Why It Works
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2.0 Why It Works: Mareo McCracken on Sales
Have you ever wondered why informercials are so compelling? Have you ever had an amazing experience with a sales person and wondered, why can't it always go like this? Did you know that some sales take place over the course of years instead of hours? In today's episode of "Why It Works," Mareo McCracken, who manages and trains sales professionals for a living, reveals some of the hidden mechanisms behind good and bad sales approaches. We explore the predicament of sales incentives, the role...
1.0 Why It Works: David McGimpsey on Public Speaking
public speaking Have you ever attended an engaging and entertaining presentation and wondered, why aren't more presentations like this? Have you ever heard the first droning sentence of a presentation and immediately tuned out? In today's episode of "Why It Works," David McGimpsey, who helps business people improve their presentation results, reveals some of the hidden mechanisms behind good and bad presentations. We consider what makes things memorable, funny or poignant and how...