Under the Hood of Developer Marketing-logo

Under the Hood of Developer Marketing

Business & Economics Podcasts

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Location:

United Kingdom

Description:

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Twitter:

@SlashDataHQ

Language:

English


Episodes

The goals and future of developer events with Jana Boruta

2/18/2021
You probably guessed today's theme: Events Speaking of events, the https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (Future Developer Summit) will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (here) or grab your Though Leader pass to access the exclusive MasterClass. Do you miss attending...

Duration:00:39:54

Meeting developers where they are: DevRel and Community with Leandro Margulis

1/28/2021
Theme of the week: How integral is "community" in Developer Relations? Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis. Community is all about people coming together and working together. But, do you really need to build your own community? We talked about this with Leandro and also about several Developer Relations and community topics: What he loves most in Developer Relations How integral is "community" in Developer Relations...

Duration:00:41:07

How the API community can be more inclusive with Claire Barrett

12/3/2020
Theme of the week: Why and how can the API community be more inclusive? Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress. In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Global leader of the Women In APIs which has members in 19 countries across 5 continents. We discuss: What she loves most about her work with Women...

Duration:00:51:55

MasterTips: DevOps panel with Nicole Forsgren, Kelsey Hightower and Greg Wilson

11/18/2020
Trick question of the week: DevOps or not? Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”. And, who is more suited to talk about it than the leaders in the field? This episode is part of our MasterTips series, which includes tips from industry leaders from the https://www.futuredeveloper.io/?utm_source=UTHODM_S03E05&utm_medium=Podcast_Description&utm_campaign=DevOps (Future Developer Summit). It is a panel discussion from the Future Developer Summit,...

Duration:00:32:51

MasterTips: Open Source panel with Chris DiBona, Stormy Peters, Nithya Ruff and Sam Ramji

11/5/2020
Theme of the week: Let's listen to the pros talk Open Source! Today's episode is about Open Source. And who is better to talk about it than an industry all-star panel! This episode is part of our MasterTips series, which include tips from industry leaders. It is a panel discussion from the Future Developer Summit, an exclusive event for developer marketing industry leaders. The discussion focuses on Open Source software and contributions, from the following industry all-stars: Chris DiBona,...

Duration:00:36:00

MasterTips: Step up your DevRel Game with Katherine Miller, Leandro Margulis and Pablo Fraile

10/8/2020
Today we're sharing a very special episode, a bit different from our usual format. On September 29 & 30, the Future Developer Summit – a traditionally exclusive event – opened its virtual doors to the DevRel community for a free event that everyone could attend. One of the sessions was a panel discussion on “How to step up your DevRel game” where Developer Relations professionals shared their pro tips with everyone, including you as you are about to listen to their discussion. The pros:...

Duration:00:29:03

Banking Developer Relations with Andrea Trasatti

9/24/2020
Trick question of the week: Why do banks need developer ecosystems? Do they treat them in the same way as Tech companies do? Developer ecosystems are in the core of companies and organisations focused around leading technologies. As new technologies are incorporated into everyday life, companies that did not focus on technology understand that in order to offer new features to their customers, they need to open their arms to developers and build on their developer ecosystems. Such companies...

Duration:00:45:18

Insights from 20 years in Developer Relations with Jeff Sandquist

9/10/2020
Trick question of the week: Should we spend less time trying to define developer relations and more connecting one on one? Yes. It’s time. Season 3 is back! We’re ecstatic to be bringing you insightful episodes again and for the start of a new season, we couldn’t ask for a better one! This week we welcome to the podcast Jeff Sandquist, Microsoft’s Corporate Vice President. In this episode we discuss: - Why content is key and why your documentation should be “5 minutes to wow!” - The traits...

Duration:00:49:21

Understand developer ecosystems with Christina Voskoglou

7/9/2020
Trick questions of the week: Do you understand developer ecosystems? This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities performance. This is also among the most common questions vendors and developer program leaders ask Christina Voskoglou, SlashData’s Senior Director of Research and today’s episode guest. In this episode we discuss: Developer ecosystems and who is included in them (spoiler...

Duration:00:39:46

API mindset and skillset with Mehdi Medjaoui

6/25/2020
Trick question of the week: What is the API mindset and skillset? APIs are used widely in tools most of us use daily. What is this API mindset though and why are APIs important? Mehdi Medjaoui, our guest in our most recent episode is the man to answer these questions. Simply put, the API mindset is thinking “How can I make my software, program or technology available to as many users as possible at zero implementation cost?”. In this episode, we discuss: A brief history of APIs The API...

