Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs-logo

Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

Business & Economics Podcasts

The only podcast made for the tiny marketers! Are you part of a small marketing department? Or, maybe you have no marketing department at all! Learn how to create effective and efficient marketing that works for you. You don’t need to have a big team to have effective marketing, and Sarah Noel Block, founder of Tiny Marketing, will show you how. Create effective content, learn to repurpose, and increase your brand reach with Tiny Marketing. Learn more about optimizing your content strategy at: https://www.sarahnoelblock.com

Location:

United States

Description:

The only podcast made for the tiny marketers! Are you part of a small marketing department? Or, maybe you have no marketing department at all! Learn how to create effective and efficient marketing that works for you. You don’t need to have a big team to have effective marketing, and Sarah Noel Block, founder of Tiny Marketing, will show you how. Create effective content, learn to repurpose, and increase your brand reach with Tiny Marketing. Learn more about optimizing your content strategy at: https://www.sarahnoelblock.com

Language:

English


Episodes

BONUS: Maximizing Your LinkedIn Profile for Sales Success and Becoming a Top Voice in Your Niche

2/20/2024
Unlock the full potential of your LinkedIn profile with our step-by-step guide to transforming it into a sales magnet. Discover how to craft a cover image and headline that not only catch the eye but also convey your unique value proposition, drawing in potential clients like bees to honey. We walk you through the importance of a strategic featured section, the clever incorporation of profile links for visibility, and the use of storytelling within your 'About' section to captivate and connect with your audience. Not to be overlooked, we also illuminate the often-missed opportunities within the services section and explain how to employ keywords for maximum searchability. In short, we're handing you a master class on making every part of your LinkedIn speak directly to your ideal customer's needs. But it's not all about profile polish; becoming a LinkedIn Top Voice in your niche requires insider strategies and genuine engagement. We share these coveted secrets, including leveraging LinkedIn collections and collaborative articles to skyrocket your visibility. Get the lowdown on creating posts that resonate deeply with your audience, utilizing techniques from storytelling to compelling questions that encourage interactions. Furthermore, we delve into the art of building relationships on LinkedIn—because when it comes to business development, it's about wooing, not pursuing. Join us to learn how to establish and nurture connections that can evolve into long-term partnerships and seal more deals with authenticity and finesse. P.S. If you want me to give you a personal profile LinkedIn makeover, email me at hello@sarahnoelblock.com. I'm only opening ten makeovers at $995, so if you're interested, grab it now! Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:18:28

Ep 62: Community-led Growth for Events: Engaging Attendees BEFORE the Event| Expert Guests Meisha Bochicchio and Joel Primack

2/18/2024
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged. As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact. To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over. Meisha Bochicchio Meisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart. LinkedIn Joel Primack Joel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023. Podcast: Community-led Growth Show Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:27:47

Ep 61: Behind The Scenes -- Creating my Creative Marketing Summit Talk

2/11/2024
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause. Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for. Get your tickets for the Creative Marketing Summit here! Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:19:54

Ep 60: 3 Steps to Better Testimonials | Guest Expert Natasha Davis

2/4/2024
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility. During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets. Meet Natasha: Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master’s in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap. Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast. In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association. Website LinkedIn -- Brad Powell's Mic and Camera Set-up. Get 40% off VIP tickets for the Creative Marketing Summit! Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:20:25

Ep 59: Tackling Overwhelm: 7 Ways to Take Back Control of Your Time | Special Guest: Kathi Burns

1/28/2024
Feeling swamped by the daily grind? Let Kathy Burns, the organizational maestro and author of "Master Your Muck," guide you to reclaiming your workspace and sanity on this episode of Tiny Marketing. Together, we untangle the web of multitasking with her 'bucket day' strategy, allowing you to pour your focus into dedicated tasks—think marketing marvel one day and coaching connoisseur the next. Plus, Kathy and I dissect the Ivy Lee method, which isn't an Ivy League secret, but rather a simple, time-tested technique to prioritize your to-do list, ensuring you triumph over the chaos of 'busyness' with grace. Meet Kathi: Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker. As the founder of OrganizedandEnergized.com, a professional organizing and image consultancy. Her mission for almost two decades has been to end overwhelm, energize, and transform lives by removing the muck and creating systems entrepreneurs can stick to. While working as a licensed boat captain and living full-time out of a duffle bag, Kathi realized the importance of living small, being organized, and merging art and style with practicality. In 2005, one year after its launch, Good Morning America featured Kathi as a successful woman-owned business. Since then, Kathi has published two books and created numerous online training programs. As an organizing, image and productivity expert, Kathi’s advice has been featured in multiple national media outlets, including Oprah Magazine, Martha Stewart Living, Better Homes and Gardens, Entrepreneur Magazine, and more. Website LinkedIn Resources: Episode 35 Episode 36 Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:24:12

