The DevRelX Podcast (ex Under the Hood of Developer Marketing)-logo

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Business & Economics Podcasts

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Location:

United Kingdom

Description:

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Twitter:

@SlashDataHQ

Language:

English


Episodes

DevRel in Web3 with Rex St John

5/10/2022
Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "https://www.devrelx.com/book (Developer Marketing & Relations: The Essential Guide)". We talk about DevRel and Web3 and more specifically: What is Web3 and what does it mean for developer platforms and...

Duration:00:31:29

Developer Marketing Strategy with Gary Gonzalez & Moschoula Kramvousanou

4/20/2022
Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Gary Gonzalez, Managing Director at Catchy Moschoula Kramvousanou, CEO at SlashData Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: The most common business problems their clients are trying to solve Where to start when you need to build a developer marketing strategy from scratch. What...

Duration:00:39:40

Building DevRel Strategy with Sean Falconer

4/5/2022
https://survey.developernation.net/name/dpl8?utm_source=DevRelX_Podcast&utm_medium=SeanFalconer&utm_campaign=PodcastDesc (Have your say on the Developer Program Leaders survey here!) Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: His priorities when it comes to DevRel strategy How he measures the success of his strategy How he articulates the value of Developer Relations...

Duration:00:37:37

DevRel is a cost center, yet essential with Michael Heap

3/24/2022
Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: What he loves most about developer relations His biggest challenges The skills that matter for DevRel hires Why DevRel is a cost centre Why should “the business” care about DevRel How he proves the value of DevRel to senior management How can DevRel be a...

Duration:00:33:00

Between the developers and the business with Vera Tiago

3/1/2022
Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Her favourite thing about developer relations Her biggest challenge in developer relations One thing she failed at but taught her a valuable lesson about working in...

Duration:00:44:47

Announcement

2/16/2022
This is an announcement on why we changed our name, but not the essence of this podcast. Join the community at https://www.devrelx.com/community

Duration:00:01:03

Developer Education & Enablement with Shannon Bradshaw & Nate Aune

12/13/2021
Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Bradshaw - Education Partner at Unusual Ventures. Here are the topics we discussed: Has the VCs’ appetite for developer education topics changed? Do...

Duration:00:51:58

Content for developers with Raphael Mun

12/1/2021
Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to talk about content. Here are the topics we covered. How are developers' content expectations different from that of a non-technical audience? How?...

Duration:00:42:56

MasterTips: Defining Success & Metrics in DevRel

10/19/2021
Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they define success in a panel held on October 6, during the Future Developer Summit Episode 3. The panellists: - Lori Fraleigh, Principal Group Product...

Duration:00:44:06

Season 4 is coming!

10/13/2021
Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN Join the community: https://www.devrelx.com/community

Duration:00:01:00

Positioning your product with Emily Omier

7/8/2021
Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when your consumers can actually look under the hood and see what it is you are offering to them (pun intended). Emily Omier joined us to talk...

Duration:00:37:47

MasterTips: Developer-led growth

6/24/2021
Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 2. Tyler Jewell, Managing...

Duration:00:41:29

Community Management with Alex Angel

5/13/2021
Theme of the week: Should community managers know how to babysit? Community management sometimes feels a lot like babysitting to Alex Angel. She is the Chief Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same. We also talked about: What counts as a “community”? Why do people join communities and what do they expect? What drives engagement in a community? What’s a community manager’s...

Duration:00:51:10

Developer Advocates with Anna Tsolakou

4/29/2021
Theme of the week: Which characteristics or traits developer advocates need to have? What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience. Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss: What developer advocacy is What she loves most about being a developer advocate What has been her biggest challenge in developer advocacy What is the most important...

Duration:00:44:48

Developer Marketing does not exist with Adam Duvander

4/8/2021
I know what you are thinking: what kind of a question is that? Especially after 30 podcast episodes under that title! You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander., who makes a valid argument: What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point. Adam Duvander joined us and...

Duration:00:44:45

MasterTips: From tactics to strategy

3/24/2021
Theme of the week: DevRel tactics vs strategy Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 3 industry leaders to discuss tactics and strategy in a panel held on March 10 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 1. Who was part of the panel? Ali Spivak,...

Duration:00:38:01

The goals and future of developer events with Jana Boruta

2/18/2021
You probably guessed today's theme: Events Speaking of events, the https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (Future Developer Summit) will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (here) or grab your Though Leader pass to access the exclusive MasterClass. Do you miss attending...

Duration:00:39:54

Meeting developers where they are: DevRel and Community with Leandro Margulis

1/28/2021
Theme of the week: How integral is "community" in Developer Relations? Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis. Community is all about people coming together and working together. But, do you really need to build your own community? We talked about this with Leandro and also about several Developer Relations and community topics: What he loves most in Developer Relations How integral is "community" in Developer Relations...

Duration:00:41:07

How the API community can be more inclusive with Claire Barrett

12/3/2020
Theme of the week: Why and how can the API community be more inclusive? Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress. In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Global leader of the Women In APIs which has members in 19 countries across 5 continents. We discuss: What she loves most about her work with Women...

Duration:00:51:55

MasterTips: DevOps panel with Nicole Forsgren, Kelsey Hightower and Greg Wilson

11/18/2020
Trick question of the week: DevOps or not? Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”. And, who is more suited to talk about it than the leaders in the field? This episode is part of our MasterTips series, which includes tips from industry leaders from the https://www.futuredeveloper.io/?utm_source=UTHODM_S03E05&utm_medium=Podcast_Description&utm_campaign=DevOps (Future Developer Summit). It is a panel discussion from the Future Developer Summit,...

Duration:00:32:51