Virtually Live, The Podcast

Triple your event engagement? That's impressive, but how about a 536% increase? Yes, it’s possible! This week on 'Virtually Live! the Podcast,' Nohar Zmora, Kaltura’s VP of Brand & Strategic Marketing, sits down with Jennifer Sacks, VP of Brand Insights & Technology at Salesforce. Together, they discuss how Salesforce incredibly boosted their event engagement by harnessing innovative technologies and community collaboration post-pandemic. Don't forget to hit the subscribe button to stay updated with our latest episodes!

If you think your job is done once your virtual event ends, think again! Any marketer will tell you that the real work starts after the event wraps up, like creating those catchy snippets to send to attendees. What if we told you that turning a basic event video into an awesome snippet could be almost instant? Well, guess what—it's totally possible now! Check out this week’s episode of 'Virtually Live! the Podcast,' where Kaltura’s CRO, Navi Azaria, chats with Craig Chapman, Senior Manager of Broadcast and Live Events at VMware by Broadcom. They dive into how VMware is harnessing GenAI in their marketing strategies. It’s a game-changer, but it’s gotta be done right to really shine! Listen on your favorite platform and don't forget to hit the subscribe button to get notified on our latest episodes:

"Well, these tools are able to do a lot of the work that comes after when someone signs up for something, whether it's a form where they sign up for a product and they're able to like, do personalization better than we've been able to do through humans." - Kieran Flanagan, CMO at Zapier and co-host of the successful podcast 'Marketing Against the Grain' with Kipp Bodnar, HupSpot's CMO. Listen to our new episode where you'll hear from Kieran Flanagan and Ryan Howard, Technical Program Manager at Google. They share insights on leveraging AI to transform audience engagement from mundane to mesmerizing. They'll have your audience double-tapping, sharing, and subscribing before you know it! Check it out!

Don’t miss our deep dive into AI’s impact on digital experiences in the creative industry and the healthcare field. We're joined by Clara Galán, Product Marketing Lead at Adobe Live, who shares her insights on Adobe's newest AI features, how AI is transforming the digital landscape, and fostering a global community of creatives. Plus, Jessica Federer, former Chief Digital Officer at Bayer, discusses the essentials of successful virtual healthcare experiences that emphasize the need for accessible, interactive platforms and the power of AI in advancing pharmaceutical operations and improving patient engagement. Check it out!

Discussing the overlap between marketing and technology isn't complete without acknowledging the significant challenge of creating an effective event strategy, a task increasingly managed by AI. In this episode, we get into how AI can not only suggest the ideal event content but also streamline attendee management and revolutionize event strategies. Gain first-hand insights from our guests: Bob Bejan, former Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Josh Shepherd, Head of Event Technology & Innovation at Atlassian; and Megan Henshall, Global Event Strategist at Google. Check it out!

We're diving deeper into the intersection of marketing and technology by tackling a familiar marketing and event challenge: how to achieve ever-evolving goals with the same limited resources. Enter GenAI to revolutionize the playing field. Our guests this episode, from some of the world's most renowned brands, share how they've been using AI to succeed in a variety of marketing and event goals. We're bringing you insights from Kieran Flanagan, CMO at Zapier, Meghan Keaney Anderson, VP of Marketing at Jasper, Jaime Hunt, CMO at Old Dominion University, and Angie Smith, former Head of Experiential Events and Field Marketing at Atlassian. Check it out!

We're kicking off a new season of our podcast with a focus on innovation at the intersection of marketing and technology! We’ve invited marketing and event leaders to talk to us about how AI is revolutionizing the way we do things and what tools and tactics you can already use. We're starting with a critical exploration of using AI and maintaining brand identity. To navigate this challenge, we called experts who specialize in preserving brand integrity, fostering creativity, and making sure that AI-driven content aligns with your brand values. Whether you’re a marketer looking to embrace AI, or you’re just interested in learning more about the future of digital creativity, join us as we discuss these topics with our guests: Jessica Hreha, formerly Head of Global Integrated Campaigns & Content Strategy at VMware by Broadcom; Yadin Porter de Leon, Global Executive Content Marketing Lead at VMware, a Broadcom company; Bob Bejan, formerly Corporate Vice President of Global Events, Production Studios, and Marketing Community at Microsoft; Clara Galán, Product Marketing Lead at Adobe Live; and Meghan Keaney Anderson, VP of Marketing at Jasper.

‘Customer experience’ gets thrown out there a lot these days but it could mean a bunch of different things depending on who explains it and for what. What all these different meanings have in common is they start and finish with what the customer wants and needs. But what if those wants and needs change because of a global pandemic, economic downturn, and well, life itself? Alvio Barrios, Cisco’s SVP Customer Experience is here to try to answer not just that, but also tell from his experience – pun intended – how to keep answering them come what and who may.