Ep. 58: Turning Events into Sales: Strategies for Growing Your Service Industry Sales Pipeline

1/21/2024
Discover the untapped power of events to fill your sales pipeline. I'm inviting you to a special series where we unveil the secrets to growing your sales pipeline in the service industry, where relationships and trust go a long way. Learn how to turn webinars, workshops, and live events into a magnet for potential clients, guiding them on a journey from discovery to deal closure with your expertise at the helm. Buckle up for real-life stories and strategic insights that will transform the way you attract and convert leads. This series isn't just about packing your calendar with events; it’s about crafting experiences that resonate with your client's core needs and effortlessly transition them into loyal clients of your services. Get ready to meet our panel of event space experts, who will share their wisdom on aligning your services with engaging topics that capture the right audience. We're not just talking about filling seats; we're talking about filling your business with eager clients who value your expertise and are ready to invest. Tune in and learn to craft a sales pipeline. Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:21:09

Ep 57: Cutting Short the Sales Cycle with Short-form Video: Expert Insights with Brad Powell

1/14/2024
Ever wonder how to make your service business leap off the screen and into clients' hearts? That's the golden nugget Brad Powell from Awesome Video Makers and I, Sarah Noel Block, unearth in our latest collaboration. Get ready to harness the power of short-form video as we discuss transforming client relationships with a personal touch that outshines automated systems. Our chat promises to guide camera-shy entrepreneurs toward confidence, showcasing their brand's human side with simplicity and authenticity. As our conversation unfolds, we tackle the fine art of turning extensive presentations into compelling bite-sized videos. Editing can make or break your content, and we're here to tell you why it's okay to leave that to the pros. Discover how platforms like TikTok and LinkedIn can be game-changers for your content strategy, and why live video could be the key to creating unbreakable bonds within your community. Join us for a masterclass on cutting through the digital clutter and making your brand's voice heard. Now let's talk tech—specifically, the underestimated hero of any video: the microphone. I'll share my journey to finding the perfect sound for my studio space, complete with a twist from my music licensing escapades with National Geographic. As we wrap up, I spill the beans on the efficiency of batching content and offer an exclusive invitation to work with Brad for unmatched video marketing finesse. Don't miss out on this episode's blend of practical advice, personal anecdotes, and a peek behind the curtain of video marketing success. Connect with Brad Powell: Awesome Video Makers Endless Video Ideas (AKA video prompts) LinkedIn A little about Brad: Brad Powell is a business coach & videographer and the founder of Awesome Videomakers who's worked with clients including National Geographic and the Discovery Channel. He guides business leaders in sharing short-form stories on video so they can reach the right crowd, engage with greater impact and transform their business or organization Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:53:23

56: Launching a new offer? Try a Visibility Tour | Expert Guest: Kelly Sinclair

1/7/2024
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Step into the spotlight and let our visibility virtuoso, Kelly Sinclair, transform your B2B service business into a tour de force brand. In this episode, we're dishing out a treasure trove for entrepreneurs itching to weave their expertise into a narrative that truly resonates with their target audience. We're breaking down the anatomy of a visibility tour, unveiling the secrets to generating pre-launch hype for your next big service or product. It's not just about being seen; it's about crafting an image as the indispensable mentor in your client's journey to success. Dive into the details of Kelly's personal visibility experiment that resulted in doubling her email list in just 60 days. Discover how you can replicate this feat with the perfect blend of list swaps, giveaways, and targeted outreach. Plus, she's laying bare the discomforts of media pitching while showcasing how innovations like ChatGPT can turn press release writing from a chore into a growth lever. Wrapping up this enlightening session, Kelly shares a firsthand account of a 60% spike in podcast downloads, all thanks to a savvy collaboration with local media. Learn the art of writing press releases that captivate editors and reporters, and explore the vast universe of public relations that extends far beyond traditional media. Ready to join a community of like-minded marketers? The Tiny Marketing Community awaits, delivering weekly nuggets of wisdom. And don't miss out on our podcast universe—rate, review, comment, and subscribe for a weekly rendezvous where we continue to fuel your entrepreneurial spirit. Let's elevate your business together! Resources: Social Media Links: Instagram: https://www.instagram.com/ksco_kelly/ AND https://www.instagram.com/entrepreneurschoolpodcast LinkedIn: https://www.linkedin.com/in/kellyrsinclair/ YouTube: https://www.youtube.com/@ksco_entrepreneurschool Download: Ultimate Visibility Toolkit Download: The Simplified Content System (100% free with this link!) Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:27:02

