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Thriving Stylist Podcast

Business & Economics Podcasts

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

Location:

United States

Description:

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

Language:

English


Episodes
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#335 - How to Hire Dream Team Members as a Salon Owner

5/13/2024
Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists’ market, and it’s the stylists, not the owners, who hold the power. This means that as a salon owner looking to attract top talent, you really have to up your game and approach things differently, which is exactly what I cover on today’s show! Salon Owners, education is one of the most important parts of your leadership development. That’s why I’m dropping a free resource just for you! Click to download The Salon Owners’ Reading List! Inside are the top 12 books every salon owner should read to improve communication, develop a mega-driven team, & navigate even the hardest situations with ease. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/335

Duration:00:27:50

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#334 - How Meta's New AI Search Feature Will Impact Stylists

5/6/2024
You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my story of interacting with it so far, and how it is going to completely change the platform and the way we use it! Make sure to head over to https://thrivingstylist.com/interviewquestions to snag your free PDF, The Ultimate Interview Question Guide - with 55 interview questions every salon owner should be asking! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/334

Duration:00:25:24

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#333 - Main Stream Media is Coming Down Hard on Salon Pricing Structures

4/29/2024
If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we need to always be taking the pulse of what consumers are saying, so in this episode, it’s time to open our ears in order to understand what the perception about our industry really is! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/333

Duration:00:37:14

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#332 - Commission structures that work today

4/22/2024
In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options that are available so that everyone wins. Learn more at: https://thrivingstylist.com/podcast/332

Duration:00:24:17

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#331 - The Pricing Crisis and How We Got Here

4/15/2024
I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your business as a stylist or salon owner being a true business, let’s remember that we are all heart-centered at the same time. We can always find the compromise in this as we explore topics like pricing and the current market conditions, and it’s my intention that what I share here will help give you a better perspective of it all! Learn more at: https://thrivingstylist.com/podcast/331

Duration:00:24:21

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#330 - Industry Education Exposed!

4/8/2024
Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard! Whether you're an educator looking to improve, a stylist seeking better opportunities, or an owner aiming to invest wisely in education, this episode offers actionable advice for creating win-win situations in our industry! Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever! Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thethrivingstylist.com/podcast/330

Duration:00:54:56

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#329 - Breaking Down the Pre-Booking Negative Impact

4/1/2024
If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to break down some of the patterns and challenges I see, so you can determine whether pre-booking is really good for your business and whether it has a positive or negative impact on not only your business, but your lifestyle! Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever! Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap below and start unlocking your free gifts throughout the entire month! https://thrivingstylist.com/thrivingstylistappreciationmonth Learn more at: https://thrivingstylist.com/podcast/329

Duration:00:29:01

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#328 - If I Were Building as an Educator Today

3/25/2024
There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when it comes to education the problem isn’t saturation or that there’s too many educators. From where I stand, we are having a major quality issue in the industry, but I’ve got you covered! Today I break it all down and reveal the real recipe that you need to follow as an educator right now to be successful in our industry! For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart. To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts! If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/328

Duration:00:32:35

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#327 - The 5 Communication Styles & How to Master Them

3/18/2024
Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressive, submissive, passive-aggressive, assertive, or manipulative, and recognizing the key traits of each and the skills you need to master your day-to-day relationships can truly transform your life and business! For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart. To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts! If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/327

Duration:00:28:15

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#326 - Passive Stylist, Artist, or Wealth Builder?

3/11/2024
Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often we look at the work we do and we minimize it, but what we do is so much deeper than that. I encourage you to go all-in on the category that feels aligned for you and the work you do in this industry, and just watch the magic that happens! For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart. To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts! If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/326

Duration:00:25:25

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#325 - How to Gain Back Lost Clients

3/4/2024
Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to consider at each stage of the process, so if you’re looking for ways to rejuvenate your client base and brand awareness, then this one's for you! Learn more at: https://thethrivingstylist.com/podcast/325

Duration:00:22:08

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#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch

2/26/2024
Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suffering, and let me tell you, it’s not because of a recession! It is because the industry has massively elevated in the last 5 years and you’ve got blindspots in your marketing and clientele retention files, which I’m going to help you identify today. Learn more at: https://thethrivingstylist.com/podcast/324

Duration:00:27:19

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#323 - Create a Brand Message for Your Instagram Page

2/19/2024
Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about who you are, what makes you different and what unique things you have to offer to your community and your marketplace. How can you show them in the clearest way possible? Now is the time for you to be asking yourself these questions and refining your brand message in a market where existing clients are more selective than ever, and I hope this helps you do just that! Learn more at: https://thethrivingstylist.com/podcast/323

Duration:00:23:52

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#322 - Six-figure stylist secrets, shifts and strategies

2/12/2024
I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and mindset, and in this episode, I reveal the transformative strategies that are being used right now by six-figure stylists. You’ll hear how structured business shifts, not just price increases, can propel you to this $100,000 - and beyond! To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts! If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/322

Duration:00:26:24

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#321 - What Is the Income Potential in Your Business Today?

2/5/2024
There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be in business. This is a call to action for you to look inside and explore your true potential. Make every dollar count, and realize the potential that lives in your business right now! Learn more at: https://thethrivingstylist.com/podcast/321

Duration:00:24:35

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#320 - How to Maximize Your One-Year Financial Growth

1/29/2024
We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trust me, you are so much closer to your financial goals than you think, so don't let this opportunity slip you by. Tune in, transform your financial perspective, and start living your biggest and best life today! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/320

Duration:00:25:06

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#319 - The Only KPIs and Numbers That Matter for Your Business

1/22/2024
Today we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to not let the numbers get you down! In our business we see numbers that I’m not necessarily a fan of, but it gives my team and I an opportunity to pause and reflect on what we can do to change the metric. It’s very challenging to grow a business when you don’t know where the pain points are, and this is your chance to figure them out! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/319

Duration:00:20:50

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#318 - How to Become the Local It Salon

1/15/2024
As a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible salon to be a part of if you are a stylist. In this episode, I reveal innovative salon concepts that are being used, the importance of cultivating a distinctive culture, why location (and patience) is key, and a whole lot more. Any one of you can have a local it salon, and it’s time to show up, do the work and uncover your best self in order to get there! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/318

Duration:00:23:59

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#317 - How to Feel Inspired, Driven, and Motivated in Your Business

1/8/2024
Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer tangible solutions to reignite your passion and drive for success! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/317

Duration:00:26:54

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#316 - Motivating Gen Z

1/1/2024
To kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon owner or a new manager, this episode is packed with insights to help you foster a thriving, Gen Z-friendly workplace. To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that some of our episodes are now powered by Vagaro! Learn more about Vagaro by clicking the link below! https://bit.ly/3QEbyds Learn more at: https://thethrivingstylist.com/podcast/316

Duration:00:31:57