The Science of Flipping

In this episode, I sit down with Mark Vincent Fansler, who went from carpenter to senior corporate executive, walked away from burnout, and built a vertically integrated commercial real estate empire operating across multiple states. We talk about the power of elite rooms, the vision he had at 17 that shaped his future, how one intentional conversation turned into a $120M opportunity, and why thinking bigger is the only way to win in business. This is a masterclass in community, commercial scale, and betting on yourself when no one else believes you deserve it. About Mark: Mark Vincent Fansler is a commercial mixed-use real estate developer and founder of the M Vincent Family of Companies, a vertically integrated real estate platform operating across multiple states. With over 40 years of experience, he specializes in large-scale mixed-use developments, creative capital structuring, and building real estate ecosystems that generate long-term wealth. Starting as a carpenter and rising to senior corporate leadership, Mark now leads multi-million-dollar commercial projects nationwide. Connect with Mark Vincent Fansler Website: https://mvincentassets.com LinkedIn: https://www.linkedin.com/in/markvincentfansler/ Facebook: https://www.facebook.com/mark.fansler.1/ About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sat down with Bobby Kough, a West Point grad, former Army football player, and real estate operator who’s done over a thousand deals and is now running a direct-to-seller business pushing 300 deals a year. We broke down the “clear and reload” mindset he learned through sports psychology at West Point and how that reset tool translates perfectly to real estate when you’re getting rejected nonstop or taking hits on deals. Bobby shared how he started during COVID, how a quick early win gave him confidence, how one ugly “dumpster fire” house taught him the hard way to build a tight buy box, and why going to work for a proven operator helped him shave years off his learning curve. We also got into what it really takes to scale across multiple markets, the marketing channels they’re using, why direct mail still works, and why leadership and people are the hardest part of building a real company. About Bobby: Bobby Kough is a West Point graduate, former Army football player, and high-volume real estate investor who has completed 1,000+ deals. He’s a partner in a direct-to-seller acquisition business operating in St. Louis, Little Rock, and Wichita, and is known for building scalable marketing and sales systems across multiple markets. Bobby also co-hosts a faith-based podcast focused on testimonies and real conversations. Connect with Bobby Instagram: @bobbykough99 Podcast: The Knock Podcast About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it’s way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call. Key Topics Covered: What separates real lead converters from amateurs The “30-touch” rule to get a contract Why 64% of leads don’t close until after 90 days Cost per lead and how to budget effectively The ROI of proper follow-up systems Why speed-to-lead and nurture systems win How solopreneurs can compete with big acquisition teams Why flexibility in exit strategies (Novation, Subto, Burr) changes everything How to treat every lead like gold—even the $30 nationwide ones Tips for getting started with motivated seller leads Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to know how much you might qualify for? Just head over to www.fundandgrow.com/flippingpq the free pre-qualification takes less than two minutes. In this episode, I sat down with Ari Page from Fund & Grow to break down how business owners and real estate investors are still accessing massive amounts of capital at 0% interest—even while rates keep climbing. We talked about how to use business credit cards the right way, how card stacking works, how to fund deals, payroll, marketing, and rehabs without touching your own cash, and why this strategy beats hard money and traditional loans. If you’re serious about scaling your business, protecting cash flow, and using smarter money instead of expensive debt, this episode is a must-listen. About Ari Page: Ari Page is the founder and CEO of Fund & Grow, a leading business funding company that has helped over 30,000 entrepreneurs secure more than $2 billion in business credit. With nearly two decades of experience, Ari specializes in helping business owners and real estate investors access 0% interest business credit, optimize cash flow, and scale without relying on hard money, private lenders, or giving up equity. His expertise spans business credit cards, card stacking strategies, and long-term corporate financing that doesn’t rely on personal guarantees. Connect with Ari Page Website:https://www.fundandgrow.comInstagram:https://www.instagram.com/aripage3Company Instagram:https://www.instagram.com/fundandgrow About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in. We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold. If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss. — About Adam: Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life. Connect with Adam Williams: Instagram: @awinvests Company IG: @elevestcapital Website: www.elevestcapital.com About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I sat down with 33-year-old serial entrepreneur Alex Smereczniak, the founder of Franzy.com — what he calls the Zillow of franchising. Alex walked me through how franchising really works, why it’s far more accessible than people think, and how everyday entrepreneurs can build serious wealth through franchises, cash flow, and