The Vendor's Daughter

Claudia Chudzik is a videographer with a corporate CX background who describes herself as a human design enthusiast with a passion for showcasing people’s souls on video. When she left her successful corporate career to start her own business she initially intended to be a CX consultant. In need of photo and video assets for her own business she picked up the camera she had long since forgotten about. As she was creating content for her CX business she realized she was happiest when she was behind the camera and started following what she refers to as “happy crumbs.” As she started doing more and more of what she loved, she pivoted her new business and started pursuing videography full time. You can see her work at claudiachudzik.com or on Instagram @claudiachudzik Listen to today’s episode to find out: 4:30 how many photo/video assets you need to promote your business 4:57 why a pretty picture might not be THE BEST picture you need to represent yourself or your business 5:41 what it meant for Claudia to follow “happy crumbs” 11:58 how the pandemic shifted what customer’s need from the companies and brands they follow 13:10 how the hierarchy of needs plays into how you present your company 16:16 why customers are craving more authenticity from the brands they follow 19:50 the limiting belief that was holding Claudia back from growing her business (maybe it’s holding you back too) 21:57 what she means when Claudia says “everything has a soul” 22:35 marrying your head and your heart in your business 23:46 moving away from pain points in your marketing to understanding the bigger why behind the product you are creating 26:07 the important of being authentic in the way we show up with our customers 29:27 setting boundaries in your business in what you share online with your customers 33:00 why quantity of videos may be more important than quality of videos when you first start 34:14 why YOU do not need to be on camera to help your business grow

Kate Hancock, known as “The Pivot Queen” by those who know her tireless work ethic, is a serial entrepreneur, international speaker and a mom of two amazing boys. I originally invited Kate Hancock, a serial entrepreneur, onto The Vendor’s Daughter after I heard her share how she started an AirBNB business overseas, without actually ever being on location. As a control freak, I was fascinated by this level of management and delegation. When we started talking I found out that Kate actually has a lot of companies in her portfolio including a full fledged hotel in the Philippines, two podcasts, a health spa in Orange County, a masterclass she runs with her husband teaching others how to run million dollar businesses and an NFT in Metaverse. Listen to today’s episode to find out: 4:00 Kate’s secret to building strong teams 7:00 tips for working with your spouse 10:21 her perspective on working with men as business partners 11:30 an explanation of what Metaverse is 12:53 what an NFT is and how you can use it in your business 18:24 how Kate learned the hard way the importance of having multiple revenue streams 20:47 a strategy for managing work and life balance Links from today’s episode: Connect with Kate at katehancock.com Join The WMB Mastermind Want to know more about Metaverse and how to use it? Join The Collective Follow Kate on Instagram @officialkatehancock Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Wes Shaeffer, also known as The Sales Whisperer, started his sales career when he got out of the Air Force in 1987. What started as a career in selling mobile homes has grown into a successful, systematized program to help others “make every sale.” Wes believes that having clear systems and structure in your sales program, taking the time to make every sale (we’ll explain what he means) and a good ole’ fashioned phone call can be the keys to finding success in sales. In today’s episode we discuss: 3:30 the secret to sales success 7:00 why people are afraid of success 8:30 why staying successful in sales (and in life) takes daily effort 9:45 what Wes means when he says, “in order to make any sale, you must make every sale.” 14:40 way to increase your sales success 16:15 the importance of not taking shortcuts 18:45 the sale strategy that works best for B2B sales 26:30 the quickest way to learn buyer’s hesitations 27:00 why you can’t take a “no” personally 30:30 the sales tool that changed Wes’ sales success Memorable quotes: “Small hinges swing big doors.” “To make any sale, you must make every sale.” Links from today’s episode: If you’d like to connect more with Wes you can visit him at thesaleswhisperer.com Listen to The Sales Podcast Connect on Instagram @saleswhisperer Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Today's episode is all about embracing the messy parts of our lives. Monica Rogers, Founder of The Revelation Project, helps women go from trance to transcendence and believes that what gets revealed gets healed. Through her programs and podcast, she helps women remember who they are and reveal their true selves. Time stamps: 2:57 what women have been socially conditioned to believe about themselves 4:15 why you don't need to prove anything 10:13 how women can find themselves again 17:02 what the feminine energy is 18:46 how to start reinhabiting our bodies 26:44 the 7 steps to feminine freedom 30:33 the difference between reacting and responding 33:22 what you should never apologize for 35:46 perfection is an illusion and there's no reward for suffering Links from Today's Episode Join a Revelation Project workshop to, bust through toxic social conditioning and self-doubt to reveal the magic and magnificence of your whole being. Get your Bill of Rights. Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Almost everyone could be in better relationship shape. But if you’re single, you may have the desire to get into shape faster as you’re looking for your partner. If you’re wondering how you are supposed to meet your person, what you need to do to attract your partner, why what you’ve been doing hasn’t been working, then you won’t want to miss this episode where Roy Biancalana shows you how you may need to shift your way of thinking/being to get the results you desire. If you’re married, don’t tune out because Roy will share how these same principles apply to your existing relationship and how you can utilize these tools to deepen your connection and keep your partner. In Episode 14 of The Vendor’s Daughter, Roy Biancalana, a certified relationship coach, Host of The Attracting Lasting Love Podcast, and #1 bestselling author of three books, shares why many of us (even if we’re married) are asking the wrong questions and ignoring 7 key relationship muscles. We dig deep into two of these muscles; our relationship to our past and our relationship to feminine/masculine energies in today’s show. To do a deeper dive into all 7, order Roy’s book “Relationship Bootcamp: Hard-core Training for Life, Love and the Pursuit of Intimacy” In Episode 14 of The Vendor’s Daughter Podcast, Roy and Jen Discuss: 3:00 good vs. great questions to ask as you look to get into relationship shape 7:50 what does it look like to be in relationship shape 8:20 the 7 relationship muscles we need to strengthen 10:45 muscle 1: your relationship to your past and how it may be affecting your present relationships 16:05 muscle 2: your relationship to your feminine energy and masculine energy 19:50 why it’s harder to be a woman in today’s dating/relationship society than it is to be a man 22:15 the 6 facets of the feminine 23:50 why women need to reclaim their feminine energy 26:00 the dark side of feminine and masculine energies 27:35 how society has lied to us about what it means to be a modern woman and the effects that is having on our health and our happiness 28:35 how to start embodying the feminine energy 36:45 how career woman can switch from the masculine energy of the business world to prepare for date night 42:35 how masculine and feminine energies work in long-term relationships 44:30 the power of feminine intuition 47:20 the problem with shaming healthy masculine energy Links from Today’s Episode: Ready to find out what your relationship fitness level is? Take this quick quiz and get your results immediately. Want more from Roy? You can visit him at coachingwithroy.com and don’t forget to listen to his podcast, The Attracting Lasting Love Podcast for more of his relationship insight and coaching. Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Diann Wingert, Founder of Diann Wingert Coaching, is a mindset coach for entrepreneurs. Diann’s background is in fitness, medical sales and psychotherapy. She left her job as a psychotherapist to pursue coaching because she wanted to shift her focus from helping people overcome past traumas to helping entrepreneurs reach their highest potential. Diann Wingert works specifically with women entrepreneurs to overcome what she refers to as the unholy trinity: procrastination, perfectionism and people-pleasing. If you feel like you have too many open tabs in your brain, you constantly feel like you are being pulled into too many directions, you’re always busy but have a difficult time finishing your highest priorities, Diann is the coach for you. Because in addition to helping you with time management she’ll also walk you through how to motivate yourself, manage your anxiety and insecurity, learn to trust yourself, make better decisions, silence your self-doubt and crush your perfectionism and people-pleasing tendencies. In Episode 13 of The Vendor’s Daughter podcast Jen and Diann discuss: 4:30 the difference between therapy and coaching 7:15 what makes someone coachable 8:30 the false promises behind hitting 6-figures 9:45 the truth behind entrepreneurship 13:15 the character trait you cannot have as an entrepreneur 14:45 the difference between flexibility and freedom 17:30 having strong boundaries as the only way to survive entrepreneurship 18:30 what the unholy trinity is and who it affects the most 24:00 why we need to narrow the gap between being shamelessly self-promoting and the best kept secret 25:00 how imposter syndrome proves you are qualified 27:45 what procrastination actually is 31:40 ways to overcome procrastination through math, not drama 36:00 why we need to stop disappointing ourselves Quotes: Perfectionism; “It’s the fact that