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THE VISIBLE ENTREPRENEUR

Business & Economics Podcasts

THE VISIBLE ENTREPRENEUR is the show for business owners who want to grow their visibility + publicity with easy-to-follow strategies. We love discussing traffic generators, income generators + breaking down exactly what is working right now in the online space. This is the place to come for motivation, education, comradery + support as you build your online empire. Each week we bring you actionable content, inspirational guests + exclusive gifts you can't find anywhere else. Host Michelle Lewis uses her history in Hollywood to cater visibility strategies that will work for you according to your unique personality. Having been featured in Entrepreneur On Fire, Huffington Post, Small Business Magazine + more, she is passionate about coming alongside lost + drowning entrepreneurs + putting them on a clear path of action to start seeing immediate results!

Location:

United States

Description:

THE VISIBLE ENTREPRENEUR is the show for business owners who want to grow their visibility + publicity with easy-to-follow strategies. We love discussing traffic generators, income generators + breaking down exactly what is working right now in the online space. This is the place to come for motivation, education, comradery + support as you build your online empire. Each week we bring you actionable content, inspirational guests + exclusive gifts you can't find anywhere else. Host Michelle Lewis uses her history in Hollywood to cater visibility strategies that will work for you according to your unique personality. Having been featured in Entrepreneur On Fire, Huffington Post, Small Business Magazine + more, she is passionate about coming alongside lost + drowning entrepreneurs + putting them on a clear path of action to start seeing immediate results!

Language:

English

Contact:

8183593431


Episodes

Metrics That Matter: Measure Your Visibility Strategy for Success

6/26/2023
Without proper visibility, a business cannot attract the right audience or create a strong brand presence. In this episode, we will explore which systems accurately measure your visibility strategy, so you can focus on the right one. P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot. Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:21:19

Mastering The Media: 5 Steps To Consistent Brand Coverage

6/12/2023
Building strong relationships with media outlets + journalist is crucial to securing consistent media coverage for your brand. Together, in this episode, we'll explore the best 5-step approaches to getting consistent media coverage + ways to help boost your brand’s visibility! P.S. I've figured out a Visibility + Publicity system that WORKS. I'll show you every single step for FREE in this video training series! Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:22:00

Why Your Website Is NOT Converting Traffic To Subscribers {and how to improve your conversion rates!}

5/29/2023
In this episode, we'll discuss some common reasons why your website may not be converting traffic into subscribers + what you can do to improve your conversion rate! P.S. Try out SocialJuice yourself! 🌟 P.P.S. Take the Visibility Archetype Quiz to find out your strengths, weaknesses + what you should be focusing on with your visibility strategy! 🎨 Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:22:31

How Personalized is Your Customer Experience?

5/15/2023
Digital Marketing Personalization is becoming a buzzword, but what does it mean + how can entrepreneurs leverage it to increase their visibility and engagement? This blog will explore the basics of personalization and how to implement it in your marketing strategy. 🎨 P.S. Take the Visibility Archetype Quiz to find out your strengths, weaknesses + what you should be focusing on with your visibility strategy! Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:13:24

Why Your Brand Needs Primary and Secondary Colors: The Power of Color Psychology in Branding

5/1/2023
Color is a crucial element of brand identity that can have a significant impact on consumer behavior and perception. What are your colors saying about your brand? 🎨 P.S. Take the Color Quiz to find the perfect color that will attract sales! Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:21:03

6 Powerful Tools For Automating More Sales in Your Business

4/17/2023
In this episode, we'll explore 6 powerful tools that successful entrepreneurs use to increase their automated sales and increase their revenue. We'll discuss how these tools work and provide real-world examples! P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot. Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:29:14

5 Essential Recession Proof Business Ideas

4/3/2023
I'll show you five tangible recession-proof business ideas you can implement immediately into your business to survive - if not thrive! - during an economic downturn like a recession. P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot. Want to get a closer look at today’s episode? Connect with Michelle: • Instagram • Facebook • TikTok • LinkedIn

Duration:00:33:18

What The COLOR OF THE YEAR means for you + your business!

1/10/2023
Have you heard of Pantone? It is actually a company that helped us bring the concept of colors into a tangible, physical, predictable reality. Alright, so now let's talk about Viva magenta. What is it? What on earth does it have to do with you? And how can this maybe be applicable to your life in business? Magenta is a KEY color in our language + communication. {Grab my book Color Secrets here!} History of Magenta: The color Magenta aligns people to a common movement. {Read more in the free Color Magazine subscription} It's not just going to make you act in order to act, it's going to have you act on things that you really have been thinking on or wanting, or that can move you forward in your life. Double-slit experiment by Thomas Young. If we invent these colors, and then we can prove scientifically that we have a response to these colors, it's either one of two things: Color is a communicative, ALIVE medium we've been given to communicate, appreciate + use in our daily lives. If you're interested in using this psychology strategically in growing your business this year, I'd love to welcome you into my newest program that just started called Profitable Presence.

