Home Care Marketing & Sales Mastery by Approved Senior Network®

Unlock the secrets of a thriving home care business as Dale York, the entrepreneur behind Cardinal Home Care, joins us to share the sales strategies that catapulted his business to success amid the pandemic. Witness a tale of unwavering dedication as he unfolds the power of community bonds and warm leads. Dale's insight into the necessity of becoming a familiar face in the industry and the delicate art of balancing office management with active fieldwork is nothing short of inspirational. This episode peels back the layers on the emotional investment of building and maintaining business relationships, especially when faced with the bittersweet reality of client turnover. Discover how a solid team can anchor an owner's venture into the world of networking, brand visibility on social media, and the relentless drive to ensure staff welfare – a mission that fuels Dale's vigorous pursuit of new opportunities. We explore the strategies that keep Cardinal Home Care's heartbeat strong, from the intricacies of fostering trust through regular care facility visits to the savvy targeting of high-margin services. In our final chapter with Dale, we look into the game-changing realization that patience and personal connections are the cornerstones of business growth. If you've ever wondered how to transform every handshake into a lasting impression or how the role of a passionate owner can outshine any salesperson, this episode is your blueprint. As Dale reflects on his profound passion for his work, it's clear that the heart of home care is not just in the services provided but in the joy and challenges of the journey itself. Join us for these compelling insights, crafted to inspire and guide any aspiring home care entrepreneur.

Have you ever wondered how a deep-rooted commitment to community can business growth? Jim Prussak, the enterprising spirit behind Applause Home Care, joins us to dissect his unconventional technique of nurturing community ties that transcend mere transactions. As we peel back the layers of Jim's philosophy, we uncover the symbiotic relationship between genuine service and brand development. His deliberate separation of sales from marketing and public relations has not only shaped the success trajectory of his business but also solidified his standing as a servant-leader within Bergen County. Hear the intricacies of how Jim’s active roles in the VFW, Rotary, and Little League sow seeds that nurture both his company's reputation and his personal mission to serve. Venturing beyond the surface of traditional business strategies, this episode is a rare glimpse into the heart of trust-building through personal connections, particularly in the digital arena. The conversation with Jim Prusak is an intimate one, where we share experiences on leveraging social media to foster genuine relationships rather than pushing aggressive sales narratives. It's a candid look at the essence of being the face of your business, embracing the community through actions rather than just words, and the operational magic that frees up time to prioritize these connections. Through the lens of Applause Home Care, we explore how passion and authenticity elevate the personal touch in home health care, creating an authentic narrative that resonates with communities and clients alike. Join us for a heartfelt dialogue that inspires a different kind of entrepreneurial spirit, one that champions passion, service, and genuine care.

Prepare to rev up your home care business engine, because this podcast episode is fueled with the high-octane insights of Annette Ziegler, who knows a thing or two about accelerating growth from $1 million to a staggering $4 million. Together with your seasoned host, Dawn Fiala, we're igniting a conversation that's packed with digital marketing prowess and a treasure trove of strategies to enhance your private pay sector prowess. Whether you're a home care veteran or just starting out, get ready to turbocharge your approach with our proven tactics and community wisdom. As we navigate the complexities of acquiring 24-hour home care clients, we're not just crossing state lines from Arizona to New York; we're crossing into uncharted territories of marketing mastery. Discover how to create compelling discharge packages that resonate with facility staff, and why caregiver training guides are revolutionizing both caregiver confidence and agency reputation. Trust us, with the battle-tested strategies we're sharing, your home care services will be the talk of every healthcare facility in town. Don't just build a home care business; construct an empire of trust and strong partnerships. This episode is about more than just care strategies; it's about embedding yourself within the community and becoming the trusted partner that facilities and families rely on. From the heartwarming celebration of healthcare workers with Occupational Therapy Month to the savvy communication tips that keep you top-of-mind, we're dishing out the playbook on how to ensure your home care business not only grows but thrives. So, tune in and let us guide you through the home care hustle with grace, grit, and a whole lot of growth potential.

