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Up Your Marketing!

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Location:

United States

Language:

English

Contact:

315-439-7326


Episodes

UYM_056 – Shirley George Frazier

5/18/2018
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We're speaking today with Shirley George Frazier - the woman who literally wrote the book on the gift basket industry. But Shirley has so much more to offer! She consults with entrepreneurs and small business people, and has a lot of hard-won advice to offer. After you listen to the episode, visit her website at - ShirleySpeaks.com or email her now at Shirley@ShirleySpeaks.com 42 min 33 sec

Duration:00:42:42

UYM_055 – Engage People On Social Media By Asking Questions

5/16/2018
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I've said it a thousand times - it's called social media for a reason. Don't just tell people things, ask them questions! 6 min 39 sec

Duration:00:08:52

UYM_054 – Who Owns Your Website?

5/11/2018
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Learn from the mistakes of others - make sure you are the registered owner of your website. Also, make sure you own the final design of your website, and that you have the legal authority to move it, change it, and update it. 15 min 00 sec

Duration:00:17:30

UYM_053 – Align Their Belief System With Yours

5/9/2018
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Your marketing messages won't gain traction with people if you can't get them to see things from your point of view. "Here's why my product/service/process is superior. . ." 16 min 29 sec

Duration:00:23:30

UYM_052 – Mimi Goss

4/20/2018
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A long, interesting interview today with Dr Mimi Goss, author of the book What Is Your One Sentence? We talk about getting to the heart of your message, and then getting it across to one or more other people. Special giveaway: leave a comment in the show notes (that's this thing right here) on our website at UpYourMarketing.net . Two commentors will be drawn at random on Saturday April 28th and will win inscribed copies of Mimi's book! 61 min 57 sec

Duration:01:09:53

UYM_051 – Brief Intro To Digital Signage

4/18/2018
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What is digital signage? Is it affordable and easy to use? You might be surprised! 11 min 58 sec

Duration:00:16:21

UYM_050 – Handling Bad Customer Service

4/13/2018
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What do you do when you get bad customer service? Even more importantly, what do you do if your own company gives bad customer service? Here are some important first steps! 17 min 14 sec

Duration:00:19:40

UYM_049 – Tracking Results With Phone Numbers

4/11/2018
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Sure, sending people to landing pages and adding them to your autoresponder lists is the Holy Grail for online marketers. But sometimes, you want a hot prospect to pick up the phone and call. How do you know which of your ads they're responding to? 7 min 34 sec

Duration:00:08:36

UYM_048 – Bryan Cohen

4/6/2018
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Today we talk with Bryan Cohen - author of fiction & non-fiction, as well as on-line educator and service provider. This is a man who wears a lot of hats, and has a lot to say about marketing. We discuss giving people many "access points" they can stumble across to learn about you and your services or products. Check out the info Bryan has for you at SellingForAuthors.com - it's good stuff! And like me, he highly recommends using MailerLite to build your first email list. 43 min 40 sec

Duration:00:47:05

UYM_047 – GDPR Compliance

4/4/2018
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Many marketers are talking about the EU's General Data Protection Regulations, which go into effect in late May 2018. We discuss how GDPR will impact US-based marketers, and what you can do to start complying with the new rules. We also tell you how doing so will help Up Your Marketing! 15 min 51 sec

Duration:00:19:24

UYM_046 – Connections Are Useless

3/30/2018
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Like rants? You'll love this episode. I go off on a tear over unused, undeveloped and USELESS connections made over social media. Think you're a better person than someone else just because you have more connections? Well, you're not. Here's how to manage those unproductive connections. 16 min 48 sec

Duration:00:23:42

UYM_045 – SMART -er Goals? Maybe Not

3/28/2018
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Another acronym has sprung up - SMARTER Goals. I examine the different meanings given for those last two letters, and express my opinion on SMARTER goals. 10 min 28 sec

Duration:00:12:24

UYM_042 – Melissa Smith The Professional Virtual Assistant

2/16/2018
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This episode, we speak with Melissa Smith of ThePVA.com . She's spent the last year marketing her consulting company, and one of her Expert Marketing Materials gave her access to clients she hadn't considered! Listen in. Plus, she's got some freebies for you! http://www.thepva.com/complimentary-workbook/ http://www.thepva.com/free-audiobook/ 26 min 43 sec

Duration:00:28:37

UYM_044 – Building Business Relationships

2/9/2018
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A bare connection will never help you, and you'll never help them. Learn 3 simple steps to build a relationship with a new connection, and set yourself up to do business. 12 min 53 sec

Duration:00:14:50

UYM_043 – C-Nap Plans Over Time

2/7/2018
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In the last few shows, I've been going over templates for Cocktail Napkin Plans. However, these aren't one-and-done - you need to develop plans for different time frames. 8 min 28 sec

Duration:00:11:43

UYM_041 – C-Nap RecEx Plan

1/31/2018
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Agile' Marketing Services specializes in helping their clients develop Recognized Expert Status. Here's a plan to keep in front of you to help you develop it yourself. 10 min 36 sec

Duration:00:14:06

UYM_040 – C-Nap Mktg Plan

1/26/2018
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Put together a marketing plan on a sheet of paper the size of a cocktail napkin. That way you can keep it in front of you all the time, and actually use it! 11 min 44 sec

Duration:00:15:54

UYM_039 – C-Nap Biz Plan

1/24/2018
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The only useful plans are the ones you can keep in front of you all the time. If they're top-of-mind, you can continue to remind yourself to take the actions listed on them. Here's the first one - a Cocktail Napkin Plan for your business (instead of some 4-inch thick binder you'll never read again). 10 min 27 sec

Duration:00:11:45

UYM_038 – Marie Green Lead Magnet Expert

1/19/2018
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On today's show I talk with Marie Green, founder of SmartLeadMagnets.com and author of my favorite Kindle ebook on lead magnets. Grab your FREE copy from Amazon with this link: http://amzn.to/2mJqKGC 34 min 25 sec

Duration:00:35:20

UYM_037 – Using EPM

1/17/2018
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Once you've got some quality Expert Proof Material, how do you put it to use? We talk about that here! 4 min 48 sec

Duration:00:05:10

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