures. (29:52) Jennifer Sutton’s Information. Website: https://orangewip.com/ Website: https://www.brightcomarketers.com/ Linkedin:https://www.linkedin.com/in/jenniferjsutton/ Twitter/X:https://twitter.com/JJMediaMaven IG:https://www.instagram.com/jenniferjohnssutton/ FB: https://www.faceboo Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Nicole Elliott, a Conversion Copywriter & Messaging Strategist for Entrepreneurs. Dawn and Nicole talk about copywriting. They’re going to be talking about your messaging and how you get that out to the world. They’ll discuss the common mistakes many entrepreneurs make and how to avoid them In this episode… Who is Inga Nicole Elliott and whom does she serve? (1:17). How does conversion copywriting help find buyers? (1:49) I wanted to use a copywriter, how would you make it sound like me? (2:51) Why is clear and concise messaging crucial in copywriting, unlike conversational dialogue? (5:27) How should businesses approach how their audience perceives them rather than assuming universal interest? (7:33) What are some other mistakes that you frequently see on websites and maybe some blogs and those kinds of things? (8:42) Should there be a balance between customer-centered content and describing company attributes like vision and ethics in marketing? (10:25) Do people click off websites quickly because of ineffective copy that doesn't resonate with them? (15:11) What tips and strategies can you share for updating website copy and social media bios to have a higher impat, especially for those who haven't updated them in a while? (18:19) What hesitations did you have before doing business with us or trying our product? We might not ask this enough. (21:26) Nicole Elliott’s Information: Website -https://www.nicoleelliott.co/contact Linkedin - https://www.linkedin.com/in/nicole-elliott-copywriter/ Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Inga Faison-Cavitt, an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers. Dawn and Ingafay talk about how we need to navigate things when we don't make the best business decisions. In this episode… Who is Inga Faison-Cavitt and whom does she serve? (1:03). Introverts often find asking for feedback challenging because they prefer to solve problems independently. (2:10) How can we communicate that taking time to think will yield the best results? (3:18) As an introvert, you have developed a tonne of feedback, surveys, market strategies, and things like that. So how do you build them and what do you ask? And then as an introvert, how do you feel comfortable capturing that data and interpreting it? (06:16) How can we effectively ask open-ended questions to get feedback on products or services before launching them? (9:48) When you say everyone, you really are serving no one because no one is going to come to mind.(13:42) How can we approach lead generation by focusing on what potential clients want or don't want, rather than offering specific choices? (14:59) How do you conduct online surveys? (19:17) How often do you survey or ask for feedback or have something like this available? (21:21) QR codes (22:52) Inga Faison-Cavitt’s Information: Website: Website - https://ingafay.com Linkedin - https://www.linkedin.com/in/ingafay/ Youtube - https://youtube.com/@ingafayunplugged Facebook - https://www.facebook.com/ingafayunplugged Instagram - https://www.instagram.com/ingafaisoncavitt Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Andy Neary. Speaker, Bestselling Author, Podcast host, Coach to the Insurance Industry, and founder of the Complete Game coaching program. Andy’s mission is to help business professionals build the mindset, habits, and rituals “off the field” that lead to all-star performance on it. Dawn and Andy talk about some very important concepts around your credibility, building your velocity, and then also how you make yourself stand out. In this episode… Who is Andy Neary and whom does he serve? (1:14). Why is building credibility important for insurers, and can you provide a deeper understanding of insurance from a business perspective? (1:43) Are you saying now that post-pandemic awareness trumps maybe your knowledge base? (3:20) How would you describe thought leadership so it doesn't seem too forward-thinking to experienced professionals? (9:45) What steps should we take to shift our content strategy to be more mission-driven rather than just routine marketing? (11:39) How does this get us to the awareness space of the thought leadership perspective?