Virtually Live, The Podcast

Welcome to the season finale of VirtuallyLive! The Podcast! In this special episode, we wrap up an incredible season by bringing together insights from leaders at top companies like IBM, Nasdaq, Mayo Clinic, Adobe, Salesforce, Bloomberg, Workday, Teradata, Novartis, Siemens Healthineers, AstraZeneca, and Red Hat. Together, they share their predictions on how generative AI is transforming industries and shaping the future of work, education, and healthcare. From the ethics of AI to practical applications like digital twins, personalized healthcare, and smarter decision-making, this episode offers a thoughtful look at the innovations shaping industries today and into the future. Don’t forget to like, comment, and subscribe

In this episode of Virtually Live! The Podcast, discover how AI is reshaping patient care, data-driven engagement, and corporate communication. Our guests explore the challenges and opportunities in creating accessible, inclusive, and efficient systems, discussing concepts like “digital twins” and how AI enables more personalized, impactful experiences across industries. Hear their insights on how organizations must adapt to stay connected and inclusive in a rapidly changing world. Get inspired by their perspectives on the future of technology and the transformations needed to build a more connected, resilient world. Don’t miss out! If you enjoyed the episode, remember to like, subscribe, and share.

In this episode of VirtuallyLive! The Podcast, top industry leaders from Salesforce, Teradata, Bloomberg, and Workday come together to explore the "Three I's" — Impact, Inclusion, and Innovation. Get ready for a conversation filled with personal stories, real-world experiences, and insights that bridge the worlds of data, technology, and leadership. Each speaker reveals a game-changing decision that shaped their career or transformed their organization. Tune in to discover how innovation and data-driven strategies are shaping the future of business and digital experiences! Don’t forget to like and subscribe!

In this episode of Virtually Live! The Podcast, we bring together two inspiring leaders from vastly different industries for an insightful discussion. Jodie Bartz, Sr. Business Analyst at Mayo Clinic, and Brian Buckley, CMO of Nasdaq, share their unique perspectives on overcoming challenges in their fields. Jodie delves into how her team at Mayo Clinic is revolutionizing access to video, empowering both medical professionals and patients through innovative streaming solutions. Meanwhile, Brian shares his experience at Nasdaq, leading efforts to merge digital and physical experiences, particularly during the pandemic, and transforming how companies go public. Join us for this compelling conversation on the transformative power of technology. Don't forget to subscribe for more expert insights!

In this episode of Virtually Live! The Podcast, Nohar Zmora, VP Brand and Strategic Marketing at Kaltura, sits down with Jon Miller, MarTech Entrepreneur and Co-founder of Marketo & Engagio, to explore the future of B2B marketing. Jon shares his fascinating journey from studying physics to becoming a prominent figure in the marketing world, highlighting how his analytical background has shaped his approach to modern marketing. The conversation dives deep into the evolution of traditional B2B marketing tactics, emphasizing the need for strategies that align with today’s rapidly changing buyer expectations and economic realities. They also discuss the transformative role of AI in marketing, particularly how it can automate complex operations, empower marketers to make more informed decisions, and drive more efficient campaign execution. Whether you’re a seasoned marketing leader or just starting out, this episode offers valuable insights to help you stay ahead of the curve and confidently navigate the future of B2B marketing. Tune in now, and don’t forget to subscribe for more expert discussions!

Great ideas come from everywhere, sometimes from places you didn’t even expect. In our latest episode, we are joined by Erica TG Warren, VP of Corporate Communications & Employee Brand at Adobe, hosted by Kaltura’s CEO, Ron Yekutiel. How does Adobe deploy AI in their tools? What digital capabilities support an excellent employee experience? Does AI support individualism? Get the answers to these questions and more in our newest episode!

Discover how IBM is turning every digital touchpoint into a growth opportunity using data, video, and AI. Tune in to the latest episode of 𝘝𝘪𝘳𝘵𝘶𝘢𝘭𝘭𝘺 𝘓𝘪𝘷𝘦! 𝘵𝘩𝘦 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 to learn from Betsy Rohtbart, VP of Web Marketing at IBM, and Kaltura's CEO, Ron Yekutiel. Betsy shares her results-oriented approach and how she's upskilling her team to foster a culture of excellence. They dive into the role of AI in enhancing marketing tools, using video to captivate audiences in just eight seconds, and give a behind-the-scenes look at IBM’s creative AI-driven campaigns. Don't forget to hit the subscribe button to stay updated with our latest episodes!

Triple your event engagement? That's impressive, but how about a 536% increase? Yes, it’s possible! This week on 'Virtually Live! the Podcast,' Nohar Zmora, Kaltura’s VP of Brand & Strategic Marketing, sits down with Jennifer Sacks, VP of Brand Insights & Technology at Salesforce. Together, they discuss how Salesforce incredibly boosted their event engagement by harnessing innovative technologies and community collaboration post-pandemic. Don't forget to hit the subscribe button to stay updated with our latest episodes!

