The Story Power Marketing Show

Co-Founders of Tipton Franklin Marketing Strategies, Angela and Travis redefine the possible for AgTech and Biotech businesses. Together they deliver bold marketing strategies with an ethical approach and measurable results. Tom talks to them about using AI to fuel marketing growth in agtech and biotech industries. They dive into their strategic approach to AI adoption and discuss AI's potential, security concerns, and various applications in content creation, process optimization, and business strategy. DISCUSSED IN THIS EPISODE ~01:07 Meet the Guests: Angela Tipton and Travis Franklin ~02:15 The Importance of AI in Business ~03:21 Proactive AI Adoption: Strategies and Benefits ~04:46 AI in Content Creation and Beyond ~10:47 Navigating AI Tools and Security Concerns ~27:39 The Leader's Guide to AI Adoption ~32:06 Final Thoughts and Farewell FULL EPISODE VIDEO https://vimeo.com/1119004749 CONNECT WITH ANGELA AND TRAVIS Website: https://tiptonfranklin.com/ Social Media LinkedIn: https://linkedin.com/in/angelalmtipton https://www.linkedin.com/in/tsfranklin/ https://www.linkedin.com/company/tiptonfranklin/ Instagram: https://www.instagram.com/tiptonfranklinmarketing/

Kasim Aslam is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind, creator of Digital Marketer's Paid Traffic Certification, and author of three bestselling books, including You vs Google, a #1 international bestseller in marketing and advertising. Named one of the top 50 Digital Marketing Thought Leaders in the U.S., Kasim is also the founder of Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants. He and Tom discuss the benefits of deep work, efficient delegation, and utilizing international talent to enhance productivity. Kasim also offers free resources and training to help entrepreneurs hire and manage executive assistants effectively. DISCUSSED IN THIS EPISODE ~00:59 Meet Today's Guest: Kasim Aslam ~02:02 Kasim's Journey and Personal Branding ~06:08 The Importance of Clear Calls to Action ~11:26 Eliminating Time Sucks for Efficiency ~22:19 The Role of a Rockstar Executive Assistant ~25:03 The Miracle of Human Potential ~25:21 Understanding Entrepreneurial Minds ~26:25 The Global Labor Pool Advantage ~28:51 Hiring Extraordinary Executive Assistants ~31:03 Empowering Your Team for Success ~34:39 Deep Work and Business Transformation ~43:07 Final Thoughts and Resources FULL EPISODE VIDEO https://vimeo.com/1117315601 CONNECT WITH KASIM Website: https://kasim.me/ LinkedIn: https://www.linkedin.com/in/kasimaslam/ YouTube: https://www.youtube.com/kasimaslam

Sam Nelson is the CEO of Downstreet Digital, an award-winning, digital marketing agency specializing in high-impact advertising and branding. With nearly 15 years of experience in digital strategy, Sam has led campaigns for national food chains, major media organizations, and high-stakes political races. Sam shares valuable insights from his political and marketing experience, emphasizing the importance of understanding and addressing audience needs. He and Tom discuss leveraging digital tools like CTV and social media to target and engage audiences effectively to optimize marketing efforts for small and medium-sized businesses. DISCUSSED IN THIS EPISODE ~01:06 Meet Sam Nelson: CEO of Down Street Digital ~01:58 Lessons from Politics for Marketing ~03:38 The Importance of Listening in Marketing ~07:43 Digital Tools for Effective Marketing ~12:55 The Evolution of Down Street Digital ~15:51 Trends in Digital Marketing ~18:37 The Power of Targeted Advertising ~27:33 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1115058791 CONNECT WITH SAM Website: https://www.downstreetdigital.com/ LinkedIn: https://www.linkedin.com/company/downstreet-digital/

Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand. Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat. Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue. DISCUSSED IN THIS EPISODE ~00:57 Meet Amber Brickle ~02:23 The Impact of COVID-19 on Soma Massage Therapy ~03:33 Rebuilding and Thriving Post-Crisis ~06:35 Innovative Strategies for Client Engagement ~15:51 Franchising: Expanding the Soma Massage Brand ~25:40 Final Thoughts and Takeaways ~28:15 Closing Remarks and Resources FULL EPISODE VIDEO https://vimeo.com/1113230417 CONNECT WITH AMBER Website: mysomamassage.com Social Media Instagram: instagram.com/mysomamassage Facebook: facebook.com/somadenton YouTube: https://www.youtube.com/@mysomamas