Navigating the journey from hospital to home can be fraught with challenges, but armed with the right knowledge and support, the transition can be smoother than you think. In our heartfelt discussion, we delve into the emotional and physical hurdles patients and their families face during this critical time. Discover how services like 24-hour home care and medication reminders are key tools in not only providing comfort but also in reducing hospital readmission rates. We also illuminate the crucial role of effective communication with social workers and the utility of handouts for ensuring a seamless shift back to the comforts of home. Ever felt overwhelmed by the intricate pricing details of care packages? We introduce an innovative flat-rate discharge package designed to simplify this process, putting the focus on care duration rather than cost. Tailoring schedules to accommodate family involvement and addressing unique needs, such as wheelchair accessibility, becomes intuitive with this approach. Listen as we share the benefits of continuity in care and the reassurance it offers to patients, families, and social workers alike, ensuring those critical first days post-discharge are managed with the utmost attention. But the support doesn't end there; we've also created quick caregiver training guides for a variety of conditions, from Alzheimer's to hip replacement recovery. These guides are a testament to the preparedness of our caregivers, building trust with social workers and facility staff. Furthermore, join us as we navigate the healthcare landscape with promotions and celebrations, discuss occupational therapy's impact, and reveal marketing strategies that educate and resonate with seniors about the importance of quality care. Our episode is a trove of insights and creative solutions aimed at enhancing patient lives and easing the transition from hospital to home.

Unlock the secrets of thriving in the home care industry as we dish out a wealth of strategies for boosting your agency's revenue. Together with Lisa, whose zeal for community engagement brings an extra layer of depth to our conversations, we cut through the noise to deliver actionable tips on everything from extending service lengths for current clients to innovative marketing ploys. Though Valerie couldn't join us, her expertise as an RN and founder of Approved Senior Network echoes in our advice-packed discussion on caregiver retention—a linchpin in the quest for financial success. Navigate the twists and turns of revenue maximization with us; we'll arm you with the knowledge to tackle hiring slowdowns head-on, share personal narratives of overcoming seasonal staffing hurdles, and provide a blueprint for using Key Performance Indicators to keep your business on the path to its financial targets. Learn to benchmark against competitors, rekindle connections with past clients, and manage your caregiver relationships with finesse. You'll come away equipped with insider knowledge on how to keep your caregivers motivated and your clients satisfied. Finally, prepare to get creative with your marketing efforts. We share tips on how to leave a lasting impression with cleverly themed promotional items and discuss strategies for special events like Older Americans Month and Occupational Therapy Month. From pun-filled campaigns for National Lobster Day to thoughtful Father's Day giveaways, we reveal how a dash of creativity can transform your marketing approach. Join us and let's turn your home care agency into a revenue-generating powerhouse.

Unlock the secrets to thriving in the competitive world of home care sales with our latest episode where we, Dawn Fiala alongside Lisa Marsolais and Valerie, give you the insider scoop on everything from clinching client assessments to innovative marketing strategies. Picture this: you're confidently navigating objections around costs while masterfully maintaining client privacy—all because you absorbed the proven tactics we discuss. And for those of you eager to continue learning, our Home Care Sales Forum awaits, fostering a community where ongoing support and knowledge sharing are just a post away. Imagine transforming every caregiver introduction into a personalized marketing opportunity and witnessing your agency's reputation soar. This episode doesn't just stop there; we dissect the delicate balance of commission structures that incentivize your sales team without compromising client care. By examining real-life examples, we guide you through creating a commission system that's as effective in urban Arizona as it is in rural Maine, ensuring your agency's financial health and staff motivation remain in perfect harmony. Finally, step into a world where themed giveaways aren't just fun—they're strategic moves that cement lasting relationships with healthcare professionals. We share how our community members are making waves with creative campaigns that resonate with the likes of nurses and social workers, ensuring your agency stands out in a sea of competitors. From Vitamin C Day to Nurses Week, we lay out a roadmap for planning impactful marketing events that not only celebrate healthcare heroes but also keep your agency top-of-mind. Join us for this treasure trove of insights, and let's elevate your home care agency together.

