Uncensored CMO

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide. In this episode, Zach shares the inside story of Canva’s growth, from the scrappy early marketing that put the company on the map to scaling a brand and product used across the world. We discuss the power of Canva’s freemium model, their bold “Make the Logo Bigger” campaign, and how the company approaches both brand and B2B marketing. Zach also explains how Canva scaled from a team of five to thousands of employees, the leadership lessons he learned from the founders, and how AI is shaping the next chapter for the business. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 00:53 - Being employee #5 at Canva 01:46 - The marketing that got Canva noticed at the start 03:50 - How big is Canva? 04:45 - The challenges growing Canva into a unicorn 07:26 - What makes good design according to Canva 09:24 - The freemium business model 11:46 - Why the Canva founders are giving away 30% of their wealth 13:21 - Do Canva invest more in product or brand? 14:41 - Canva’s make the logo bigger campaign 16:33 - How Canva approaches B2B marketing 18:59 - The AI tools that are driving Canva forward 22:19 - The most innovative things Zach has done as Canva CMO 24:58 - Zach’s tips for delivering a keynote 26:59 - Being a CMO scaling from 5 to 5000 employees 29:52 - How to run multiple business functions; HR, marketing, customer service 31:49 - What Zach has learned from the Canva founders 33:32 - How to define the cuture at Canva 35:39 - What’s next for Canva? 36:35 - What has made Canva so successul?

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Watch the Uncensored CMO episode with James Watt: https://www.youtube.com/watch?v=rOp1CPZ0CNM Timestamps 00:00 - Start 00:37 - Why sh*tty moments? 01:24 - Kory moment #1 - the fire that fuels you 04:20 - How to be a good boss 05:43 - Jon moment #1 - when to have the hard conversations 11:13 - Kory moment #2 - a lesson in de-escalation 16:28 - Jon moment #2 - impossible and unreasonable expectations 20:59 - Kory moment #3 - be careful of the bridges you burn 25:51 - Jon moment #3 - the power of being vulnerable

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing. We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn’t have to be boring. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Intro 01:04 - Jessica Jensen’s backstory 02:02 - The benefits of being a marketer from a non-marketing background 02:42 - The difference between B2B and B2C according to LinkedIn 03:38 - How to build high-performing teams 06:32 - The data on the job market according to LinkedIn 10:02 - What skills are employers looking for? 12:04 - How do you build a personal brand on LinkedIn (when working for another company) 18:25 - 3 tips for building your personal brand on LinkedIn 20:04 - What is going on with the LinkedIn algorithm? 21:35 - How to make the most of an ever changing algorithm 23:16 - Does LinkedIn suppress posts based on gender? 26:14 - How to deal with negative comments on LinkedIn 28:00 - What new LinkedIn features should people be using? 30:48 - What features can brands use to make the most of LinkedIn 32:19 - B2B does not have to be boring 35:02 - LinkedIn’s billboards poking fun at AI 36:21 - How are LinkedIn marketing LinkedIn? 41:12 - How are LinkedIn helping younger people get into work 43:28 - Addressing the Open to Work badge stigma 44:17 - Advice to creators on LinkedIn

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 01:04 - Why innovation is Jon’s favourite marketing topic 01:35 - Creating the cultural conditions necessary for innovation 04:25 - The measuring stick for innovation 06:23 - Why innovation fails 08:19 - The innovation of e.l.f.’s Power Grip Primer 15:09 - How constraint breeds innovation 20:07 - Innovation when you’re close to your customer

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months. In this episode, Jim shares the founding story, the thinking behind Jimmy’s distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together. 00:00 - Start 00:59 - The founding story of Jimmy’s Iced Coffee 06:04 - The iced coffee market at the time 09:44 - How Jimmy designed and packaged the product 12:21 - Why Jimmy’s is in “Cottles” or “BottleCans” 19:56 - How Jimmy’s got into Selfridges 4 months after launching 20:50 - Hustling their way into Whole Foods and other stores 26:58 - How Jimmy’s got a listing in Tesco 28:05 - Treating suppliers like humans 31:15 - Choosing to go Direct to Consumer in addition to retail 32:53 - Adding the personal details that matter 34:20 - How Jim marketed Jimmy’s Iced Coffee 39:39 - Jim’s advice to aspiring founders 41:57 - How the £25m exit to Britvic happened