Sara Nay is the CEO at Duct Tape Marketing. Since her start in December 2010, she has consulted and advised thousands of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and build a team around them to support their growth goals. She and Tom discuss the common marketing challenges faced by small business owners and how business strategy should guide marketing strategy, the role of fractional CMOs in helping businesses achieve their growth goals, and how AI can simplify the development of marketing content. Sara also shares insights on promoting her new book, 'Unchained: Breaking Free from Broken Marketing Models.' DISCUSSED IN THIS EPISODE ~01:04 Meet Sara Nay: CEO at Duct Tape Marketing ~01:53 Understanding Marketing Chaos in Small Businesses ~05:21 From Chaos to Strategic Growth ~10:17 The Importance of Client Conversations and AI in Marketing ~20:36 The Role of Fractional CMOs ~23:40 Promoting the New Book: Unchained ~26:53 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1111532165 CONNECT WITH SARA Website: http://www.ducttapemarketing.com/ Social Media: LinkedIn: https://www.linkedin.com/in/saranay/ X.com: https://twitter.com/ducttape Facebook: https://www.facebook.com/ducttapemarketing Instagram: https://www.instagram.com/ducttapemarketing/

Atiba de Souza is your secret weapon when your team is underperforming. As a CEO Strategist and Team Productivity Expert, he transforms struggling organizations into productivity powerhouses through proven leadership frameworks that deliver immediate results. Atiba shares his unique CASE method and other tactical strategies that help business owners delegate more effectively, eliminate bottlenecks, and boost employee efficiency. He and Tom explore ways to teach employees how to think rather than just what to do, why that can improve team productivity, and how to enhance overall business growth. DISCUSSED IN THIS EPISODE 00:57 Introducing Today's Guest: Atiba Dusa 03:37 The Delegation Trap: Why It's Not Them, It's You 13:00 The Case Method: Transforming Delegation 23:48 The 1-3-1 Rule for Problem-Solving 25:47 Implementing Triads for Team Collaboration 27:53 The Importance of Delegation Over Abdication 30:11 Learning from Delegation Failures 37:42 Effective Communication with Subcontractors 42:17 Preparing for the AI Leadership Era 44:13 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1109322434 CONNECT WITH ATIBA Website: https://clientattractionpros.com/ Social Media: LinkedIn: https://www.linkedin.com/in/atibadesouza/ Instagram: https://instagram.com/atibadesouza

Corey has 15 years of in-house agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization. He and Tom dive into strategies to escape the rut of founder-led sales. They also discuss Corey's bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully. Through real-life examples and practical advice, Corey teaches how to build a business by working on it rather than in it. DISCUSSED IN THIS EPISODE ~00:57 Meet Today's Guest: Cory Quinn ~02:04 Understanding Founder-Led Sales ~03:52 The Importance of Systemizing Sales ~04:23 Challenges of Founder-Led Sales ~10:04 Benefits of Specializing in a Vertical Market ~16:36 Corey's Book: Anyone, Not Everyone ~23:26 Final Thoughts and Farewell FULL EPISODE VIDEO https://vimeo.com/1107664012 CONNECT WITH COREY Book: https://www.AnyoneNotEveryone.com Social Media: LinkedIn: https://www.linkedin.com/in/coreyquinn/ Facebook Page: https://www.facebook.com/coreyquinn Instagram: https://www.instagram.com/coachcoreyquinn/ Youtube: https://www.youtube.com/@coreyquinninc

Annie M. Wyatt is the author and illustrator of A Horse in the Castle. Her passion for creating children’s books stems from a lifelong love of reading, a joy that has continued into adulthood. As a mother of two young children, she has witnessed firsthand the magic a captivating book can bring to young minds. She currently leads a marketing team for a large corporation, though her greatest joy comes from sharing her books with children and reading to young audiences. She and Tom discuss the critical role of storytelling in both business and children's literature, the art of empathy, and the power of metaphor and symbolism in storytelling. Annie shares her journey as a mom and marketer, her inventive strategies for book promotion, and valuable insights for business authors aiming to stand out in a crowded marketplace. DISCUSSED IN THIS EPISODE ~01:58 The Power of Storytelling in Marketing and Children's Books ~05:44 Empathy in Storytelling ~11:41 Using Metaphors and Symbolism ~14:18 Marketing Your Book: Tips and Strategies ~20:26 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1105690020 CONNECT WITH ANNIE Social Media: Instagram: @anniemwyatt TikTok: @listofbooks

Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands. Nikki has overseen the management of over $100 million in digital media. Her extensive experience spans everything from search engine marketing and paid social to display advertising and influencer/blogger relationships. DISCUSSED IN THIS EPISODE ~03:12 SEO Secrets to Performance Marketing ~06:44 How AI Affects Search ~09:55 Optimizing Your SEO for an AI World ~13:00 The Big Guide to E-Commerce ~17:00 Strategies for Organic Vs. Paid Search Advertising ~23:00 How to Attract Your Ideal Clients FULL EPISODE VIDEO https://vimeo.com/1103400165 CONNECT WITH NIKKI LinkedIn: https://www.linkedin.com/company/18279521 YouTube: https://www.youtube.com/@pennockco TikTok: https://www.tiktok.com/@pennock.co Instagram: https://www.instagram.com/we_are_pennock/ Spotify: https://open.spotify.com/show/2eQek9af96Ouctyh8Zw9v7

Professor Pete Alexander is the President of the greatest interior landscaping company in the San Francisco Bay Area - Office Plants by Everything Grows. In addition, he has served as an adjunct college professor for several universities, where he has helped inspire thousands of students to develop and apply key concepts of marketing specifically to their area of interest. He's also a TEDx speaker and best-selling author on reducing stress - helping transform burned out workers into engaged employees. Lastly, but certainly not least, he is a certified Laughter Yoga Ambassador and improv comedy cast member, supporting his community to laugh more and stress less. He and Tom discuss the power of laughter on managing business stress, overcoming rejection, and combating toxic perfectionism. DISCUSSED IN THIS EPISODE ~02:10 The Power of Laughter in Overcoming Rejection ~05:31 Laughter as Medicine: Physical and Mental Benefits ~15:25 Discovering Laughter Yoga ~20:58 Seattle and Yoga Laughter Club ~21:44 Toxic Perfectionism: A Personal Journey ~25:48 Overcoming Toxic Perfectionism ~34:01 The Power of Focus and Avoiding Multitasking FULL EPISODE VIDEO https://vimeo.com/1101521732 CONNECT WITH PETE Website: https://petealexander.com Social Media: LinkedIn: https://www.linkedin.com/in/petealexander/ YouTube: https://www.youtube.com/channel/UCHHO6IiWyn56aURq585fxVA Instagram: https://instagram.com/stressexpert Facebook: https://www.facebook.com/stressexpert

Over his 20 career, Ondar Tarlow has worked with both industry leaders and nonprofits to solve complex marketing challenges with measurable results. He’s known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. Now he uses his experience to help companies supercharge their marketing and drive real growth with bold, unforgettable strategies. In this episode, he and Tom discuss how to understand data, craft compelling stories, and harness the rising power of AI to enhance marketing strategies while maintaining brand integrity. DISCUSSED IN THIS EPISODE ~02:38 Blending Data-Driven Insights with Creative Storytelling ~04:14 Simplifying Complex Concepts Through Storytelling ~13:39 The Role of AI in Modern Marketing ~23:33 Community Impact and Brand Strategy FULL EPISODE VIDEO https://vimeo.com/1099814962 CONNECT WITH ONDAR LinkedIn: linkedin.com/in/ondar

Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016. Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience's journey, prioritizing clear calls to action, and using contextual social proof. This episode is a goldmine for anyone looking to refine their marketing strategies and better connect with their audience. DISCUSSED IN THIS EPISODE 02:33 The Magic of Great Copywriting 05:36 Understanding User Experience (UX) 17:52 The Psychology of Persuasion 24:21 Combining Copy, UX, and Psychology for Success 26:02 Leveraging AI in Marketing FULL EPISODE VIDEO https://vimeo.com/1098011042 CONNECT WITH CHRIS Website: https://conversionalchemy.net/newsletter Social Media: X (Twitter) - https://x.com/silvestrichris IG - https://www.instagram.com/hellyeschris/ Youtube - https://www.youtube.com/channel/UCEYbTggZWc4f3nmy0NxAYQQ LinkedIn - https://www.linkedin.com/in/christophersilvestri

Robert is the President of MultiVision Digital and has over 20+ years of background in video marketing, Saas-based marketing, and sales tactics. MultiVision Digital provides the full spectrum of video strategy, video production and video marketing services that businesses need to drive action across the entire buyer's journey. They've produced over 1600+ business videos since inception. In this episode, Tom and Robert unpack the real power of video in B2B sales. They bust myths about social media clips, explore how video can qualify (and disqualify) leads, and reveal why building a library of strategic sales videos is more important than ever. Whether you're just starting or scaling up, you'll learn practical ways to use video to move prospects from interest to action faster and more effectively. DISCUSSED IN THIS EPISODE ~01:15 Why Video Matters Now More Than Ever ~04:00 How Video Shortens the Sales Cycle ~07:10 Qualified Leads and Disqualification Through Video ~10:20 Building a Library of Sales Videos ~13:05 Video Strategy: Sales vs. Marketing vs. Advertising ~16:40 Goal-Driven Video Creation ~19:40 Content Frameworks and Building Blocks ~22:30 Script Tips & Being Natural on Camera ~25:10 Overcoming Video Fears & Technical Hiccups ~27:00 How Robert Works with Clients FULL EPISODE VIDEO https://vimeo.com/1095155731 CONNECT WITH ROBERT Website: https://multivisiondigital.com/ Website: https://multivisioncreative.com/ Social Media: Facebook: https://www.facebook.com/NYCOnlineVideoProduction X: https://twitter.com/nycvideomktg LinkedIn: https://www.linkedin.com/company/multivision-digital/ LinkedIn: https://www.linkedin.com/in/robertweissnyc/ YouTube: https://www.youtube.com/user/MVProductionsNYC

After founding and running a business software company for nearly 40 years, JR thought he was going to ride off into the sunset and retire. Instead, he started the BrushFires Ministry, using his ability to build unified teams to help others discover their strengths and weaknesses. In this episode, JR shares his journey from running a successful business software company to responding to a deeper calling in 2015. He highlights how he uses psychometric assessments to help individuals and organizations uncover their strengths and serve with authenticity. He and Tom also discuss discovering one’s purpose, the impact of ministry in both business and personal life, and the transformative power of storytelling. Whether you’re a devout Christian or from a different faith background, this episode offers valuable insights into finding passion and purpose in your life and work. DISCUSSED IN THIS EPISODE 1:07 JR's Journey From Business to Ministry 03:14 The Turning Point From Challenges to New Beginnings 05:17 Discovering Psychometric Assessments 07:43 The Birth of Brush Fires Ministry 09:52 The Broader Concept of Ministry 15:44 Marketing as Ministry 17:36 Finding Joy in Purpose and Obedience 26:26 How to Connect with JR and His Work FULL EPISODE VIDEO https://vimeo.com/1093008742 CONNECT WITH JR Website: https://www.brushfires-digital.com Book: https://www.BrushFires-Digital.com/user-access Social Media Linkedin: https://www.linkedin.com/in/john-j-rennie/ Instagram: https://www.instagram.com/brushfires.ministry/ Facebook: https://www.facebook.com/groups/430555434394373 YouTube: https://www.youtube.com/@BrushFiresMinistry

