The Trust Tipping Point Marketing Podcast

During this Business Reviews Masterclass we will teach Home Services companies 3 secrets on how to quickly generate more 5-star reviews & customer activity... without wasting time and money doing it yourself. Secret #1 - Recent Google updates reveal how business reviews increase your SEO & lead generating activity. Secret #2 - The #1 way to make negative reviews work in your favor. Secret #3 - The 3 major reasons why your customers won't review your business.

Almost every business is on social media. If you're not, that should be step one. Get on social media. However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding. In this episode you'll learn how to best approach your social media marketing strategy. Which social platforms makes sense for your business to be active on. And, how to properly position and leverage company brand and personal brand. So, if you're ready to give your home services social media marketing a boost, this is the episode to tune into.

Too many home services companies focus on 1 channel to help grow their business. That can be using Home Advisor or Angie's List. Or going all in on Google Ads. However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere. By joining community events, chamber of commerce, networking groups, partnering with experts such as Book Keepers, web designers, digital marketer, and more -- he's been able to grow and scale his business in roughly 6 years. Having a well designed and highly SEO optimized website will help you build more brand awareness in your community. By also leveraging social media channels such as LinkedIn and Facebook and connecting with key decision makers allows for your home services business to position itself as an authority. This is exactly what Anthony has been doing for a few years, and he explains some of his key strategies and partnerships that has helped him grow Winston Engineering, Inc. To learn more about The Trust Tipping Point Marketing Podcast, please visit: www.TheTrustTippingPoint.com

You've probably heard the term SEO (Search Engine Optimization). And... you probably have an idea about what SEO entails. However, setting up an SEO marketing strategy for your local business can sometimes be daunting, overwhelming, and confusing. Where do you start when creating an SEO plan? How do you start to implement an SEO strategy for your business? Why is SEO even important? Especially when your business leans on WOM (word of mouth). In this episode, we take the time to explain a bit more about what SEO is and how it can help your business show up in the search engines, such as Google. We'll also share some fundamental strategies that you can start implementing immediately with your business. Plus -- if your local business is in the home services space, having a well designed SEO marketing strategy can compliment your other advertising and reputation management initiatives.

Jerry Isenhour is the founder and CEO of CVC Success Group. He took a highly profitable home services chimney sweeping and fire place business and scaled it for nearly 30 years. Then The Great Recession hit. The housing market bubble burst. And Jerry had to file for bankruptcy. Very few business owners adapt to modern digital marketing strategies... especially after running and growing a business a certain way for nearly 30 years. Fast forward to today and Jerry is a speaker, coach, author and educator in the home services space -- helping Chimney Sweep companies leverage digital technology to grow their brand. In this interview, Jerry shares his #1 place he marketed in the 80s, how he gets online business reviews regularly, why he loves social media and internet marketing, and some actionable tips to help grow you home services company. To learn more about The Trust Tipping Point Marketing Podcast, please visit: www.TheTrustTippingPoint.com

Your website is the digital storefront of you business, of your brand. Your website needs to be professional and modern but also convey a high level of trust. Roughly 4% of of website visitors actually take action on your site (buy or opt-in for a lead magnet), while the other 96% bounce and leave your site. Why? Probably because your website is missing 1 (or all) of the 5 elements necessary to help your website build trust for your home services company. In this episode, Javier Lozano, Jr. -- CMO at Anchor Wave -- he shares 5 elements most businesses do not have on their website. To learn more about The Trust Tipping Point Marketing Podcast, please visit: www.TheTrustTippingPoint.com

It has become easier over the past decade to leverage the various media production tools to help promote your home services company. So, if you're an HVAC company, plumbing business owner, landscaper or some other residential focused home services business -- producing content is readily availalbe. More importantly, when you use content such as video, blogs, podcasts, and more... on a variety of channels -- you are positioning your business to look and act like a media company... that happens to be in the home services industry. What most business owners miss is how to position their company as a media company. In this interview, Christian Harris (CEO) shares his experience of taking his company, Slip Safety Solutions, and positions it to be a leader in the flooring space for commercial based businesses. He shares how he has used a 9 minute video he created on a Saturday, distributed the the video to a hyper targeted audience of 300 people, got 50 views from the video and booked 10 sales calls... in a matter of 2 or 3 days. In addition, Christian reveals his social media secrets and how to properly use LinkedIn to find more business opportunities, and why he spends most of his time on that platform. Finally, he shares some simple strategies you can quickly (and easily) apply to help get more leads by becoming an authority in your town or industry. To learn more about The Trust Tipping Point Marketing Podcast, please visit us at; www.TheTrustTippingPoint.com

Business Reviews is 1 of the 4 critical Marketing Foundations your business needs to have established before jumping into Google Ads, Facebook Ads and more. If your home services business is not getting regular 4 and 5 star business reviews on Google, Facebook, Yelp, Angie's List and more -- then you could be leaving money on the table. 85% of consumers take online reviews as a personal recommendations from a friend or family member. That means that nearly 9 of 10 buyers are listening to complete strangers to influence their buying decisions. If you operate an HVAC, pool building, handyman or other type of consumer services company -- getting regular and consistent online reviews can create more customer activity while increasing your bottom line. In this episode, Javier shares some fundamental strategies to help increase your online reviews as well as some automated strategies that put this piece into auto pilot. To learn more about The Trust Tipping Point Marketing Podcast, please visit us at: www.TheTrustTippingPoint.com

Do you want more customer activity for your home services business? Do you want better qualified leads that truly TRUST your brand and are willing to spend their hard earned cash with your HVAC, handyman, landscaping, plumbing -- or any other service in the trades? Your future customer is on a unique journey to find the perfect business to help solve their problems. But, many home services business owners don't realize it. In this first episode you'll learn why we decided to call this home services focused marketing podcast -- The Trust Tipping Point Marketing Podcast. The goal is that if your business serves home owners (and renters), then you need to learn and understand some of the best marketing strategies today. Strategies that include how to guide your prospect to help them buy from you. The Trust Tipping journey is something every buyer goes through. Your future customer may see an ad on Google or Facebook. Then, they'll go to your website. After that, they'll put on your attorney hat on and begin to do more Google searches about your company and yourself. Ask their friends or community on Facebook if someone has done business with your home services company. They even take it a step further and dig into reviews, type in your company + "scam" and more... Why? Customers do not want to be a victim to bad service on their home. This is why if you position your brand as a guide to helping customers TRUST your company, you become an authority. To learn more about The Trust Tipping Point Marketing Podcast, please visit us at: www.TheTrustTippingPoint.com

Your future customer is on a different journey than what most business owners think. So many many home services based companies believe all they have to do to get new customers is simply run an ad on Google or Facebook, send them to a website (or storefront), and they will buy or book an appointment. Well, the buyers journey has completely evolved as consumers got smarter. Buyers are on a different path. A path we call the The Trust Tipping Point. In this interview, Lilly Darling -- CEO at Anchor Wave -- explains more about the The Trust Tipping Point, what it is and the 6 reasons why your future customer does not buy from your home services company. By addressing these 6 core marketing mistakes for your business, you'll be able to communicate more clearly to future customers and slowly convince them that you are a trusting business. More importantly -- Lilly uses her dual knowledge and expert background in graphic design and digital marketing by visually explaining each mistake. To learn more about The Trust Tipping Point Marketing Podcast, please visit us at: www.TheTrustTippingPoint.com