Home Care Marketing & Sales Mastery by Approved Senior Network®

Send us a text In this engaging session, Lisa Marsolais, Dawn Fiala, and Annette Ziegler from Approved Senior Network share invaluable insights into the home care industry, focusing on strategies to reduce hospital readmissions. Learn how proper discharge planning and collaboration with home health services can prevent readmissions, benefiting clients, families, and healthcare systems. Explore creative marketing ideas such as pumpkin decorating contests and cookie decorating for engaging with communities and boosting your business. Don't miss out on the holiday-themed leave-behind campaigns designed to enhance your agency's visibility and success as we approach the end of the year. Chapters: 00:00 Introduction and Housekeeping 00:40 Meet the Team 02:01 Accessing Missed Meetings 03:33 Using the Collab App 05:06 Home Care and Reducing Readmissions 05:40 Understanding Readmissions 09:20 The Role of Home Care in Preventing Readmissions 09:35 Enhancing Discharge Success 13:59 Challenges and Solutions in Home Care 19:56 Marketing Strategies for Home Care 23:45 Practical Tips for Home Care Providers 25:04 Breaking the Readmission Cycle 31:48 Q&A and Final Thoughts 32:30 Replay and PDF Links 33:07 Q&A Session 33:40 Pumpkin Decorating Contest 38:26 Case Management Week 39:22 Bone and Joint Health Week 40:10 Halloween and Thanksgiving Ideas 44:10 Veterans Day and Remembrance Day 45:12 Hospice and Home Care Month 47:45 Winter Coloring Pages Campaign 51:55 Crafting and Cookies Open House 54:20 Holiday Cookie Decorating 55:59 Final Q&A and Closing Remarks Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text Article: https://homecaremarketingnews.com/falling-for-your-brand-building-emotional-connections-in-home-care-marketing/ Can vulnerability in marketing genuinely foster trust and connection? Today, we uncover the secrets behind emotionally resonant home care marketing strategies that go beyond data. Inspired by a compelling Home Care Marketing News article, we discuss how focusing on trust and reassurance—especially for adult children choosing care for their aging parents—can transform your approach. We'll delve into the significance of storytelling and real-life testimonials to craft empathy-driven content that truly connects with your audience. And here's a twist: learn why admitting your brand's imperfections might make you more relatable and authentic, ultimately building stronger bonds with potential clients. Expanding our conversation, we dive into the power of human connection in both professional and personal spheres. In an era dominated by algorithms and data, the true essence of empathy and vulnerability stands out as vital for building genuine trust. Our discussion extends beyond business, exploring these principles' impact on everyday relationships and interactions. By the end of this episode, you'll not only grasp how these concepts can revolutionize your marketing strategies but also how they can enrich your personal life. So tune in and discover how to weave empathy and vulnerability into the fabric of your interactions, creating lasting connections that matter. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text Ready to uncover the secrets of the booming home care industry? Join us as we sit down with a seasoned healthcare business analyst who sheds light on the urgent demand for skilled caregivers and the harsh realities they face. We dive into the emotional and physical strains leading to burnout and the fierce competition to retain qualified professionals. You'll learn why rigorous training, meticulous vetting, and continuous supervision are essential to building trust and reliability in this critical field. Plus, we address the financial hurdles families encounter, making this a must-listen for anyone invested in the future of home care. In the latter part of our conversation, we explore the fascinating interplay between technology and human connection in caregiving. Our guest emphasizes that while tech can streamline administrative tasks and improve care coordination, it can never replace the empathy and compassion that caregivers provide. Discover how AI and telehealth can revolutionize the industry by freeing caregivers to focus on their relationships with clients. With a thoughtful approach, we discuss the potential for agencies to stand out by offering specialized services and strong value propositions. Don't miss this insightful discussion on how the home care landscape is evolving with technology while retaining its essential human touch. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text Ready to unlock the secrets to thriving in the world of home care sales? This episode promises to equip you with cutting-edge strategies and insights that will help you stand out in a competitive market. From mastering the unique dual role of business development and direct consultations with seniors, to understanding the power of tailored sales training programs, we've got you covered. Learn the importance of on-the-ground marketing efforts and how to effectively set and track key performance indicators (KPIs) to achieve your goals. Discover the key to hiring success in the home care sales field. We delve into proven tactics for distinguishing yourself from competitors, handling rejection, and overcoming objections, all while highlighting the gratifying aspects of the job. We discuss the ideal qualities of a top-notch candidate, such as authenticity and sociability, and share advice on crafting compelling job ads. Plus, we explore the benefits of micro-class methodologies for sales training, where intimate settings foster genuine sharing and collaboration, boosting both personal and professional growth. Building strong relationships and trust within the home care industry is crucial for long-term success. Learn effective strategies for booking assessments, managing large family dynamics, and setting realistic expectations for home care services. We share tips on overcoming objections and handling delicate situations, like convincing reluctant seniors to accept assistance. Our episode also covers balancing multiple roles within home care agencies, effective networking, and strategic planning to boost revenue growth. Get practical tips for optimizing LinkedIn and Facebook to enhance your professional branding and marketing efforts. Tune in and transform your approach to home care sales! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text What if you could transform your home care operations and significantly boost your revenue before the year's end? Tune in as Dawn, Lisa, and Annette, three experts with extensive backgrounds in the home care industry, reveal actionable strategies for setting and achieving ambitious 2024 revenue goals. We kick off by ensuring you have all the tools you need to stay connected, with tips on accessing missed meetings through desktop and mobile platforms. Our hosts emphasize the vital role of active engagement in our forum and the importance of regular monitoring to identify trends and address issues promptly. In this episode, we delve into the nitty-gritty of revenue management and operations. Discover how regular weekly meetings and detailed tracking can save your business from unpleasant surprises and keep your revenue on track. Learn how a proactive scheduling team is crucial for managing quick starts and unexpected demands, ensuring you're always ready to support marketing efforts and handle call-offs. The discussion also highlights the significance of maintaining flexibility and being well-staffed in advance to meet client needs effectively. As we shift our focus to caregiver performance and client retention, Dawn, Lisa, and Annette share invaluable insights into preventing client dissatisfaction and boosting caregiver morale. Addressing caregiver tardiness promptly, celebrating positive contributions, and regular client communication are just a few of the strategies discussed. The episode wraps up with creative ideas for community engagement and promotional events, from fall-themed activities to honoring Veterans Day. Get ready to enhance your company's presence and goodwill in senior care communities with these practical and innovative marketing tactics. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text Unlock the secrets to skyrocketing your home care business with an optimized website and cutting-edge SEO! In our latest episode, Valerie and our leadership team walk you through the essentials of creating a website that Google will love in 2024. We break down effective content strategies and specific SEO techniques that elevate your rankings. Learn why mobile speed is non-negotiable for both user experience and SEO success, and discover how high-quality hosting and long-form content can propel your website to the top. Dive deeper into advanced SEO strategies that go beyond standard plugins like Yoast SEO or Rank Math. We discuss the critical importance of handcrafted schema markup, which provides Google with comprehensive details about your organization. Find out why having a physical office—even if it’s just a home address—can improve your local search rankings and navigate the competitive landscape of big cities versus smaller towns. We also shed light on the long-term nature of SEO, emphasizing the necessity of ongoing content updates and setting realistic expectations for your ranking achievements. To wrap things up, we highlight the key considerations for effective SEO, including the importance of hiring credible experts and maintaining high-quality, human-edited content. We caution against common pitfalls like auto-playing videos and stress the need for mobile friendliness. Gain insights from the success stories of Home Care Assistance and Home Instead Senior Care as we explore essential keyword strategies. Understand why having dedicated sections for various levels of care on your website can significantly boost your online presence. Tune in for actionable insights that will keep your home care business ahead in the digital landscape! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. What if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners. Imagine overcoming client resistance with ease, especially when elderly patients are hesitant about home care services. Our hosts delve into empathetic strategies that acknowledge client feelings and suggest trial periods to ease their apprehension. Through heartfelt anecdotes, they illustrate the importance of empathy, patience, and clear communication in ensuring client satisfaction and cultivating lasting professional relationships. You’ll also learn creative, cost-effective marketing strategies tailored for special occasions like Physical Therapy Month and National Apple Day, featuring memorable leave-behinds that make your services stand out. Finally, get inspired by our discussions on educating care facilities and building relationships with skilled nursing facilities. From hosting lunch and learns to introducing the "Leave Behind Legends" program, we cover innovative strategies to foster engagement and maintain visibility. Hear about successful outreach initiatives for Fall Prevention Month and National Assisted Living Week, and take away actionable tips to connect with healthcare professionals and caregivers. With stories of strong caregiver-client bonds and the transformative power of effective caregiving, this episode is a must-listen for anyone dedicated to making a positive impact in the home care industry. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Curious about the latest strategies for home care sales and marketing? This episode promises invaluable insights as Valerie steps in for Dawn, who’s on voice rest. Along with seasoned co-hosts Annette, Dawn, and Lisa—who despite being under the weather, share their wisdom. We also introduce you to the Kollab app by LeadConnector, a game-changer in user communication and support. Annette's segment wraps up with a deep dive into effective in-person sales techniques that you won’t want to miss. Ever wondered how AI chatbots can revolutionize your home care business? We dissect the integration and functionality of these AI marvels, trained to provide spot-on information and capture vital contact details from potential clients and job seekers. Human intervention remains key for personalized follow-ups, ensuring a seamless experience. Real-world examples, like Star MultiCare's success across multiple offices, showcase the tangible benefits of deploying AI chatbots. We also offer best practices, highlighting what to include and avoid in your chat interactions to maximize efficiency and client satisfaction. Exciting news for home care agencies! Discover our new monthly service, Lead Behind Legends, featuring unique, branded leave-behinds. October's themes include a pumpkin decorating contest and Breast Cancer Awareness Month, providing creative and customizable marketing kits to make your agency stand out. We delve into the challenges and rewards of infield marketing, identifying traits for success, and offering advice for newcomers. Finally, we discuss effective community engagement strategies, from sponsoring activities like bingo to scheduling educational in-services, ensuring your outreach efforts are both impactful and memorable. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Is your home care website struggling to keep up with modern technology? Discover the secrets to staying ahead in the digital world with Valerie from Approved Senior Network. With over 16 years of experience, Valerie shares her invaluable insights on the essential aspects of crafting a high-performing home care website. From the importance of regular updates to ensure your site is technologically up-to-date, to the critical elements of user-friendly navigation and mobile responsiveness, Valerie covers it all. She underscores the need for lightning-fast loading times and how these factors can drastically enhance user experience and maintain your competitive edge. But that's not all—Valerie dives into the world of search engine optimization (SEO) and quality content. Learn from her real-world examples of beautifully designed websites that fell short due to poor SEO practices, and why basic SEO is non-negotiable from the get-go. Valerie also provides practical advice on making your website accessible and easy to read for all age groups, particularly the older demographic, emphasizing the importance of prominent contact information and clear communication of your service areas. Don't miss these valuable tips to ensure your home care website not only looks fantastic but also performs exceptionally well. Tune in and equip your business for digital success! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Unlock the secret to transforming your home care business with the power of AI chat! Imagine having a tool that not only greets your website visitors with personalized messages but also answers their queries, collects their information, and integrates seamlessly into your CRM—all while you sleep. Our latest episode showcases this revolutionary AI chat feature designed to enhance customer interaction and service efficiency. We guide you through a live demonstration, revealing how this AI chat tool is trained to understand your website's content and FAQs, ensuring accurate and helpful responses every time. Explore the perfect synergy of automated efficiency and human engagement. We discuss the invaluable benefits of maintaining a live chat option, allowing business owners to step in whenever necessary. This episode is a must-listen for home care agency owners and tech enthusiasts alike, offering profound insights into leveraging AI for superior customer service and operational excellence. Get ready to elevate your business operations and customer satisfaction to new heights! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. How can engaging your community redefine your approach to home care marketing? Tune in to this enlightening episode where we welcome Christina Ramos, who shares her inspiring journey of initiating impactful community fundraising events during the COVID-19 pandemic. We begin with some essential housekeeping notes, invite our listeners to participate actively, and introduce our experienced hosts, Dawn Fiala and Annette Ziegler, alongside Valerie Van Booven, who sets the stage for today’s insightful session. We then dive into the practical tools you need to excel in home care sales, highlighting the Kollab app available on both Android and iPhone. Discover how to access the 2024 Continuum Sales Mastery Circle courses and resources. Plus, we discuss innovative ideas for leave-behinds tailored for National Wellness Month, emphasizing the importance of self-care for healthcare professionals. These personalized tokens of appreciation help build stronger relationships with referral sources and showcase the thoughtful side of your business. Christina Ramos joins us to share her heartwarming and creative community engagement strategies—including delivering 5,000 Krispy Kreme donuts to healthcare heroes and organizing memorable events like indoor pickleball showcases. Learn how these consistent, annual events not only foster joy but also enhance community recognition and strengthen professional bonds. We wrap up with insights into managing event planning and its positive impact on caregiver recruitment and retention, ensuring your organization stands out as a desirable place to work. Join us for a session brimming with fresh perspectives and actionable advice! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Unlock the secrets of leveraging LinkedIn to skyrocket your home care business with our expert guests Valerie, Dawn, Lisa, and Annette. These seasoned professionals share their invaluable insights on mastering sales, marketing, recruiting, and retention strategies tailored specifically for the home care sector. From accessing past meeting videos to engaging in our interactive online forum, we ensure you're equipped with all the tools needed to thrive in this competitive field. Discover why LinkedIn has made a triumphant return as the go-to platform for B2B marketing. Tagging relevant entities, harnessing the power of video content, and engaging in community activities are just a few of the strategies we explore to maximize your reach and impact. Our guests provide real-life examples, like Jim's community involvement and the Hope and Mo Show, to illustrate how personal connections can drive professional success. Whether you're optimizing your profile or crafting engaging newsletters, this episode offers a comprehensive roadmap to enhance your LinkedIn presence. Stay ahead of the curve with our creative marketing tips and strategies to promote home care services effectively. From personalized "Cool to Care" messages with Otter Pops to innovative wellness month promotions, we cover it all. We also delve into the logistics of video posting, ensuring you have access to our content seamlessly. Don’t miss the chance to hear about exciting upcoming resources and potential guest speakers in our next meeting. Join us for an episode packed with actionable insights and practical advice to elevate your home care business. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Unlock the secrets to skyrocketing your home care business with Valerie Van Booven and her team of experts, including Dawn Fiala, Lisa Marsolais, and Annette Ziegler. This episode is a goldmine of practical strategies blending in-person and online marketing to provide uncompromising service that truly stands out. Learn how to create a repeatable, scalable, and time-tested revenue formula that guarantees consistent growth and client satisfaction, no matter where your business is located. Discover the crucial role of a well-trained community liaison in establishing and maintaining fruitful relationships with referral partners. Valerie and her team reveal tactics like event photography and social media updates to keep your partners engaged and loyal. Get an insider look into the Continuum Mastery Circle program, which offers creative marketing ideas and ensures your community liaison leaves a lasting impression. Plus, don't miss out on effective training methods for your sales teams and liaisons, highlighted in the upcoming Home Care Con presentation. Harness the power of social media and automation to maximize your outreach and engagement. From leveraging LinkedIn and creating authentic video content to utilizing the ASN Spark CRM for seamless communication and follow-up, this episode covers it all. Learn how automation can streamline your marketing efforts, making tasks like newsletters and social media posts a breeze. Finally, explore the comprehensive services offered by home care business support companies, including sales training, SEO services, and exceptional customer support to elevate your home care agency to new heights. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Ever wonder how to keep your marketing momentum high even when you're short-staffed? Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais and Annette Ziegler in this engaging episode of the Continuum Mastery Circle as we explore essential strategies and insights to elevate your home care sales and marketing efforts. Despite Lisa battling a bit of illness, our spirits are high as we dive into ways to maintain consistent marketing, the complementary relationship between hospice and home care, and much more. Plus, we'll guide you on how to access previous sessions through the Homecare Sales Forum for a wealth of additional knowledge. We'll also tackle a prevalent misconception: Can hospice care replace home care services? Learn how to communicate the critical differences and complementary benefits to families, ensuring they understand the need for continuous home care alongside hospice support. Our conversation doesn't stop there; we delve into leveraging social media platforms like Facebook, LinkedIn, and TikTok to boost your visibility and community engagement. Get practical tips on creating interactive content, educational videos, and using the right hashtags to enhance your online presence. Lastly, discover the invaluable insights gained from interviewing social workers and the benefits of networking with Skilled Nursing Facilities (SNFs) as referral sources. We share actionable advice on maintaining consistent marketing strategies, celebrating National Wellness Month with creative self-care ideas, and promoting safety within the community. Plus, don't miss our discussion on upcoming meeting schedules and fun snack options. This episode is brimming with actionable advice and inspiring discussions to help you succeed in your home care marketing journey. Tune in and let's make this weekend productive and insightful! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Home care sales professionals play a vital role in helping seniors transition from skilled nursing facilities to home care. To be successful in this field, it's helpful to understand the daily challenges and needs of the social workers who coordinate these transitions. Here are some key insights from a conversation with Angelica, a rehab social worker. Find us at https://asnhomecaremarketing.com/home-care-sales-training-options/ Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Unlock the secrets to forging strong partnerships in the home care industry with our special guest, Kathy Jacobs, owner of Together in Caring Geriatric Care Management. Kathy shares her expert insights on what geriatric care managers look for in home care agencies, the habits behind their referrals, and the factors that influence their choices. Learn how to enhance communication and trust to elevate client care, understand clients' readiness for home care, and navigate their resistance to accepting help. Dive into the pivotal role adult children play in the transition to home care and discover how geriatric care managers collaborate with them to ensure comprehensive support for their elderly parents. We'll also discuss the crucial challenges family caregivers, especially spouses, face and how introducing home care services can prevent burnout and provide much-needed relief. You'll hear from Annette and Gabby on the additional support needed in various care facilities and get practical advice on selecting a qualified geriatric care manager. Finally, we explore the positive impact Geriatric Care Managers (GCMs) have on healthcare outcomes, from reducing hospitalizations to better chronic disease management. Celebrate wellness with creative ideas for special occasions and learn about strategies for team appreciation and caregiver support. Don't miss Kathy's invaluable advice on fee structures, matching the right professional to specific needs, and ensuring ongoing support tailored to each family's unique circumstances. Join us for a comprehensive discussion packed with essential information to enhance your approach to geriatric care management. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Home Care Marketing Tip: Can You Use AI to Write Content for Your Website? #homecaremarketing #homecare #homecarecontent #homecareseo #AI #aicontent If you would like the entire set of prompts for this process, fill out our form here: https://asnhomecaremarketing.com/home-care-marketing-tip-can-you-use-ai-to-write-content-for-your-website/ Ready to transform your content game and boost your website's Google rankings? Join us for a deep dive into the art of creating high-quality home care content using AI, all while meeting Google's EEAT standards—Experience, Expertise, Authoritativeness, and Trustworthiness. Learn essential techniques to personalize and localize AI-generated content, making it uniquely engaging and indexable by search engines. We'll guide you through a series of eight powerful prompts that start with researching competitors and crafting superior outlines, providing detailed writer guidelines, and leveraging authoritative sources like the Mayo Clinic and the Alzheimer's Association. This episode is packed with actionable insights to ensure your AI content isn’t just relevant but also authoritative and engaging. But that's not all—we're also focusing on SEO-friendly AI content geared specifically for a client's website in Mesa, Arizona. Discover the significance of using the right prompts and processes to create unique, penalty-free content that adheres to Google's SEO best practices. We stress the importance of incorporating quotes and testimonials to make your content compelling and valuable for Google indexing. By mastering these techniques, you'll have the tools to produce standout, high-performing content that captures attention and ranks high on search engines. Tune in and elevate your content creation skills to new heights! Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Discover how to forge meaningful relationships with geriatric care managers and elevate your home care business in our latest episode. Featuring insights from seasoned professionals Lisa Marsolais, Annette Ziegler, and Valerie Van Booven, we unpack the critical roles these experts play in ensuring the well-being of elderly clients. Learn from Annette's firsthand experiences about the invaluable support geriatric care managers provide, especially during complex medical and psychological situations. This episode shines a light on the exceptional services offered by geriatric care managers, from crisis intervention to navigating transitions from hospitals to home care. With costs ranging from $150 to $300 per hour, these professionals are indispensable for families facing challenging care decisions. Understand the pivotal connections they have with elder law attorneys, social workers, and hospitals, and how these referrals can enhance the quality of care for your clients. Connect with us as we highlight Kathy, an accomplished geriatric care manager whose dedication goes above and beyond, sometimes offering free services to her clients. We also provide creative networking tips, including themed giveaways for events like National Hydration Day and Father's Day, designed to build lasting relationships with potential referral sources. Tune in for a blend of practical advice, inspiring stories, and unique strategies to leverage partnerships in home care and geriatric care management. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Strap in for a masterclass in nurturing a flourishing home care service, where we zero in on the lifeblood of any 24-hour operation: client retention and communication. Our seasoned team, including Dawn, Lisa, and the invaluable Annette, a geriatric care manager with commendable dedication, unveils a treasure trove of wisdom. They unfold the subtleties of housekeeping, recount personal journeys, and guide you through the financial tightrope of billing stability amid the ever-present risk of client turnover. This episode is a wellspring of knowledge for those ignited with a passion for senior care excellence. Picture this: marketers weaving through homes, gathering unfiltered insights to fortify client bonds, while outside, the leaves turn and December looms, threatening with its historical spike in client loss. We arm you with proactive marketing arsenals, from contests to educational blitzes, ensuring your services are engraved in the minds of healthcare professionals. We lay out a blueprint for success, from setting audacious goals like securing a new 24-hour client each week to extending client engagements with grace and innovation. All the while, Annette illuminates the tailored approach necessary for elderly care, ensuring each service is as unique as the clients we serve. As the conversation shifts, we expose you to a variety of ingenious outreach tactics designed to keep your home care brand buzzing in the ears of social workers and case managers. Imagine the smile on a social worker's face as they receive a motivational stress ball or the gratitude when offered a free home safety assessment during National Safe at Home Week. Our personal stories of fostering connections over coffee with case managers will inspire you to inject that personal touch into every professional relationship. Prepare to elevate your home care business, as we share strategies and heartfelt advice that could reshape your future in the industry. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a Text Message. Unlock the secrets of a thriving home care business as Dale York, the entrepreneur behind Cardinal Home Care, joins us to share the sales strategies that catapulted his business to success amid the pandemic. Witness a tale of unwavering dedication as he unfolds the power of community bonds and warm leads. Dale's insight into the necessity of becoming a familiar face in the industry and the delicate art of balancing office management with active fieldwork is nothing short of inspirational. This episode peels back the layers on the emotional investment of building and maintaining business relationships, especially when faced with the bittersweet reality of client turnover. Discover how a solid team can anchor an owner's venture into the world of networking, brand visibility on social media, and the relentless drive to ensure staff welfare – a mission that fuels Dale's vigorous pursuit of new opportunities. We explore the strategies that keep Cardinal Home Care's heartbeat strong, from the intricacies of fostering trust through regular care facility visits to the savvy targeting of high-margin services. In our final chapter with Dale, we look into the game-changing realization that patience and personal connections are the cornerstones of business growth. If you've ever wondered how to transform every handshake into a lasting impression or how the role of a passionate owner can outshine any salesperson, this episode is your blueprint. As Dale reflects on his profound passion for his work, it's clear that the heart of home care is not just in the services provided but in the joy and challenges of the journey itself. Join us for these compelling insights, crafted to inspire and guide any aspiring home care entrepreneur. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev