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The Talent Cast

Business & Economics Podcasts

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

Location:

United States

Description:

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

Language:

English

Contact:

608-335-2890


Episodes

A Better Resume

8/31/2020
Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

Duration:00:44:55

The View From Here with Holland McCue

8/24/2020
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses...

Duration:00:45:36

Lighthouses and Books with Charu Malhotra

8/17/2020
This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At...

Duration:00:45:45

Cognitive Bias

8/10/2020
We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now!...

Duration:00:33:18

All Employer Branding Is Local

8/3/2020
We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided...

Duration:00:29:33

Beyond Increments

7/27/2020
In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so...

Duration:00:35:15

Employer Brand? Or People Brand?

7/20/2020
I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding...

Duration:00:40:59

Is Employer Brand Evolving?

7/13/2020
Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way...

Duration:00:53:06

Chicken or the Egg?

7/6/2020
The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage...

Duration:00:41:54

Who's In Charge?

6/29/2020
Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would...

Duration:00:29:41

Taking a Stand

6/22/2020
Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines I mentioned Overthrow II (the book) Have a questions you would like...

Duration:00:47:17

What is Employer Brand For?

6/15/2020
It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open...

Duration:00:35:36

Fan Fiction and Employer Brand Universes

6/8/2020
Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned. Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at...

Duration:00:33:38

You Can't Party at Lolla Anymore (with Rob Stevenson)

6/1/2020
For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson of Talk Talent To Me and I decided to have a nice rambling conversation about Covid, the industry, and what was (and wasn't) working for companies. This is part one of the conversation, but part two lives on...

Duration:00:53:39

Taking Your Employer Brand Beyond the Obvious

5/25/2020
Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than what's obvious. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better...

Duration:00:44:45

The Impossible Employer Brand Metric

5/18/2020
Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every part of the business would immediately understand? Something they could all align to? There may be such a metric, even if it may not be possible to use. Show notes: Yes, the books are starting to roll...

Duration:00:42:25

Creative vs Position

5/11/2020
We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish. But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore! Show Notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook...

Duration:00:41:24

Finite and Infinite

5/4/2020
Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical researchers with MDs, veterinarians, etc? In this episode, we break down how employer brand strategy changes when you have a finite talent pool. Show Notes: Sign...

Duration:00:36:48

What Really Changed?

4/27/2020
In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how successful our employer brands and EVPs ultimately are. Show Notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

Duration:00:43:54

The Four Drivers of Employer Brand

4/20/2020
By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just slap a new brand on, how useful will that be? You need to re-think things. Which means you need to understand how your employer brand was formed in the first place. In this episode, we break down the four things that create your brand. If you...

Duration:00:41:23