real estate. We talk about the hottest industries, the best opportunities, how to choose the right brand, and how the franchise + real-estate model can create multiple streams of income and even multi-million-dollar exits. This conversation opened my eyes to opportunities I didn’t even know existed — and it might do the same for you. About Alex Smereczniak Alex Smereczniak is a serial entrepreneur and the Co-Founder & CEO of Franzy, the platform known as the “Zillow for franchising.” Before building Franzy, Alex launched and scaled 2ULaundry and LaundroLab, raising over $30M in venture capital and expanding the brands across multiple markets. His experience as both a founder and franchisor gives him unique insight into business ownership, franchise systems, operations, and scaling. Today, Alex is on a mission to democratize entrepreneurship and help create the next one million business owners through accessible franchise opportunities and transparent data. Connect With Alex Website: https://franzy.com Instagram: https://www.instagram.com/alexfromfranzy LinkedIn: https://www.linkedin.com/in/alex-smereczniak Podcast: How I Franchised This (search on all platforms) About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with my longtime student and REI Live member Stacio, who recently made the bold decision to leave his government W2 engineering job and go all in on real estate investing. We dive into his journey from buying a few rentals over a decade to finally breaking through with a full-time virtual wholesale deal. He shares how he overcame fear, built daily habits, joined our community at REILive.co, and closed a deal that took months of consistent follow-up. This one’s for anyone who’s thinking about making the leap — the mindset, the action, and the payoff are all here. If you're stuck in your job and dreaming of something more, this is your roadmap. About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsof • • LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join the REI LIVE Community -> https://reilive.co/ In this episode of The Science of Flipping, Justin sits down with longtime REI Live member Joey Mack — an engineer who burned the boats, left his W-2 job, and built a portfolio managing over 130 units. Joey shares how he closed his first deal with no experience, why relationships outperform marketing, and the mindset that turned small wins into real wealth. They discuss imperfect action, follow-up systems, building a rental portfolio, and why “passive” income isn’t truly passive. If you’re ready to go from learning to earning, this episode will show you the path forward. Connect with Joey Mack: Facebook: Joey Mack | Mack Buys Real Estate About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to learn how to build wealth with ADUs? Join Kevin Trinh’s ADU Mastermind in San Diego — where investors learn how to find, build, and scale cash‑flowing ADU projects. DM “ADU Mastermind” to @thekevintrinh In this episode, I sat down with ADU expert Kevin Trinh, who’s built over 180 accessory dwelling units and is quietly dominating a niche that more real estate investors need to pay attention to. Kevin broke down exactly how to spot ADU potential, what cities allow this strategy, how to structure the financing, and the long-term wealth-building plays that can make you millions. From converting garages to building multi-unit plays on a single-family lot, this episode is full of tactical advice and golden nuggets you won’t hear anywhere else. If you're serious about cash flow, legacy, or just stacking equity—this one’s for you. About Kevin Trinh Kevin Trinh is a licensed general contractor, real estate investor, and founder of the ADU Mastermind based in San Diego, CA. With over 180 ADUs built since 2016, Kevin brings a unique blend of hands-on construction experience and strategic investing knowledge. His work has helped dozens of investors create massive cash flow, spike equity, and scale real estate portfolios using the power of Accessory Dwelling Units. Connect with Kevin Instagram: https://instagram.com/thekevintrinh Facebook: https://facebook.com/thekevintrinh ADU Mastermind (San Diego): DM “ADU Mastermind” on Instagram to join or learn more About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with 24-year-old powerhouse Cameron Burke, and let me tell you — this guy is the real deal. With over $85M in retail sales, $8M+ in personal real estate holdings, and a team of 8 agents under his belt, Cameron has built a real estate empire using creative finance strategies — and he's just getting started. He opens up about his rough upbringing, how he started flipping cars and fridges in high school, and how his drive and hustle turned into a thriving business in Oklahoma City. We talk about everything from lease options, non-QM loans, and scaling with systems, to building a replicable model for agents and investors alike. Cameron drops wisdom on intrinsic motivation, mentorship, leadership, and even his philosophy on dopamine, discipline, and avoiding burnout. It’s one of the most honest, raw, and inspiring episodes we’ve ever done. About Cameron: Cameron Burke is a 24-year-old real estate entrepreneur, investor, and founder of Creative Homes Group based in Oklahoma City. By age 24, he had closed over $85 million in retail real estate sales, built a personal portfolio exceeding $8 million in holdings, and led a team of 8+ agents specializing in creative finance, lease options, and non-QM deals. Known for his hands-on leadership, strategic marketing, and meteoric rise from humble beginnings, Cameron is quickly becoming a national voice in innovative real estate investing. He also runs a fast-growing YouTube channel sharing insights for agents, investors, and aspiring entrepreneurs. Connect with Cameron Burke YouTube: @CameronBurke Instagram: https://www.instagram.com/c.burke Facebook: https://www.facebook.com/CameronBurke Creative Homes Group: https://www.creativehomesgroup.com About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsof • • LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources, including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools. -- In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders. Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free—all by using dividend-paying whole life insurance. We dive into real-life examples, including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances, this episode is a must-listen! About Jayson: Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking Concept. For over 15 years, he's been showing people how to break free from traditional banking systems and build wealth on their own terms. When he's not revolutionizing clients' financial futures, Jayson is sharing his insights as an author, speaker, and mentor by taking complex business and money concepts and turning them into practical strategies that help real people create lasting prosperity without depending on banks or unpredictable markets. Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth. Connect with Jayson: ● Instagram: https://www.instagram.com/thejaysonlowe/ ● TikTok: https://www.tiktok.com/@learnwithjayson ● Linkedin: https://www.linkedin.com/in/jayson-lowe-11056620/ ● Facebook: https://www.facebook.com/thebankernextdoor Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

Learn more about Luke and Hello Pro: https://thehellopro.com From oil & gas engineer to 200+ real estate deals a year — Luke Winter’s story is proof that betting on yourself pays off. In this episode, I sit down with Luke to talk about walking away from corporate, scaling to hundreds of deals, exiting his investing company, and now helping investors dominate motivated seller marketing through TV ads with Hello Pro. We cover: How becoming a father pushed Luke to take the leap into real estate The mindset shift from employee to entrepreneur Scaling to 200+ deals a year and successfully exiting Why TV ads are one of the most underutilized strategies in real estate marketing The power of masterminds, community, and paying to sit at the right table How to stop wasting leads by improving your systems and conversions About Luke Winter Luke Winter is the founder of Hello Pro, a TV advertising agency helping real estate investors generate motivated seller leads at scale. After walking away from a successful career in oil & gas, Luke built and scaled a real estate business to over 200 deals a year before exiting and launching Hello Pro. Today, he combines his operator experience with innovative marketing strategies to help investors dominate their markets. Learn more about Hello Pro: https://thehellopro.com Follow Luke on Instagram: https://www.instagram.com/lukeerwintv Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

Today I sits down with cost segregation expert Jeff Hiatt to reveal a powerful tax-saving strategy every real estate investor should know. With over 25 years of experience and 25,000+ cost seg studies completed, Jeff has helped clients save billions by accelerating depreciation and keeping more cash in their pockets. We discuss how cost segregation works, who it benefits most, and how even small property owners can take advantage of it. From single-family homes to multi-unit apartments and commercial buildings, learn how this strategy can help you reduce or even eliminate your tax bill. Plus, Jeff explains bonus depreciation and offers insights for high-income earners looking to optimize tax savings through real estate. Connect with Jeff Hyatt: @depreciationdoctor@depreciationdoctorcostsegs.com ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement. -- Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

Ready to build wealth and make an impact? Learn more: www.RALAcademy.com -- In this episode, I sat down with Isabelle Guarino—aka the Boss Lady of Senior Living—to pull back the curtain on one of the most under-talked-about wealth-building strategies out there: residential assisted living (RAL). If you’re like me, deep in the real estate game but never touched senior housing, this episode is going to blow your mind. Isabel breaks down how you can create $10K, $20K, even $40K/month cash flow with one single-family home—without being a caregiver or medical professional. We talk about the myth-busting behind ALFs, how to convert or acquire them, where the real money is, and how to do good while doing well. Whether you want to flip one or build a 50-home empire, Isabel shows you the path, step by step. I’m seriously reevaluating my own portfolio after this one. -- About Isabelle: Isabelle Guarino is the CEO of RAL Academy, the nation’s leading training organization helping investors launch and scale Residential Assisted Living (RAL) homes. With thousands of students nationwide, she’s revolutionizing how real estate investors build cash flow while providing high-quality care to seniors. Isabel is carrying on her late father’s legacy by turning impact-driven real estate into generational wealth. Instagram: @ralacademy TikTok: @ralacademy Facebook: RALAcademy YouTube: Residential Assisted Living Academy Website: www.RALAcademy.com -- Thank you to MotivatedSellers.com for sponsoring today's podcast! Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing. Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

