Uncensored CMO

Nir Eyal returns to the podcast to discuss his latest book, Beyond Belief, and the powerful role belief plays in shaping our behaviour, relationships, and decisions. From the difference between fact, faith, and belief to the surprising ways our perceptions influence what we see, Nir explains how beliefs can be consciously changed and why doing so can transform everything from personal performance to company culture. We also explore the role of belief in branding, including how companies like Liquid Death use anticipation to disrupt entire categories, and why the most successful brands don’t just sell products they shape what people believe. Thank you to System1 for sponsoring Uncensored CMO. https://system1group.com/ Timestamps 00:00 - Start 01:44 - Why Nir wrote a book about belief? 05:57 - How powerful can belief be? 10:15 - Believing is seeing 12:44 - The three powers of belief 14:42 - The difference between fact, faith and belief 16:05 - How belief can affect relationships 17:10 - How to change your beliefs 25:52 - How powerful can beliefs be? 28:37 - The cautious power of placebo 32:59 - Why Liquid Death used the power of anticipation to disrupt water 35:59 - Why brand is so powerful 37:40 - How our beliefs literally shape what we see 39:42 - Why smart people are more unsuccessful 41:59 - How beliefs can improve company culture 42:57 - When should you quit? 47:08 - Why labelling yourself can be self-limiting 50:52 - How to build good beliefs

Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies. From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier. Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 01:20 - Why agencies can be a force multiplier 02:11 - How to fix a broken agency relationship 04:12 - How to set your agency up for success 08:36 - Bringing your agency into your company 13:42 - What to do when things go wrong with your agency 18:30 - Be tough in victory and gentle in defeat 20:17 - What is the cost of changing your agency?

Danny Alexander, co-founder of Who Gives A Crap, joins us to share how a toilet paper brand became a global challenger business while giving away 50% of its profits to charity. From launching with a viral crowdfunding campaign to capitalising on the global toilet paper shortage, Danny breaks down how the brand combined purpose, creativity, and strong fundamentals to stand out in a commoditised category. We also discuss the realities of scaling a mission-led business, the differences between DTC and retail marketing, lessons from failed launches, and how to build a team and culture that lasts. A brilliant look at what it really takes to build a brand people care about. Timestamps 00:00 – Start 00:29 – The founding story of Who Gives A Crap 02:55 – The benefits of having three co-founders 05:00 – Naming the company 07:07 – Innovating in packaging design 10:08 – The story behind the emergency roll 10:58 – Why they give away 50% of profits 12:53 – Convincing investors to support the mission 14:38 – The viral crowdfunding campaign 17:33 – Capitalising on the toilet paper shortage 22:45 – DTC vs retail marketing 24:36 – Most effective marketing campaigns 27:46 – Biggest challenges and failures 30:53 – A failed brand launch 37:08 – Hiring great talent 38:32 – The five values of Who Gives A Crap 41:14 – Advice for aspiring founders

Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration. From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments. If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 00:32 - Why Jon is inspired by Tony’s Chocolonely 06:45 - Why you need to look outside your company for inspiration 08:35 - Finding inspiration in nature 10:54 - The importance of changing your context 12:56 - Getting inspiration in a supermarket 14:33 - Getting inspiration on the metro 16:57 - Why you need to be open to be inspired

Walter Susini, former CMO of Coca-Cola Europe, joins us to share what it really takes to succeed inside one of the world’s most iconic brands. From the enduring power of “Holidays Are Coming” to the role of jingles and distinctive assets. We also dive into innovation at Coca-Cola, including the lessons from Coke Zero and the failed launch of Coke Energy, and where brands often get innovation wrong. But beyond marketing, Walter offers a candid look at the political reality of being a CMO, a theme he explores in his book Bullsh*t Inc., an unfiltered guide to how companies really operate behind the scenes. Drawing on decades of experience, he shares why performance alone isn’t enough, how decisions actually get made, and what it takes to survive and succeed inside large organisations. Get Walter's book here: https://www.amazon.co.uk/BULLSH-INC-Unfiltered-Survival-Corporate/dp/B0G6PVDM11 Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 00:58 - Walter Susini’s career journey 02:38 - Why Coke ran the holidays are coming ads for so long? 05:51 - The power of distinctive assets for Coca Cola - especially jingles 08:34 - Why Pepsi used Coke’s polar bear 11:50 - What the data says about the Pepsi polar bear ad 15:41 - Why Walter is a “Professor of Practice” 18:10 - The failed launch of Coke Energy 21:29 - Innovation in the drinks industry: launching Coke Zero 23:32 - The sweet spot for innovation 25:53 - The political reality of being a CMO 34:00 - Why Walter’s book cover is yellow 37:11 - Why Walter wrote a book on corporate politics 40:29 - How to navigate the politics in a business 42:27 - Why you can still be fired if your performance is great 44:54 - Performance theatre beats actual theatre 47:15 - Why decisions don’t get made in meetings 47:57 - Why vulnerability and psychological safety are non-existent in business 49:33 - Dealing with buzzword hyperfocus 53:39 - How to survive the corporate jungle