55: Annual Planning: How I plan my revenue and offers for 2024

1/1/2024
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Ever wonder what it takes to strategically plan your revenue and offers for the upcoming year? Join me, along with the insights of my stellar business coach, Pia Silva, as we unravel the financial targets that every entrepreneur needs to hit—not just to keep your head above water, but to swim in the sea of success. With a candid breakdown of expenses and the 'good,' 'better,' and 'best' scenarios that can help you prepare for any income fluctuations, we're talking real numbers and real strategies. Get ready to learn how to price your core offer using tools like Teamwork for effective time tracking, and how even a work-from-home mom can aim for that $100,000 goal by working just one day a week. As we toast to the close of another year, it's time to reflect on the financial journey ahead. This episode is not just about making ends meet, it's about creating a life that includes the extra niceties—from vacations to debt repayment—while smartly accounting for taxes (think adding a 33% cushion to your planning). So, whether you're tuning in for some year-end motivation or looking for a financial compass, I've got you covered. Plus, don't miss out on an invitation to my tiny marketing community where weekly video advice and an AMA channel await to give your pressing questions the spotlight. Here's to a prosperous New Year and to crafting a 2024 that's financially sound and ambition-bound! Resources: Show Notes Page @ sarahnoelblock.com No BS Agency Join my free community :) Listen to episode 42 for more financial fitness with Chrisy Bowie Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:20:56

54: Build Your Tiny Marketing Engine with my 1X4 Method

12/24/2023
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Eager to scale your B2B business but finding yourself handcuffed by a shoestring marketing team? Let's change that narrative! I'm Sarah Noel Block, and I'll guide you through my revolutionary one by four Tiny Marketing system that promises to ramp up your marketing firepower. Whether you're a one-person army or a dynamic duo, this episode is your ticket to targeting the right customer, selecting the best channel, crafting compelling content, and deploying a strategic outreach—all tailored to your business's unique needs. Hold onto your hats, because I'm not just throwing theories at you—I'm equipping you with practical insights to build a customer avatar from your most beloved clients and replicate that success. No more guesswork in your marketing endeavors! Learn how to leverage tools like ChatGBT to analyze sales call transcripts and gain unparalleled insights into your customers' goals and pain points. Transform your tiny marketing efforts into a formidable growth machine with me by your side in this game-changing episode of Tiny Marketing. Resources mentioned: Workshop: https://tinymarketing.myflodesk.com/lead-magnet Book a discovery call: https://sarahnoelblock.as.me/fit Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:14:18

53: Generate Leads with Free Courses | Guest Co-host Chris Badgett

12/10/2023
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Want to grasp the power of community and understand the core essence of belonging? Brace yourselves as we embark on a riveting journey with our guest, a software company owner who previously managed a sled dog tour business, and now lives on an organic farm in Maine. This transformation story and the guest's unique perspective on leadership and course creation promises to enlighten you. Listen closely as they reveal the secret to generating leads through free courses and explain the importance of crafting adaptable content. Let's chat about social media’s pivotal role in marketing and the art of creating meaningful relationships online. You'll hear our effective strategies for time management on these platforms and engaging with our target audience through various online communities. We're joined by Chris Badgett, founder of Lifter LMS, who further elucidates the importance of a strong social media presence and shares his experience in hosting the LMS cast podcast. Tune in, as you stand to gain insightful knowledge on lead generation and online business strategies that could be a game-changer in your entrepreneurial journey. Visit the show page here. Guest Co-Host Chris Badget: Chris Badgett is the cofounder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the WordPress community. Join his Facebook Group! Follow him on X. Plan your course with his free resource. Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:20:48

