We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone. Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview! Art also has a number of free and nearly-free things to offer our listeners. First, visit his main site for articles and a free ebook - 501 Sales Tips - http://SmartCalling.com You can also grab a copy of his book and pay only...
Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system: Identify your target marketAddress WIFM - What's In it For Me - by offering to eliminate pain or add pleasureConnect via emailGive firstTrack & Measure everythingMake your offerEvaluate your results 7 min 31 sec
52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast. I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items. 7 min 32 sec
Today we're talking with Jill Brennan, author of Get Smarter Marketing: The Small Business Owner's Guide To Building A Savvy Business. Contact her via her website - Harbren.com Master classes: InvisibleToTrusted.com Blog post: How to share your story in a way that doesn't suck 26 min 21 sec
We're interviewing Doren Aldana who has a lot to say about testimonials and referrals. You don't just have to sit back and wait for them! He created a free kit for UYM listeners. Visit: mytestimonialengine.com/scott 31 min 32 sec
After we ran an ad for a client, we figured "Why not?" SO we ran one for the Up Your Marketing Podcast. We spent a little money, generated some data, and here's our report on what happened. It's not scary, it's not expensive. Try it! 10 min 21 sec