Leadership at the top level doesn't come free it costs time, energy, and often the comfort of a predictable life. In this episode, Kory and Jon get honest about what it really takes to lead as a CMO: the personal sacrifices, the travel, the pressure, and the constant balancing act between work and home. From managing time zones on the road to the surprisingly powerful concept of strategic laziness, this is a candid look at what high-performance leadership actually demands, and how to make it sustainable. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 00:39 - What sacrifices do CMOs need to make 04:37 - How to balance work with home life 06:36 - Managing time zone differences when you travel 10:41 - How to apply strategic laziness 14:15 - How to lead effectively under pressure from travelling

Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it. Joined by Rory Sutherland, we travelled to Jaguar’s HQ to experience the new car in prototype form. What followed was a conversation on whether this radical reinvention is genius or madness. We dive into the thinking behind the design, the disappearing trade-offs between performance and comfort, and why Jaguar is deliberately challenging convention. Rory brings his trademark perspective on behaviour and perception, including how to rethink “range anxiety” and what makes a product feel truly desirable. This is a rare look inside a brand attempting one of the boldest transformations in modern automotive history. Timestamps 00:00 - Start 01:10 - What has gone into creating the new Jaguar? 04:00 - Balancing performance and comfort 05:43 - The power of choosing conflicting goals 07:51 - Why the new Jaguar is being tested on ice? 10:32 - How close is the concept car to the production car? 12:54 - Who is the target audience for the new Jaguar? 14:30 - The design process of the new Jaguar 18:41 - The Spirit of Jaguar Campaign 20:46 - Why the metrics for electric cars need to change 22:13 - Why the new Jaguar is a bargain at £130,000 25:34 - Will petrolheads like this car? 26:37 - Why electrification changes the paradigm of what’s possible 30:47 - Rory’s pitch for removing battery anxiety 33:08 - Why Ferrari and Lamborghini took different approaches to EVs 35:21 - Will the new Jaguar be a Waymo? 36:27 - How are Jaguar predicting demand for this car? 36:41 - How will Jaguar predict demand for the car? 37:57 - The marketing plan for the new Jaguar 40:57 - Is the residual value of electric cars a worry? 42:12 - Customisation options for the new Jaguar 46:03 - What would Rory do if he was in charge of Jaguar 49:26 - The decision behind the bold car colours

Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particular has a story or two to share (including getting fired twice in 18 months), and between them they unpack what it really takes to survive and thrive in high-stakes leadership roles. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 01:22 - What Jon learned from being fired twice 03:35 - How not to get fired 08:20 - How to understand your boss (so you don’t get fired) 10:50 - Align yourself with the company, not just personal goals 13:11 - How Jon got fired for the second time in 18 months 16:12 - Are you the right person to work for a high growth company? 17:50 - Be careful where you get hired

It’s not often you meet a CMO who helped build a unicorn from the ground up while creating an entirely new category. Steve Beckett, CMO of Zwift, joined as employee number five and played a key role in turning Zwift into the global sporting powerhouse it now is. In this episode, Steve shares how Zwift balanced performance marketing with brand building, deeply understanding the acquisition metrics while making bold brand bets, including becoming the founding sponsor of the Tour de France Femmes avec Zwift. We also explore how the business scaled through COVID, the bold move to launch their own hardware, and the role brand played in raising capital. This is a conversation about what it really takes to build a category-defining company and why the best CMOs understand both the metrics and the magic. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 02:51 - Steve’s work with team Sky 05:05 - Learning about success inside Team Sky 07:09 - From Sky to employee number 5 at Zwift 08:36 - How Zwift invented the indoor training category 13:37 - The behavioural science behind Zwift 14:51 - Has anyone turned pro from riding on Zwift? 17:18 - How Covid impacted Zwift 23:11 - Growing at all costs vs profitability 27:28 - Whats it like working for a founder led startup 29:50 - How brand helped Zwift raise money 32:06 - From selling software to selling hardware 34:14 - Why Zwift sponsor the women’s Tour De France 38:09 - Advice on how to create a unicorn business

Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her make. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 01:17 - What is a personal board of directors? 04:07 - When to use your board of directors 04:51 - What makes a good personal board of directors? 06:21 - How to choose your board 08:58 - The power of networking 11:41 - What not to do with your personal board of directors 12:37 - Finding people outside your industry 19:09 - Why you learn more deeper into your career

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in finance to leading commercial strategy at Gymshark, Carly offers a unique perspective on leadership, growth, and customer obsession. We discuss Gymshark’s rise as a challenger brand taking on global sportswear giants, what it’s like working alongside founder Ben Francis, and how the business balances brand and commercial priorities. Carly also shares lessons on sustainable growth, executing big ideas, and how Gymshark keeps its finger on the pulse of its customers. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timstamps 00:00 - Start 01:08 - How Carly went from finance to marketing 02:19 - Career advice to Carly’s younger self 04:09 - Why Carly moved from finance to retail and the differences between them 07:28 - The Gymshark story: taking on the sportswear giants 09:02 - What its like working for the UK’s youngest billionaire, Ben Francis 15:07 - Carly’s promotion from Chief Digital Officer to Chief Commercial Officer 16:01 - How Gymshark stay close to the customer 17:21 - How to be an effective leader in the c-suite at Gymshark 18:44 - How the Chief Commercial Officer and Chief Brand Officer work together 25:04 - How do you maintain sustainable growth 26:46 - Gymshark NYC store launch 29:25 - The success of Gymshark’s “We Do Gym” campaign 31:24 - How to execute great ideas well

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Watch the Uncensored CMO episode with James Watt: https://www.youtube.com/watch?v=rOp1CPZ0CNM Links Unreasonable Hospitality by Will GuidaraG.O.A.T. Wisdom by Dr Brent RidgeTimestamps 00:00 - Start 00:53 - Being a bold disruptor with a kind heart 03:11 - The difference between being kind and being nice 08:02 - Why we should be kind to our competitors 09:30 - The science to kindness 10:56 - Why fear of embarrassment stops us being kind 17:02 - The power of kindness for your career 19:08 - Kindness doesn’t have to be big gestures

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide. In this episode, Zach shares the inside story of Canva’s growth, from the scrappy early marketing that put the company on the map to scaling a brand and product used across the world. We discuss the power of Canva’s freemium model, their bold “Make the Logo Bigger” campaign, and how the company approaches both brand and B2B marketing. Zach also explains how Canva scaled from a team of five to thousands of employees, the leadership lessons he learned from the founders, and how AI is shaping the next chapter for the business. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 00:53 - Being employee #5 at Canva 01:46 - The marketing that got Canva noticed at the start 03:50 - How big is Canva? 04:45 - The challenges growing Canva into a unicorn 07:26 - What makes good design according to Canva 09:24 - The freemium business model 11:46 - Why the Canva founders are giving away 30% of their wealth 13:21 - Do Canva invest more in product or brand? 14:41 - Canva’s make the logo bigger campaign 16:33 - How Canva approaches B2B marketing 18:59 - The AI tools that are driving Canva forward 22:19 - The most innovative things Zach has done as Canva CMO 24:58 - Zach’s tips for delivering a keynote 26:59 - Being a CMO scaling from 5 to 5000 employees 29:52 - How to run multiple business functions; HR, marketing, customer service 31:49 - What Zach has learned from the Canva founders 33:32 - How to define the cuture at Canva 35:39 - What’s next for Canva? 36:35 - What has made Canva so successul?

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Watch the Uncensored CMO episode with James Watt: https://www.youtube.com/watch?v=rOp1CPZ0CNM Timestamps 00:00 - Start 00:37 - Why sh*tty moments? 01:24 - Kory moment #1 - the fire that fuels you 04:20 - How to be a good boss 05:43 - Jon moment #1 - when to have the hard conversations 11:13 - Kory moment #2 - a lesson in de-escalation 16:28 - Jon moment #2 - impossible and unreasonable expectations 20:59 - Kory moment #3 - be careful of the bridges you burn 25:51 - Jon moment #3 - the power of being vulnerable