52: Recap: Craft a Killer Lead Magnet Workshop

11/26/2023
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Are you ready to bid adieu to the embarrassment of having a small email list? We’ve got the antidote - Lead Magnets. Our episode promises to transform your mindset and methodology around growing your email list. It’s not a numbers game, but a quest for quality. We share our insights into identifying your ideal lead magnet that resonates with your audience. Learn about creating a customer avatar and choosing the right format for your lead magnet. Plus, we reveal how to leverage your existing content and trending topics to create compelling lead magnets. It's time for action! Join us in our monthly workshop where we’re opening up slots for you to learn the craft of creating lead magnets. Not only will you have access to a live session breaking down lead magnets, but you will also receive a workbook, a slide deck, and an exclusive offer for lead magnet creation. Remember, the key to a successful marketing strategy is understanding your audience. We share our expertise in conducting surveys and making connection calls with past clients, all aimed at better understanding your audience. Start your journey with us to turn your email list from a source of embarrassment to a tool of empowerment. Resources mentioned: Workshop: https://tinymarketing.myflodesk.com/lead-magnet Waitlist: https://tinymarketing.myflodesk.com/workshop-interest Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:17:22

51: Maximizing Revenue by Bridging the Sales-Marketing Gap with Nathan Yeung

11/12/2023
Imagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategies for blending sales and marketing into a conversion rate optimization (CRO) role and illuminating the potential challenges in achieving this harmony. Our conversation gets really interesting as we delve into the concept of scrubbing, a cunning technique well-known in the affiliate marketing realm. As a lifelong marketing enthusiast and a fractional CMO, Nathan's perspective on the customer's role in shaping an effective strategy is quite compelling. His belief in the power of user-generated content in marketing, and his insights on how marketing can act as a robust support to sales are sure to give you food for thought. But the nuggets of wisdom don't stop there. We also discuss the importance of sales enablement tools and how they can increase the success rate of your sales calls. Plus, we get into the nitty-gritty of crafting a work-back schedule and sequencing retargeting to create a captivating narrative. As we wrap up, we underscore the power of a well-crafted call to action and engagement opportunities. If increasing revenue through seamless integration of sales and marketing is on your agenda, this chat with Nathan Young is what your playlist needs! 🔗 RESOURCES MENTIONED: Meetup Group: https://www.meetup.com/entrepreneurship-meetup-group-northwest-illinois-suburbs/ https://www.findyouraudience.online/ https://www.linkedin.com/in/yeungnathan/ Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:37:15

50: Annual Marketing Planning, the Tiny way.

10/29/2023
Ready to make your annual marketing plan not only manageable but also incredibly effective? Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let’s tackle the emotions, questions, and pain points that your customers encounter and identify how to enhance their journey. Together, we’ll set achievable SMART goals and tie them to Key Performance Indicators to ensure your progress is trackable and your marketing plan effective. We’ll also examine the power of breaking down annual goals into quarterly strategies and tactics, creating a more digestible and less overwhelming approach to your marketing plan. You'll also get a sneak peek into my exclusive quarterly marketing plan template to further aid your planning process. Towards the end, I have an exciting offer lined up for you - a chance to work with me in a 2024 marketing planning session. Are you set to smash those revenue targets and make your marketing plan a resounding success? Then let’s get started! Quarterly marketing plan. Annual Planning Session Discount: PODCAST95 Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:22:46

49: Bite-sized Marketing for Busy Entrepreneurs | Collab with the Monday Morning Marketing Pod

10/15/2023
Can you believe that the key to effective marketing may lie in doing less, not more? That's the ground-breaking approach we unpack in our latest episode with the dynamic duo, Melanie Boylan and Esther Ocampo, from the Monday Morning Marketing Podcast. We dig into the art of identifying the social media platforms your target audience frequents and focusing your efforts there, rather than stretching yourself thin across all platforms. A crucial but overlooked tip we also discuss: secure your handles across all platforms to prevent impersonation, even if you're not active on them. The power of understanding your audience through focus groups is another potent topic broached. Melanie and Esther candidly share their first-hand experiences, including the transformational changes their businesses underwent due to feedback from focus groups. We also stress the importance of constant testing and evaluation of your marketing strategies, ensuring they continue serving your business effectively. We then shift gears to handle the beast that is scaling a business. It's a journey filled with the challenges of trust, team growth, and salary management. However, we offer tips from our personal experiences to help you navigate this path with less stress. In addition, we delve into the importance of boundary setting and the undeniable power of an online presence. Finally, we touch on the role of SWOT analysis in business growth and the significance of regular strategic planning. So buckle up and join us, as we share these nuggets of wisdom to help your business flourish. Resources: The Monday Morning Marketing Monday Morning Merch STOMP Social Media Training IPA Group SWOT Analysis Show Notes Page Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:47:33