Duration:00:44:45

DevRel needs cheerleaders and effective virtual events with Jessica West

6/11/2020
Trick question of the week: Why does Developer Relations need cheerleaders? It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode. One of the biggest challenges in Developer Relations is actually defining it in a way that helps people better understand it. “People” includes upper management, which has been the real challenge for most of our past guests: showing the value of developer relations and the...

Duration:00:48:38

Why Developer Experience (DX) is key - with Ian Jennings

5/28/2020
Trick question of the week: Why is Developer Experience so important? For starters, let’s look to the old saying that “first impressions matter”. Anyone that spends too much time trying to figure out how things work is more likely to quit trying at some point. This remains true to developers too. Today’s guest, Ian Jennings, is the man behind Haxor Developer Experience. According to Haxor, most vendors expect developers to reach their first “Hello, world!” within 15 minutes. The truth? Half...

Duration:00:35:17

Developer relations in the post-COVID era with Patrick McFadin

5/12/2020
Trick question of the week: What’s in the future of developer relations, especially after covid-19? The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations? Events, the cause burnouts for many developer marketing, relations, advocates and evangelists are currently out of the mix. So is the opportunity for reaching developers, 1-on-1, face-to-face. Software has come to cover this hole by many applications. What does the future hold and how...

Duration:00:38:04

Building a Developer Program from scratch with Luke Kilpatrick

4/30/2020
Trick questions of the week: How do you start building a developer program from zero? Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale your program and educate developers. All these suggest that there is a developer program in place already. How can you do all these things, if you don’t? You’ll need to build one. Sounds like a huge endeavour. It’s not something that can be done overnight, but we are here to...

Duration:00:36:27

What makes a good developer advocate with Chris Riley

4/16/2020
Trick question of the week: How are developer relations different from developer advocates? The role of the liaison between the company and the developer is not something new. Several titles have appeared since companies decided that engaging with developers can offer a competitive advantage. Early roles, that are still active today, were given titled "evangelist" or "advocate". Is DevRel a natural evolution of the role with a different title or advocates and DevRel work together for a more...

Duration:00:43:34

Engaging developers and working with agencies with Mike Pegg

4/2/2020
Trick question of the week: Why is it important for your product/service to engage with developers? 📢But first, an announcement. This podcast has a new home: https://www.devrelx.com/?utm_source=Podcast&utm_medium=Anchor&utm_campaign=Description (DevRelx). DevRelx is a hub for developer marketing and DevRel professionals. Along with all episodes, you can access industry news, developer population insights, job openings and more, to empower developers and build and grow communities. #stayhome...

Duration:00:40:13

How to speak at tech conferences with Karl Hughes

3/12/2020
Trick question of the week: How do you go about speaking at tech conferences? Speaking in conferences is an integral part of DevRel. Why? Because in DevRel, to build trust, you need to be helpful. When you stand in front of a crowd to show how people are solving problems, you are being helpful to developers. This is one of the reasons why you should be speaking at conferences. There are a lot of benefits but there are also challenges. Where do you apply? How? How do you prepare? In our...

Duration:00:40:22

DevRel Metrics: Funnel and Orbit with Josh Dzielak

2/27/2020
Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics? This week, we're back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics. The most popular frameworks are: "Devrel Qualified Leads" which we discussed with Mary Thengvall in our first episode "The funnel", which has been long used in "traditional" marketing "AAARRRP framework" aka "Pirate Metrics" and The Orbit model, which Josh Dzielak...

Duration:00:39:40

Empowered Communities with Jono Bacon

2/13/2020
Trick question of the week: Why should you invest in a community and how can you empower your community? That's a difficult one, unless you look at the value a community gives your business. If you've been following this podcast for a while, you have noticed how often the importance of communities comes up. That's because their value can be huge! How huge? Such that if you wanted to pay for it you probably couldn't afford it. Today's episode is -you guessed it- all about communities. We're...

Duration:00:37:58

Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

1/30/2020
Trick question of the week: How can you lead a healthy community when you are not feeling healthy? Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel. Why? Because of our empathy. According to Anjuan and Aneika Simmons who join us for this episode, burnout is the result of chronic stress. As Anjuan puts it: "in DevRel you work with many developers that are under stress and because you care, this stress is projected back at you.". In this episode, we discuss stress...

Duration:00:33:26