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The Virtual CMO

Business & Economics Podcasts

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO.

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO.

Location:

United States

Description:

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO.

Twitter:

@FiveEchelon

Language:

English


Episodes

Being a Customer Advocate Within Your Business with Brian Kale

9/16/2021
In episode 92, host Eric Dickmann interviews Brian Kale. Brian is a customer service advocate, CX industry insider, and Head of Customer Success at Bank Novo. a small business banking platform connecting business owners to no-fee checking and debit accounts. He's been helping companies better understand their customers by building better products for their needs. For show notes and a list of resources mentioned in this episode, please...

Duration:00:34:40

Using Digital Marketing to Grow Your Business with Saunder Schroeder

9/13/2021
In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce,...

Duration:00:32:40

How to Improve Your Writing and Build Influence Online with Morissa Schwartz

9/9/2021
In episode 90, host Eric Dickmann interviews Morissa Schwartz. Morissa is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy’s Writing & Marketing. She holds a Ph.D. in Literature and a Master's in Communications. Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo Finance, Buzzfeed, and more. Alongside that, Dr. Schwartz has spoken about digital entrepreneurship and...

Duration:00:27:21

Building a Marketing Strategy to Reach an Unreachable Audience with Colin Jeffries

9/6/2021
In episode 89, host Eric Dickmann interviews Colin Jeffries. Colin is an entrepreneur, podcast host, and Marketing & Communications Director at BrightView. He has over a decade of experience helping organizations reach the right audiences at the right time with messages that galvanize the best prospects to action. Jeffries’ background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to help organizations grow....

Duration:00:41:51

Implementing a CEX - Customer and Employee Experience Strategy with Jason Bradshaw

9/2/2021
In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It’s All About CEX." He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance,...

Duration:00:38:27

Using AI to Create Content for Social Media with Kate Bradley Chernis

9/2/2021
In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM...

Duration:00:44:08

Building a Successful Fully Remote Local Business with Neel Parekh

8/30/2021
In episode 87, host Eric Dickmann interviews Neel Parekh. Neel is an entrepreneur and Founder and CEO of MaidThis Franchise. He started his career working in venture capital and private equity identifying and analyzing investment opportunities and managing investment portfolios. His dream was to work for himself and to enjoy freedom from the confines of the 9-to-5 office life. Neel pursued this entrepreneurial spirit and founded MaidThis. MaidThis helps homeowners and short-term rental...

Duration:00:35:06

How to Improve Online Lead Generation with Alex Oliveira

8/26/2021
In episode 86, host Eric Dickmann interviews Alex Oliveira. Alex is an entrepreneur, marketing innovator, and Host of Dadpreneur Podcast. Throughout his career, Alex has helped generate millions of leads for SMB's and Fortune 500 companies. With his expertise in digital marketing, he also teaches an MBA program at FAU to train Marketing Directors at global corporations. Oliveira’s passion is to help businesses and brands increase leads and sales by building a sustainable marketing strategy...

Duration:00:42:58

Building a Fast Growing, High Profit Business with Steve Preda

8/19/2021
In episode 84, host Eric Dickmann interviews Steve Preda. Steve is an entrepreneur, speaker, certified EOS implementer, and author of "Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business." Since the age of ten, Steve (Istvan) Preda dreamt of becoming an entrepreneur, inspired by his great-grandfather, who had built a legendary bakery business in Budapest, Hungary. After working for top consulting firms and banks in London and Budapest, in 2002, he embarked...

Duration:00:37:29

How to Acquire and Retain New Customers with Tim Wu

8/5/2021
In episode 83, host Eric Dickmann interviews Tim Wu. Tim is a growth specialist, podcast host, and Head of Growth Marketing of Hatch, a VC-backed FinTech startup based in San Francisco, California. Hatch is an information technology and services company that aims to provide accessible, transparent, and fair checking and lending products to help people start and grow their businesses. Tim also hosts the Hatch Small Business Spotlight podcast. Together with his co-host, Katie, they feature...

Duration:00:35:04

How to Build an Effective B2B Content Marketing Strategy with Brad Smith

8/3/2021
In episode 82, host Eric Dickmann interviews Brad Smith. Brad is a content marketer and CEO of a SaaS company called Wordable. He runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Smith is on a mission to slay awful content one blog at a time. His content has been highlighted by The New York Times, Business Insider, The Next Web, MarTech Today, Marketing Land, Moz, Shopify, Unbounce, HubSpot, Search Engine Journal,...

Duration:00:47:14

Why it's Time to Digitize Your Business with Tracy Sheen

6/28/2021
In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia: A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pioneer in the Australian podcast movement she launched, called the globally successful "Not Another Business...

Duration:00:39:00

Using Video to Engage Your Target Audience with Gina Pomponi

6/24/2021
In episode 80, host Eric Dickmann interviews Gina Pomponi. Gina is an entrepreneur and President and COO of Bluewater Media. Bluewater is one of the leading digital marketing/video production companies in the world. She has spent 30 years in the business pioneering digital marketing and a women’s role at the top of a company. She’s driven well over 11X in media growth and created Bluewater’s Account Management team to provide direct client support. Her leadership has been instrumental in...

Duration:00:24:12

How to Activate Your Brand Purpose with Scott Goodson & Chip Walker

6/21/2021
In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years, Scott, Chip, and their team at StrawberryFrog have continued to challenge the status quo and...

Duration:00:35:55

Using Analytics and Business Intelligence to Grow Your Business with Dan McGaw

6/17/2021
In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department,...

Duration:00:37:32

Selling Online and Building a Successful E-Commerce Business with Joe Scartz

6/14/2021
In episode 77, host Eric Dickmann interviews Joe Scartz. Joe is the Chief Digital Commerce Officer of Velocity Commerce Group and TPN+. He is an experienced executive with over 20 years of quantifiable marketing, digital marketing, and ecommerce success. Scartz has worked across industry verticals like retail, travel, CPG, automotive, branded manufacturers, and government to drive innovative and impactful marketing and e-commerce solutions with proven success. Whether in an e-commerce...

Duration:00:35:29

Diversity, Inclusion, and the Importance of Culture in Marketing with Taunya Renson-Martin

6/10/2021
In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy,...

Duration:00:31:55

Podcasting as a Marketing Channel for Your Business with Graham Brown

6/7/2021
In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How...

Duration:00:42:45

Using Immersive Customer Experience to Delight and Sell with Geoff Thatcher

6/3/2021
In episode 74, host Eric Dickmann interviews Geoff Thatcher. Geoff is a writer, teacher, author, and Founder and Chief Creative Officer of Creative Principals. He is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have been about world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the American Airlines Museum. Whether it’s the world’s largest video dome on a beach in Dubai or the...

Duration:00:37:56

Virtual Events - The New Normal in a Post-Covid World with Joe Davy

5/31/2021
In episode 73, host Eric Dickmann interviews Joe Davy. Joe is a serial entrepreneur who founded Banzai to take make the marketing of professional events easier for Chief Marketing Officers and event coordinators around the world. When the pandemic hit, Joe was able to successfully pivot Banzai to success by acquiring a virtual event and webinar platform to build the first truly end-to-end SaaS-based professional events company, Banzai. With clients like Dell, Adobe, Pure Storage, and more,...

Duration:00:32:25