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The Virtual CMO

Business & Economics Podcasts

The Virtual CMO podcast offers weekly masterclass episodes for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder / CMO of The Five Echelon Group, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO about marketing strategy.

The Virtual CMO podcast offers weekly masterclass episodes for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder / CMO of The Five Echelon Group, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO about marketing strategy.

Location:

United States

Description:

The Virtual CMO podcast offers weekly masterclass episodes for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder / CMO of The Five Echelon Group, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO about marketing strategy.

Twitter:

@FiveEchelon

Language:

English


Episodes

Marketing Costs from the Perspective of the CFO with Jack Sweeney

12/31/2020
This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and...

Duration:00:27:48

How to Outrank Your Competition with Creative Content with Liam Carnahan

12/21/2020
This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication. Liam currently lives on a beautiful lake in Maine and is looking forward to returning to a digital-nomad...

Duration:00:31:07

Improving Your Digital Marketing Strategy and Creating Value With Clients with Jason Osborn

12/17/2020
This week, Eric Dickmann interviews Jason Osborn. Jason, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketing consultant and has since become a highly sought after coach...

Duration:00:35:30

Bootstrapping Business and Developing Your Entrepreneurial Skills with Bryan Clayton

12/14/2020
In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over...

Duration:00:32:50

How to Optimize Your Sales Pitch and Better Engage Your Audience with Nick Capozzi

12/10/2020
In this episode, host Eric Dickmann interviews Nick Capozzi. Having recruited, developed, and led sales teams across the globe for Fortune 500 companies, Nick Capozzi focuses on client’s sales messaging and framing them uniquely in their space. A believer that how a company presents its offering is often the overlooked piece of the puzzle, he strives to create strategy, engagement, authenticity, and effective calls to action in all of his client’s communication and sales processes. Nick's...

Duration:00:31:36

Marketing Automation and the Changing Landscape with Oren Greenberg

12/7/2020
In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press. In this episode, Oren shares his thoughts on content marketing, growth strategies, and the changing landscape for marketing automation...

Duration:00:36:48

How Talent Management Can Help Accelerate Growth with Jennifer Thornton

12/3/2020
In this episode, host Eric Dickmann interviews Jennifer Thornton. Jennifer has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional. The rapid growth of her consulting firm, 304 Coaching, has been largely due to Jennifer’s unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough growth and accelerated hiring patterns. She is a sought-after...

Duration:00:31:17

How to Use Virtual Summits to Engage Your Target Audience with Dr. Mark Wade

11/30/2020
In this episode, host Eric Dickmann interviews Dr. Mark Wade. From a brick-and-mortar business to an online multi-millionaire, Dr. Mark is an inspiring and entertaining speaker. Coming from the healthcare industry with two Doctorates, he created the American Posture Institute, which became an industry empire built on the strategy he created called the “One-Day Summit Formula.” After his first successful venture, Dr. Mark created the Virtual Summits Software – which is the only software in...

Duration:00:36:07

How to Transform Your Team Through Agile Marketing with Andrea Fryrear

11/23/2020
In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She’s the author of two books on organizational agility, and an international speaker and trainer. Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world’s most innovative companies, Andrea has spent years achieving numerous certifications...

Duration:00:31:51

Building a Business Effectively and Helpful Tips to Drive Your Company Forward with Stephen Olmon

11/19/2020
In this episode, host Eric Dickmann interviews Stephen Olmon. Stephen is on a journey to build 50 companies by 2050. At the age of 30, he's currently about 20% of the way there. He often executes creative deal structures, is not control hungry, and pursues partners for each of his endeavors. His greatest skill is connecting the dots, whether that be people, companies, incentives, or partnerships. Stephen also co-hosts the "Betafy Podcast" to help educate both current and future...

Duration:00:31:08

The Impact of Customer Experience Design on Your Business with Stacy Sherman

11/16/2020
In this episode, host Eric Dickmann interviews Stacy Sherman about Customer Experience (CX) design. Stacy’s journey with CX began in 2013 when, after a reorganization at Verizon, her Digital Marketing role expanded to increase customer satisfaction and brand advocacy. She helped introduce customer and employee feedback in website design, product development, market messaging, and related decisions to enable the brand to exceed customer expectations. As she gained expertise in CX best...

Duration:00:30:51

5 Money-Saving Tips for Startup Marketing on a Budget with Karla Singson

11/12/2020
In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses, she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one. Karla's ScaleWind is an umbrella company that offers multiple services...

Duration:00:27:44

5 Simple Search Engine Optimization Hacks for Small Businesses with Jeff Baker

11/9/2020
In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals. Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry...

Duration:00:50:03

Effective Marketing Segmentation Strategies to Improve Your Sales with Rob Ristagno

11/5/2020
In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership. At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best...

Duration:00:27:08

How Brand Advocates are Created by Successful Companies Worldwide with Andrew Deutsch

11/2/2020
In this episode, host Eric Dickmann interviews Andrew Deutsch. Andrew is a multilingual global strategic marketing and sales consultant who has successfully driven business growth in more than 100 countries. His company Fangled Technologies is a strategic marketing consultancy with services including Fractional CMO leadership, in-depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation. Eric Dickmann can be found on Twitter @EDickmann...

Duration:00:31:25

Meetup Groups and Pitching Your Irresistible Message with Patrick M. Powers

10/29/2020
In this episode, host Eric Dickmann interviews Patrick M. Powers. Patrick has developed a unique way to connect with his customer with emotional marketing, which helps him evolve his process to create the 3 key components that every business should implement to craft a unique and irresistible message. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.com Patrick M. Powers can be found online on...

Duration:00:29:05

Become a Rainmaker and Generate Leads from LinkedIn Now with Matt Clark

10/26/2020
In this episode, host Eric Dickmann interviews Matt Clark. Matt is the founder of The Virtual Edge and co-creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads. With their flagship program, Matt has helped thousands of businesses in 26 countries grow exponentially. They helped their clients by guiding them to make their profile attractive and give them a process that will adapt to their...

Duration:00:33:10

3 Simple Ways to Improve Your Company Ranking with Darcy Sullivan

10/22/2020
In this episode, host Eric Dickmann interviews Darcy Sullivan. Darcy's true passion is educating and training small businesses and entrepreneurs on improving their brand’s online presence. She is a public speaker and educator on topics related to marketing, content marketing, SEO, and social media. In this episode, she shares valuable insights on things businesses can do to improve their online rankings. Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at...

Duration:00:31:01

Creating a Brand Through Community with Alex Sanfilippo

10/19/2020
To launch our 3rd season, host Eric Dickmann interviews special guest, Alex Sanfilippo. Alex is an entrepreneur who also works in the aerospace industry. While continuing his corporate work, he got into productivity and business startup coaching which led him to launch the Creating a Brand community and podcast. Most recently, he launched a new online service to help connect podcast hosts and guests called, PodMatch. Alex’s goal is to help others succeed in life and...

Duration:00:38:10

How to Shift Ahead and Pivot in Business with Allen Adamson

10/12/2020
In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a...

Duration:00:35:49