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Business & Economics Podcasts

Helping business owners make the most of their marketing budgets.

Helping business owners make the most of their marketing budgets.

Location:

United Kingdom

Description:

Helping business owners make the most of their marketing budgets.

Language:

English

Contact:

07707641879


Episodes

Ep34 – Knowing Your No’s!

11/20/2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is to determine why they might. In this episode sales guru, Elaine Atherton, goes through some of the key questions to find this out, as well as providing some vital tips on how to address any problems. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us...

Duration:01:00:33

Ep33 – The Sales Dojo

11/2/2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or marketing part of sales! If you would like to know more about Leon and how he can help you can contact on social media via LinkedIn, Facebook, Twitter, or Instagram If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook,...

Duration:00:41:43

Ep32 – The Benefits of Video & Audio

10/28/2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace. This week the gang look at some of the more well-known options which are available and discuss the pros and cons of using them to market your business. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram,...

Duration:00:54:32

Ep31 – The Art of Presentations

10/22/2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure you make the right impression. In this episode the team discuss what key factors you need to consider when preparing your presentation to ensure the greatest likelihood of it being a success. If you would like to get in touch to ask a question or suggest a topic please email...

Duration:01:00:42

Ep30 – The Benefits of a Mobile App

10/14/2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing in the leisure and hospitality sector, the existing benefits of a bespoke mobile app have become all the more apparent. If you have any questions or would like more advice from Martin you can contact him via by email martin@eazi-apps.co.uk or by calling ‭07922 648045 If you would...

Duration:00:49:57

Ep29 – What makes a good post

10/7/2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers. In this episode the team look at what constitutes quality content and why quality is better than quantity. As always, they provide expert tips to make sure your posts are seen by as many people as possible and generate maximum engagement. If you would like to get in touch to ask a question or suggest a topic...

Duration:01:06:24

Ep28 – Pay-Per-Click

9/30/2020
We have all used Google to look for things, but how many understand the process of getting your business to show at the top? No, we're not talking about search engine optimisation, but rather pay-per-click and the benefits of advertising through the likes of Google to get to the top of any search results. To discuss this topic the gang are joined by expert Alister Nash of Deva Digital to chat through the benefits, the pitfalls and how to ensure you do it successfully. If you would like to...

Duration:00:48:44

Ep27 – The Sales Funnel

9/24/2020
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers. In this episode the team look at this concept in more detail and discuss some of the elements that make up these processes. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing Other Episodes 20 Nov Go...Fishing, Podcasts...

Duration:01:04:03

Ep26 – Pinterest

9/16/2020
You might of heard of Pinterest but do you know what it actually is and how to use it? If you thought Pinterest was a social media platform or didn't realise it competes with Google as one of the most powerful search engines in the world, then you definitely want to listen to this episode! In this episode the team are joined by Pinterest expert Naomi Johnson of Value Added Video to discuss its wonders and people's misconceptions. If you would like to know more about Naomi's services you can...

Duration:00:49:47

Ep25 – Direct Marketing

9/3/2020
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best! In this episode the team are joined by direct marketing expert Graham Dodd of The Letterbox Consultancy to discuss direct marketing strategies such as targeted postal marketing. If you would like to know more about Graham's services you can contact him by email to graham@letterboxconsultancy.co.uk or by calling 07973...

Duration:01:12:15

Ep24 – CRM Systems

8/27/2020
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business. Thankfully in this episode the team are joined by a CRM expert Tony Radford of My Proactive Business who explains all! I would like to know more about Tony or how he can help your business you can get in touch via email tony@proactiveapplications.com or check him out on social media...

Duration:00:53:20

Ep23 – Facebook

8/17/2020
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences with some impressive customer targeting tools. In this episode the team discuss how businesses can best use Facebook to get new work. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook,...

Duration:01:00:21

Ep22 – The importance of having a website

8/5/2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%! With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses having a website - Note all the reasons were actually before this pandemic so just imagine how important it is now. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook,...

Duration:01:05:40

Ep21 – Your Actions, right now!

7/16/2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running again. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing Other Episodes 20 Nov Go...Fishing, Podcasts Ep34 – Knowing Your No’s! November 20, 2020 Leave...

Duration:00:57:06

Ep20 – Who is my perfect customer?

7/8/2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time. In this episode the team break down some of the key factors you need to consider to make sure your marketing strategy is targeted at the right people, answers the right questions and attracts the right attention for the right products at the right time. If you would like to get in touch to ask a question or suggest a topic please...

Duration:00:54:07

Ep19 – Marketing within GDPR

6/30/2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it for the purpose for which it was provided? If not there may be some serious consequences to your business. In this episode the team is joined by GDPR expert Ian Sinclair-Ford from Data Guardsman who goes through some of the benefits and pitfalls to ensure your marketing database is always...

Duration:01:02:59

Ep18 – LinkedIn

6/17/2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business? Well if that's the case don't panic because we so happened to have a LinkedIn experts on hand in the form of Chris Roxburgh from My Marketing Guy and in this episode Chris gives us some fantastic tips on how to make the most of your LinkedIn account. If you would like to get in touch to ask a question or suggest a topic please email...

Duration:01:16:17

Ep17 – Social Media for Beginners

6/10/2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business. In this episode the team are joined by special guest Rosie Diver who helps explain some of the essentials needed to get started on your social media journey. If you'd like to know more about Rosie's coaching services or to ask her a question here are her contact details; www.digitalcoach.org.uk The Thinking Woman's Digital Coach If...

Duration:00:49:31

Ep16 – Marketing for Start-ups

6/3/2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls. This week the gang go through the essentials to consider when looking to market your brand new business. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing Other Episodes 20 Nov...

Duration:01:14:02

Ep15 – Public Relations

5/27/2020
PR is a phrase many will recognise but perhaps few will truly understand. This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it affects your business and tips on making sure you are able to use it to your full advantage. If you would like to know more or contact Daniel for help with a PR matter you can email him at daniel@stratcommsuk.net or call ‭07566 706740 If you would like to get in touch to ask a question or suggest a...

Duration:01:22:39