The Transaction

Business & Economics Podcasts

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the...

Episodes

Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA & B2B Sales Expert - Ep 77

Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76

How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75

Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74

The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73

How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72

“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71

Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70

Account Management is Your Startup’s Growth Department with Alex Raymond, Founder of AMplify - Ep 69

Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68

Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67

The Full Analyst Relations Playbook for SaaS Startups with Rachel Dines - Ep 66

Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65

Solving the Go-To-Market Skills Crisis in B2B Sales with Chris Orlob, CEO of pclub - Ep 64

10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63

How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62

Building B2B Buyers’ Self-Confidence & Selling WAY More with Brent Adamson - Ep 61

AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60

Explosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2

Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59