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The Science of Storytelling

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Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will. This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will. This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.
More Information

Location:

Canada

Description:

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will. This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

Twitter:

@pressboard

Language:

English

Contact:

6048034234


Episodes

Dunking on Fashion Dreams – Bleacher Report + JC Penney: S1E5

5/14/2019
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This week on the show, we’re chatting with Beckley Mason, Senior Director at Bleacher Report. His team’s recent campaign, “Style Stories,” saw Bleacher Report connect with JC Penney to tell the story of NBA up-and-comers over the course of their first year as professionals.

Duration:00:35:28

Father(ly) Knows Best – Fatherly + Chrysler Pacifica: S1E4

4/29/2019
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Fatherly spoke with us about their site, their partnership with Chrysler and the importance of publishing content created by parents, for parents.

Duration:00:27:29

What Defines Beauty? – Mic + Dove: S1E3

4/15/2019
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Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we’re chatting with two guests: Nina Van Brunt and Nick Heitz. Nina is the Executive Producer & Creative Director of Mic’s Brand Newsroom, which she helped build from the ground up, […]

Duration:00:27:19

The City That Never Cooks – Gothamist + Blue Apron: S1E2

4/14/2019
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Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. Today on the show, we’re speaking with Tom Stern, Director of Sales for Gothamist. According to Tom, Gothamist presents the day’s news in a “tongue-in-cheek and shirt-untucked fashion,” which has made it a go-to source of […]

Duration:00:28:48

Planting the Seeds for Brand Journalism – GET Creative + Nature’s Way: S1E1

4/11/2019
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Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he […]

Duration:00:21:50

Introducing: The Science of Storytelling

4/4/2019
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The Science of Storytelling podcast brings together the best minds in the digital publishing world to talk about how stories can change the way we think and feel.

Duration:00:01:24