How do you distil something as complex as marketing into something simple? In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership. Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead. After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you. Timestamps 00:00 - Start 00:28 - Why marketing is poetry to Kory 02:25 - Where did Kory’s love for poetry start? 03:58 - How poetry makes complex things simple 04:56 - Why Kory wrote a poem and not an acceptance speech 12:29 - Kory Marchisotto’s marketing poem 19:43 - Jon reacts to Kory’s poem 21:04 - The power of mental fortitude 24:34 - Pretty much everything is down to you, and you alone 26:45 - You don’t have to have all the answers 28:05 - Seek out what you don’t know

Thomas Barta is one of the world’s leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, Thomas has studied what makes CMOs successful through the largest global research project of its kind, over 68,000 leadership assessments. In this episode, we explore what CEOs really expect from CMOs, why so few marketers make it to the boardroom, and what needs to change if marketing is to lead growth again. Thomas shares practical tactics for building stronger CFO relationships, acting with more bravery, and avoiding the “safe” behaviours that quietly kill careers. A must-listen for any marketer serious about leadership. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Timestamps 00:00 - Intro 00:43 - How Thomas Barta got into marketing 02:24 - The surprising thing about marketing at the board level 03:52 - What is the CEO looking for a CMO to deliver 04:41 - Why are there so few marketers in the boardroom 08:38 - What tactics should marketers use to make sure they are delivering growth 11:20 - How can CMOs build the relationship with their CFO 12:53 - CMO Tenure - is it going up or down? 18:59 - What do CMOs need to change? 21:13 - Fitting in is the safest way to fail 28:11 - The bravery formula 29:48 - Why you need to act quickly 31:07 - Confessions of a CMO

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes. We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process. Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them. This is an episode of the Uncensored Renegades podcast. We'll only be posting a few more episodes of Renegades on this feed. To hear episodes of this new show, subscribe in your podcast app of choice: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Intro 00:49 - The pitching process for a Cannes Lion 03:14 - The pitch process for a Glass Lion 06:51 - The power of the Pratfall Effect 08:39 - Pitching for a Titanium Lion 10:41 - Jon’s tips from winning his Silver and Bronze Lions 12:17 - Audience before content 14:14 - How to make your campaign interesting (and not dull) 16:25 - How e.l.f. makes their campaigns interesting 18:58 - How to hack your campaign; babies or animals

Syl Saller CBE is one of the most respected marketing leaders of her generation. Former Global Chief Marketing and Innovation Officer at Diageo, Syl helped lead a FTSE 10 business with more than 200 brands across 180 countries. Today, she’s an executive coach and mentor, President of The Marketing Society, and works closely with C-suite leaders to develop the next generation of marketing leadership. In this episode, Syl shares what the CMO role at Diageo is really like, how to build strong relationships with CEOs and boards, and how to navigate imposter syndrome, difficult conversations, and career-defining moments. We also discuss why she left Diageo, what she’d do differently looking back, and the leadership lessons she now passes on to others. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Timestamps 00:00 - Intro 00:53 - What’s a CMO role at Diageo really like? 02:56 - How to have difficult conversations 03:59 - Whats it like being on the board of Diageo? 05:04 - Working with Sir Ivan Menezes, legendary Diageo CEO 09:10 - How to foster a great relationship with your CEO 12:38 - How Syl Saller’s childhood shaped her into the leader she is today 18:57 - What would Syl Saller do differently in her career 21:29 - How to deal with imposter syndrome as a leader 25:31 - How to figure out your life and career plan 28:08 - The toolkit for planning success 31:40 - Why the challenging moments in life can have the best outcomes 34:17 - Maintaining a good work life balance with a senior job 38:51 - Why Syl left Diageo in 2020 40:11 - Why Syl Saller became a leadership coach after leaving Diageo 43:10 - Three bits of leadership advice from Syl Saller

