The Trending Mind by Top of Mind Networks
Business & Economics Podcasts
The most experienced mortgage marketing team in the biz helps you turn your CRM into a revenue center. Catch up on industry news and insights and discover what they mean for your marketing strategy. Learn best practices from peers with our popular ‘Surefireside Chats’ and ‘Inside the Lenders Studio’ segments, featuring top-producing loan originators and marketing pros from across the mortgage industry. New content every month brought to you by Top of Mind Networks, maker of Surefire CRM, the mortgage industry’s #1 CRM and marketing automation platform.
Location:
United States
Description:
The most experienced mortgage marketing team in the biz helps you turn your CRM into a revenue center. Catch up on industry news and insights and discover what they mean for your marketing strategy. Learn best practices from peers with our popular ‘Surefireside Chats’ and ‘Inside the Lenders Studio’ segments, featuring top-producing loan originators and marketing pros from across the mortgage industry. New content every month brought to you by Top of Mind Networks, maker of Surefire CRM, the mortgage industry’s #1 CRM and marketing automation platform.
Twitter:
@mortgagecrm
Language:
English
Website:
https://www.topofmind.com
Episodes
Hello, It's...Your Loan Officer
8/26/2021
We've been walking on eggshells around the notion of automated phone calls thanks to the robocallers who frequently remind us of our cars' "extended warranty."
But our customers aren't using a typical auto dialing system. They're using Surefire Power Calls, a customizable dialer created for loan officers to work faster while building personal connections.
Send us an email at sales@topofmind.com to dial in to a more efficient way to win business.
Duration:00:02:49
Back to the Basics
8/26/2021
You deserve a mortgage CRM with a toolset to grow your business in every state of the market. The key is to rethink and readjust how you use marketing automation, and CRO Nick Belenky has a few tactics up his sleeve.
Want to see what Surefire can do for you? Let's chat: https://bit.ly/3rPZ0kN
Duration:00:02:18
The Trending Mind Live | Sales Boomerang
5/26/2021
Sales Boomerang and Surefire help mortgage lenders uncover and win business opportunities with existing customers. Learn more about the integration here: https://bit.ly/3vQaeGY
Duration:00:19:55
The Trending Mind Live | LendingPad
5/26/2021
In our first episode of The Trending Mind Live, John and Maddie are joined by LendingPad's VP of Sales Dan Smith! They discuss how the integration of Surefire and LendingPad enhances the loan applicant experience, and how LendingPad has addressed URLA changes. Read more about the partnership here: https://bit.ly/3wAq9ZR
Watch the full video on Facebook: https://bit.ly/2TctYGg
Or on our YouTube channel: https://bit.ly/3i330Lw
Duration:00:14:47
Make It Personal
5/26/2021
Did you know that even though 74% of lenders use a third-party lead management or CRM tool, retention rates drop to 24% in the first two years? So, where’s the disconnect?
Too many CRMs desert in-house gift personalization and deployment because there are external vendors to compete with. At Top of Mind, we saw this as an opportunity and built the Surefire Retention Center, a gift-giving program directly in Surefire.
Are you ready to lessen your effort while increasing your business?
Duration:00:02:22
The Trending Mind: The People Behind the Product
5/13/2021
As a mortgage lender, you should be picky when you’re choosing the best mortgage CRM. The quality of the people behind the product is just as important as the quality of the product itself.
Behind Surefire is a highly qualified team of people with well over 450 years of combined experience ready to help you earn clients for life. Are you ready to win back the workday?
Duration:00:02:21
The Trending Mind: Streamlining Communication
4/13/2021
With our new Power Video feature and integration partner, Surefire CRM users can now create and automate personalized communications with ease, and without the need for any external software.
Subscribe to The Trending Mind, a multi-channel newsletter distributed to mortgage professionals monthly.
Duration:00:01:34
Experience Matters
12/2/2020
Is your marketing team experimenting with your borrowers?
Is every loan officer marketing your brand in their own way? Is all that automation you have in place actually effective?
When it’s time to revamp your mortgage marketing you bring in the best. You go to the latest system. And you know what can happen, despite the best intentions?
This month we are focusing on why Surefire CRM users trust us over our competition. Learn how you could get the most value out of your mortgage marketing...
Duration:00:02:31
The Case for Administrator-Led Marketing
11/6/2020
Thanks to her extensive background in CRM implementation, VIP Mortgage Director of Marketing Cheri Booth takes a strong position on mortgage marketing and believes the best results are obtained when marketing is administered at the corporate level. But don’t let that fool you, as VIP Mortgage’s use of SurefireCRM is anything but by-the-book. Join Booth and Top of Mind’s Ryan Minard as they demonstrate the wildly creative ways VIP Mortgage has used SurefireCRM to elevate the company’s...
Duration:00:17:46
Deploying SurefireCRM for TPO Collaboration
11/6/2020
Whether you are considering adding a wholesale or correspondent channel or already working with third-party originators (TPOs), you won’t want to miss this session. Maggie Reames and special guest Paul Akinmade, chief strategy officer of CMG Financial, share best practices and creative tactics for improving TPO collaboration with SurefireCRM to maximize speed, compliance and profitability.
Key Takeaways:
automatedproduct flyers
Duration:00:20:24
Supercharge Your Outbound Marketing
11/6/2020
Recording from Live Webinar
Outbound phone calls have re-emerged as a powerful marketing tool that’s one of the most effective ways to convert warm referrals and move borrowers through the loan process faster. The question is, how do you fit more calls into a day that’s already jam-packed? And how do you justify taking that time by ensuring every call is as effective as it can be?
Key takeaways:
Timing is everything.SurefireCRM’Work smarter, not harder. Power CallsNeed an icebreaker?...
Duration:00:54:19
Executives on Zoom Getting Coffee
11/6/2020
Take a virtual ride with Top of Mind CEO Bill Hayes and EVP Nick through this year’s turbulent news feed through the lens of a mortgage lender. Share some laughs as they cover high-level marketing strategies that align and respond to key events in 2020.
Duration:00:12:25
Between Two Executives
11/6/2020
Meet some of the leadership of Top of Mind in a lighthearted review of the key feature releases for Surefire CRM in 2020 and coverage of how Top of Mind as a business is working in this new environment to serve its valued customers.
Duration:00:27:10
Turn Drive-By Traffic into Inbound Leads that Convert
11/6/2020
Recording from Live Webinar
Discover the power of establishing a closed-loop integration between your website, POS and SurefireCRM. Convert drive-by traffic into true inbound leads, then let SurefireCRM automatically nurture those leads from application to funding to post-close. This session proudly features special guest Zac Scalzi of Floify, but attendees will benefit no matter what POS they use.
Key Takeaways:
SurefireCRMpost-close outreach
Duration:00:28:40
Competing with Content
11/6/2020
Feeling Betrayed by Your CRM?
Are you invisible to your prospects? Your applicants? Your borrowers? Is marketing a true competitive advantage for you as a lender? Can you offer real value to your partners through your market presence?
This month we are focusing on creative content at Top of Mind.
Lenders are feeling betrayed by full-service marketing platforms that show up totally empty.
Even worse, lenders get locked in, often for three years at a time, working with a platform that...
Duration:00:02:29