The DevRelX Podcast (ex Under the Hood of Developer Marketing)-logo

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Business & Economics Podcasts

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

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Location:

United Kingdom

Description:

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Twitter:

@SlashDataHQ

Language:

English

Episodes

MasterTips: Developer Journey: Key Metrics and Initiatives to Drive Success

11/28/2022
This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. The four of them share their valuable DevRel input. You can watch all discussions on video here Download the State of the Developer Nation report (free)

Duration:00:40:48

MasterTips: Impact Via Influence: Keys to DevRel Success within the Organization Panel

11/14/2022
This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum - Head of DevRel & Community at Snowflake - Katie Miller - Director of Developer Marketing at Slack. You can watch all discussions on video...

Duration:00:41:41

B2D Content Marketing Strategy with Ofir Nachmani

7/19/2022
Theme of the week Why do you need a content plan on top of a marketing plan? In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about: Listen to this episode to better understand how to produce and use content to boost your marketing goals. Graph Ofir chose to talk about: Experienced developers have a bigger say on things. Have your say! The Developer Nation survey is now...

Duration:00:43:58

DevRel in Web3 with Rex St John

5/10/2022
Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk about DevRel and Web3 and more specifically: Listen to this episode to better understand how Web3 will affect DevRel. Graph Rex chose to talk...

Duration:00:31:29

Developer Marketing Strategy with Gary Gonzalez & Moschoula Kramvousanou

4/20/2022
Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: Listen to this episode to better understand developer marketing and how to build your strategy to give developers what they need. Gary Gonzalez is an audience obsessed, data-driven marketer clinging to the belief that good advertising is...

Duration:00:39:40

Building DevRel Strategy with Sean Falconer

4/5/2022
Have your say on the Developer Program Leaders survey here! Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: Listen to this episode to better understand how to build your DevRel strategy! Let's talk data! Sean chose to talk about How developer program leaders segment their audience. Sean Falconer is the Head of Developer Relations at Skyflow. Prior to Skyflow, he led...

Duration:00:37:37

DevRel is a cost center, yet essential with Michael Heap

3/24/2022
Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: Listen to this episode to better understand the business value of developer relations. Let's talk data! Michael chose to talk about Developer Team Leads are calling the shots. Michael Heap is a product minded engineer with a passion for helping...

Duration:00:33:00

Between the developers and the business with Vera Tiago

3/1/2022
Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Listen to this episode to better understand developer relations, through Vera Tiago's experience. Let's talk data! Vera chose to talk about Documentation, tutorials,...

Duration:00:44:47

Announcement

2/16/2022
This is an announcement on why we changed our name, but not the essence of this podcast. Join the community at https://www.devrelx.com/community

Duration:00:01:03

Developer Education & Enablement with Shannon Bradshaw & Nate Aune

12/13/2021
Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Bradshaw - Education Partner at Unusual Ventures. Here are the topics we discussed: And more! Listen to this episode to better understand what...

Duration:00:51:58

Content for developers with Raphael Mun

12/1/2021
Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to talk about content. Here are the topics we covered. Listen to this episode to better understand what developers expect from the content you...

Duration:00:42:56

MasterTips: Defining Success & Metrics in DevRel

10/19/2021
Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they define success in a panel held on October 6, during the Future Developer Summit Episode 3. The panellists: - Lori Fraleigh, Principal Group...

Duration:00:44:06

Season 4 is coming!

10/13/2021
Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN Join the community: https://www.devrelx.com/community

Duration:00:01:00

Positioning your product with Emily Omier

7/8/2021
Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when your consumers can actually look under the hood and see what it is you are offering to them (pun intended). Emily Omier joined us to talk...

Duration:00:37:47

MasterTips: Developer-led growth

6/24/2021
Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2. Tyler Jewell, Managing Director at Dell Technologies...

Duration:00:41:29

Community Management with Alex Angel

5/13/2021
Theme of the week: Should community managers know how to babysit? Community management sometimes feels a lot like babysitting to Alex Angel. She is the Chief Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same. We also talked about: Listen to this episode to better understand community managers. Let’s talk Data! This is the graph we discuss with Alex: Information sources used by...

Duration:00:51:10

Developer Advocates with Anna Tsolakou

4/29/2021
Theme of the week: Which characteristics or traits developer advocates need to have? What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience. Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss: And more! Listen to this episode to better understand developer advocates. Let’s talk Data! This is the graph we discuss with Anna: Documentation, tutorials, tools and...

Duration:00:44:48

Developer Marketing does not exist with Adam Duvander

4/8/2021
I know what you are thinking: what kind of a question is that? Especially after 30 podcast episodes under that title! You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander., who makes a valid argument: What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point. Adam Duvander joined...

Duration:00:44:45

MasterTips: From tactics to strategy

3/24/2021
Theme of the week: DevRel tactics vs strategy Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 3 industry leaders to discuss tactics and strategy in a panel held on March 10 during the Future Developer Summit Episode 1. Who was part of the panel? Ali Spivak, Sr. Director, Developer...

Duration:00:38:01

The goals and future of developer events with Jana Boruta

2/18/2021
You probably guessed today's theme: Events Speaking of events, the Future Developer Summit will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass here or grab your Though Leader pass to access the exclusive MasterClass. Do you miss attending physical events? Surely many of us do. In this episode we welcome Jana Boruta, at Hashicorp to talk about: Listen to this episode to see what makes an event great and what's in the future of...

Duration:00:39:54

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