The new normal led to a spike in virtual events and webinars. But once organizers caught the hang of them and the invites came charging at our inboxes, events’ appeal and value started to slump and ‘Webinar Fatigue’ became the new norm. For Datadog, that meant going back to basics, i.e., targeted events with prime content. In this session, Alex Rosemblat, their CMO, tells us more about what they learned from all that about their event strategy.

What can we do to design virtual event experiences that support engagement, and how can event data be utilized to support our goals? Join us for 10 minutes of sips & tips with Mor Kristal Paul, Accelerator Group Lead at monday.com

Customer-centricity is the name of the game at Oracle’s NetSuite and Kerry Mentel Throckmorton, their VP Marketing and Communications and Chief of Staff, is leading the charge. She considers her team to be the sidekick helping the superhero max their powers. Her words! Join this session as she talks us through SuiteWorld, the annual conference put on for the NetSuite community including partners and customers. As well as the kind of ROI you can see by putting your customers at the center of your marketing strategies and events.

Creativity isn’t the sole property of musicians, painters, and artists in general. It belongs to everyone, including marketers. And not just brand marketers and the so-called “creative marketers” in charge of writing clever texts and designing beautiful ads. Event marketers, marketing analysts, and certainly growth hackers can all gain a lot by infusing creativity into their work. Join this session with Adobe’s Head of Brand Strategy & Customer Insights, Heather Combs, to hear about the many beautiful sides of creativity, and how it can improve your marketing, any marketing.

Where should we draw the line between people and business in the world of B2B marketing? And does such a line exist at all? Join us for 10 minutes of sips & tips with Paul Knegten, CMO at Outbrain.

For too long, or at least for two years, we’ve been debating between virtual and in-person, synchronous and asynchronous, live and on-demand, trying to nominate which one or ones are clearly superior to the others. But there is no all-encompassing best. It all depends on the exact circumstances, the timing, and the persons involved. To offer the best experience, we have to create a mix of options available and leave it to people to choose the one that fits them best at any given time and place. Sitting at the intersection of marketing and education, Associate Dean for Digital Innovation, Kellogg School of Management, Mohanbir Sawhney, has seen it work time and time again. Join this session to hear more about why the future is in multichannel, converging experiences.

In-person? Virtual? Hybrid? All of the above? Companies have had to pivot a lot over the last few years to find the right balance to achieve their goals and engage their target audiences. Marketers at large, and event professionals specifically, still struggle with the challenge of attribution and showing clear ROI from events, and across the marketing funnel. In this session, Qualified’s VP Demand Generation, Sarah McConnell, will share how she and her team have found the right mix of events, as well as an attribution model that works - helping them measure what brings them better ROI.

When is an event really hybrid, and when it is just an in-person occasion that is being streamed? And what are we supposed to do with the content flood that we see as a result? Join us for 10 minutes of sips & tips with Stacy Nawrocki, Head of Product Management and Division Leader at IBM Watson Media.

The world has never been smaller. Audiences, never bigger. And delivering meaningful content to people worldwide while still reflecting local values and interests, has never been trickier. Luckily in this session, Rachel Lockwood, EMEA Marketing Director at Amazon Web Services, shares her insights on engagement in regional and field marketing, and doing more with less, all the while keeping an eye on sustainability and “customer obsession.”

Everyone’s talking about events, but not enough talk about the people making them. Rakuten’s VP Events, Sara Gorlick, is here to remind us that behind every event we see and attend, even the virtual ones, there’s a team of real people. Not only that, but the skillset that’s needed of them in the post-covid state-of-things is unreal. On the one hand, they must understand trends and decipher the data coming in, somehow juggle different venues, platforms, and technology and on the other hand, they need to kick up a worthy experience for whatever type of attendee and keep their eyes open and heads on a swivel for any change in plans. It’s a full body effort. Join this session to hear how they do it and if you are one of those remarkable beings – get some tips and tricks that might help.

How does education function as a key pillar in a huge partner marketing program? And what are the benefits of a cohesive event experience over a fragmented one? Join us for 10 minutes of tips & tricks with Roman Faminou, product marketing manager at Google.

While a global pandemic was the main drive for the digitization of events, what keeps it around are all the fresh options to engage attendees remotely and the ability to measure every action and interaction. Not many people can say that they didn’t just witness it unfold but also played an active part in it. Bob Bejan, the man behind and at the forefront of Microsoft’s events and global marketing community, can. He recognized early on that virtual events are here to stay and, just as quickly, realized that all events from now on – yes, yours too – will center around a digital core. Join us to hear more from him about the state of events today and where the industry is going.