Kirsten understands that time is the most valuable asset for business owners. That's why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income. In this episode they delve into the 'invisible problem' many business owners face, the power of video content for local SEO and client engagement, and how a marketing VA (Virtual Assistant) can streamline content creation. Kirsten also tackles common objections to hiring VAs, such as the time needed for training and concerns about quality, ultimately demonstrating how delegating content tasks can free up business owners to focus on growth. Practical insights and resources are shared for those looking to enhance their marketing efforts. DISCUSSED IN THIS EPISODE ~01:44 The Invisible Problem in Business ~02:16 The Power of Video and Podcasting ~08:15 Leveraging Virtual Assistants for Business Growth ~09:28 Creating and Repurposing Content ~16:49 Overcoming Objections to Hiring VAs ~21:13 Kirsten's Services and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1091098692 CONNECT WITH KIRSTEN Website: https://sixfigurebusinesscoaching.com/ Free Gift: Double Your Income with a Marketing VA: https://outsourcingforbosses.com Social Media: YouTube: https://youtube.com/@sixfigurebusinesscoaching Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching Facebook: https://www.facebook.com/kirsten.graham.3517 LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/ Instagram: https://www.instagram.com/sfbizcoaching/

Craig Taylor, CISSP, is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits. In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals to improve their own cybersecurity. DISCUSSED IN THIS EPISODE ~02:29 The Psychology Behind Cyber Hoot's Training ~04:55 Challenges and Innovations in Cybersecurity Training ~05:57 Positive Reinforcement in Cybersecurity ~09:25 Empirical Evidence and Future Studies ~12:43 Patenting a New Approach ~16:14 Applying Cybersecurity Lessons to Coaching and Consulting ~20:13 The Reality of Cyber Threats ~22:35 The Challenge of Cyber Insurance ~23:54 Real-Life Cybersecurity Incidents ~24:09 Overcoming Cybersecurity Fears ~25:44 Cybersecurity Awareness and Education ~26:55 Free Cybersecurity Resources ~28:47 Positive and Negative Reinforcement in Marketing ~31:10 The Importance of Cyber Literacy ~37:56 The Growing Threat of Cybercrime FULL EPISODE VIDEO https://vimeo.com/1089219928 CONNECT WITH CRAIG Website: https://cyberhoot.com/ Social Media: https://www.linkedin.com/in/craigmtaylor/ https://www.linkedin.com/company/cyberhoot/ https://twitter.com/CyberHoots https://www.facebook.com/CyberHoot/

Mark started as an entrepreneur who founded two staffing companies he later exited successfully for 7 figures each. Today, he channels his 35 years of experience into teaching, coaching, speaking, and developing courses aimed at helping others find their purpose in life. His unique approach, characterized by humanity, empathetic communication, and “kind” candor, has helped him change hundreds of lives. Mark shares his philosophy of 'kind candor' and how it plays a crucial role in building communication skills and confidence. Drawing from his extensive experience and personal anecdotes, including his unique journey as a single parent and successful entrepreneur, Mark provides valuable insights into how clear communication and honest feedback can lead to personal and professional growth. DISCUSSED IN THIS EPISODE ~02:14 The Concept of Kind Candor ~07:43 Mark's Personal Journey and Family Influence ~12:51 From Personal Lessons to Professional Coaching ~20:13 The Power of Confidence ~20:33 Building Communication Skills ~21:37 The Role of Questions ~24:28 Kind Candor in Coaching ~30:18 Challenges in Leadership ~36:00 Connecting with Mark Ward FULL EPISODE VIDEO https://vimeo.com/1086678242 CONNECT WITH MARK Website: https://www.7pillarsglobal.com/ Free Workbook: https://drive.google.com/file/d/1QZe0MbJr7fb3_qwoY8pGfc0i663g9iXg/view?usp=drive_link

