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Time to Thrive - Marketing Strategies For Small Business

Business & Economics Podcasts

Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 16 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about free resources, marketing training and strategy coaching for business owners at www.TimeToThriveInBusiness.com

Location:

United States

Description:

Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 16 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about free resources, marketing training and strategy coaching for business owners at www.TimeToThriveInBusiness.com

Language:

English

Contact:

2059363174


Episodes
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More Than Survival: Thriving Through Trauma (Nick Prefontaine)

6/16/2025
What does it take to go from life-threatening trauma to thriving entrepreneur? In this powerful episode of Time to Thrive, host Bethany Meadows sits down with Nick Prefontaine—top motivational speaker, 3x best-selling author, and founder of Common Goal. At just 14 years old, Nick suffered a devastating snowboarding accident and was told he might never walk or talk again. Not only did he defy the odds, he created a life and business rooted in purpose. Nick shares how he developed the S.T.E.P. system—a practical and empowering method that helps individuals move through trauma and toward their highest potential. From rebuilding his life to building a mission-driven business, Nick’s story is a reminder that our greatest challenges can unlock our deepest purpose. Whether you're facing personal adversity or business burnout, this conversation will inspire you to take that first step—because as Nick says, “Once you take your first step, your next step is always possible.” 🎧 Tune in to learn: www.nickprefontaine.com 00:00 Introduction and Guest Welcome 00:21 Nick's Inspirational Story Begins 02:32 The Snowboarding Accident 04:46 Miraculous Recovery and STEP System 13:20 Real Estate Journey 23:29 Finding Purpose and Overcoming Fear 29:04 Advice for Entrepreneurs 32:04 Conclusion and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:34:33

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How to Align Your Brand with Red & Blue Customers (Chris Peterson)

6/2/2025
In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers. Chris shares insights on: ✅ How political and cultural identity shape buying behavior ✅ The biggest mistakes businesses make when trying to appeal to "everyone" ✅ Practical steps to identify and attract the right audience ✅ Subtle messaging shifts that can make your brand more effective ✅ How to market smarter—without taking a political stance Whether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate. 🔗 Get Chris’s book, Red & Blue Customers → Buy Here 🌐 Learn more about LifeMind AI → lifemind.ai Tune in now to discover how to align your brand for success! 00:00 Introduction and Guest Welcome 00:39 Icebreaker Question 01:39 Exploring the Book: Red and Blue Customers 02:30 Research Insights and Market Behavior 06:55 Applying Insights to Business 10:06 Marketing Strategies for Different Audiences 26:05 Challenges and Missteps in Marketing 29:11 Practical Steps for Business Owners 35:14 Conclusion and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:41:42

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How to Start a Profitable Side Hustle (Nick Loper)

5/19/2025
Want to start a side hustle but not sure where to begin? In this episode of Time to Thrive, host Bethany Meadows sits down with Nick Loper, founder of Side Hustle Nation, to share practical strategies for launching and growing a successful side hustle. ✅ Low-risk side hustles you can start while keeping your full-time job ✅ How to validate an idea before investing time and money ✅ Time management hacks to balance business, work, and family ✅ Scaling beyond trading time for money with automation & outsourcing Nick shares real-world tactics that have helped countless entrepreneurs turn their skills and passions into profitable income streams. Whether you're looking for extra cash or aiming to transition into full-time entrepreneurship, this episode is packed with actionable insights! 📢 Listen now and start your side hustle journey today! 🔗 Connect with Nick Loper: 👉 Website: SideHustleNation.com 👉 Podcast: The Side Hustle Show (Available on all podcast platforms) #SideHustle #Entrepreneurship #PassiveIncome #SmallBusiness #TimeToThrive Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:43:42

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Mastering the Future of Small Business (Steve Strauss)

