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Under the Hood of Developer Marketing

Business & Economics Podcasts

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Location:

United Kingdom

Description:

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Twitter:

@SlashDataHQ

Language:

English


Episodes

Understand developer ecosystems with Christina Voskoglou

7/9/2020
Trick questions of the week: Do you understand developer ecosystems? This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities performance. This is also among the most common questions vendors and developer program leaders ask Christina Voskoglou, SlashData’s Senior Director of Research and today’s episode guest. In this episode we discuss: Developer ecosystems and who is included in them (spoiler...

Duration:00:39:46

API mindset and skillset with Mehdi Medjaoui

6/25/2020
Trick question of the week: What is the API mindset and skillset? APIs are used widely in tools most of us use daily. What is this API mindset though and why are APIs important? Mehdi Medjaoui, our guest in our most recent episode is the man to answer these questions. Simply put, the API mindset is thinking “How can I make my software, program or technology available to as many users as possible at zero implementation cost?”. In this episode, we discuss: A brief history of APIs The API...

Duration:00:44:45

DevRel needs cheerleaders and effective virtual events with Jessica West

6/11/2020
Trick question of the week: Why does Developer Relations need cheerleaders? It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode. One of the biggest challenges in Developer Relations is actually defining it in a way that helps people better understand it. “People” includes upper management, which has been the real challenge for most of our past guests: showing the value of developer relations and the...

Duration:00:48:38

Why Developer Experience (DX) is key - with Ian Jennings

5/28/2020
Trick question of the week: Why is Developer Experience so important? For starters, let’s look to the old saying that “first impressions matter”. Anyone that spends too much time trying to figure out how things work is more likely to quit trying at some point. This remains true to developers too. Today’s guest, Ian Jennings, is the man behind Haxor Developer Experience. According to Haxor, most vendors expect developers to reach their first “Hello, world!” within 15 minutes. The truth? Half...

Duration:00:35:17

Developer relations in the post-COVID era with Patrick McFadin

5/12/2020
Trick question of the week: What’s in the future of developer relations, especially after covid-19? The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations? Events, the cause burnouts for many developer marketing, relations, advocates and evangelists are currently out of the mix. So is the opportunity for reaching developers, 1-on-1, face-to-face. Software has come to cover this hole by many applications. What does the future hold and how...

Duration:00:38:04

Building a Developer Program from scratch with Luke Kilpatrick

4/30/2020
Trick questions of the week: How do you start building a developer program from zero? Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale your program and educate developers. All these suggest that there is a developer program in place already. How can you do all these things, if you don’t? You’ll need to build one. Sounds like a huge endeavour. It’s not something that can be done overnight, but we are here to...

Duration:00:36:27

What makes a good developer advocate with Chris Riley

4/16/2020
Trick question of the week: How are developer relations different from developer advocates? The role of the liaison between the company and the developer is not something new. Several titles have appeared since companies decided that engaging with developers can offer a competitive advantage. Early roles, that are still active today, were given titled "evangelist" or "advocate". Is DevRel a natural evolution of the role with a different title or advocates and DevRel work together for a more...

Duration:00:43:34

Engaging developers and working with agencies with Mike Pegg

4/2/2020
Trick question of the week: Why is it important for your product/service to engage with developers? 📢But first, an announcement. This podcast has a new home: (https://www.devrelx.com/?utm_source=Podcast&utm_medium=Anchor&utm_campaign=Description) . DevRelx is a hub for developer marketing and DevRel professionals. Along with all episodes, you can access industry news, developer population insights, job openings and more, to empower developers and build and grow communities. #stayhome while...

Duration:00:40:13

How to speak at tech conferences with Karl Hughes

3/12/2020
Trick question of the week: How do you go about speaking at tech conferences? Speaking in conferences is an integral part of DevRel. Why? Because in DevRel, to build trust, you need to be helpful. When you stand in front of a crowd to show how people are solving problems, you are being helpful to developers. This is one of the reasons why you should be speaking at conferences. There are a lot of benefits but there are also challenges. Where do you apply? How? How do you prepare? In our...

Duration:00:40:22

DevRel Metrics: Funnel and Orbit with Josh Dzielak

2/27/2020
Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics? This week, we're back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics. The most popular frameworks are: "Devrel Qualified Leads" which we discussed with Mary Thengvall in our first episode "The funnel", which has been long used in "traditional" marketing "AAARRRP framework" aka "Pirate Metrics" and The Orbit model, which Josh Dzielak...