(15:30) Can we discuss how to authentically connect with our ideal clients through content creation, moving away from structured funnel approaches that can sometimes feel forced or inauthentic? (18:08) How do we transition from delivering value to effectively communicating our offers and guiding potential clients on how to engage with us, while ensuring they recognize the value in our content-driven approach? (21:19) Andy Nearye’s Information. Website: https://andyneary.com/ YT: https://www.youtube.com/@CompleteGameConsulting FB:https://www.facebook.com/AndyNeary333 Twitter/X:https://twitter.com/ANearyinCO IG: https://www.instagram.com/andy_neary LinkedIn - https://www.linkedin.com/in/andyneary/ Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Christine Blackledge Crowle, a business coach for ten years and been in business for over 30 years. She supports the leaders of those organizations to be the best that they can be to run a business. Dawn and Christine talk about how we need to navigate things when we don't make the best business decisions. In this episode… Who is Christine Blackledge Crowle and whom does she serve? (1:12). So back 30 years ago when you got started, how is business more or less conducted? (2:05) Some of us older business owners didn't quite know how to vet the online space the way we would have naturally vetted in person. (7:48) What was the difference between using in-house for some of your, like, lodges or things because you teach a boot camp and you teach training to get people spun up on the regulatory environment, which is health care versus outsourcing? (12:01) How can businesses avoid being locked into inflexible online services or marketing contracts that don't account for individual needs and goals? (18:23) Sustainability and Capacity to do business are two missing elements in the online space(26:24) Christine Blackledge Crowle’s Information. Website: https://millionairesbusinessmentor.com/about-us/ Website: https://elysiumcyprusretreats.com/about/ YT: https://www.youtube.com/channel/UCGH8pKC8MWT39yRt9a-NYvg FB:https://www.facebook.com/ChristineBlackledgecarebusinessconsultancy/photos Twitter/X:https://x.com/carestartup IG:https://www.instagram.com/howtohealthcare_startups Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text So it's been a while since I've done a solo show where I haven't had an amazing guest to interview, but this particular topic today is really not only very important to me, it's something that I've had to work on for the last few years, and it's something that is completely impacting where I am going now in about the next 90 days. And I wanted to share some of the insights with you and share some thoughts with you around this idea of extreme ownership and owning all of your business decisions. In this episode… Every business decision you have placed in front of you has one of four files that you could put it in, or one of four categories that you can put in, and it's the 4 D’s. It's the things that we can do, the things we can delegate, the things that we delete, and the things that we delay. (1:12). Delegation means that you're actually transferring that task or that decision or something to someone else with the expectation that they're going to execute it as you would. (4:05) People tend to have a problem with the things that they delay (10:44) Decision fatigue is a real thing when you make so many decisions every day, it's cognitively taxing and it can be cognitively exhausting(13:56) Being more intentional with what you do, what you delete, what you delegate, and what you delay will do two things for you… (17:29) Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Kelly Resendez, Best Selling Author / Business Executive, influencer, and co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance,. Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. Dawn and Kelly talk about skills that entrepreneurs need to develop and need to have and learn outside of those mechanical business skills that you need to run your business. They’re going to be talking a lot about things like emotional intelligence. In this episode… Who is Kelly Resende and whom does he serve? (00:58). What does it mean to have emotional intelligence.? (1:45) Is self-awareness different from leadership style or personality assessment test? (2:44) Do people often delay personal development, thinking they'll focus on it later after reaching certain professional milestones, only to find that this approach doesn't work? (5:05) If someone hasn't focused on their emotional intelligence and personal development, where should they start? (6:56) Do you suggest inventory after each task at the end of the day? What if you're not used to tracking anything other than these hard numbers or metrics? (9:50) Can being aware of what enhances or hinders personal performance impact monthly revenue? (12:17) How does emotional intelligence challenge the instinctual focus on negativity and danger, especially for business owners accustomed to constant preparedness for worst-case scenarios? (16:01) How are we going to layer mindfulness to perceive situations as they truly are, enabling us to shape them according to our needs and desires? Can we assert that the true key to emotional intelligence lies in managing those emotions, enabling you to make necessary decisions in the moment, assured that whichever choice you make will be for the best? (22:06) It's going to be considered by a lot of people in the audience a little counterintuitive that, well, if it is making me feel bad, shouldn't I want to make it feel better? But you said you have to sit in the fire sometimes, (24:56) Trigger management strategy(26:09) Kelly Resende’s Information. Contact#::(916) 834-1721 Ema Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Chase Insogna, founder of Insogna CPA, a highly successful Austin, Texas-based CPA accounting firm. What makes Chase and Insogna CPA different from other accounting firms and investment advisors is that he works with business owners to build their wealth while they’re building their businesses. Dawn and Chase talk about tax strategies and some things to consider. In this episode… Who is Chase Insogna and whom does he serve? (00:59). Do you think we're missing out by only talking to our accountants once a year? (2:01) Why do we need to strategize for taxes? (4:42) How do tax strategies impact your cash flow and decisions about loans in today's economy? (7:42) Optimize financial decisions and minimize expenses by monitoring business trends monthly, such as adjusting payroll to match changing circumstances. (11:04) In an inflationary environment, it's crucial to focus on gross and net margins by managing costs, adjusting prices, and optimizing expenses.(13:45) Is relying on selling your business as a retirement plan realistic, given that 85% of businesses don't sell as expected? (15:54) Having regular, strategic planning sessions with your accountant to adapt to changing business dynamics can save you a lot of money. (21:39) Chase Insogna’s Information. Website:https://insognacpa.com/ Linkedin:https://www.linkedin.com/in/chase-insogna-cpa-cgma-4182539/ Twitter/X:https://x.com/InsognaCPA YT: https://www.youtube.com/@insognacpa7527 IG:https://www.instagram.com/insognacpa/ FB: https://www.facebook.com/InsognaCPAs Yelp: https://www.yelp.com/biz/insogna-cpa-austin-6 Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. Dawn and Avi talk about leads for your business, and keeping track of the leads in your business with lots of different things you can learn from tracking those leads, and why we're probably not doing it enough. In this episode… Who is Avi Kumar and whom does he serve? (00:59). How do most people find local businesses anymore since the Yellow Pages aren't there? (2:36) How can businesses track leads that come from sources like Facebook Messenger, which don't show up in standard analytics? (4:32) Do you have some recommended platforms people should check out? (8:58) What are the 6 or 7 basic free channels for people to reach out to you, and what should we be tracking on these leads? (8:02) What other data should we track for leads, even if they don't convert? How long should we track this information, and what should we look for? (17:16) What kinds of business decisions, besides advertising dollar decisions, can tracking leads help with? (20:11) Utilizing lead tracking to understand customer preferences, foster community relationships, and identify long-term trends for informed business decisions.(24:54) Avi Kumar’s Information. Phone: +1408-550-3275 Email: avi@invisibleppc.com Email: avi@kuware.com Website: https://invisibleppc.com/ Website: https://kuware.com/ Linkedin: https://www.linkedin.com/in/avikumar/ FB: https://www.facebook.com/avi.kumar.usa/ IG: https://www.instagram.com/kuware.inc/ YT: https://www.youtube.com/channel/UCRBmWmEh8Zaqqx-hr-YL_Dw LinkedIn: Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Erle Adams. Erle's entrepreneurial journey is marked by his fearless approach to business. He has always invested in himself, using personal credit to secure funding for his ventures. This bold strategy led to the remarkable growth of his last company, which achieved nearly $10 million in annual revenue within just three years. Dawn and Erle talk about business credit and funding In this episode… Who is Erle Adams and whom does she serve? (00:57). Why is it confusing for new business owners to obtain corporate credit without a personal guarantee? (1:32) There are credit reporting agencies for businesses(3:38) How can small business owners build corporate credit to avoid personal liability, and when will lenders treat the business separately for credit decisions?(4:17) How much faster can business credit be built compared to the 5-7 years typically needed for personal credit?(8:02) 83% did not have access to capital or credit. Can we explore why that is?(9:51) What key financial metrics and documentation do small business owners need to track and present to pursue corporate credit?(15:55) Why do you think 83% of businesses that closed last year lacked access to credit or capital? Was it due to poor business practices making them ineligible, or is there widespread misinformation or lack of information on this topic?(22:40) Erle Adams’s Information. Website: https://www.jgalt.io/ Linkedin: https://www.linkedin.com/company/j-galt-finance-suite/ YT: https://www.youtube.com/channel/UCvdRPiu7UrnGvLJoSHbtDRw Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn brings back Jennifer Sutton. Our marketing maven from Bright Marketing is here again to share her expert tips on transforming your unique brand into market success. Dawn and Jennifer talk about ads, promo and taking your brand and your messaging and what people need to know and converting that to your process and our products and services so people will connect what you worked on in the last episode to what you actually put in the marketplace. In this episode… Who is Jennifer Sutton and whom does she serve? (1:31). Advertising falls into four media buckets: paid, owned, social, and earned (3:56) Social media marketing managers might not realize that some posts could be considered ads and need proper labeling. The common advice is to build "know, like, and trust" with your audience, but this might not apply universally. How should marketing strategies differ across industries and buyer types? (9:19) What does this have to do with promo and advertising? (14:40) So, advertising and promotion should generate returns, not just be an expense. There's a misconception, especially post-pandemic, that you just need to invest without seeing immediate returns.