If you think your job is done once your virtual event ends, think again! Any marketer will tell you that the real work starts after the event wraps up, like creating those catchy snippets to send to attendees. What if we told you that turning a basic event video into an awesome snippet could be almost instant? Well, guess what—it's totally possible now! Check out this week’s episode of 'Virtually Live! the Podcast,' where Kaltura’s CRO, Navi Azaria, chats with Craig Chapman, Senior Manager of Broadcast and Live Events at VMware by Broadcom. They dive into how VMware is harnessing GenAI in their marketing strategies. It’s a game-changer, but it’s gotta be done right to really shine! Listen on your favorite platform and don't forget to hit the subscribe button to get notified on our latest episodes:

"Well, these tools are able to do a lot of the work that comes after when someone signs up for something, whether it's a form where they sign up for a product and they're able to like, do personalization better than we've been able to do through humans." - Kieran Flanagan, CMO at Zapier and co-host of the successful podcast 'Marketing Against the Grain' with Kipp Bodnar, HupSpot's CMO. Listen to our new episode where you'll hear from Kieran Flanagan and Ryan Howard, Technical Program Manager at Google. They share insights on leveraging AI to transform audience engagement from mundane to mesmerizing. They'll have your audience double-tapping, sharing, and subscribing before you know it! Check it out!

Don’t miss our deep dive into AI’s impact on digital experiences in the creative industry and the healthcare field. We're joined by Clara Galán, Product Marketing Lead at Adobe Live, who shares her insights on Adobe's newest AI features, how AI is transforming the digital landscape, and fostering a global community of creatives. Plus, Jessica Federer, former Chief Digital Officer at Bayer, discusses the essentials of successful virtual healthcare experiences that emphasize the need for accessible, interactive platforms and the power of AI in advancing pharmaceutical operations and improving patient engagement. Check it out!

Discussing the overlap between marketing and technology isn't complete without acknowledging the significant challenge of creating an effective event strategy, a task increasingly managed by AI. In this episode, we get into how AI can not only suggest the ideal event content but also streamline attendee management and revolutionize event strategies. Gain first-hand insights from our guests: Bob Bejan, former Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Josh Shepherd, Head of Event Technology & Innovation at Atlassian; and Megan Henshall, Global Event Strategist at Google. Check it out!

We're diving deeper into the intersection of marketing and technology by tackling a familiar marketing and event challenge: how to achieve ever-evolving goals with the same limited resources. Enter GenAI to revolutionize the playing field. Our guests this episode, from some of the world's most renowned brands, share how they've been using AI to succeed in a variety of marketing and event goals. We're bringing you insights from Kieran Flanagan, CMO at Zapier, Meghan Keaney Anderson, VP of Marketing at Jasper, Jaime Hunt, CMO at Old Dominion University, and Angie Smith, former Head of Experiential Events and Field Marketing at Atlassian. Check it out!

We're kicking off a new season of our podcast with a focus on innovation at the intersection of marketing and technology! We’ve invited marketing and event leaders to talk to us about how AI is revolutionizing the way we do things and what tools and tactics you can already use. We're starting with a critical exploration of using AI and maintaining brand identity. To navigate this challenge, we called experts who specialize in preserving brand integrity, fostering creativity, and making sure that AI-driven content aligns with your brand values. Whether you’re a marketer looking to embrace AI, or you’re just interested in learning more about the future of digital creativity, join us as we discuss these topics with our guests: Jessica Hreha, formerly Head of Global Integrated Campaigns & Content Strategy at VMware by Broadcom; Yadin Porter de Leon, Global Executive Content Marketing Lead at VMware, a Broadcom company; Bob Bejan, formerly Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Clara Galán, Product Marketing Lead at Adobe Live; and Meghan Keaney Anderson, VP of Marketing at Jasper.

‘Customer experience’ gets thrown out there a lot these days but it could mean a bunch of different things depending on who explains it and for what. What all these different meanings have in common is they start and finish with what the customer wants and needs. But what if those wants and needs change because of a global pandemic, economic downturn, and well, life itself? Alvio Barrios, Cisco’s SVP Customer Experience is here to try to answer not just that, but also tell from his experience – pun intended – how to keep answering them come what and who may.

The new normal led to a spike in virtual events and webinars. But once organizers caught the hang of them and the invites came charging at our inboxes, events’ appeal and value started to slump and ‘Webinar Fatigue’ became the new norm. For Datadog, that meant going back to basics, i.e., targeted events with prime content. In this session, Alex Rosemblat, their CMO, tells us more about what they learned from all that about their event strategy.

What can we do to design virtual event experiences that support engagement, and how can event data be utilized to support our goals? Join us for 10 minutes of sips & tips with Mor Kristal Paul, Accelerator Group Lead at monday.com

Customer-centricity is the name of the game at Oracle’s NetSuite and Kerry Mentel Throckmorton, their VP Marketing and Communications and Chief of Staff, is leading the charge. She considers her team to be the sidekick helping the superhero max their powers. Her words! Join this session as she talks us through SuiteWorld, the annual conference put on for the NetSuite community including partners and customers. As well as the kind of ROI you can see by putting your customers at the center of your marketing strategies and events.

Creativity isn’t the sole property of musicians, painters, and artists in general. It belongs to everyone, including marketers. And not just brand marketers and the so-called “creative marketers” in charge of writing clever texts and designing beautiful ads. Event marketers, marketing analysts, and certainly growth hackers can all gain a lot by infusing creativity into their work. Join this session with Adobe’s Head of Brand Strategy & Customer Insights, Heather Combs, to hear about the many beautiful sides of creativity, and how it can improve your marketing, any marketing.

Where should we draw the line between people and business in the world of B2B marketing? And does such a line exist at all? Join us for 10 minutes of sips & tips with Paul Knegten, CMO at Outbrain.