5/5/2025
In this episode of Time to Thrive, host Bethany Meadows sits down with small business expert and bestselling author Steve Strauss to explore the future of entrepreneurship. From leveraging AI and automation to streamlining operations and securing funding, Steve shares practical strategies for scaling smart and staying ahead in a rapidly evolving market. He also discusses the power of thought leadership, branding and maintaining the human touch in a digital age. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights to help you thrive. Tune in now and learn how to future-proof your business! Learn more at www.MrAllBiz.com Subscribe to Notes To An Entrepreneur (I did!) at Notes To An Entrepreneur 00:00 Introduction and Guest Welcome 00:36 Icebreaker Question 02:22 Challenges for Small Businesses 03:01 The Role of Technology 07:02 Lessons from Big Brands 14:12 Scaling Smart and Growth Strategies 20:53 Succession Planning and Personal Stories 22:14 Unexpected Inheritance and Business Challenges 22:51 The Importance of Succession Planning 23:42 Innovative Marketing Strategies 25:03 The Power of Pay Per Click Advertising 26:48 Leveraging AI and Technology in Business 34:13 Securing Funding for Your Business 36:28 Future Trends and Human Touch in Business 40:40 Key Takeaways and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:44:19

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From Zero to Millions: Building an Affiliate Empire (Matt McWilliams)

4/21/2025
From struggling to make payroll to running multi-million-dollar affiliate programs, Matt McWilliams knows what it takes to scale a business through partnerships. In this episode of Time to Thrive, Matt breaks down the power of affiliate marketing and how entrepreneurs can leverage it to grow quickly with minimal risk. Discover how to start your own affiliate program, attract top affiliates and avoid common mistakes that hold businesses back. Whether you’re a beginner or looking to refine your strategy, Matt’s insights will help you turn connections into cash. Key topics: ✅ The fastest way to scale a business with affiliate marketing ✅ Essential elements of a successful affiliate program ✅ Common mistakes to avoid when recruiting affiliates ✅ How personal branding helps attract top affiliates Tune in and start building your affiliate empire today! 🔗 Learn more from Matt at www.mattmcwilliams.com/first100 00:00 Welcome to Time to Thrive 00:03 Meet Matt McWilliams: The Affiliate Guy 02:56 The Power of Affiliate Marketing 05:15 Matt's Journey into Affiliate Marketing 08:58 Building a Successful Affiliate Program 14:38 Common Mistakes in Affiliate Marketing 20:55 Incentivizing Affiliates for Maximum Sales 22:05 The Importance of Personal Branding 25:43 Starting Your Affiliate Marketing Journey 28:21 Innovative Affiliate Strategies 32:17 Building Mutually Beneficial Partnerships 35:52 Key Takeaways and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:42:31

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The Marketing Tactic 97% of Businesses Ignore (John Dwyer)

4/7/2025
Most businesses compete on price, but what if there was a better way to attract and retain customers? In this episode of Time to Thrive, host Bethany Meadows sits down with John Dwyer, founder of the Institute of Wow, to uncover a simple yet powerful marketing strategy that 97% of businesses overlook—incentives. John shares real-world success stories of businesses that boosted sales without slashing prices, including a restaurant that fills its seats every night and a bank that stopped advertising interest rates and still grew by billions. In this episode, you’ll learn: ✅ Why incentives work better than discounts ✅ How to create offers that make your business stand out ✅ The biggest mistakes businesses make with customer engagement ✅ How to collect and use customer data to increase loyalty If you're tired of price wars and want a smarter way to market your business, this episode is a must-listen. 🔗 Learn more about John Dwyer and the Institute of Wow at instituteofwow.com. 🎧 Tune in now and discover the marketing tactic that could transform your business. Other websites to explore: https://vacationsincentive.comhttps://fbcontestformula.comhttps://aigenietrades.comhttps://aigeniephone.com00:00 Introduction and Guest Welcome 00:39 Icebreaker Question 01:43 Understanding the Wow Factor 03:30 Importance of Data Collection 11:02 Effective Loyalty Programs 16:16 Digital Marketing Strategies 23:21 Transition to Small Business Sector 24:12 The Power of Storytelling 25:10 Building Trust and Personal Branding 25:58 Surrounding Yourself with the Right People 26:59 Effective Marketing Tactics 29:44 Case Study: Greater Building Society 33:55 Content Marketing Success 37:45 The Power of Incentives 41:28 Inspiring Others Through Generosity 44:32 Key Takeaways and Conclusion Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:42:31

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AI First Steps for Entrepreneurs (Diana Lee)

