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Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!

Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!
More Information

Location:

United States

Description:

Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!

Twitter:

@_soverve

Language:

English

Contact:

4073618282


Episodes

065 | 3 Tips to Prune Your Marketing This Spring

4/25/2019
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"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio While you're busy doing all of the things and marketing all of the services or products keep in mind that if you're not good at it because it is not your zone of genius or because you simply do not like doing it, you are under no obligation of doing it. It's best to outsource it or cut it...

Duration:00:20:31

064 | Faith-Based Marketing w/ Tiffany Marshall

4/18/2019
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"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle Keaney Tiffany works daily to combat the battle that many small business owners and ministries face – creating content. Your social media platforms need to speak to your audience. Take advantage of Tiffany’s expertise to get the right social media content to your ideal client. She has developed leading tools and cutting-edge resources to help you expand your brand loyalty online. Tiffany has...

Duration:00:23:25

063 | Springtime Email Re-Engagement Campaign

4/11/2019
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"If you've been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a "Hi!" You better show up with flowers and chocolate too." ― Stephanie Rubio Whether it's because you have neglected your email list or because your subscribers have become inactive, having a process for how you wish to re-engage that list, is everything. In today's episode we are discussing ways in which you can re-engage your list and finally get back to a more engage...

Duration:00:18:07

062 | Rejuvenating Your Marketing Strategies for Spring

4/8/2019
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"Let's be frank: You can't do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your marketing strategies." ― Stephanie Rubio Keeping in track with our Springtime theme, it's important to us that you understand why rejuvenating your marketing is so important. Doing this every two quarters or so (not just in the Spring) will help you to keep your strategies fresh and in-tune with what is happening in the digital marketing scene....

Duration:00:19:25

061 | Community Responsibility w/ Cassia Marina

3/30/2019
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"In a world of lies and liars, an honest work of art is always an act of social (community) responsibility." ― Robert McKee Cassia Marina is a digital brand strategist & stylist that creates brand identities, online homes & social media styling for accomplished female entrepreneurs, in a nutshell, she make websites and social media feeds that puts your best “face” forward. She uses her intuition, knowledge and her natural flair for the creative to ‘breathe new life’ into businesses and...

Duration:00:23:24

060 | How Important is Your Instagram Grid?

3/28/2019
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"Your Instagram grid, the nine photo grid, is nothing more than your Instagram Blog. It features what you've been up to, where, and with who." ― Stephanie Rubio The answer? Very important. It's so important that we decided to dedicate an entire episode around the concept of the nine grid on Instagram. Here, we talk about how to choose the right photos, the right templates, and the right visual messaging in order to "get it right!" Note: Is there a specific topic that you'd love for us to...

Duration:00:19:20

059 | Why Your Instagram Bio is Crucial to Your IG Success

3/28/2019
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"You never get a second chance to make a first impression." ― Andrew Grant What's in a bio and why does it matter on a platform like Instagram? The truth remains that like most things, your Instagram bio is first piece of value content that you share with you audience on the 'gram. When done correctly, you will set the right tone for new followers. Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at...

Duration:00:20:05

058 | Let's "Spark Joy" into Your Social Media

3/5/2019
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"Keep only those things that speak to your heart. Then take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle." ― Marie Kondo We are sparking joy into your social media this month, by bringing you topics based around the Art of Tidying up by the always fantastic Marie Kondo herself. What does this mean? It means that it is high time you start enjoying social media again, but in order to do that, you need to work on cleaning things up...

Duration:00:16:40

057 | Brand Alignment + Partnerships w/ Kae Whitaker

2/26/2019
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"In a brand partnership, you need to feel like you're in a warm comfortable pair of shoes. If you don't feel that, your fans and followers will be able to tell." - Bill Wetmore Kae Whitaker is the owner and CEO of Kae Whitaker Solutions. With over 10 years of experience in retail sales and marketing development, Kae now focuses on helping small businesses build automated marketing systems, that help to decrease their workload and increase their profits! Kae has worked with some of the...

