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The Talent Cast

Business & Economics Podcasts

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

Location:

United States

Description:

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

Language:

English

Contact:

608-335-2890


Episodes

Going Deep with your EVP

5/18/2022
What’s the difference between an EVP and an employer brand? It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminology used by my customer in order to get to the work of crafting and communicating the brand. Every experienced and smart employer brand...

Duration:00:31:37

That's Motivation!

5/11/2022
Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing people weigh when considering a new company or offer is salary. The fact that you would take a job that doesn’t pay the most means that there are other underlying reasons that are not as directly...

Duration:00:24:13

Employer Brand Architecture

5/4/2022
We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine the success of your recruiting initiatives. So, you know, no pressure or anything. The answer to the question of “what video do I make” begins by...

Duration:00:57:04

Where does your employer brand come from?

4/27/2022
If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch points, regardless of what channel delivers them, come from a single core source. Every product decision, every customer support interaction, every news story, every recruiter interaction stems from or is...

Duration:00:25:56

Your employer brand already exists

4/20/2022
You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit people.

Duration:00:45:59

Candidate experience, counterfactuals and punching above your weight

4/13/2022
When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win.

Duration:00:38:30

What's the narrative?

4/6/2022
Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind....

Duration:00:32:26

Relationships move the needle

3/30/2022
The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their work and how it will impact hiring managers and the rest of the business. Read the book (it's open source and free): http://employerbrandbook.com...

Duration:00:28:06

Recruiters and candidates want you to build an employer brand strategy

3/23/2022
Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it. Read Talent Chooses You (it's free and open-source): http://employerbrandbook.com Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/

Duration:00:38:34

Your company is begging for employer brand

3/16/2022
Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals.

Duration:00:34:26

Employer brand thinking

3/9/2022
Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple.

Duration:00:36:35

Alumni, Silver-medalists, Internal Mobility and Boomerangs

3/2/2022
Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences. You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. Subscribe to the biggest employer brand newsletter for free. It lands in your inbox every Monday morning and keep you sharp:...

Duration:00:57:15

What is a job?

2/23/2022
We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today for lacking the ability to create value. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. Open source text of Talent...

Duration:00:28:57

More funnel thinking

2/16/2022
Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel. This season to The Talent Cast is sponsored by RecruitmentMarketing.com. To read the open source text of Talent Chooses You, go to employerbrandbook.com

Duration:00:30:17

Funnel Thinking

2/9/2022
We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. The open source text of Talent Chooses you can be found at employerbrandbook.com.

Duration:00:43:04

Employer branding will reinvent your hiring

2/2/2022
“Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anything, what you choose to do isn’t based on basic constraints, but on why you want to do something.

Duration:00:31:54

Quality, not quantity

1/26/2022
In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more.

Duration:00:45:50

They aren’t your employees. They are volunteers.

1/19/2022
Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. In the first episode, we intro the book the jump into talking about how your people aren't employees you can boss around anymore. They are a lot more like paid volunteers.

Duration:00:41:14

What Does Employer Brand Want?

1/10/2022
Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 2022. As always, you can subscribe to the world's largest employer brand newsletter by going to employerbrand.news and subscribing for free!

Duration:00:44:11

Thinking With Real Data: The Lost Interviews #4 - Andrew Gadomski

6/7/2021
There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source!...

Duration:00:49:50