Ralph Velasco has been a full-time travel photographer and international tour organizer for 16+ years, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.) He's spoken all over the world and in the U.S. at the Travel & Adventure Shows and the New York Times Travel Show, as well as travel blogger conferences (in Spain, Sweden, Israel, and Ireland) and the IOETI digital marketing conference in Cairo, Egypt (see more at https://continentaldrifter.co/speaking/) When not traveling, Ralph is based in Chicago. However, he's been location-independent for 11+ years and traditionally spends anywhere from 8 - 9 months on the road internationally scouting and leading his tours. Tom and Ralph dive into the importance of mindful travel and putting the experience above everything else, offering valuable insights for aspiring travel entrepreneurs and travelers alike. DISCUSSED IN THIS EPISODE ~02:15 Ralph's Journey from Restaurant Owner to Travel Photographer ~03:27 The Dawn of Digital Photography and New Beginnings ~05:10 Building a Photography Business in California ~06:48 From Hobby to Full-Time Travel Photography ~09:09 Teaching Photography and Organizing Tours ~10:42 Evolving the Travel Business ~17:24 Crafting Unique Travel Experiences ~20:18 Using Content to Attract Clients ~20:49 Building a Personal Brand for Travel Tours ~22:53 The Importance of Personal Connection in Business ~24:31 Creating a Community Before the Trip ~25:11 Introducing the Tour Organizer Training Course ~26:50 Target Audiences and Learning More ~30:02 The Mindful and Intentional Traveler Series ~36:30 Final Thoughts and Travel Philosophy FULL EPISODE VIDEO https://vimeo.com/1085885201 CONNECT WITH RALPH Website: https://continentaldrifter.co Books: The Cultural Etiquette Handbook (FREE): https://tinyurl.com/etiquetteebook How to Be a Mindful Traveler Using Your 5+ Senses (https://www.amazon.com/gp/product/B0DFM2P87D) Travel Activity Book for Adults: GRATITUDES Edition (https://www.amazon.com/gp/product/B0D3MKB1TP) 60 AFFIRMATIONS for Travel (https://www.amazon.com/dp/B0CQPLBM6T)

Lindsay Scherr Burgess is the Founder and Moss Boss of Green Wallscapes, a company that brings spaces to life with no-hassle preserved moss, walls, logos, lettering and art. She has done over 1000 projects in over 35 states, Canada, and the Caribbean and employs a team of mostly female artists in her West Palm Beach studio. Her company’s work has been called “a lavish expression of botanical joy” and has been featured in Architectural Digest, Veranda Magazine, Palm Beach Post, Palm Beach Daily News, and more. Lindsay shares insights on the importance of niching down, marketing effectively, and creating operational efficiencies. She also emphasizes the significance of understanding your audience and being responsive to their needs. DISCUSSED IN THIS EPISODE ~02:42 The Accidental Start of the Moss Wall Business ~05:56 How to Scale Well ~10:41 Marketing Insights and Business Development ~24:14 Navigating Economic Challenges and Operational Efficiency FULL EPISODE VIDEO https://vimeo.com/1084182853 CONNECT WITH LINDSAY Website: www.greenwallscapes.com Social Media Links: tiktok.com/greenwallscapes facebook.com/greenwallscapes instagram.com/greenwallscapes youtube.com/greenwallscapes

Christopher Filipiak is a consultant and coach who specializes in helping CEOs transform their sales approach. With his background in engineering, data analytics, and Fortune 100 consulting, Christopher offers a unique and holistic method to sales that integrates strategy, execution, and mindset transformation. To enhance sales he emphasizes viewing it as an act done 'for someone' rather than 'to someone,' encouraging a shift from manipulative tactics to ethical persuasion. This approach also fosters genuine connections and long-term client relationships. Tune in to learn how to simplify sales, close more deals with less stress, and transform your business approach through the power of storytelling and a renewed mindset. DISCUSSED IN THIS EPISODE ~01:52 The Philosophy of Sales: Selling For Someone, Not To Someone ~03:50 Transforming Sales Mindset: From Manipulation to Ethical Persuasion ~07:36 The Importance of Consistency in Sales ~14:07 Overcoming Sales Resistance: A Call to Action ~16:16 Christopher's Coaching Approach and Services ~22:38 Final Thoughts and How to Connect with Christopher FULL EPISODE VIDEO https://vimeo.com/1081725547 CONNECT WITH CHRISTOPHER Website:https://www.christopherfilipiak.com Social Media: https://www.linkedin.com/in/christopherfilipiak/