Duration:00:23:32

Update on the New Brand Launch - The Color Cure™!

9/1/2022
I'm so sorry it's been so long since we've been together on the show. I promise, I've had a good reason! For the last 3 months, we've been working HARD + diligently to bring a completely new business to the online space dedicated 100% to one thing...color psychology! Take a listen to today's episode where I'll be filling you in on alll the details of what's been going on with the new brand The Color Cure™: Color SecretsColor ClubColor Closet ChallengeColor BrandColor ConsultI can't wait to fill you in + hear your thoughts! Be sure to connect with me on the new Instagram + TikTok pages as well - I'd love to say hi! Talk to you soon, Michelle

Duration:00:16:44

What The "Pros" Say About Branding + Why They're WRONG

3/28/2022
80% of people cite COLOR as the main reason they buy. But how come as entrepreneurs, they build skills in being better communicators, having stronger messaging, structuring funnels, posting on social media, making sales conversions, but zero attention is put on branding + visuals? In this episode, I'm explaining some misconceptions around the topic. More specifically, Misconceptions about brandingStatistics of color psychologyObjections about color in brandingImportance of visuals for marketing+ more! P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Duration:00:13:03

Mastering Your Organic Leads Strategy In 2022

3/21/2022
Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher! We're discussing: P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

Duration:00:15:20

What To Do If You Hate Your Brand Color {and look even worse wearing it}...

3/14/2022
If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we’re going to chat about how to fix the problem so you can get visible with your business NOW. More specifically, we're discussing: What to do if you hate your possible primary color choiceFocusing on your ideal client's primary emotional needAdjusting the tone of the primary brand colorMaking your primary color a secondary color in your brand photoshootLetting color psychology work for you+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Duration:00:09:42

Why Your Ideal Client Determines 90% of Your Brand Color Choice

3/7/2022
In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today. More specifically, we're diving into: Your ideal client is the heroSelecting your primary brand color with your ideal client in mindCreating attraction to your messaging through colorHow color psychology can help you to make an impact P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Duration:00:13:36

Does Your Brand Need A Re-Haul or Refresh?

2/28/2022
In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking. More specifically, we're covering: Key components when considering a brand re-haul or refreshA brand refresh versus a brand re-haulUpcoming episodes of The Visible Entrepreneur P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

Duration:00:14:09

The 7 Primary Colors For Branding + What NOT To Ever Use

2/21/2022
In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use! More specifically, this episode dives into: My journey with color psychologyThe seven primary colors for brandingPhysical and emotional reactions to colorHow color psychology supports your messaging P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Duration:00:15:11

How To Complete a Brand Photoshoot You + Your Audience LOVE

2/14/2022
Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots! Specifically we're going over: P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

Duration:00:14:22

Discovering Your Color Personality + How To Relate To Your Clients

2/7/2022
Let's chat color personalities! When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both. So how do you figure it out? Let's dive in! We're covering: P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Duration:00:12:37

The Biggest Difference Between Branding + Color Psychology

1/31/2022
Welcome to Season 5 of The Visible Entrepeneur! Welcome back :) This season, we'll be focusing on COLOR PSYCHOLOGY because it's been the biggest impact I could have ever had on my business. My goal with this season of the podcast is to break down what I know, so you can feel really confident about moving forward with your visual presence. It’s so much more than just your website. It's your brand photos. It's what you're wearing on camera every time you're interviewed. It's your press page. It's your funnels. It’s everything. As business owners, we should have a firm grip on our colors and why we chose them. We should be able to explain this in one sentence, just like we do with our pitches or our mission statements. In this episode, we discuss: P.S. Join us inside the FREE Converting With Color Masterclass right here!

Duration:00:14:39

How To Simplify Your Social Media Pieces With Content Fries

8/30/2021
What if video editing didn't have to be an extremely time-consuming task? What if you could save money if you've been outsourcing it? Meet Content Fries! An awesome video-editing tool for social media. Today, we're diving into: What Content Fries isA Content Fries tutorialWhy I recommend Content Fries+ moreI'll show you every single step for FREE in this video training series!

Duration:00:05:46

How to Get More Buyers From Your Free Digital Magazine w/ Erin Loman Jeck

8/23/2021
Has having a free digital magazine ever crossed your mind? It can result in a steady stream of buyers + revenue into other aspects of your business. So what does it take to get started? In this episode, we're chatting with Erin Loman Jeck, an effective speaker who knows how to transform audiences from a psychological perspective. We're going over: P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

Duration:00:30:04