you think you should and you suffer because you don’t” Links from today’s episode: Ready to work with Diann? Reach out to her atdiannwingertcoaching.comIf you are looking to crush your goals in half the time, with half the effort, without getting distracted along the way, get yourDriven Woman Road Map here. Want more from Diann? Listen toThe Driven Woman PodcastFollow Diann on Instagram@coachdiannwingert Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Most entrepreneurs start a business because they have a really great idea, they figured out how to solve a problem in a way that no one else has or they are passionate about a certain field. They know everything they need to know about what it is that they do, but when it comes to marketing that product or service they either have no idea where to begin or don’t have the time to dedicate to a marketing strategy. If this sounds familiar, you’re going to love Melanie Herschorn, Founder of VIP Digital Content, a company who helps book authors market their authority online. Melanie started her marketing company after an almost abusive relationship with a marketing agent she hired. After spending over $25,000 on a service only to be made to feel small, stupid and boring; she decided she would market her own services and help other entrepreneurs confidently share their own authority, giving the tools they need to market their books successfully. Although Melanie specifically works with book authors she shares a lot of marketing insight that can help any business owner create meaningful digital content around the work that they do. In today’s episode of The Vendor’s Daughter, Melanie shares: 5:45 why it’s hard to market your own product/service 6:49 what social platforms she believes you should be on 8:35 why the riches are in the niches 12:28 how to figure out what you are actually marketing 15:40 misconceptions around marketing 21:00 the number of content topics you should create to make engaging content 23:00 the #1 place to start if you are just now beginning on your marketing journey 24:52 the psyche behind people online and how everything you create needs to play into that psyche Links from Today’s Episode: Get Melanie’s Free Content Calendar Download at vipdigital.live/contentcalendar Schedule a FREE 45-Minute Consultation Call at contentstategycall.com Learn More about Melanie’s Company VIP Digital Content at vipdigitalcontent.com Follow on Instagram @vipdigitalcontent Follow on Facebook @vipdigitalcontent Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Ready to start a podcast but not exactly sure where you should start? Host, Jennifer Calderon, had no idea what she was doing when she started The Vendor’s Daughter; she didn’t know what equipment to use to record a podcast and she had no idea how to edit or produce a show; she just knew she wanted one. If that’s where you’re at then you are in the right place; in today’s episode of The Vendor’s Daughter podcast Jen is going to walk you through: How/why she got into podcastingThree reasons you might want to consider podcasting (including making money)The questions you should ask before recording your first episodesThe equipment you need to record your podcastThe software you’ll need to record/edit/promote your podcast Time stamps: 8:30 reasons to start a podcast 9:33 two main ways to get paid sponsorships 10:26 reasons to start a podcast other than sponsorship money 16:30 the #1 thing you need to decide before you start your podcast 18:53 pros vs. cons of solo/interview episodes 25:26 equipment you’ll need to record your podcast 28:00 software to promote your podcast Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

What is a sales funnel and how does it work? Henry Kaminksi, aka The Brand Dr. and Founder of Unique Designz, a company that helps you monetize your experience at scale, shares his unique process for creating sales funnels that convert in Episode 10 of The Vendor’s Daughter podcast. In this episode Henry shares how he used his podcast as a sales funnel and generated over half a million dollars in business in a little over 6 months, he also shares resources on how you can create engaging content on topics that your audience actually cares about so that your Instagram feed isn’t snoozeville. In Episode 10, Jen and Henry discuss: 4:45 what a sales funnel actually is 8:15 how Henry used his podcast as a sales funnel 12:15 why cold DMs don’t work and what you can do instead 13:45 why you need to build an email list immediately 15:15 stop asking how and start asking who 1915 when you should share your personal story in your email marketing 21:30 don’t pummel your customers with buy, buy, buy 23:00 the proper way to use email campaigns 29:00 the type of questions you should be asking about your customer 33:00 changing your social media into a resource guide 45:00 infusing your personality into your brand Links from today’s episode: Take Henry’s Free Masterclass Listen to the Brand Dr Podcast Follow Henry on Instagram answerthepublic.com

