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What It Means, A Forrester Podcast

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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.
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Location:

United States

Description:

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Twitter:

@forrester

Language:

English

Contact:

617-613-6000


Episodes

Amazon’s Rise In The Digital Ad Space

10/17/2019
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Amazon has staked its claim in the digital advertising space, challenging Google and Facebook’s dominance. In this week’s What It Means, learn how this will impact ad industry stakeholders and reshape the digital ad landscape.

Duration:00:34:35

Human-Centric UX Design

10/10/2019
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Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical design in an age of digital manipulation.

Duration:00:31:22

Higher Use, Lower Prices For Enterprise Software

10/3/2019
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Enterprise software use continues to expand exponentially, finding its way into all areas of the enterprise. Then why is overall spending growth in this massive market slowing? Find out in this episode of What It Means.

Duration:00:25:46

Avoiding Islands Of Automation: Why You Need An Automation Framework

9/26/2019
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Deploying an automation pilot can bring quick results, but the real benefits come with a holistic strategy that connects all automation efforts across the enterprise. In this episode of What It Means, learn how Forrester’s automation framework can help.

Duration:00:27:59

An Inside Look At Ticketmaster’s Data Transformation Journey

9/19/2019
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On this week’s What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant’s strategy of personalization through data transformation. Listen in and then get the latest on Ticketmaster’s journey at Data Strategy & Insights 2019.

Duration:00:18:21

Courage Required: The CIO’s Role In Building An Adaptive Enterprise

9/12/2019
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The benefits of becoming a more adaptive enterprise are many — but so are the roadblocks. In this episode of What It Means, VP and Research Director Pascal Matzke outlines the work CIOs must do to foster a truly adaptive enterprise.

Duration:00:28:53

The Radical Remaking Of Financial Services In Asia Pacific

9/5/2019
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Financial services in Asia Pacific are in the middle of a radical departure from the past. Senior Analyst Zhi-Ying Barry joins to explain how the convergence of disparate forces are challenging the very nature of a financial services firm.

Duration:00:22:28

The Future Of CX: Real Time, Ethics, And AI

8/29/2019
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Customer experience (CX) organizations will revamp their skills and strategies in response to new business dynamics and transformative technologies. Dive in to the future of CX on this week’s What It Means with VPs and Principal Analysts Rick Parrish and Joana van den Brink-Quintanilha.

Duration:00:36:14

To Transform Your Business, Start With The Employee Experience

8/22/2019
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Confident, well-prepared employees fuel business transformations. Overwhelmed employees who fear the future can’t. Learn how to build an empowering employee experience on this week’s What It Means.

Duration:00:12:02

Let’s Reverse Cybersecurity’s Self-Inflicted Staffing Shortage

8/15/2019
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On this episode of What It Means, VP and Group Director Stephanie Balaouras and VP and Principal Analyst Jeff Pollard dissect the myths, misconceptions, and half-truths within the current cybersecurity staffing shortage — and discuss a more effective way for security and risk leaders to build a complete, qualified team.

Duration:00:37:47

Without Employee Activation, Business Strategies Are Just Hot Air

8/8/2019
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Strategies don’t yield business results. The execution of a winning strategy does. On this episode of What It Means, Principal Analyst Sam Stern and VP, Training & Certification Erin Streeter discuss how learning empowers employees to activate business transformations.

Duration:00:22:52

The Organizational Architecture Of Innovation

8/1/2019
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Team structure sets the foundation for innovation. On this episode of What It Means, we’re joined by CEO Dennis Barnes to learn how RGAX organizes itself for transformative innovation.

Duration:00:27:25

The Future Of Work

7/25/2019
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Automation possesses transformational power, and yet, just as with all emerging technologies, implementation is everything. This week, we’re joined by VPs and Principal Analysts J. P. Gownder and James McQuivey to explore how automation will shape the future of work.

Duration:00:36:48

US CX Index 2019: Where Brands Are And How They’ll Excel

7/18/2019
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Forrester’s US CX Index™ 2019 revealed a modest increase in overall quality, with no brands achieving an “Excellent” score. VP, Research Director Harley Manning and Director, CX Analytics Michelle Yaiser delve into what’s behind the slow pace and how brands can accelerate.

Duration:00:34:39

Entering Dullsville. Population: Too Many Brands

7/11/2019
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Brands have driven themselves straight into Dullsville. For years, they’ve slashed creative to the quick and overinvested in tech. Principal Analyst Jay Pattisall explains why you need both to succeed, and how creative can augment your tech investments.

Duration:00:28:48

Will Facebook Survive?

6/27/2019
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For 18 months and counting, Facebook has been rocked by constant scandals. Senior Analyst Jessica Liu explains that Facebook will be fine in the short term. But in the long term . . . maybe not so much.

Duration:00:32:04

How Lloyds Uses Privacy As A Differentiator

6/20/2019
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Privacy regulations can seem like a hassle. But if you want to grow customer affinity, privacy can be a strategic strength. Lloyds Banking Group Experience Strategist Laurent Christoph and Forrester VP and Principal Analyst Fatemeh Khatibloo explain how Lloyds uses privacy as a differentiator.

Duration:00:38:09

Implementing Zero Trust Compliance

6/13/2019
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What does a Zero Trust framework look like on the ground? On this episode of What It Means, we’re joined by Principal Analysts Renee Murphy and Chase Cunningham to explore the intersection of Zero Trust and compliance.

Duration:00:20:58

Why Every Firm Needs A Values Strategy

6/6/2019
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On this episode of What It Means, Principal Analyst Rick Parrish lays out the case for why brands must craft a thoughtful values strategy — and why shouting values from the rooftops may not be right for your brand.

Duration:00:35:59

A Practical Guide To Evaluating Emerging Tech

5/30/2019
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When emerging tech hype meets reality, businesses can lose. On this episode of What It Means, VP and Principal Analyst Martha Bennett guides businesses through the difficult work of successfully leveraging emerging tech.

Duration:00:32:30