48: Streamlining Your Marketing with an Ideal Customer Avatar

10/1/2023
Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and the strategic pivot to identifying and catering to your ICA: the personification of the ideal client who truly and enthusiastically values what you offer. The episode further delves into the importance of crafting a robust Ideal Customer Avatar. The conversation steers clear from the old fictionalized avatar stereotypes, instead proposing a full-fledged demographic profile for real-life usability and effectiveness. It explains how a well-built ICA could lead to more streamlined marketing, clear messaging, an easier sales process, better problem perception, objection handling, and significantly, the ability to provide desired solutions. 🔗 Resources mentioned: https://tinymarketing.me/workshopWebsite: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:18:38

47: How to Sell Using Events with Erica Maurer

9/18/2023
On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions. The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings. 📝 Find show notes at: www.sarahnoelblock.com/tiny-marketing/ep47 🔗 Resources mentioned: Use code GARY to get 30% off the Event Planner ExpoEMRG MediaWebsite: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:25:25

46: Why You NEED Stakeholder Buy-in When Crafting Effective Marketing Messaging

9/3/2023
Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery. Episode Highlights: 🔗Resources Mentioned: Marketing Madlibs Workshop:Marketing Madlibs WorkshopKey Takeaways: Stakeholders Matter:Early Involvement:Customization:Sharing Success Stories:Address Concerns:Alignment with Goals:Impact of Involvement:Homework: Marketing Madlibs WorkshopWebsite: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:24:26

45: Proactive Not Reactive: Agile Marketing Strategy with Janet Mesh

8/20/2023
In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus. Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy. 📝 Find show notes at: http://sarahnoelblock.com/tiny-marketing/ep-45 Website: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:42:26

44: The Underutilized Power of Collaborative Creative Brief Teams with Howard Ibach

8/6/2023
In this gripping episode of "Tiny Marketing," Sarah Noel Block and Howard Ibach delve into the power of collaboration in written project briefs. They discuss the balancing act of tailoring your brief to your intended audience while keeping the overall project objective crystal clear. Many fall into the trap of drafting a brief in isolation, not realizing the potential richness multiple perspectives could bring to the final document. Our speakers stress the importance of collaboration in this process, and warn against neglecting this key aspect of brief-writing. Moreover, they explore the concept of a 'Creative Brief Team', drawing upon the golden age of advertising where a renaissance in creative work took place. They draw parallels between the art director-copywriter dynamic and the synergy that can occur when two marketers collaborate on a brief. Adding a seasoned creative with a strategic mindset to the mix further enriches the document, providing comprehensive input to the creative department working to bring the project to life. In the latest episode of the Tiny Marketing Podcast, join the in-depth conversation with Sarah Noel Block and Howard Ibach as they explore the importance of bringing creatives into the briefing process. This trending approach empowers freelancers, entrepreneurs, and one-person marketing departments to step out of their comfort zone, offering a fresh prospect - fostering collective creativity in building a brief. For businesses working in solitude - how can they employ additional help to craft a comprehensive brief? The answer is quite simple - recruit a freelance content strategist. These experts can fill in the operational voids within the organization and offer their expert strategic vision. Such an approach could bestow immense benefits, especially when the team is engrossed in routine operational tasks. 📝 Find show notes at: https://sarahnoelblock.com/tiny-marketing/ep-44 🔗 Resources mentioned: Creative Brief WorkshopsBrief Brothers PodcastHoward Ibach on LinkedInWebsite: https://www.sarahnoelblock.com LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Newsletter: https://tinymarketing.me/newsletter Tiny Marketing Community Click here to ask a question about the episode

Duration:00:24:44