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Up Your Marketing!

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Location:

United States

Language:

English

Contact:

315-439-7326


Episodes

UYM_110 – Don’t Waste Your Money On Discount Certificates

1/25/2019
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Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave. 7 min 12 sec

Duration:00:08:30

UYM_109 – The Most Important Aspect Of Customer Service

1/23/2019
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WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction. Three things you should do for your business - Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet up "secret shopper" interactions, and used recorded audio/video to teach 8 min 29 sec

Duration:00:09:27

UYM_108 – Micromedia Sponsorship

1/18/2019
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If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company! 6 min 13 sec

Duration:00:06:56

UYM_107 – Engagement Process

1/16/2019
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You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process. 7 min 38 sec

Duration:00:08:27

UYM_106 – Art Sobczak – Smart Calling

1/11/2019
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We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone. Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview! Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com You can also grab a copy of his book and pay only...

Duration:00:43:51

UYM_105 – Old School Promo

1/9/2019
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Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system: Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results 7 min 31 sec

Duration:00:10:04

UYM_104 – 1 Year Anniversary

11/16/2018
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52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast. I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items. 7 min 32 sec

Duration:00:08:15

UYM_103 – Using Video In Marketing

11/14/2018
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It's very easy to add video into your marketing mix. I talk about a few of the points you want to keep in mind. 10 min 26 sec

Duration:00:10:59

UYM_102 – Make Them The Hero

11/9/2018
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I've told you before, you need to put out press releases on a regular basis. But don't feature yourself - make one of your clients the hero of each new press release! 8 min 41 sec

Duration:00:10:46

UYM_101 – Questions & Requests

11/7/2018
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Businesswoman raising hand during meeting in office Two action items for this episode: 1) Send in the questions you want answers for and 2) Send in requests for topics you want covered in the shows next year. 6 min 17 sec

Duration:00:07:08

UYM_100 – Jill Brennan Harbren Marketing

11/2/2018
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Today we're talking with Jill Brennan, author of Get Smarter Marketing: The Small Business Owner's Guide To Building A Savvy Business. Contact her via her website - Harbren.com Master classes: InvisibleToTrusted.com Blog post: How to share your story in a way that doesn't suck 26 min 21 sec

Duration:00:25:58

UYM_099 – Take The First Action

10/31/2018
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We're nearly 100 episodes into this podcast. If you haven't done it yet, you need to take an action to make your marketing - your business, your LIFE - better. 8 min 12 sec

Duration:00:09:37

UYM_098 – Recognized Expert Status In Detail

10/26/2018
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We use a plumber to help explain the web we're creating to make businesses more successful with RecEx Status. 15 min 48 sec

Duration:00:22:12

UYM_097 – Promos We’re Running

10/24/2018
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Some info about the promotions that Agile' has run lately, and will be running through the end of the year. 16 min 24 sec

Duration:00:19:03

UYM_096 Holiday Marketing Pt 2

10/19/2018
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We announce the winners of our giveaway, plus, I've got a link to some interesting holidays for your marketing efforts in 2019. http://bit.ly/2S1RgK0 7 min 03 sec

Duration:00:07:54

UYM_095 – Holiday Marketing

10/17/2018
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It's not too early to start planning for next year's marketing efforts. Here's a great planner for 2019 - https://amzn.to/2Cn7DeU 10 min 54 sec

Duration:00:12:19

UYM_092 – Info Product Chargebacks

10/5/2018
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If you're selling an info or knowledge product, then you've probably experienced chargeback frustration. Here are 4 points that might help calm those frustrations. 8 min 42 sec

Duration:00:09:49

UYM_091 – Drawing Announcement

10/3/2018
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fbq('track', 'ViewContent'); Almost a year's wort of episodes, so we're having a drawing. Enter and pass it on! https://upyourmarketing.net/drawing 6 min 52 sec

Duration:00:07:46

UYM_090 – Doren Aldana True Trust Marketing

9/28/2018
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We're interviewing Doren Aldana who has a lot to say about testimonials and referrals. You don't just have to sit back and wait for them! He created a free kit for UYM listeners. Visit: mytestimonialengine.com/scott 31 min 32 sec

Duration:00:46:53

UYM_089 – Testimonials RecEx And Referrals

9/26/2018
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You need testimonials! They lead directly to Recognized Expert Status. We also talk about building a referral system into your business. 11 min 34 sec

Duration:00:12:59