This is an episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c When you define any other business function, the answer is simple. What is finance? What is HR? What is IT? When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand? In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings. Timestamps 00:00 - Intro 00:15 - Why is marketing hard to define? 04:35 - Why brand is so important 08:36 - How your brand shows up when hiring people 10:36 - The words that describe marketing 14:47 - Do marketers neglect the role of strategy? 17:25 - The most surprising words that define marketing 18:39 - The power of storytelling

The last time I spoke to today's guest, James Watt, he fired me. It's the first thing we talk about in the episode, but I have nothing but respect for the man who built Brewdog into the Unicorn it is today. Through their impressive marketing stunts, focus on product quality and immense speed of execution, Brewdog successfully took on the beer behemoths and solidified its place in the industry. In this episode we talk about why James made a mistake hiring an executive team (including me), how they convinced a bank to give them a loan in the global financial crisis and how he almost lost £50m to a Russian bank account. Now, James has launched a new venture, Social Tip, a new way brands can connect with consumers. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Timestamps 00:00 - Intro 00:58 - Why did James fire Jon? 01:56 - Being in the detail and close to the customer 06:07 - Brewdog founding story: how they got funding 08:54 - Why Brewdog is so passionate about making a great product 13:07 - How Brewdog won their Tesco listing 15:58 - How a Tesco listing transformed Brewdog 17:37 - The secret to an overnight success 20:22 - Why constraints led to great marketing for Brewdog 22:09 - Examples of Brewdog’s incredible marketing stunts 27:43 - Why James changed his name to Elvis 29:28 - Collaborating with copycats: launching ALD IPA 31:14 - When marketing stunts go wrong 33:28 - How James almost lost £50 million 37:48 - James Watt’s favourite business books 41:17 - How James Watt felt when he left Brewdog 43:01 - Leadership lessons from James Watt about scaling 46:05 - Dealing with public scrutiny 47:26 - Why James started his new business: Social Tip 54:03 - How to pitch your business to James Watt

This is the first episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case). Timestamps 00:00 - Intro 00:34 - You just do the cutting, sticking and colouring in 01:42 - Why knowing your numbers is so important for CMOs 05:25 - Making the case for long term marketing investment 08:10 - Why CMOs need to earn the right to take risks 12:05 - Managing internal politics in the c-suite 15:16 - Kory’s formula to create successful work

Jenn Chase, CMO of SAS, joins us to share how one of the world’s most established AI and analytics companies is reinventing its brand. From launching SAS’s first brand campaign in 25 years to shifting the organisation from performance-led to brand-led thinking, Jenn walks through what it takes to drive meaningful change inside a founder-led business. We also discuss how COVID reshaped the brand, why SAS is leaning into humour, the decision to sponsor Liverpool FC, and where AI is having the biggest impact on marketing today. Plus, Jenn shares leadership lessons, the skills every modern CMO needs, and how to build a great culture. Timestamps 00:00 - Start 01:00 - What is SAS? 02:11 - Being a founder led business after 50 years 04:38 - Being at the company for 27 years 06:03 - How Jenn became CMO of SAS 07:57 - How COVID changed the brand forever 08:33 - Launching their first brand campaign in 25 years 09:22 - Convincing the business to switch from performance to brand 10:45 - Creating an effective relationship with the finance team 14:31 - What did the business think of the first brand campaign in 25 years? 17:22 - How did they manage the effectiveness of their brand campaign? 22:04 - Why their new campaign leans into humour 24:28 - Why SAS decided to sponsor Liverpool FC 27:06 - How to sell in a big idea to an organisation? 32:16 - Where is AI having the biggest impact in marketing? 36:25 - Leadership advice from Brene Brown 39:54 - Skills to be a successful CMO 42:59 - What creates a great culture 45:12 - How big of a change will AI search be 47:08 - The 95:5 rule