3/24/2025
AI can feel overwhelming—especially for entrepreneurs who aren’t “tech-savvy.” But what if getting started was easier than you think? In this episode of Time to Thrive, host Bethany Meadows sits down with Diana Lee, founder of Waggle.ai, to break down the first steps to using AI in your business. Diana shares her journey from pharmacist to AI entrepreneur and explains how small business owners can use AI to work smarter, not harder. Whether you’re a solopreneur looking to scale or simply curious about AI, this episode will help you understand: ✅ How AI can support (not replace) your business ✅ The simplest way to get started with ChatGPT ✅ How AI can help with brainstorming, goal-setting, and automation ✅ Why embracing AI now can give you a competitive edge If you’ve been hesitant to explore AI, this episode will give you the confidence and practical steps to start today! 🔗 Learn more about Diana Lee and Waggle.ai at waggle.ai. 🎧 Tune in now and take your first step toward scaling smarter with AI! 00:00 Introduction and Guest Welcome 00:43 Icebreaker Questions 02:25 Diana's Journey to AI 05:30 The Power of AI for Solopreneurs 06:20 The Origin of Waggle 08:01 Transitioning to Entrepreneurship 19:15 Balancing Automation with Authenticity 22:55 Practical AI Tips for Small Businesses 32:02 Mindset and Overcoming Self-Doubt 36:31 Conclusion and Contact Information Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:39:11

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The Power of Smart Systems (Kate Erickson)

3/10/2025
Are you drowning in daily tasks and struggling to scale your business? It’s time to simplify, systematize and thrive! In this episode of Time to Thrive, host Bethany Meadows welcomes Kate Erickson, the brains behind the systems at Entrepreneurs on Fire. Kate shares her expert insights on how to bring order to business operations, create repeatable processes and build the kind of structure that fuels long-term success. You’ll learn: ✅ How to take inventory of your daily tasks to identify inefficiencies ✅ The key systems that keep Entrepreneurs on Fire running smoothly ✅ Why avoiding the “shiny object syndrome” is crucial for business growth ✅ The secret to balancing big-picture vision with operational details ✅ How to delegate effectively without sacrificing quality If you're ready to take control of your business and create the freedom you dreamed of when you started, this episode is a must-listen! 🎧 Tune in now and take the first step toward a more streamlined, scalable business. Learn more about Entrepreneurs on Fire at www.eofire.com 00:00 Introduction and Welcome 00:49 Random Questions with Kate 01:53 First Steps to Systematizing Your Business 05:21 Creating Effective Systems and Processes 07:56 Balancing Big Picture Thinking and Details 11:53 Tools and Strategies for Productivity 14:36 Building Freedom in Your Business 17:33 Delegating and Building a Team 23:26 Building and Engaging a Community 30:30 Common Mistakes Entrepreneurs Make 34:47 Key Takeaways and Conclusion Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:38:28

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How to Create Predictable Profits (Stu McLaren)

2/24/2025
Are you ready to transform your business with the power of predictable income? In this episode of Time to Thrive, host Bethany Meadows sits down with Stu McLaren, a leading expert in membership-based business models and the creator of The Tribe Experience. Stu shares his inspiring journey from a service-based entrepreneur to building thriving membership platforms that empower businesses to scale sustainably while creating impact and freedom. Discover why membership models are revolutionizing industries, how they create stability for business owners, and the key strategies to launching and growing a profitable membership. Whether you’re a small business owner, creative entrepreneur, or service provider, Stu’s insights will open your eyes to the untapped potential of recurring revenue. Want to learn more from Stu? Visit stu.me for expert advice, and check out his latest book, Predictable Profits, at stu.me/book to take your membership strategy to the next level. 00:00 Welcome to Time to Thrive 01:08 Stu McLaren's Influences and Early Life 04:45 The Birth of a Membership Business 09:12 Challenges and Pivotal Moments 14:34 Understanding the Membership Model 21:16 Exploring Product-Based Memberships 21:57 Service-Based Memberships: Real-Life Examples 23:14 Information-Based Memberships: Teaching and Learning 24:11 Community-Based Memberships: Building Connections 25:15 Common Mistakes to Avoid in Memberships 30:07 Open vs. Closed Membership Models 39:32 The Power of Recurring Revenue 42:38 Where to Get the Book and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:46:02

