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The Smarty Pants Book Marketing Podcast

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Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
More Information

Location:

United States

Description:

Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.

Language:

English

Contact:

406-599-6079


Episodes

Episode 116 - Why Social Media Helps Sell Books

2/4/2019
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In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform. Show Notes: -Know the why behind the power of social media. -Updated social media stats. -Updated research on why social media increases sales. -70% of people over 13 years old are on at least one social media channel to connect (88% of 18-29 age group). -Facebook and YouTube have the highest numbers...

Duration:00:23:10

Episode 115 - How to Find the Book Promotions Right For You

1/27/2019
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In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best...

Duration:00:28:39

Episode 114 - The Big Three Things You Need to Sell More Books

1/20/2019
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In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three platforms you need to establish. Show Notes & Links: - "Less is more marketing" requires more attention to detail, laser-focused strategy, and requires you to let go of FOMO and the splatter method of marketing. -You need The Big Three Platforms: 1....

Duration:00:22:36

Episode 113 - Three Fundamentals You Need to Market Your Books Successfully

1/14/2019
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In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to master to give your marketing plan the best chance of success. 1. Platform: why a good book is no longer enough. 2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important...

Duration:00:20:04

Episode 113 - Three Fundamentals You Need to Market Your Books Successfully

1/14/2019
More
In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to master to give your marketing plan the best chance of success. 1. Platform: why a good book is no longer enough. 2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important...

Duration:00:20:04

Episode 112- Why Word of Mouth Marketing Will Sell More Books

1/7/2019
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In this episode of the podcast, Chris reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. Show Notes & Links - 66% of people start a purchase decision with an online search. - How many people search retail sites like Amazon for books? -Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like. - Social Proof and why young readers will buy based on a second...

Duration:00:20:32

Episode 112- Why Word of Mouth Marketing Will Sell More Books

1/7/2019
More
In this episode of the podcast, Chris reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. Show Notes & Links - 66% of people start a purchase decision with an online search. - How many people search retail sites like Amazon for books? -Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like. - Social Proof and why young readers will buy based on a second...

Duration:00:20:32

Episode 111 - Testing New Marketing Strategies with Sara Rosett

12/29/2018
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Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books. Show Notes & Links: - How authors can use traditional retail events like Black Friday to give loyal readers an exclusive...

Duration:00:30:29

Episode 111 - Testing New Marketing Strategies with Sara Rosett

12/29/2018
More
Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books. Show Notes & Links: - How authors can use traditional retail events like Black Friday to give loyal readers an exclusive...

Duration:00:30:29

Episode 110 - 7 Word-of-Mouth Marketing Strategies You Need for 2019

12/16/2018
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In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes & Links: -What’s coming to the show in 2019? -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to...

Duration:00:22:48

Episode 110 - 7 Word-of-Mouth Marketing Strategies You Need for 2019

12/16/2018
More
In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes & Links: -What’s coming to the show in 2019? -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to...

Duration:00:22:48

Episode 109 - How to copy (scale) any book promotion and have success

12/10/2018
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In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success. Show Notes & Links: Why do you need to know how to scale a book promotion you want to copy? The three cardinal rules of book promotion—rules you can’t violate: Don’t waste your time with promotions that don’t return. Why you need a goal for every promotion you run. Why new authors probably shouldn’t be buying ads Why every author needs to get good at running organic, nonpaid...

Duration:00:24:21

Episode 109 - How to copy (scale) any book promotion and have success

12/10/2018
More
In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success. Show Notes & Links: Why do you need to know how to scale a book promotion you want to copy? The three cardinal rules of book promotion—rules you can’t violate: Don’t waste your time with promotions that don’t return. Why you need a goal for every promotion you run. Why new authors probably shouldn’t be buying ads Why every author needs to get good at running organic, nonpaid...

Duration:00:24:21

Episode 108 - Getting Comfortable With the New Marketing

12/2/2018
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In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content. Links & Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll...

Duration:00:21:31

Episode 108 - Getting Comfortable With the New Marketing

12/2/2018
More
In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content. Links & Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll...

Duration:00:21:31

Episode 107 - How to get ahead of the book marketing curve in 2019

11/11/2018
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In this episode Chris introduces a short series on disruptive marketing. Because traditional methods we've been using for years are not delivering as well as they used to, it may be time to shake things up going into 2019. Not for the faint of heart. Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your...

Duration:00:26:18

Episode 107 - How to get ahead of the book marketing curve in 2019

11/11/2018
More
In this episode Chris introduces a short series on disruptive marketing. Because traditional methods we've been using for years are not delivering as well as they used to, it may be time to shake things up going into 2019. Not for the faint of heart. Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your...

Duration:00:26:18

Episode 106 - What's the Difference Between and Agent and a Publicist?

10/28/2018
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In this episode Chris invites publicity expert Sandra Beckwith to answer a listener's question about the difference between an agent and a publicist and what each does. And do you need either? Links & Show Notes: -The job description of a publicist and how they help authors. Also, what they don't do. When would you want one? -The job description of an agent and how they help authors. Also, when you might want to use one. -What you can expect to pay and what you'll get. -What to watch...

Duration:00:40:26

Episode 106 - What's the Difference Between and Agent and a Publicist?

10/28/2018
More
In this episode Chris invites publicity expert Sandra Beckwith to answer a listener's question about the difference between an agent and a publicist and what each does. And do you need either? Links & Show Notes: -The job description of a publicist and how they help authors. Also, what they don't do. When would you want one? -The job description of an agent and how they help authors. Also, when you might want to use one. -What you can expect to pay and what you'll get. -What to watch...

Duration:00:40:26

Episode 105 - Rising and Falling Book Marketing Trends with Kevin Tumlinson

10/21/2018
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In this episode Chris interviews Kevin Tumlinson, marketing director at Draft2Digital, about the rising trends in book marketing and what isn't working right now. In addition, Kevin catches us up on the latest news from D2D. Links & Show Notes -Draft2Digital's newest staff member--we think you've heard of this guy! -How D2D can help you get your books in WalMart. -Meta data and how D2D helps you manage yours to save you time. -Kevin reveals the latest book marketing strategy that is...

Duration:00:30:57