The Reluctant Marketer

Matthias realizes that his upcoming book needs a new title. This episode shows why and how.

Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.

2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".

Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.

Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.

The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode". See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/

Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.

Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. She lives what it says on her T-shirt: "Market to Hearts!" In this episode, she talks about marketing systems, i.e. sets of procedures that have defined inputs, a step-by-step recipe, and some outputs. Such marketing systems can make marketing a lot easier for a busy solopreneur or other reluctant marketer. Listen to the examples she gives, and to her explanations why they work. Fascinating and fun! TIMESTAMPS: 02:41 Make marketing less pushy but more human 06:58 What do marketing students want to learn? 09:22 What is a marketing system? 13:26 How to make a first marketing system 17:00 Use Tiago Forte's PARA method to help with systems design 20:19 Helping your future self by writing it down 23:22 Build a marketing experiment dashboard 28:13 When marketing experiments fail, how do you find out the root cause? 34:22 The importance of starting out simple 36:54 In your marketing school, how do recognize success in your students? 39:30 Where to learn more PODCAST TRANSCRIPT: https://2Quiet2Market.com/blog/trm-e09-systematize-your-marketing-with-fab-giovanetti/ WHERE TO FIND FAB: - Website: https://altmarketingschool.com/ - Book: Reclaim Your Time Off, https://amzn.to/3oA6QkX - Twitter: https://twitter.com/fabgiovanetti - LinkedIn: https://www.linkedin.com/in/fabgiovanetti Creators & Guests Fab Giovanetti ✌🤘Matthias Bohlen

Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it". 00:40 Problem: No energy for marketing 02:24 Places: Find the people 04:13 Channels: Write and re-purpose 05:45 Material: Make it interesting 06:27 Tools: To get Your Story out there 08:12 PRO TIP: Have a system! Learn more about the 4-bucket marketing structure from the accompanying article here: https://2quiet2market.com/blog/never-run-out-of-marketing-energy-solopreneur-with-this-basic-structure/ Creators & Guests Matthias Bohlen

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing! Listen to her marketing secrets: 00:00 Intro 03:43 How does Marie position Tally? 08:05 Where acquisition and conversions come from 12:50 The marketing channels for Tally 17:00 Marie gives insight into Tally's audience 18:52 Learning from a customer onboarding survey 21:42 What happens when Marie "sits down for marketing"? 30:54 Social listening is the easiest way for Marie to do marketing for Tally 35:12 Responding to people's questions on Reddit 37:26 What can stop us from procrastinating on marketing? 42:26 Parting words Creators & Guests Matthias BohlenMarie Martens Find the transcript of this episode here: https://2Quiet2Market.com/blog/trm-e07-use-social-listening-to-simplify-your-marketing-marie-martens/

The StoryBrand Framework Explained You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework. Transcript: https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/ Chapters: Creators & GuestsMatthias Bohlen

Got a cool product but people do not understand it? Improve your positioning! When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them. So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it. Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/ Creators & Guests Matthias Bohlen

In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing). The tip I have helps you... - to get greater visibility for your product or service, - to reach more people with almost the same amount of writing as before. Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save time and energy on exercising. As solopreneur marketers, we can learn from that and become more effective and efficient in our marketing. === To read the transcript of this episode, surf to my blog. Many thanks to Rob Brown, for his amazing video that inspired me to make this one: "5 Slick & Easy Fills For 'Just OK' Drummers". Watch it here: https://www.youtube.com/watch?v=TDj6GFJrg08 For the script of this episode, I used the Zettlr editor for Markdown, a free tool that you can download from https://zettlr.com/ This episode is the audio of a YouTube video. Watch the video here: https://youtu.be/p-o69d5QJWs

Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit". This is something we can learn from as introverts to whom marketing does not come naturally. The key points in this podcast interview: 06:19 The early days: Building in public with daily 2-minute videos on Twitter 13:29 Next move: SEO to become independent of Twitter 14:25 Third channel: Noah created an affiliate program for Potion 17:19 SEO takes time to become powerful 21:13 An indie hacker to learn SEO from 23:12 Noah and the consistency of producing content 26:02 Marketing routines, or not? 28:39 Surprise when something goes viral 30:40 Watching your audience in the wild 35:09 Sales Safari = observing the "watering holes" where your audience hangs out 39:06 The future of Potion 43:58 Parting words Creators & Guests Noah Bragg 🧪Matthias Bohlen Twitter: @noahwbragg Website: https://potion.soYou can also watch this episode as a video on YouTube. Or you can read the full transcript on 2quiet2market.com.

You can find the transcript of this podcast episode here: Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2 Here are links to other things I mentioned in this episode: Blog post: Why a regular, introverted Solopreneur needs a new Mindset before they can market their product Website: Coding Week, Marketing Week Article: SPME, a marketing habit for solopreneurs who have other things to do besides marketing Free PDF download: The Reluctant Marketer's Setup Workbook Software that helps you build a marketing habit: 2Quiet2Market Creators & Guests Matthias Bohlen

Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1 Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help real people solve real problems. She has been mentoring and consulting startup founders in accelerator programs and on a one-on-one basis for 3 years. Before that, she had been actively building her own innovative businesses for 15 years. Ana has published a number of very exciting things that can help solopreneurs with their marketing: - a maker's guide on how to find customers before launch - an ultimate marketing playbook for early-stage technical founders - the Hidden Brain Marketing Newsletter - an ebook on how to find a Tech Co-Founder - she invented Nigel the Introvert, a cartoon character that I totally love. Here's Ana: 00:00:43 Ana Bibikova 00:01:44 Ana ran a business, then became a mentor 00:12:26 Why introverted solopreneurs struggle with marketing 00:16:17 Introverts are more sensitive and like to be in control 00:18:12 Introverts can be great in sales 00:24:25 Do marketing, one experiment at a time 00:26:55 The age of mass marketing is over, you're not Coca-Cola! 00:36:06 The arrival of the creator economy changed marketing 00:39:52 Personalized marketing is the new way to earn people's trust 00:46:32 Planting as many seeds as you can 00:51:04 The development and marketing loop 01:00:33 Parting words Read the full transcript on 2quiet2market.com. You can also watch this episode as a video on YouTube. Where to find Ana: Twitter: https://twitter.com/NotechAna Ana's courses and info products: https://bio.link/anabnHCSR Creators & Guests Ana BibikovaMatthias Bohlen