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Balancing Logic and Emotion in Leadership (Kim Johnson)

2/10/2025
In this insightful episode of Time to Thrive, host Bethany Meadows sits down with Kim Johnson, an executive leadership consultant, master mindset coach, and bestselling author of The Emotional Dilemma of Leadership. Kim shares her expertise on the critical role emotions play in leadership and offers practical strategies for mastering emotional intelligence to improve team dynamics and decision-making. Discover how leaders can balance logic and emotion, build emotional resilience, and unlock creativity for innovative problem-solving. Kim’s actionable advice includes daily rituals, mindfulness practices, and cultivating self-awareness to become a more effective and compassionate leader. Whether you’re a seasoned executive or just stepping into a leadership role, this episode is packed with tools to help you lead with confidence and clarity. 🎧 Tune in now and learn how to thrive as an emotionally intelligent leader! 00:00 Introduction to the Episode 00:12 Meet Kim Johnson: Leadership Expert 01:23 Random Question Fun 02:25 The Emotional Dilemma of Leadership 04:06 Understanding and Managing Emotions 12:07 Building Emotional Resilience 15:59 The Importance of Self-Reflection 23:27 Balancing Emotional Intuition and Logic 32:22 Key Takeaways and Conclusion Kim's Links: Mindset with Kim Free Mindset Course The Emotional Dilemma of Leadership Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:35:19

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Business Differentiation Through Culture (Barry LaBov)

1/27/2025
In this episode of the Time to Thrive podcast, host Bethany Meadows chats with Barry LaBov, founder and CEO of LaBov Marketing Communications and Training, about the vital role of corporate culture in creating a competitive advantage. From his unique journey starting in the music industry to building a successful marketing firm, Barry shares how culture can be a catalyst for engagement and growth. Tune in to learn Barry’s insights on differentiating your business, aligning teams around a purpose, and fostering a culture that’s truly valued by employees and customers alike. Plus, Barry reveals why internal communication is essential and shares tips for leaders on staying connected with their teams in authentic ways. www.barrylabov.com 00:00 Introduction and Guest Welcome 01:08 Barry Labov's Vintage Passion 02:16 Founding Story of Labov Marketing 04:11 Importance of Corporate Culture 05:28 Employee Engagement Strategies 10:53 Aligning Teams Around Purpose 14:09 The Power of Storytelling 20:39 Internal Communication Tips 22:25 Emerging Trends and AI 26:45 Building a Purpose-Driven Company 28:35 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:31:57

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Unlock Freedom With A Business That Runs Itself (Adrienne Dorison)

1/13/2025
Ever feel like you’re chained to your business? In this episode of Time to Thrive, Adrienne Dorison, co-founder of Run Like Clockwork, reveals how to break free by building a self-sustaining business that thrives without your constant oversight. Adrienne shares her game-changing strategies for identifying your business’s “Queen Bee Role,” delegating effectively, and focusing on outcomes over processes. With practical insights drawn from Lean Six Sigma and years of experience, Adrienne shows you how to streamline operations, empower your team, and reclaim your time. If you’re ready to scale without burnout and unlock more freedom, this episode is for you! Visit www.runlikeclockwork.com/time for access to a free time-tracking tool and other resources to help business owners identify where their time is going. 00:00 Introduction and Guest Welcome 00:56 Super Random Question 01:52 Founding Run Like Clockwork 03:26 Identifying Market Gaps 06:22 The Queen Bee Role Explained 11:57 Delegation Challenges and Solutions 23:52 Efficiency and Productivity Tips 32:53 Final Takeaways and Conclusion Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:38:12

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Building a Smart Hustle (Ramon Ray)

