Yeah, That's Probably an Ad

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it’s been operational. Hosted on Acast. See acast.com/privacy for more information.

When it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP. Join them as they discuss: Gianluca Coste, popularly known as QCP, is a passionate and knowledgeable enthusiast of Italian cuisine. In his first cookbook, Italian/American, he delves into his dual heritage with recipes from his hometown, Ischia, near Naples, other Italian regions, and his American influences. With nearly 3 million Instagram followers and over 12 million on TikTok, QCP has become an internet sensation, captivating food lovers worldwide. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here. Hosted on Acast. See acast.com/privacy for more information.

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to do the same. Hosted on Acast. See acast.com/privacy for more information.

When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work. Hosted on Acast. See acast.com/privacy for more information.

Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\ The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering. After getting a taste of the Studs experience herself (along with Adweek's director of social, Sami Lambert) our community editor, Luz Corona, sat down for a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth, finding success blending bricks and mortar experiences with digital ones, and how they plan on disrupting the piercing and jewelry space next. Hosted on Acast. See acast.com/privacy for more information.

There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go viral. Hosted on Acast. See acast.com/privacy for more information.

As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media Week to discuss everything from her personal brand to redefining professionalism. Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture. She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant. Hosted on Acast. See acast.com/privacy for more information.

To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media. Hosted on Acast. See acast.com/privacy for more information.

After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter. And that’s how a Corporate Baddie was born. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself. Hosted on Acast. See acast.com/privacy for more information.

The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences. Hosted on Acast. See acast.com/privacy for more information.

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic. However, there’s another way to create a more inclusive world and it involves the creatives. Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face. On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix. Join us virtually at Social Media Week! Hosted on Acast. See acast.com/privacy for more information.

When it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew Mok, shares his experience working in the industry, how Turo stands out among other car-sharing platforms, and his favorite songs for a road trip. Hosted on Acast. See acast.com/privacy for more information.

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com. It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March. Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone. For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien. Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight". Hosted on Acast. See acast.com/privacy for more information.

Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how the brand has evolved over the years and adapted to reach a younger audience. Hosted on Acast. See acast.com/privacy for more information.

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her. Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at large are Adweek reporters Mollie Cahillane and Jason Notte. The four unpack the impact Clark has already had in her short but stratospheric career, and what it means for the future of college basketball, the WNBA and NBA. Hosted on Acast. See acast.com/privacy for more information.

According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the past and how food and beverage brands can create better user experiences for food-lovers everywhere. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape. Hosted on Acast. See acast.com/privacy for more information.

We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers. Hosted on Acast. See acast.com/privacy for more information.

In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment. This week, Coke’s vp of creative strategy and content, Islam ElDessouky, and Ogilvy’s global client lead, Liam Parker, join Adweek community and brand editors Luz Corona and Rebecca Stewart to discuss the year-long road to “Foodmarks”. They also spoke about how the work speaks to Coke’s wider marketing ambitions and gave an insight into how the OpenX model is performing for the brand. Follow Luz Corona on LinkedIn Follow Rebecca Stewart on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

It’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety. On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’ Forrester Research found that 42% of consumers are experiencing anxiety about what lays ahead this year. However, the concern is not short-term; 48% of today’s consumers are anxious about the next ten years. Chatterjee offered a 101 in macroeconomics, and shared why marketers should take “kitchen table economics” into consideration and what it will take for brands to prevail during this challenging time. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape. Hosted on Acast. See acast.com/privacy for more information.