Duration:00:39:40

Empowered Communities with Jono Bacon

2/13/2020
Trick question of the week: Why should you invest in a community and how can you empower your community? That's a difficult one, unless you look at the value a community gives your business. If you've been following this podcast for a while, you have noticed how often the importance of communities comes up. That's because their value can be huge! How huge? Such that if you wanted to pay for it you probably couldn't afford it. Today's episode is -you guessed it- all about communities. We're...

Duration:00:37:58

Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

1/30/2020
Trick question of the week: How can you lead a healthy community when you are not feeling healthy? Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel. Why? Because of our empathy. According to Anjuan and Aneika Simmons who join us for this episode, burnout is the result of chronic stress. As Anjuan puts it: "in DevRel you work with many developers that are under stress and because you care, this stress is projected back at you.". In this episode, we discuss stress...

Duration:00:33:26

Moving from startups to global companies with Max Katz

1/9/2020
Happy New Year! Trick question of the week: How different is practising developer marketing at a startup vs at one of the world’s largest companies? For our guest in this episode, it’s like moving to another country. Under the Hood of Developer Marketing is back in 2020 with a new episode that touches several subjects from a heavyweight in the field: Max Katz. Max walks us through the lessons learned, the KPIs, the priorities that changed along the way as he moved from a startup to leading...

Duration:00:33:41

Producing valuable content for developers with Martin Gontovnikas

12/13/2019
Trick question of the week: Is developer marketing the dark side? Looks like we will be continuing for a second week with parallels that could make Freakonomics fans jealous. In our latest episode, we discuss the value of content. Marketing, by default, involves selling (aka the dark side) but there are more ways to go than aggressive tactics or excessive spending on paid ads. Try content for example. By producing high-quality content, you can stand out as a thought-leader in your area. And...

Duration:00:38:20

Helping developers grow with Jesse Davis

11/19/2019
Trick question of the week: What does developer marketing have in common with Star Trek Borgs? Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer marketing should be helping developers grow into the best version of themselves. Back to Earth. - In our latest episode, we discuss how developer marketing should start with developers' needs and then help developers grow, to build a community that's welcoming to everyone, why you...

Duration:00:46:53

Why to run or NOT run a hackathon with Shaharris

10/30/2019
Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons. He talks about the benefits of running a hackathon, the reasons why you shouldn't run a hackathon and what aspects make a group of developers a real community. 12 Reasons Public Hackathons Fail (https://www.hackernest.com/hackathons?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=Podcast)

Duration:00:52:22

Inclusion and diversity to build developers of tomorrow with Arabella David.

5/23/2019
Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised. In this episode, Arabella David joins us to discuss how developer advocacy can become more inclusive and diverse and how to build a community that sustains itself in a way that your engineers will want to "crash" their meetings. TrailheadDX (https://www.salesforce.com/trailheadx/) Conference

Duration:00:43:01

Metrics and competitive advantage with Adam FitzGerald

5/9/2019
Remember the popular saying "can't see the forest for the trees"? Today we're looking at the tree. Assume your dev community is the forest. You know how valuable a forest is. However, how about a single tree? If a single tree is added to the forest, how much does the forest value increase? In our latest episode, we welcome Adam FitzGerald to talk about not only the value of the community as a whole - and as a competitive advantage - but we look deeper, into the value a single, incremental...

Duration:00:38:35

Engaging developers with Jeremy Meiss

4/23/2019
Developers don't care that you know until they know that you care. Jeremy Meiss, Director of Community for Solace, joined us to talk about developer communities and what skills a community manager needs to have. Plus, how can running a coffee shop and watching Doctor Who teach you for better engagement with your developer community. Jeremy Meiss Article: DevRel is like coffee.. and other profundities...

Duration:00:48:23

Developer Communities and Forums with Adrian Speyer

4/3/2019
Are forums dead? Adrian Speyer from Vanilla Forums thinks not. He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product. What are the benefits of building your community? Do you need to be a developer to work in developer marketing? All discussed in this episode. Plus, a touch of old internet nostalgia. Links to Adrian's Blog posts: Are you building your community with the most valuable people in mind?...

Duration:00:45:35