Duration:00:23:31

BONUS | Content Mapping + The Bigger Picture

2/12/2019
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"Content is fire. Social media is gasoline." - Jay Baer Content mapping focuses on content development based on the intention of your prospects. To do this, you need to understand the basic stages of the purchase (or buyer) journey: Awareness, Consideration, and Decision! Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at...

Duration:00:29:37

056 | Brand Partnerships in Marketing

2/5/2019
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"Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek There is power in partnerships, period. It doesn't need to be said, because that is a fact we all know and understand. However, the types of partnerships that we embrace - from a marketing perspective - will either help us drive leads into our sales funnels or diminish the value of our brand altogether. In this episode we're covering the "why." Note: Is there a specific...

Duration:00:12:30

055 | What 2018 Taught Us About Adaptability in Marketing

1/15/2019
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"Within five years, if you're in the same business you are in now, you're going to be out of business." - Peter Drucker That quote has stuck with me all throughout 2018 and it is the reason why diversity in our marketing efforts is so incredibly important. You need to start learning how to adapt to change seamlessly and how to use change to your benefit. Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on...

Duration:00:26:00

054 | Welcome to Season 3 & What to Expect From The Podcast in 2019

1/8/2019
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We are officially in our third season here at The SoVerve Lounge Podcast and we're just thrilled to bring you more usable content, kick-ass interviews, and innovative solutions to the everyday problems that small business owners and entrepreneurs (like yourself) are facing on the digital space. Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to...

Duration:00:13:32

053 | Rewinding to Your Favorite Episode of 2018

12/25/2018
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As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of content published is for you, and inspired by you! We hope you have a very Merry Christmas and a Happy New year. - Stephanie Rubio Today, we want to share with you our most popular episode of 2018. We hope you enjoy it as much as we enjoyed recording it. Follow us on...

Duration:00:19:45

052 | 2019 (Digital) Marketing Trends

12/18/2018
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Today, we're covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we're diving into the why's and how of each. Here are a few resources to help you dive deeper into these trends: • Instagram Stories: The Secret Sauce - http://bit.ly/2N8wLZL • Content Marketing Checklist for Bloggers - http://bit.ly/2zIdaML • Building Consistent Social Media Engagement -...

Duration:00:18:49

051 | Our Annual Marketing Retreat & Why You Need One Too!

12/4/2018
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Somewhere between the last helping of leftover turkey and the "official" beginning of all the wonderful Christmas celebrations we hosted our annual marketing retreat. This is a tradition that we have held since the year I launched the business and it has made a big difference to our sales and marketing strategy for the upcoming year. Learn more about what exactly is a marketing retreat, why you need one too, and why it doesn't matter if you are a solopreneur. Check out our Holiday Digital...

Duration:00:18:02

050 | Year-End Client/Customer Retention Strategies

11/20/2018
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A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In this podcast episode, I cover these and strategies. While some of them may not apply to you, the point here is to get you thinking about creative ways to implement these into your business. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more...

Duration:00:16:40

049 | How to Participate in Small Business Saturday

11/13/2018
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Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. Originated by American Express in 2010, Small Business Saturday has grown to be a fond holiday celebrated by many year-round. However, many small business owners get stumped on how to easily participate and I wanted to share additional tips with you in this episode! Enjoy... Check out our Holiday Digital Marketing Resources page at...

Duration:00:10:05

048 | Leveraging Customer Reviews During The Holidays

11/6/2018
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Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the holidays to maximize year-end sales and momentum going into the New Year. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at...

Duration:00:18:23

047 | Last Minute Marketing Strategies + Free Shipping Day

10/30/2018
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Worried you'll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing campaign? No worries! Create a quick and easy strategy to target last-minute shoppers and procrastinators. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks Send in a voice message:...

Duration:00:27:26