Unusually Focused-logo

Unusually Focused

Business & Economics Podcasts >

Weird taboos about marketing, social media, influence... and a little bit of yoga. Free How-to stuff at itMightGetStrange.com

Weird taboos about marketing, social media, influence... and a little bit of yoga. Free How-to stuff at itMightGetStrange.com
More Information

Location:

United States

Description:

Weird taboos about marketing, social media, influence... and a little bit of yoga. Free How-to stuff at itMightGetStrange.com

Twitter:

@ryanorrico

Language:

English

Contact:

3105925536


Episodes

🎧 Battle-tested Mind: An Immersive Auditory Concentration Training Exercise

5/24/2019
More
This episode is totally different. It’s not even a ‘podcast,’ per se. It’s more like the result of me experimenting and practicing my skills in sound design. An immersive auditory concentration training exercise. 😏 Kinda like a meditation training for people who “can’t meditate.” Or if you have a meditation practice and you’re having a hard time connecting with your breath or your preferred object of focus - this is a great technique to ‘drop in.’ You can even use it when you just...

Duration:00:11:46

💬 A Systematic Approach to Marketing with Authenticity

5/23/2019
More
"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is. He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in...

Duration:00:24:12

🙄 Plan? We don't need no f'n plan.

5/18/2019
More
I'm trying to stretch myself a little more with going into 'Performer' mode without having a plan. I want to practice being able to remain interesting through longer form, off-the-cuff 'solo' performances. ... but still remain on-point, without losing my training of thought while managing multiple narratives/jokes/ideas. So that's what I did with this episode. Turned the microphone on and started moving my mouth. I talk about the time I went on a weekend 'bootcamp' with a men's dating...

Duration:00:13:40

🤥 Practicing Ethical FOMO (“Just a few spots left!”)

5/10/2019
More
This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47) We talk about the ethics surrounding the use of “FOMO” as a marketing tactic. I posit that FOMO is an unavoidable emergent property. Not a marketing tactic. Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out. TL;DL: I woke up like this. 🤷🏻‍♂️ I can’t help if people don’t wanna miss out. And...

Duration:00:12:17

💬⚡️ Quick tip to get more comments on your posts

5/2/2019
More
Comment sections have the potential to be the single-most powerful sales & influence device you have. In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts. For it is in the conversations you create (and participate in) that relationships are built and you earn favor with The Algorithm. It’s where your “brand” is developed, influence is built, and money is made. That’s what people...

Duration:00:11:02

🎭 How to seem interesting even if you're boring

4/23/2019
More
People are similar in more ways than we're different. And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with. With your friends, your colleagues, your family... the more status we have in any network of people, the better. Most of our decisions are based on this very question: If I do this, will it increase or decrease my status? So then, we can...

Duration:00:10:18

✅ a checklist for your next social media post (Ryan Magin) [2/2]

4/18/2019
More
Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life. Episode Page and bonus content at unusuallyfocused.com Ryan Magin's Instagram is @ryanmagin. HypeNotes too ⭐️⭐️⭐️⭐️⭐️ KassGems (Show Notes. She didn't know I was gonna call them KassGems, but she'll find out when she gets the push notification.) 2:00 - If Ryan Orrico could rewind 10 years - this is what he would have done differently. 4:55 - Listen to Ryan...

Duration:00:46:26

💰How to make money with a small social media audience (Ryan Magin) [1/2]

4/15/2019
More
This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product." But instead, we stuck to the plan to give it to you for free. We’ve known each other through this weird world of internet marketing for a decade and we’ve got the battle scars to prove it. We go over content strategy, advertising, controversy and selling your stuff with social...

Duration:00:45:45

🛑Don't start a podcast, but here's how I got my first 5000 Listens

4/11/2019
More
30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success. https://unusuallyfocused.com/podcast/dont-start-a-podcast/ Show Notes: 3:30 - Ryan reveals the tools he uses to create each Unusually Focused podcast episodes and the single tactic he’s been using to make the podcast successful. 4:16 - Learn about the Unusually Focused...

Duration:00:18:39

Should I have a separate Instagram account for my business?

4/8/2019
More
In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?” And how to make money with social media. unusuallyfocused.com/podcast/should-i-have-a-separate-insta-account-for-my-business/ This episode includes: 3:00 - The answer to one of the questions we get the most: “Should I have multiple Instagram...

Duration:00:23:04

A sneaky Facebook & Instagram post to get local clients (without looking desperate)

4/4/2019
More
Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you. Check out the new Unusually Focused website at unusuallyfocused.com. And if you want me to let you know when Magic Pixel Dust drops, just register here.

Duration:00:11:51

🎯How to target local people on Instagram (AMA)

4/1/2019
More
In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood. Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience, This episode includes: 0:50 - Find out how YOU can be featured on the Unusually Focused Podcast. 1:41 - Discover the platform you should be using to target local people on Instagram . 2:45 - Although you should be focusing...

Duration:00:27:27

Criticism Alchemy: How to Turn a Negative into a Positive

3/29/2019
More
Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project. No longer. I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a positive. Let them do the work for you and then you just hop on their back and ride it to the metaphorical bank. Or the actual bank. We go deeper into these sorts of topics in MoneyMoves. Learn more at...

Duration:00:06:00

More ideas for filling your classes, workshops, and retreats

3/27/2019
More
In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country. AKA: Los Angeles. This episode includes the following: 2:40 - Ryan talks about the seasonal yoga events he used to teach and the lessons he learned about marketing along the way. 3:22 - Learn about the one Facebook feature that can help you move a lot quicker and how to...

Duration:00:23:40

Making Yoga Great Again — with Yoga Detour

3/22/2019
More
Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list. https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/ In this conversation: retired from teaching after I found her stuffincredibly smart and cunning yoga villain.Being unapologeticBullyingAshtangaDeadliftsDetour Mapsperfect yoga class Detour Map for Pushups Doing whatever the hell you want.

Duration:01:23:08

The one about your Mom

3/21/2019
More
Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms. And that’s pretty cool. Today would have been my Mom’s 61st birthday. Ovarian cancer tho. So I asked some my sister if she could help me tell the story with a little extra flavor — and stretched my Podcast editing skills in this episode of Unusually Focused. It's a little bit different. Thanks for listening.

Duration:00:20:11

The Olfactory Stimulation Game and The Infamous BurnTheater

3/18/2019
More
This is part 4 of the How to Build a Profitable Yoga Class series. It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends. BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group. I'd bet 💵 to 🍩 that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself --...

Duration:00:23:46

Unconventional ideas for building your classes

3/18/2019
More
This is part 4 of the How to Build a Profitable Yoga Class series. It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends. BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group. I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself --...

Duration:00:23:57

Going Deep with Weirdos & Trolling the World (that's why)

3/17/2019
More
In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for. Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey. And near the end of the episode, I drop a 💰 idea for how you could use a podcast with a hyperlocal audience to get more people to sign-up for your stuff. If you want to support the show or learn more about how...

Duration:00:13:48

BurnPass: Behind the Scenes

3/16/2019
More
In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass." And it changed everything. If you interested in seeing the final iteration of my class, where I was incorporating FRC/mobility concepts - check out thebestyogaclassintheworld.com And if you want to support the show (or my general social media...

Duration:00:18:01