12/30/2024
In this episode of Time to Thrive, Bethany Meadows sits down with Ramon Ray, founder of SmartHustle.com and a powerhouse in the world of small business growth. Known for his energetic approach to personal branding and tech-driven strategies, Ramon shares how small business owners can build an authentic personal brand, leverage the right tech tools without getting overwhelmed and create a loyal community around their business. He also discusses the resilience needed to handle setbacks and the importance of scaling with intention. Tune in to learn Ramon’s top strategies for building a thriving, sustainable business in today’s dynamic landscape. www.zoneofgenuis.com 00:00 Introduction to the Show 00:49 Meet Raymond Ray: Entrepreneurial Journey 01:08 Icebreaker: Fun Questions with Raymond 02:05 Raymond's Path to Entrepreneurship 05:13 The Birth of Smart Hustle 07:02 Building a Personal Brand 11:26 Embracing Technology for Business Growth 13:34 Adapting to Change: The Importance of Auditing Your Tech Stack 14:53 Inspirational Insights from Raymond 14:58 Navigating Economic Uncertainty 15:34 Embracing Setbacks and Resilience 16:21 Creative Solutions During Crises 18:00 The Power of Community 21:02 Building Business Communities 22:42 Trends and Traits of Successful Entrepreneurs 25:55 Advice for Emerging Entrepreneurs 28:43 Key Takeaways and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:31:06

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Building Business Success through Community and Purpose (Pamela Slim)

12/16/2024
In this episode of Time to Thrive, host Bethany Meadows interviews renowned author, business coach and entrepreneur Pamela Slim. Known for her bestsellers Escape from Cubicle Nation and The Widest Net, Pamela shares invaluable insights on building a sustainable business by leveraging the power of community, aligning passion with purpose and using consistent small marketing actions to drive growth. Discover how to surround yourself with a network that supports both your personal and business success, and learn practical strategies for turning your passion into profit. Whether you're just starting or looking to scale, Pamela's advice will inspire and guide you toward long-term success. Don't miss this engaging conversation filled with actionable takeaways! Tune in now to learn: Listen to the full episode and start thriving today! 00:00 Introduction and Guest Introduction 00:42 Random Questions Segment 01:37 Key Characteristics for Business Success 06:13 The Importance of Community 08:56 Aligning Passion with Purpose 10:59 Supporting Underserved Entrepreneurs 15:48 Mindset Shifts from Corporate to Entrepreneurship 20:04 Navigating Uncertainty in Business 20:50 The Role of Entrepreneurs in Society 24:06 Choosing the Right Tools for Your Business 29:12 The Power of Storytelling in Business 33:10 Common Mistakes Entrepreneurs Make 36:27 Key Takeaways for Business Success 37:52 Where to Find More from Pamela Slim Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:40:08

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Unlocking Business Growth with a VA (Melissa Smith)

12/2/2024
In this episode of Time to Thrive, we sit down with Melissa Smith, founder of The PVA and an award-winning virtual assistant consultant. Melissa shares her journey from executive assistant to VA expert and provides actionable advice for business owners looking to streamline their operations and boost productivity. Discover how hiring the right virtual assistant can help you reclaim your time, delegate tasks that drain your energy, and scale your business efficiently. From communication tips to delegation strategies, Melissa offers invaluable insights on how VAs can transform your business. Tune in for practical tips, future trends in the VA industry, and the secrets to building successful VA-client relationships! https://thepva.com 00:00 Introduction to Time to Thrive 00:03 Meet Melissa Smith: A Virtual Assistant Pioneer 02:19 Melissa's Journey to Entrepreneurship 05:59 Tips for Hiring the Right Virtual Assistant 13:38 The Importance of Delegation and Communication 16:18 Understanding Meeting Agendas and Delegation 17:43 The Role of Technology in Business Communication 21:41 Training and Onboarding Strategies for VAs 26:18 The Future of Virtual Assistants and AI 31:15 Key Takeaways for Hiring and Working with VAs Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:34:51

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The Secret to Content That Converts (Lacy Boggs)

11/18/2024
In this episode of Time to Thrive, host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repurpose content effectively to maximize its impact. Discover why long-form content is making a comeback, and learn the best practices for ensuring your content drives real results. Whether you’re just starting out or looking to refine your strategy, Lacy’s tips will help you create high-impact content that grows your business. www.lacyboggs.com Tune in to learn how to: CHAPTERS 00:00 Introduction to Time to Thrive 00:56 Meet Lacey Boggs: Content Marketing Expert 01:56 Lacey's Journey into Content Marketing 03:52 Creating Content That Converts 06:09 Aligning Content with Brand Strategy 10:28 Targeting the Right Audience 13:11 Repurposing Content Effectively 15:55 Common Content Marketing Mistakes 28:33 Navigating Content Strategy in Crisis 30:56 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:36:08