If you ever thought selling was just two steps: introduction and close, then you may have been missing some opportunities and annoying potential customers in the process. When most people teach about sales, they talk about the importance of the follow-up and how many prospects you have in your funnel, not Nikki Rausch. Nikki teaches how to go through the five steps in actual sales conversations to book the client. Nikki’s approach not only helps you close the deal but it makes sure you close the right deal so that you end up working with your ideal clients and have the larger impact on the world that you desire. Through 25 years of sales success and extensive background in NLP (neurolinguistic programming), Nikki Raush, aka Your Sales Maven, teaches tangible skills that, when you take action and implement them in your own business, will give you massive results. In Episode 09 of The Vendor’s Daughter, Nikki and Jen discuss: 2:40 The 5 steps of a sale conversation 7:30 a common misconception people make about sales 10:30 why it’s important to book the clients that are a good fit for you 13:30 the type of energy you need to bring into your sales calls 17:30 the importance of creating curiosity in your everyday conversations and in sales 21:12 the easiest business to ean 23:40 why women hold themselves back in a sales conversation 24:19 how to properly state the price of your goods/service 28:45 the #1 piece of sales advice Nikki give everyone Want more from Nikki? Visit her at yoursalesmaven.com and download her ebook to help you close your next sale at yoursalesmaven.com/daughter Follow Nikki on Instagram @your_sales_maven Get more great advice and sales strategies by listening to Nikki’s podcast, The Sales Maven Podcast. Join the conversation on Facebook Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Maureen Mwangi, Founder of Startward Consulting, grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. As she got older, she became acutely aware of the financial freedom business ownership afforded her family, along with access to more opportunities. Maureen quickly learned that the secret to her parents’ business success was the reputable, trustworthy product-based brand they created. While others were taking shortcuts and selling commodities on the cheap, Maureen’s parents focused on developing a reputation that was unparalleled in their market. Her curiosity for building breakout brands became the seed for what would become her voyage overseas in search of higher education in the U.S. Years later, armed with a Master’s Degree in Marketing, Maureen quickly ascended to leadership and began to build some of America’s most beloved brands - from Lays to Chobani to L’Oreal to Dove. She mastered the billion dollar brand building strategies that most entrepreneurs never have the resources to access, and in doing so, she discovered her zone of genius - the rare ability to connect with a market and turn real data into brand growth strategies that drive multimillion dollar growth. Today, Maureen is one of the most sought after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she’s the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth. In today’s episode Maureen and Jen discuss: 7:47 the two things you need to do to grow a brand successfully 8:08 the difference between how big brands think vs. small brands 9:52 how to create magnetic content 12:58 the area that small brands struggle the most 15:00 why what you think matters in terms of your sales 16:52 what your number one goal should be as a small business 19:05 the importance of having a vision 21:00 why a website isn’t as important as you might think it is 23:16 what it means to talk about your product without selling it 29:11 reasons why entrepreneurs avoid looking at their numbers 31:21 three common mistakes entrepreneurs make when growing a product line If you loved this episode and want more from Maureen you can apply to be a part of the Product Profit Lab here. Make sure you follow Maureen on Instagram @maureenmwangiofficial Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Nicole is an Instagram Marketing Strategist and creator of Lattes for Lunch, a company dedicated to coaching badass entrepreneurs on how to build their business on Instagram, no matter how big or small their audience. Lattes for Lunch is a company she created years ago from the front seat of her car, while sipping on a latte, during her corporate lunch hour, laptop connected to the closest Starbucks wifi. In today's episode Nicole shares the importance of building the know, like, and trust elements with your customers because without it companies have very little reason to invest in your company. We talk about reverse engineering an Instagram strategy, starting with a goal in mind, and how things should follow like dominos one after the next once you establish a goal. Nicole emphasizes the importance of not driving yourself crazy over likes on Instagram, your ideal client isn’t worried about such things, neither should you.Instead focus on reach and impressions, and after that consider saves and shares, these are the key data and analytic points that deserve your attention. In Episode 07 of The Vendors Daughter, Nicole and Jen discuss: 5:14 Instagram is a constantly evolving platform 7:17 if you haven’t started on Instagram yet don’t be afraid, just get out there 9:19 consistency does not equal frequency for Instagram users 11:33 why you should try Reels 12:20 what your ideal clients care about 12:52 why reach and impressions provide a bigger impact 13:45 when writing captions write in your own voice and always be yourself when creating content 15:42 is blogging still an effective way to build a business 19:02 the do’s and don’ts of changing your feed If you love this episode and want to connect with Nicole learn more at lattesforlunch.com Follow Nicole on instagram @lattesforlunch

