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This is Product Marketing

Business & Economics Podcasts

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

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Location:

United States

Description:

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Language:

English

Episodes

Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales

1/17/2023
In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales. All rights reserved. © Product Marketing Hive.

Duration:00:25:49

Special Episode 31: 2023 Global Perspective on Product Marketing Priorities

12/20/2022
Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing. Join us to understand what product marketers should expect in 2023 and how they should prioritize. All rights reserved. © Product Marketing Hive.

Duration:00:45:27

Episode 30: Matt Collins - Understanding Your Customers with Customer Research

11/22/2022
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations. For more information, read article "How to Quickly And Affordably Get Customer Insights" by Matt Collins. All rights reserved. © Product Marketing Hive.

Duration:00:30:19

Episode 29: Axel Kirstetter - What Happens After the Product Launch

10/19/2022
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success. All rights reserved. © Product Marketing Hive.

Duration:00:26:15

Episode 28: April Rassa - Making Product Marketing More Strategic

9/26/2022
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic. For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa. All rights reserved. © Product Marketing Hive.

Duration:00:25:03

Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire

8/23/2022
In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team. For more information, check out article 10 Mistakes To Avoid as the First Product Marketer in a Company by Tejas Kinger. All rights reserved. ©...

Duration:00:28:38

Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing

7/19/2022
In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better. All rights reserved. © Product Marketing Hive.

Duration:00:24:20

Episode 25: Jennifer Crawford - Developing Buyer Personas

6/28/2022
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas. For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps. All rights reserved. © Product Marketing Hive.

Duration:00:23:36

Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

5/26/2022
In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you. All rights reserved. © Product Marketing Hive.

Duration:00:27:10

Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager

4/28/2022
In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about. Be sure to check out Favour's article: Be a Data-informed Product Marketing Manger for more information. All rights reserved. © Product Marketing...

Duration:00:31:40

Episode 22: Janaki Nori - Driving the Product Adoption Program

3/22/2022
In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her product marketing journey and her thoughts on how to drive a successful product adoption program. All rights reserved. © Product Marketing Hive.

Duration:00:23:47

Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging

2/14/2022
In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way. All rights reserved. © Product Marketing Hive.

Duration:00:29:37

Episode 20: Caryne Say - Getting Started with Account Based Marketing

1/17/2022
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program. All rights reserved. © Product Marketing Hive.

Duration:00:21:41

Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence

12/14/2021
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to build your competitive intelligence team and how to get started on competitive intelligence effectively. All rights reserved. © Product Marketing Hive.

Duration:00:31:25

Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP

11/1/2021
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He also shares his advice on how to build an MVP, and how to find your product/market fit in different scenarios. Please check out article A Guide to Minimum Valuable Products for more in-depth tips. All rights reserved. © Product Marketing Hive.

Duration:00:33:34

Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap

9/28/2021
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap internally and externally. All rights reserved. © Product Marketing Hive.

Duration:00:25:06

Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products

9/22/2021
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical considerations with fellow product marketers from go to market perspective. All rights reserved. © Product Marketing Hive.

Duration:00:25:26

Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy

9/14/2021
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. All rights reserved. © Product Marketing Hive.

Duration:00:31:30

Episode 14: Kelly Drozd - Agile Marketing

6/22/2021
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List. All rights reserved. © Product Marketing Hive.

Duration:00:39:59

Episode 13: John Zilch - Achieving a Successful Product Launch

6/7/2021
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a product bases on his own experiences. He also shares his thoughts on product releases and product launches. All rights reserved. © Product Marketing Hive.

Duration:00:25:19

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