Ever wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise right at your fingertips. As we celebrate Nurses Week, we recognize the relentless dedication of nurses and discuss creative ways to express our gratitude that also serve as smart branding opportunities for your agency. Discover how a thoughtful gesture, like a branded gift, can leave a lasting impression in the healthcare community. And if you're looking to sharpen your social media acumen, this episode is your treasure trove of tips. From optimal posting times to crafting content with viral potential, we've got your back on how to capture and keep your audience's attention, making sure your agency stands out in the bustling world of home care. Don't miss the chance to elevate your marketing prowess with our practical takeaways on utilizing social platforms to their fullest. Whether it's making reels on Instagram or tailoring outreach to social workers with Canva-designed materials, we guide you through the nuances of digital branding. It's not just about being present online; it's about being powerfully memorable. So, get your note-taking tools ready, because this episode is bursting with actionable advice that will have you navigating the marketing maze like a seasoned pro.

Join Lisa Marsolais, Valerie, and myself, Dawn Fiala, on an enlightening journey through the twists and turns of home care sales and digital marketing. We're pulling back the curtain to showcase the ins and outs of fostering successful partnerships and driving growth within the home care industry. Step into our digital home at homecaresalesforum.com, packed with a wealth of resources and a community eager to share their victories and hurdles in navigating this dynamic field. In this episode, we're zeroing in on high-impact marketing strategies that cut through the noise in healthcare. From crafting memorable in-service presentations at skilled nursing facilities to engaging senior centers, our treasure trove of insights will fine-tune your approach to securing those coveted referrals. We also walk you through the transformative power of 'lunch and learns' with social workers, ensuring they're armed with the knowledge to advocate for home care post-discharge. And for that personal touch? We've got you covered with tips for heart health-focused caregiver advice and creative gift ideas that leave a lasting impression on healthcare workers. But we're not just about spreading the word; we're fostering sales mastery within your team. Discover the creative promotional strategies that keep your community presence vibrant and learn how to make a genuine connection with new referral sources. Dive into our newly launched sales training program, designed to bolster your team's expertise and accountability. With each story, challenge, and triumph, we pave the way for you to elevate your home care sales and marketing game to unprecedented levels.

Embark on a journey through the intricate dance of marketing to Skilled Nursing Facilities with us, your guides Dawn Fiala, Lisa Marsolais, and Valerie VanBooven. Each of us brings a wealth of experience in home care, digital marketing, and sales, ready to spill our secrets on establishing a robust foothold in these critical healthcare hubs. We'll unwrap the layers of successful communication and unpack strategies that speak directly to the hearts of SNF staff, all while keeping patients and their seamless transition to home care at the core of our conversation. Navigating the post-discharge landscape can be fraught with challenges for patients, and our episode zeroes in on how to mitigate these with grace and expertise. We share our personalized approach to easing seniors into home care, touching on flat rate discharge packages that address financial anxieties, and the art of building trust with social workers tasked with orchestrating these delicate moves. It's about more than just care—it's about crafting a story of comfort and safety that resonates with families and healthcare providers alike. As the cherry on top, we turn the spotlight on creative marketing strategies and the power of personalized touches. Think custom gifts that celebrate the dedication of healthcare workers, themed events that highlight the importance of home care in managing conditions like Parkinson's, and the clever use of promotional items that keep your brand at the forefront of occupational therapists' minds. Plus, don't miss out on the chance to be part of our Sales Mastery Training expansion, where we delve deeper into the mastery of the home care market. This episode isn't just a guide; it's an invitation to transform your approach and become a cornerstone in the transition from skilled nursing facilities to comforting home care.