(16:15) When discussing promotion and advertising, there's a second piece involved: branding, messaging, and crafting an image. While this may not result in an immediate dollar return, it builds marketplace presence and perception.(19:16) Advertising must yield returns; otherwise, it's wasteful. Hiring temporary contractors for events may not be effective. Post-pandemic, every advertising dollar counts. Can you expand on this?(24:01) Jennifer Sutton’s Information. Website: https://orangewip.com/ Website: https://www.brightcomarketers.com/ Linkedin:https://www.linkedin.com/in/jenniferjsutton/ Twitter/X:https://twitter.com/JJMediaMaven IG:https://www.instagram.com/jenniferjohnssutton/ FB: https://www.facebook.com/brightcoma Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Paul ter Wal, Global Engagement Explorer, employability expert and workplace architect. Dawn and Nolan talk about this quiet quitting movement that has been going on probably since the pandemic how this is affecting small businesses and what we can do about it. In this episode… Who is Paul ter Wal and whom does he serve? (1:06). 66% of people are planning to leave their jobs. Can you talk about that? (2:22) How has quiet quitting been redefined, particularly in terms of people doing just the bare minimum in their jobs? (3:49) Should businesses incorporate questions about employee satisfaction and fit within their annual reviews to prevent quiet quitting?(8:05) How can businesses adopt a more human-centric approach to supporting employees by asking questions like "How can I support you?" while ensuring alignment with company goals? (10:46) Businesses should prioritize open conversations to ensure all employees feel connected and supported, rather than solely relying on traditional well-being programs. (15:28) How can businesses effectively implement employee benefits programs that prioritize individual autonomy and choice, fostering a stronger connection to the organization? (17:12) Is there anything else, as an employer, that we should be thinking about as far as increasing engagement and retention? Because we do want to keep our really good people? (23:03) How are varying profit margins for different aspects of a business reflected in financial reports that many of us aren't actively monitoring? (16:36) What are the consequences of neglecting accounting and financial reports, especially if we're only engaging with accountants or bookkeepers annually for mandatory filings like Schedule C or K-1? (18:22) How can we shift our mindset towards embracing accounting and financial management, especially if we're not operating as a multi-million dollar company, to recognize its positive impact on our business growth over the long term?(20:29) Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05) Paul ter Wal’s Information. WEBSITE: Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text Dawn talks with Nolan Bradbury, the Founder & CEO of Bradfield Accounting. Nolan is a seasoned professional with a passion for helping business owners achieve their dreams through sound accounting and financial strategies. Dawn and Nolan talk about financial reports why you should run them, and why they're important. In this episode… Who is Nolan Bradbury and whom does he serve? (00:55). Accounting and financial reporting issues at The Blaze (1:28) What are some of the reasons people have given you for not liking accounting? (2:39) what are the most important financial reports that every business owner should at least be running regularly? (5:01) Is focusing on the balance sheet more beneficial than the profit and loss statement for identifying struggling areas in your business? (6:40) Importance of cash flow statements, especially in light of issues like delayed funding from credit card transactions? (8:29) What level should a business do projections and what are they useful for.? (10:22) Importance of basing financial projections on evidence or facts, especially considering the prevalence of unrealistic revenue targets promoted in marketing and social media? (12:14) How are varying profit margins for different aspects of a business reflected in financial reports that many of us aren't actively monitoring? (16:36) What are the consequences of neglecting accounting and financial reports, especially if we're only engaging with accountants or bookkeepers annually for mandatory filings like Schedule C or K-1? (18:22) How can we shift our mindset towards embracing accounting and financial management, especially if we're not operating as a multi-million dollar company, to recognize its positive impact on our business growth over the long term?(20:29) Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05) Nolan Bradbury’s Information. WEBSITE:https://bradfieldco.com/ Linkedin: https://www.linkedin.com Support the Show. SUPPORT THE SHOW Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies- https://dawnkkennedy.com/free/ In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books