This is the first episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them. Timestamps 00:00 - Intro 01:54 - Why are we afraid to talk about failure? 04:07 - Why failures set you up for success 11:11 - Jon’s biggest failure 18:20 - Kory’s biggest failure

After collaborating with Worldwide Partners on the Confessions of a CMO report (the anonymous report asking top tier CMOs what they really think about the state of the role), I thought I'd team up with the world's most opinionated professor to discuss some of the comments. We talk tenure, politics, management and more. Timestamps 00:00 - Intro 01:04 - How the Uncensored CMO started 02:41 - How Confessions of a CMO originated 03:44 - The CMO tenure data 06:35 - Why the CMO role isn’t dead, it’s just changing 12:02 - The real 4 Ps of a CMO 18:57 - Becoming the Chief Mood Officer 22:16 - Why marketing needs to provide the meaning for the business 27:04 - Why CMOs need to combine data and storytelling 28:38 - Why CMOs need to create momentum 40:53 - Were there any surprises from the report? About Worldwide Partners: Worldwide Partners, Inc. (WPI), the world’s most collaborative agency network, enables growth through access, flexibility and partnership. With over 90 independent agencies in more than 50 countries, and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands and agencies.

Listen to the launch episode of my brand new show, Uncensored Renegades, co-hosted with Kory Marchisotto, CMO of e.l.f. and a previous guest on Uncensored CMO. Listen to the new show here: Apple PodcastsSpotifyIn Uncensored Renegades, we talk about the things most people are too afraid to discuss: being fired, failure, terrible bosses, and more. Get to know your hosts, Jon Evans and Kory Marchisotto, hear why we started the show, and find out what’s coming next. Timestamps 00:00 - Intro 01:06 - Background to Uncensored Renegades 01:59 - Why Renegades? 02:39 - The response to Jon’s launch post 05:48 - What topics will be discussed on the show? 08:47 - The partnership that led to the podcast 11:50 - Why the name “Renegades”? 13:54 - Getting to know Jon and Kory 27:45 - What do you do to recharge? 38:33 - Inspiring books 41:32 - Crowdsourcing topic ideas

Our most popular guest ever is back - Rory Sutherland returns for a wide-ranging conversation on why marketing works best when it embraces luck, spontaneity, and a little irrationality. From the dangers of confected outrage and self-censorship to the unfair economics of marketing, Rory challenges the industry’s obsession with logic, optimisation, and process. We discuss why success is often misunderstood as skill rather than luck, the value of doing a few things irresponsibly, and why inefficiency can be a feature rather than a flaw. As ever, Rory connects behavioural science, creativity, and business reality in ways few others can. Timestamps 00:00 - Intro 01:16 - How Rory deals with his new micro fame 03:12 - How Jon shut down the London Underground 07:04 - The problem with confected outrage 10:34 - How self-censoring is affecting creativity 12:10 - The power of spontaneity and luck in advertising 16:03 - The unfair economics of marketing 20:54 - Is success just luck? 23:12 - Spend 95% responsibly, and 5% irresponsibly 30:12 - Doubling down on what your competitors do badly 34:32 - Why so many businesses are no longer customer focused 35:29 - Inefficiency as a feature 37:08 - The power of herd mentality 43:26 - What marketers can teach the business world 48:13 - Why internal process is killing businesses 51:15 - Lessons from 200 years of The Spectator advertising 54:47 - Rory’s closing thoughts on marketing

