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The TraDigital Talk Show

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Marketing your business doesn’t have to be total mayhem. There are tons of techniques both old and new that can help get your business in front of the right customers. We help you sort them out and understand what is going on in the marketing mindsets. The TraDigital Talk Show explores the crossroads between traditional PR and new media digital marketing as it relates to the quickly changing world of business communications. Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it. Stay tuned for insightful conversations and often hilarious real-life experiences about marketing matters from two very different perspectives and two very different women.

Marketing your business doesn’t have to be total mayhem. There are tons of techniques both old and new that can help get your business in front of the right customers. We help you sort them out and understand what is going on in the marketing mindsets. The TraDigital Talk Show explores the crossroads between traditional PR and new media digital marketing as it relates to the quickly changing world of business communications. Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it. Stay tuned for insightful conversations and often hilarious real-life experiences about marketing matters from two very different perspectives and two very different women.
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Location:

United States

Description:

Marketing your business doesn’t have to be total mayhem. There are tons of techniques both old and new that can help get your business in front of the right customers. We help you sort them out and understand what is going on in the marketing mindsets. The TraDigital Talk Show explores the crossroads between traditional PR and new media digital marketing as it relates to the quickly changing world of business communications. Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it. Stay tuned for insightful conversations and often hilarious real-life experiences about marketing matters from two very different perspectives and two very different women.

Twitter:

@wpzoom

Language:

English


Episodes

Good End Of The Year Productivity Habits

12/10/2018
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The end of the year can mean a time for creative brainstorming or organizing your business to promote better efficiency in the workplace. Stefanie and Sharon share their own best practices and productivity habits.

Duration:00:21:15

Dirty Secrets From Inside Social Media and PR

12/5/2018
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Never trust an "Always" or "Guarantee" unless the numbers are there to back to up. Today our hosts, Stefanie and Sharon, get down and dirty dispelling some of commons myths and revealing the dirty secrets marketing pros use to get your budget blown. Hear their top 3 secrets from the social media and PR worlds.

Duration:00:21:58

Owned, Earned And Paid Advertising

12/3/2018
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Advertising is definitely not one size fits all and there are many different ways your ad can be delivered. Today we talk about what qualifies as owned, earned or paid advertising. Each has advantages and disadvantages. But the trick is with these models you can't always control the whole message. So what is a business […]

Duration:00:31:05

Online Reputation Management

11/27/2018
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What do you do when your reputation is on the line? Social media makes it easy for people to populate an opinion or a story very quickly across the world. Businesses can be challenged when misleading or negative information is being spread and in some cases can lead to serious reputation damage. Today we discuss […]

Duration:00:15:26

Facebook Video Stats Come Under Scrutiny

11/21/2018
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Stefanie and Sharon discuss the fallout from the breaking news and lawsuits over the last few weeks that accuse Facebook of misrepresenting their video statistics. How does this affect the worlds of social media marketing and traditional publishing? Listen in to here the experts take on the still unfolding situation.

Duration:00:30:21

Marketing For Non Profits: How to Leverage Free Social Media and PR to Boost Your Events

9/21/2018
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No budget- no problem. There are free ways to promote your non profit event to local audiences now. We use a local nonprofit as a case study to discuss proper marketing in the local areas using social media and PR techniques. We teach you how by increasing your social proof through reviews, you can generate […]

Duration:00:27:50

SPIN Is A Four Letter Word: How You Use It Is Up To You!

9/21/2018
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SPIN is a four-letter word that is often frowned upon by PR people. It is basically propaganda where one takes information and manipulating it to benefit them. However, on the other side of the coin, spin actually holds a sweet place in some marketers’ heart. Against popular opinion, it actually is another take on telling […]

Duration:00:27:33

How To Use Owned, Earned and Paid Advertising

9/21/2018
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The advancements in technology and the rise of social media have undeniably changed the landscapes of advertising. Apart from the traditional PR, we now also get digital marketing. Thus, we get these three medias in advertising that neither both have at once: owned, earned, and paid. By distinguishing the three, you will know how to […]

Duration:00:31:23

Does Your Marketing Need An Influencer And Are They Worth It?

9/21/2018
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People with a great following can become an influencer. This is even more pronounced today with the rise of social media. However, the changes of time have made the definition murkier that it has become a struggle for businesses to effectively use influencer marketing, most especially since everybody now claims to be an influencer. Breaking […]

Duration:00:26:58

R U 4 Real? The VR Conversation: How VR is Changing Marketing

9/21/2018
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Reality has become somewhat distorted in this day and age. We now have virtual reality, augmented reality, and mixed reality. All of these things are among the different labels we have come to interact with our environment and even that longing to escape real life by way of technology. This has undoubtedly affected how we […]

Duration:00:33:20