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing. We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn’t have to be boring. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Intro 01:04 - Jessica Jensen’s backstory 02:02 - The benefits of being a marketer from a non-marketing background 02:42 - The difference between B2B and B2C according to LinkedIn 03:38 - How to build high-performing teams 06:32 - The data on the job market according to LinkedIn 10:02 - What skills are employers looking for? 12:04 - How do you build a personal brand on LinkedIn (when working for another company) 18:25 - 3 tips for building your personal brand on LinkedIn 20:04 - What is going on with the LinkedIn algorithm? 21:35 - How to make the most of an ever changing algorithm 23:16 - Does LinkedIn suppress posts based on gender? 26:14 - How to deal with negative comments on LinkedIn 28:00 - What new LinkedIn features should people be using? 30:48 - What features can brands use to make the most of LinkedIn 32:19 - B2B does not have to be boring 35:02 - LinkedIn’s billboards poking fun at AI 36:21 - How are LinkedIn marketing LinkedIn? 41:12 - How are LinkedIn helping younger people get into work 43:28 - Addressing the Open to Work badge stigma 44:17 - Advice to creators on LinkedIn

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 01:04 - Why innovation is Jon’s favourite marketing topic 01:35 - Creating the cultural conditions necessary for innovation 04:25 - The measuring stick for innovation 06:23 - Why innovation fails 08:19 - The innovation of e.l.f.’s Power Grip Primer 15:09 - How constraint breeds innovation 20:07 - Innovation when you’re close to your customer

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months. In this episode, Jim shares the founding story, the thinking behind Jimmy’s distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together. 00:00 - Start 00:59 - The founding story of Jimmy’s Iced Coffee 06:04 - The iced coffee market at the time 09:44 - How Jimmy designed and packaged the product 12:21 - Why Jimmy’s is in “Cottles” or “BottleCans” 19:56 - How Jimmy’s got into Selfridges 4 months after launching 20:50 - Hustling their way into Whole Foods and other stores 26:58 - How Jimmy’s got a listing in Tesco 28:05 - Treating suppliers like humans 31:15 - Choosing to go Direct to Consumer in addition to retail 32:53 - Adding the personal details that matter 34:20 - How Jim marketed Jimmy’s Iced Coffee 39:39 - Jim’s advice to aspiring founders 41:57 - How the £25m exit to Britvic happened

How do you distil something as complex as marketing into something simple? In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership. Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead. After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you. Timestamps 00:00 - Start 00:28 - Why marketing is poetry to Kory 02:25 - Where did Kory’s love for poetry start? 03:58 - How poetry makes complex things simple 04:56 - Why Kory wrote a poem and not an acceptance speech 12:29 - Kory Marchisotto’s marketing poem 19:43 - Jon reacts to Kory’s poem 21:04 - The power of mental fortitude 24:34 - Pretty much everything is down to you, and you alone 26:45 - You don’t have to have all the answers 28:05 - Seek out what you don’t know

Thomas Barta is one of the world’s leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, Thomas has studied what makes CMOs successful through the largest global research project of its kind, over 68,000 leadership assessments. In this episode, we explore what CEOs really expect from CMOs, why so few marketers make it to the boardroom, and what needs to change if marketing is to lead growth again. Thomas shares practical tactics for building stronger CFO relationships, acting with more bravery, and avoiding the “safe” behaviours that quietly kill careers. A must-listen for any marketer serious about leadership. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Timestamps 00:00 - Intro 00:43 - How Thomas Barta got into marketing 02:24 - The surprising thing about marketing at the board level 03:52 - What is the CEO looking for a CMO to deliver 04:41 - Why are there so few marketers in the boardroom 08:38 - What tactics should marketers use to make sure they are delivering growth 11:20 - How can CMOs build the relationship with their CFO 12:53 - CMO Tenure - is it going up or down? 18:59 - What do CMOs need to change? 21:13 - Fitting in is the safest way to fail 28:11 - The bravery formula 29:48 - Why you need to act quickly 31:07 - Confessions of a CMO

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes. We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process. Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them. This is an episode of the Uncensored Renegades podcast. We'll only be posting a few more episodes of Renegades on this feed. To hear episodes of this new show, subscribe in your podcast app of choice: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Intro 00:49 - The pitching process for a Cannes Lion 03:14 - The pitch process for a Glass Lion 06:51 - The power of the Pratfall Effect 08:39 - Pitching for a Titanium Lion 10:41 - Jon’s tips from winning his Silver and Bronze Lions 12:17 - Audience before content 14:14 - How to make your campaign interesting (and not dull) 16:25 - How e.l.f. makes their campaigns interesting 18:58 - How to hack your campaign; babies or animals