Les Binet and Sarah Carter are back for our yearly special, tacking the biggest marketing stories of the year and what to focus on in 2026. We explore the power of consistency, disguised repetition, and why brands so often misunderstand campaigns. Les and Sarah explain why big brands can’t behave like small ones (and vice versa), how marketers can persuade businesses to invest more in the long term, and whether we’re seeing the end of the purpose era and a return to product-led growth. We also look ahead to the role of AI versus craft in advertising, and what the evidence suggests for the year ahead. Timestamps 00:00 - Intro 00:38 - The year of consistency 05:26 - Disguised repetition 11:13 - Do we define campaigns wrong? 12:27 - Why you need to go big on your media spend 17:07 - Why big brands can’t market like small brands and vice versa 23:15 - How can you persuade your business to spend more 28:52 - Why don’t we do the long term work, despite the evidence 34:19 - Why everyone is wrong about CMO tenure 37:18 - Have we seen the end of the purpose era? (and the renaissance of product) 44:50 - AI vs craft in advertising

In this special crossover episode, we’re joined by Jimmy McLoughlin, host of Jimmy’s Jobs of the Future, to explore the intersection of politics, media, and marketing. Jimmy shares how he built one of the UK’s most influential political podcasts, landed interviews with the Prime Minister, and why big podcasts now rival traditional media in shaping public opinion. We also compare the most impactful episodes from both shows, debate trust in marketing and politics, unpack why some of today’s biggest tech brands struggle with branding, and make the case for humour in advertising. Timestamps 00:00 - Start 01:37 - How Jimmy McLoughlin became a podcaster 04:21 - How Jimmy got the Prime Minister of the UK on the pod 08:50 - The power of big podcasts 11:43 - Why can’t politicians be honest? 12:56 - The top 5 episodes of Jimmy’s Jobs of the Future 16:59 - The top 5 episodes of Uncensored CMO in 2025 21:25 - What episode has inspired Jimmy the most 23:27 - What episode has inspired Jon the most? 29:34 - What politician would Jon most like to interview? 30:33 - The danger of all the new podcasts being released 33:27 - The most untrustworthy professions; marketing and politics 34:39 - Webinars need a rebrand 35:56 - Why no marketer was involved with branding ChatGPT 37:27 - Monzo’s great marketing in 2025 39:33 - The serious case for humour in advertising 39:58 - The different types of happiness in advertising 41:46 - The shifting advertising landscape 46:13 - Approaching marketing like a politician 47:51 - Career advice in 2026 from Jimmy McLoughlin 49:20 - When politics and marketing collide

This week’s bonus episode comes from Never Mind the Adverts, hosted by Jon Evans and joined by returning Uncensored CMO guest Orlando Wood. Together, they look back on the biggest marketing stories, debates, and creative moments of 2025. Expect festive cheer, some interesting tipples, and a healthy dose of advertising showmanship. Timestamps 00:00 - Start 00:41 - Starting with some festive cheer 02:04 - The big news stories from 2025 02:20 - The multiplier effect 03:51 - The creative dividend 05:05 - The Cost of Dull Media 07:17 - Les Binet Go Big or Go Home 09:22 - The Wild West of Influencer Measurement 13:00 - How the pause screen has become an advertising channel 14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis 16:15 - Mergers and WPP 17:26 - Drinks Trolley Break 19:00 - Jon’s highlight - awards 20:12 - Orlando Wood’s highlight of 2025 21:46 - Rory Sutherland vs Scott Galloway 22:35 - Jon and Alix Earle in Cannes 23:52 - Jon cycles up a mountain with Zwift 25:12 - Becoming trustee for the History of Advertising Trust 26:42 - The History of Christmas Advertising with a special guest 33:10 - Who won Christmas in 2025? 34:27 - Aldi and Kevin the Carrot 35:18 - Waitrose’s strong Christmas showing 36:28 - The most viewed Christmas Ads on YouTube 37:25 - Amazon re-airing their Christmas ad this year 38:20 - The growth of Christmas Ads in 2025 39:47 - The right brained nature of the successful Christmas ads 40:51 - The Coca Cola AI Christmas Ad 43:23 - The Never Mind the Adverts Awards 44:02 - System1 Star of the Year 44:51 - System1 Turkey of the Year 45:32 - Name that ad