Unlock the secrets to elevating your home care agency's sales and marketing strategies as we unveil the transformative Continuum Sales Mastery Circle, the latest evolution of our Home Care Marketing Mastermind. Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais in a dynamic discussion that promises to arm you with the tools necessary to thrive in today's competitive landscape. With a focus on creating a more interactive community, we're setting sail on a journey toward fostering rich dialogues and shared experiences that will embolden your marketing efforts and nurture growth. Wave goodbye to the static ways of Facebook groups, and embrace our vibrant new home at homecaresalesforum.com, a haven for real-time interactions and a rich repository of specialized video content. This episode serves up a sneak peek into the forum that will soon become your go-to for crafting weekly goals, maintaining robust referral relationships, and striking the perfect harmony between in-person marketing and strategic drop-offs. Get ready to enhance your on-the-go marketing toolkit with resources designed to fine-tune your approach and cultivate a supportive network rooting for your every stride. Dive into the nitty-gritty of transforming lofty annual goals into achievable weekly milestones with a focus on Key Performance Indicators (KPIs), courtesy of insights from our seasoned hosts. We traverse the varying terrains of healthcare marketing, from qualifying potential referral sources to devising tailored strategies for diverse economic demographics. Whether you're marketing to skilled nursing facilities or balancing Medicaid versus private pay clients, this episode is laced with actionable wisdom. Discover how to carve out your own path to success in the intricate web of healthcare sales and marketing, ensuring your business not only keeps pace but sets the pace in this ever-evolving industry.

Interview with Valerie VanBooven RN BSN and Emily Isbell https://emilyisbellco.com/ Here are some key highlights from the interview: Embark on a transformative tale with Emily Isbell, a once part-time caregiver who rose to home care industry prominence. Emily takes us through her captivating journey, from managing a million hours of care across multiple states to founding a consulting firm that's revolutionizing home care operations, marketing, and caregiver management. Her innovative 'co-leadership' approach promises to shake up traditional consulting methods, offering hands-on, authentic guidance that carries agencies to new heights. In the heart of our episode, we dive into the game-changing world of Powerhouse Peers, where home care business owners aren't just meeting; they're evolving together. Emily discusses the perks of having a 'consultant on call' at the ready and the synergy found in structured virtual and in-person meetings. These sessions aren't your typical business gatherings—they're a blend of accountability, strategy, and, importantly, fun, providing franchisees and franchisors alike a chance to thrive in an atmosphere of collective growth. Lastly, we share empathetic insights into the support systems crucial for independent agencies, dissecting the operational challenges they face. Emily offers hope and practical solutions, like joining a powerhouse peers performance group, to independents in need of a community and strategies that align with their growth. And for those seeking to refine their approach to client and caregiver services, Emily's 'white glove' tactics and operational blueprints promise to guide them along a path to excellence. Join us as we navigate the intricacies of the home care industry with an expert who's not only seen it all but is actively crafting its future.

Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond Ready to revolutionize your home care agency's marketing game? We'll guide you through an array of marketing strategies, ranging from in-person to online, and even how to effectively manage your organic and bought leads. Hear about the indispensable role of a solid online presence, and gain insights into the marketing trends to watch for in 2024. In our second segment, we shift focus to goal setting and KPIs, taking a closer look at how these can drive your business towards desired outcomes. We dissect an example of a grand yearly goal, demonstrating how it can be simplified into achievable targets. Plus, we chat about some ingenious marketing techniques - think themed gift bags to leave a lasting impression on potential clients. We don't stop here, we move on to discuss the considerable roles of sales, marketing, recruitment, and retention in achieving these goals. Continuing our journey through effective home care agency management, we discuss the crucial tools and strategies for increasing efficiency and maintaining a successful home care business. You'll learn about the importance of effective scheduling, caregiver retention, and how to manage referrals using a CRM platform. Furthermore, we discuss the benefits of SEO and the long-term commitment it requires, and even give you a sneak peek into the future of online marketing. To wrap up, we express our gratitude for your time and support, and look forward to hearing about your successes in 2024!