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Turning Big Ideas Into Reality (Heather Parady)

11/4/2024
In this episode of Time to Thrive, host Bethany Meadows is joined by Heather Parady, a creative visionary and fractional COO who helps unconventional leaders turn their big ideas into reality. Heather shares her expertise on overcoming perfectionism, embracing failure as part of the process, and breaking through internal barriers like fear and imposter syndrome. She also discusses how systems and structure can actually enhance creativity rather than stifle it, and why visionary leaders must take responsibility for their ideas. If you’re an entrepreneur or a creative leader looking to move from vision to action, this episode is packed with practical insights to help you bring your bold ideas to life. www.heatherparady.com Tune in to learn: CHAPTERS 00:00 Introduction to Today's Episode 00:43 Getting to Know Heather Parady 01:18 The Role of a Fractional COO 02:46 Overcoming Internal Barriers 08:03 The Unconventional Leader 11:57 Turning Vision into Action 21:43 The Importance of Community 27:34 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:31:34

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From Passion to Profit (Melinda Emerson)

10/21/2024
In this episode of Time to Thrive, host Bethany Meadows talks with Melinda Emerson, known as the “Small Biz Lady,” about turning passion into profit. Melinda shares her accidental journey to becoming a top small business expert and offers practical advice for entrepreneurs at every stage. From creating a life plan before a business plan to mastering social media and avoiding common business pitfalls, this episode is packed with insights. Tune in to learn how to align your passion with purpose and build a sustainable, profitable business! 0:00 Introduction to the Entrepreneurial Journey 00:08 Meet Melinda Emerson: The Small Biz Lady 02:26 A Journey from Passion to Profit 06:53 The Birth of the Small Biz Lady Brand 08:59 Essential Steps for New Entrepreneurs 13:28 Common Mistakes and How to Avoid Them 16:22 The Importance of Being Coachable 16:41 Mastering Social Media for Business Success 18:13 Building Trust and Engagement Online 20:41 The Power of Consistent Content Creation 22:49 Navigating AI in Content Creation 26:36 Developing a Personal Brand 30:27 Turning Passion into Purpose and Profit 32:13 Key Takeaways and Final Thoughts 33:21 Where to Connect with Melinda Emerson Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:35:48

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The Secret for Sustainable Business Operations (Alicia Butler Pierre)

10/7/2024
In this episode of Time to Thrive, Bethany Meadows chats with Alicia Butler Pierre, an expert in business infrastructure and founder of Equilibria Inc. Alicia shares her journey from chemical engineering to helping small businesses streamline their operations. She introduces her Kasennu™ Framework, which helps businesses replicate their success for sustainable growth. They discuss key warning signs of operational chaos, the importance of delegating, and staying adaptable in a rapidly changing market. This episode is packed with actionable tips for business owners looking to build efficient, scalable operations. 00:00 Introduction and Guest Overview 02:18 Alicia's Background and Transition 05:39 The Kasennu™ Framework Explained 08:32 Implementing Business Infrastructure 11:32 Mindset and Visual Aids for Entrepreneurs 14:13 Warning Signs and Early Stage Challenges 16:54 Common Misconceptions and Pitfalls 21:30 Leadership and Delegation 23:33 Outsourcing and Specialized Knowledge 27:48 Adapting to Change and Continuous Learning 30:25 Final Takeaways and Contact Information Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:36:25

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Measuring and Increasing Your Customer's Lifetime Value (Valentin Radu)

9/25/2023
I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today’s show, our guest will share some practical and tactical ways you can grow your small business using Customer Value Optimization. Valentin Radu is the Founder and CEO of Omniconvert, a company that helps businesses increase customer lifetime value and decrease customer acquisition costs. He is a speaker and a self-proclaimed “Customer Value Optimization evangelist” across various stages. He is also the author of The CVO Revolution. www.omniconvert.com www.cvorevolution.com Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Duration:00:39:27