Despite being the granddaughter of a literal used car salesman, Annie Ruggles, has spent the last decade harnessing her Hulk-like disdain for hard sales, tacky self-promotion and overly competitive sleaze balls, as inspiration to help people find better ways to grow their business. As Founder and Dean of The Non-Sleazy Sales Academy, she’s guided hundreds of people towards making deeper connections, lasting impressions and friendlier, more lucrative conversations. Her crowning achievement is her ability to help coaches, healers and other helpers sell their services without feeling sleazy, queasy or sacrificing their ethics. In today’s episode Annie and Jen talk about all kinds of things including: the balance between generosity and boundaries, how to not word vomit on your potential customers, especially after giving a price, and why selling is a valuable way to serve others. 5:15 the misconception of what sales is and isn’t 6:15 three areas where we most often mess up a sale 13:30 the #1 way you can stand out from your competitors 15:50 what it looks like to adjust your boundaries and your generosity 22:25 how to stop word vomiting on your customers (especially after you give them the price) 27:00 the two things you need to do, to make a non-sleazy sale 34:40 why selling is required to serve Want to connect more with Annie? Sign up for her FREE masterclass, “How to Make Selling Easy, Without Getting Sleazy.” Follow Annie on Instagram @anniepreneur Listen to her podcast, Too Legitimate to Quit Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Nicole Lacovoni is a Financial Therapist and Licensed Psychotherapist with over 17 years of experience. She is the creator of Money Therapy, which teaches women entrepreneurs, coaches and creatives how to transform their toxic relationship with money into a steamy love affair, make more profits, overcome self doubt and manage money like a boss. In today’s episode Nicole shares: how she transformed her toxic relationship with money, got herself out of $87,000 in debt, saved her business and relationships and now helps other women do the same. We talk about: how you can transform your relationship with money, how you can learn to have conversations about money in a calm and productive way, the lies women are told about how they are with numbers, reasons why women need more money in retirement than men, the common negative mindsets around money and so much more. 6:52 what it looks like to be a bad “girlfriend” to your money 11:33 what it looks like to date your money 15:18 how to have conversations about money in a calm and productive way 18:02 reason why women need more money in retirement than men 21:44 how to transform your negative views on selling 26:11 what you can replace “should” statements with Want to connect more with Nicole? Work with her at nicolelacovoni.com Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Crista Grasso is a lean business consultant who helps growing businesses achieve more by doing less through a combination of strategic planning and lean business practices. Known as the Business Optimizer, Crista has the ability to quickly act through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She specializes in helping businesses identify the most important strategically aligned things they should focus on right now and that will drive maximum value for their customers and maximum profits for their business. As the creator of both The Lean Out Method and the 90-Day Lean Out Planner, Crista has been helping businesses achieve accelerated results and increased profitability for more than two decades. In today’s episode Crista and Jen discuss: 8:30 the downside of doing “all the things” 9:25 the 3 parts to a creating a vision for your business and life 11:55 the things we think we should be doing but really don’t need to do 20:55 the one thing you need to do if you truly want to a laptop lifestyle 22:55 what to consider when hiring 27:25 the key to scaling quickly 30:30 why you should consider adding a physical product to your online service If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today! Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time." If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could. Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista. Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Courtney Ramsey specialized in creating a do it now culture in your workplace. With over 15 years of experience in corporate learning and development and human resources, Courtney knows about changing behaviors. In addition to her keynotes, she also specializes in creating and facilitating training programs that empower and motivate. Courtney recently authored her first book, “Share Your Genius - 35 Tips to Create Training that Transforms.” Over the years Courtney has trained over 20,000 associated in the areas of leadership, business management, conflict resolution, effective communication and operations, helping companies like JCPenny, Sephora inside JCPenny and Zales Corporation save millions of dollars. It today’s episode Courtney shares: 13:59 how to effectively train someone to take over your position 15:00 what it looks like to begin with the end in mind 22:47 how to give a meaningful keynote 24:06 how to land on a price point for your services 27:00 ways to stay engaged with yourself, your team and your employer while working remotely 39:18 what it looks like to properly delegate 47:23 why we need to stop hitting snooze in our lives Want to work with Courtney? Connect at courtneyramseyspeaks.com Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

When it comes to your finances do you know your numbers or are you avoiding them? If you’ve been acting like an ostrich with your head in the sand, know you aren’t alone, but also know that you can’t stay there if you want to experience true financial success and peace of mind. In Episode 02 of The Vendor’s Daughter podcast Cathy Donovan Wagner, Founder of Retail Mavens, a retail coaching and consulting company that empowers independent retailers to have more freedom, increased profits and better sleep, shares: 10:20 why you can’t see the picture when you’re inside the frame and what that means for your business 16:15 you aren’t your numbers and that’s a good thing 20:45 how her company help retailers get better sleep 33:00 why we need to respond rather than react to numbers in our business 38:10 what makes holiday shoppers different than regular shoppers and how to prepare for each stage of the holiday season 43:35 what HIPPA activities are and why you need to be doing more of them 49:55 how the simple act of planning your day can save you hours Loved this interview with Cathy? Sign up for a class or coaching service here Follow @retailmavens on Instagram Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started). Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services. Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

Do you want to be a rockstar at life and at home? Of course you do! Cherylanne Skolnicki has the playbook to help you do just that. As an entrepreneur, with a husband and three kids of her own she knows exactly how it feels to have too much to do and not enough time to do it. It’s exhausting, it’s stressful and it can be tempting to just give in to the chaos. Like most women of the 80s and 90s, Cherylanne grew up believing that she could have it all, she started her own business while still in high school and dreamed of one day being CEO. After graduation from Cornell she went to work for Procter and Gamble where she spent the next 15 years climbing the corporate ladder and managing an impressive portfolio of well known consumer brands. Despite her demanding schedule, she still travelled, ran marathons and volunteered like a boss, then she had three children and the unrelenting pace she was running at felt unsustainable. That’s when she knew she had to reorder her life so all the pieces would truly fit, including not just a thriving career and family life but a good night sleep and some time for herself. Her company, Brilliant Balance, gets women to stop saying “it is what it is” and helps them step into the lives they were created for, lives that leave them feeling like they are living a life of purpose and meaning with time to relax. In today’s conversation we discuss: 7:57 what threshold rituals are and why they are important 10:48 what it means to have intentio and integrity in your day 16:32 why we all have more choice than we are claiming 17:00 the key components of living a powerful day 22:17 the difference between a vicious and virtuous cycle 27:00 what it looks like to practically design a life you love Ready to feel aligned with your life? Book your free consultation with the Brilliant Balance team here. Want more from Cherylanne? Listen to her podcast or follow her on Instagram @brilliantbalance_balance Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide. Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.

In Episode 129 of The Vendor's Daughter podcast, Jen meets with Nikki Nash, a Hay House author, marketing mentor and founder of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Did you love our time with Nikki? Pre-order her book Follow Nikki on Instagram at @nikkinashofficial Follow our journey on Instagram @thevendorsdaughter The Premier Sponsor of The Vendor’s...

If the thought of selling your product makes you want to cringe, but you love what you've created and genuinely believe it can help people by either giving them what they want or what they need, then this episode is for you. Annie Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, shares: 11:53 - two ways to compete against the bigger brands 12:26 - the main difference between sleazy and non-sleazy sales people 14:11 - what it looks like to balance generosity and...