Home Care Marketing: Strategies for Expanding the Territories for Your Home Care Business Ever wondered the secret to scaling your home care business for maximal impact and maximal profit? We’re unmasking the strategies that have propelled us to success in the heart of the senior care industry. Through this enlightening discussion, we uncover the monumental role of intentionality, planning, and team effort in the process of territorial expansion, revealing some of our most effective methods for caregiver recruitment, adjustment of billing strategies, and the utilization of a nifty marketing tool we call the leave-behind. As we steer the conversation towards the generation of private pay business, we draw from a comparative analysis performed on two retirement communities, Sun Lakes and Sun City West. Here, we expose the relevance of age and income statistics in identifying viable prospects. Beyond demographics, we're pulling back the curtain on why studying healthcare facilities, specifically those that accept Medicare, in your target area could be game-changing for your business. Then, we switch gears to discuss the gritty yet exciting process of breaking into brand new territories. From leveraging the internet and social media for information gathering, to engaging with competitors, we've got you covered! Finally, we tie it all together with a deep dive into marketing strategies and online visibility growth. You’ll learn how to differentiate yourself in the market, break into Skilled Nursing Facilities (SNFs), and make the most of a lead caregiver program. We spare no detail in explaining how Search Engine Optimization can enhance your online presence and reach, drawing from real-life success stories. As we wrap up, we discuss the importance of holiday outreach and community involvement, and share ideas for promotional events. Tune in, as we open up a treasure trove of insights and practical strategies to help you navigate the exciting path of business expansion in the home care industry. Follow us and learn more: https://asnhomecaremarketing.com https://www.facebook.com/homecaremarketing https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w https://www.tiktok.com/@homecaremarketing https://www.instagram.com/homecaremarketingexpert/ https://www.linkedin.com/company/ltc-expert-publications-llc/

Are you prepared to unmask the secrets of Search Engine Optimization (SEO)? We, Lisa and I, will be your guides in this intriguing dialogue that unravels the mysteries of the SEO world. We hit the ground running by addressing SEO's rules of the road, then shift gears to some illuminating SEO case studies. These real-world examples emphasize the significance of a physical presence in the field of sales and marketing. Navigating the path of SEO can be a time-consuming endeavor. An enlightening discussion based on a year-long journey of two of our clients, based in Virginia and Philadelphia, sheds light on the importance of patience and avoiding underhanded tactics that may lead to penalties from Google. Then, strap in for a lively discourse with Courtney, who shares her triumphs. Hear from Lisa as she enlightens us about her created resources for field marketing. We can't emphasize enough the power of dedicated client imagery and face-to-face marketing interactions. As we leave this year behind and welcome the bright possibilities of a new one, we'll leave you with some ingenious home care marketing ideas. These include strategies to decrease hospital readmission rates, unique promotional items, a deeper understanding of eye care and special diets for healthier meal preparation. Let's end the year on a high note, with some robust marketing and networking. We encourage you to share your success stories with us. So, tune in, learn, and let's elevate your SEO game together! Follow us and learn more: https://asnhomecaremarketing.com https://www.facebook.com/homecaremarketing https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w https://www.tiktok.com/@homecaremarketing https://www.instagram.com/homecaremarketingexpert/ https://www.linkedin.com/company/ltc-expert-publications-llc/

Get ready to elevate your home care agency to new heights! This episode is jam-packed with insights into the game-changing strategies that made waves in 2023, from tapping into the power of a robust online presence to harnessing the community's trust. We delve into the art of setting goals early and creating an actionable roadmap, and maintaining a consistent field presence to keep your home care agency thriving! Ever wondered how to effectively track your progress and stay motivated to achieve your goals? That's what we're dishing out! Learn about the SMART goal setting framework, the secret sauce to increasing client hours, retaining clients, and unleashing the power of effective marketing. We also dive into the magic ratio of referrals to aim for, and how to turn holiday outreach initiatives into a sales powerhouse. But that's not all! We're also serving up some innovative ideas to kickstart the New Year on a high note. Find out how you can decrease readmissions in a snap and learn about the often-overlooked benefits of home care for eye health. Plus, get ready to dazzle your referral sources with our creative ideas for custom cards. So, buckle up and get ready to skyrocket your home care agency to success in 2024!

Have you ever felt like you're endlessly searching for a service provider who truly understands your industry? That's exactly the journey our client, LashayLa, the owner of Athens Advanced Care, embarked on while trying to find the right website designer. She shares her story of trials, tribulations, and thousands of dollars spent on fruitless ventures, until she finally stumbled upon a company that ticked all her boxes - Approve Senior Network, a firm specializing in creating websites for home care providers. LashayLa stresses the vital importance of building business relationships with service providers who have a firm grasp of your industry. She highlights her collaboration with Valerie from Approve Senior Network, who introduced her to an innovative AI program that completely transformed her online presence. LashayLa's story is a testament to the impact a dedicated, industry-specific service provider can have on a business. So, if you're struggling to create an impactful online presence in the home care industry, this episode is packed with valuable insights you won't want to miss.

