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The Writer's podcast

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The world's largest language consultancy and friends talk about how companies are using words to make a difference to their business.

The world's largest language consultancy and friends talk about how companies are using words to make a difference to their business.
More Information

Location:

United Kingdom

Description:

The world's largest language consultancy and friends talk about how companies are using words to make a difference to their business.

Twitter:

@thewriter

Language:

English

Contact:

020 7940 7540


Episodes

McKesson: Making healthcare human

7/5/2019
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We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

Duration:00:42:45

Making healthcare human: Catherine Brew-Cain from McKesson

5/14/2019
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Today we talk to people making a difference with words. We’re joined by Catherine Brew-Cain who’s been giving a voice to one of the biggest names in healthcare: McKesson. We’ll also be looking at some hilariously over-the-top emails from deodorant and vitamin brands. But the question is: are they really hilarious or are they just plain annoying? You be the judge.

Duration:00:42:45

Franklin Templeton: Being distinctive in a regulated world

5/13/2019
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Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

Duration:00:40:03

Distinctiveness: the practical and the theory

1/24/2018
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Rachel Eyre from Sainsbury's and Professor Jenni Romaniuk from the Ehrenberg Bass Institute talk about that mysterious beast: distinctiveness. And how you could make sure your brand stands out.

Duration:00:34:49

The god of linguistics: Professor Geoff Pullum

5/3/2017
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How English really works, with the grumpy liberal linguist (and co-author of the Cambridge Grammar of the English Language). Take cover: copy editors, ‘pork-for-brains’ consultants, blog commenters and HSBC.

Duration:00:53:57

EA: It’s in the words

2/1/2017
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Lacy Rohre on her mission to turn around EA's customer experience by talking to players like players. And feeling ‘verklempt’.

Duration:00:30:51

How to write like The Economist

11/23/2016
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The Economist’s language columnist Robert Lane Greene takes down ugly unsplit infinitives, Nerdview and Delta Airlines. And 8 Mile comes to the podcast… kinda.

Duration:00:48:44

How Google names things

10/26/2016
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Google’s naming guru, Amanda Peterson, talks about cats, Bundt cakes, keeping secrets, and names. And will the robots replace us all?

Duration:00:45:12

The Co-op: Rebranding a national treasure

9/12/2016
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How can language help revive a much-loved brand? The Co-op brand team tell all. Oh, and the word ‘clart’.

Duration:00:36:20

The god of tone of voice: Dan Germain

7/26/2016
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Innocent’s group head of brand talks about inventing wackaging, and being funny in Finnish. And what’s gone awry with English teaching in British schools?

Duration:00:47:51

BT’s head of brand language, and America’s next president

5/24/2016
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Jon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.

Duration:00:33:36