Grab your free 7-day trial inside Benmont’s sales community at www.ramprei.com — get live coaching, real frameworks, and a system that actually works. -- In this powerful episode of The Science of Flipping, I’m joined by sales powerhouse and self-proclaimed “data nerd” Benmont Locker. We tackle a mindset shift most investors desperately need: sales is senior to marketing. If you’re torching cash on leads but have no clear sales system, you’re doomed to chaos and burnout. Ben breaks down how his team has closed thousands of deals by obsessing over a consistent, repeatable sales process — one that could plug into any industry. We dig into: Why scripts alone won’t save you — you need a framework that builds trust, uncovers real emotion, and closes deals with integrity. The 5-step sales sequence every investor needs: set expectations, build trust, qualify/disqualify, present options, and close strong. How to use pattern interrupts and “creating space” — virtually and in person — to get the deal done. Ben’s unique take on giving sellers the “Disney Experience” — delivering unmatched value so price becomes secondary. Why too many people hide behind busy work instead of sharpening their sales sword. How introverts, data geeks, and self-doubters can transform into confident closers by leaning on proven systems and community accountability. We also get real about what’s stopping you — self-sabotage, victim mindset, and waiting for the perfect plan. If you’ve ever felt stuck or “not good enough,” Ben’s story and framework will light a fire under you. -- About Benmont: Benmont Locker is a real estate investor, sales strategist, and founder of RampREI, a coaching community and sales training platform for real estate investors. With 1,000s of transactions under his belt, Ben teaches investors how to master trust-based sales systems that deliver consistent, profitable deals — without the chaos. Website: www.ramprei.com — Get your FREE 7-day trial to Ben’s full live training and community! Instagram: @btlocker -- Thank you to MotivatedSellers.com for sponsoring today's podcast! Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing. Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in. We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold. If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss. -- About Adam: Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life. Connect with Adam Williams: Instagram: @awinvests Company IG: @elevestcapital Website: www.elevestcapital.com -- Thank you to MotivatedSellers.com for sponsoring today's podcast! Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing. — Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

👇 Want to learn the system step-by-step? Join Joe's 5-Day Flip Dirt Challenge: 👉 https://www.flipdirtchallenge.com -- In this episode, I’m joined by my longtime friend and land flipping expert, Joe McCall. We dive deep into the often-overlooked world of flipping land—why it’s simpler, less competitive, and often more profitable than traditional house flipping. Joe breaks down how he builds lean businesses without the overhead, how he uses data to target high-demand counties, and how he’s taught even his teenage sons to generate six-figure profits flipping dirt. If you’ve ever come across land leads and didn’t know what to do with them, this episode gives you the exact system Joe uses to identify buyers first, comp land in five minutes, and get 3–5% response rates with low-cost direct mail. You’ll also learn about Joe’s free Chrome extension for Zillow, and how to join his 5-day Flip Dirt Challenge to put everything into action. -- About Joe: Joe McCall is a seasoned real estate investor, coach, and host of the long-running Real Estate Investing Mastery Podcast, which has garnered over 20 million downloads since 2011. Known for his simple, systems-driven approach, Joe specializes in land flipping—buying and selling vacant land nationwide without renovations, contractors, or heavy overhead. A former civil engineer, Joe has taught thousands of investors how to build scalable, location-independent businesses using automation, direct mail, and smart market targeting. His methods are so streamlined that even his teenage sons have earned six figures flipping land. 🔗 Connect with Joe McCall: Instagram: @jvmccall Facebook: Simple Lease Options YouTube: Joe McCall - Real Estate Investing Mastery Podcast: Real Estate Investing Mastery -- -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call. 🧠 Key Topics Covered: What separates real lead converters from amateurs The “30-touch” rule to get a contract Why 64% of leads don’t close until after 90 days Cost per lead and how to budget effectively The ROI of proper follow-up systems Why speed-to-lead and nurture systems win How solopreneurs can compete with big acquisition teams Why flexibility in exit strategies (Novation, Subto, Burr) changes everything How to treat every lead like gold—even the $30 nationwide ones Tips for getting started with motivated seller leads 🔗 Guest Info – Jason from Motivated Sellers Website: https://www.motivatedsellers.com Email: Jason@motivatedsellers.com Instagram: @motivated.sellers -- -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- This episode is brought to you by MotivatedSellers.com – America’s leading pay-per-lead platform for real estate investors.Whether you’re doing your first flip or your 500th deal, there’s one thing you need more than anything else: motivated sellers that are exclusive to you. -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement. -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram:@thejustincolbyYouTube:Justin ColbyTikTok:@justincolbytsofLinkedIn:Justin Colby