Have you ever thought about how a personal story can set your home care agency apart from the competition? We delve into this intriguing concept with our guest, Digital Champions founder Nick Bonetotavis, who shares his expertise on using the power of video to make an impact. Nick reveals that authenticity, not professional polish, is the secret ingredient to a memorable video narrative, building trust and connection with potential clients, caregivers, and referral partners. Our conversation doesn't stop at marketing tactics. Nick also enlightens us on the importance of utilizing testimonials and interviews to not only attract caregivers but also solicit valuable feedback for your organization. We navigate the rewarding challenge of establishing yourself as an industry expert through educational content and video collaborations with referral partners. Plus, we share practical steps to start your own home care marketing journey, leveraging free resources, courses, and Nick’s vast experience in the home care space. This episode will make you rethink the importance of video content in your home care marketing strategy.

Imagine navigating the complex world of caregiver services with ease, confidently answering client questions and having effective strategies at your fingertips. That's what we're unpacking in this richly insightful discussion. We delve into the nuances of 'meet and greet' requests, setting caregiver rates, and managing the intricacies of providing 24-hour home care. With valuable insights, we help you manage realistic client expectations, especially when multiple caregivers are involved in a case. Ever wondered how to balance pricing in home care services and Medicare coverage? We've got you covered. Offering a clear roadmap, we explore ways to navigate complex situations when clients require advanced care. From conducting supervisory visits to providing discounts for long-term care, we share essential strategies for success. We also reveal how to spot-check caregivers and clients, secure permissions for unannounced visits, and set suitable rates for caregivers. Finally, we guide you through effective home care marketing strategies and highlight the importance of quality assurance. We share tips on how to break into hospital networks, research Medicare and Medicaid percentages, and effectively compensate marketers. Wrapping up, we share practical planning tips for December and January, underscoring the necessity of being organized and having resources ready for the next meeting. Listen in, and equip yourself with the knowledge to navigate the caregiver service industry with confidence and expertise.

Are you ready to become the go-to home care provider in your market? In an industry as competitive as home care, standing out from the crowd is essential, and that's exactly what we'll help you do in this podcast episode. Let us guide you in establishing your authority in the home care sector, using our proven system that can quickly build your credibility even if you're a newcomer. In a matter of minutes, you'll learn how to flip the trust and authority switch in your prospective client's mind, turning you into their leading and trusted authority. But it doesn't stop there. We'll also dive deep into the world of effective marketing - crafting a powerful, resonating message without pretending to be someone you're not. We explore how to cut through the noise, making you the only solution to your audience's problem. And to top it all off, we'll introduce you to a unique home care marketing system that provides tailor-made marketing strategies, designed to diversify your reach and impact. So buckle up and get ready for a transformative journey that will take your home care business to the next level!

Ever wondered how to transform potential leads into dedicated clients in the realm of home care services? Brace yourselves as we unearth the secrets to this subtle art, walking you through ten crucial steps from the initial intake call to the start of care. We'll talk about why it's essential to take incoming calls live, how a well-set voicemail might just be your game-changer, and why answering emails promptly can make a world of difference. We're not stopping there! Join us as we delve into the nitty-gritty of preparing for assessments, especially when it comes to Alzheimer's or dementia cases. We'll equip you with tools to gather crucial information and, more importantly, position yourself as an expert in your field. Plus, we share insider strategies for saving money on home care services. In the latter part, we shift focus to the caregiver search and onboarding process, shedding light on why introducing caregivers to clients can make or break your success. As we wrap up, we dive into prime marketing strategies and fall promotions, underscoring the value of feedback from clients and their families. We'll inspire you with handouts and resources designed to drive your journey in-home care services. So, come along as we unravel the essence of these processes and set you on a path to mastery in transforming prospects into clients. Tune in, be inspired, and let's revolutionize home care services together! Follow us and learn more: https://asnhomecaremarketing.com https://www.facebook.com/homecaremarketing https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w https://www.tiktok.com/@homecaremarketing https://www.instagram.com/homecaremarketingexpert/ https://www.linkedin.com/company/ltc-expert-publications-llc/