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Yeah, That's Probably an Ad

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United States

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@adweek

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English

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205-910-1574


Episodes

103 - Young Influentials | Curse of The California Raisins

10/8/2018
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It's time for Adweek's annual list of the Young Influentials in marketing, media and tech, so this week we're going over the names you might know—and the ones you SHOULD know. We also talk about the strangely parallel fates that befell two men who invented modern Claymation, including California Raisins creator Will Vinton, who just passed away. We also talk about the return of ABC's TGIF block and, of course, this week's ads worth watching. Sponsor: This episode is brought to you by...

Duration:00:51:04

102 - How Cannabis Marketing is Maturing

10/1/2018
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Marijuana marketing is quickly shifting from novelty to big business as the trend of legalization sweeps across America. Adweek staff writer Lindsay Rittenhouse joins us to talk about her cover story on how cannabis marketers are battling stereotypes and carving out new niches. We also recap the best of Brandweek and talk about the week's best ads, including a polarizing political ad trying to get more millennials to the polls.

Duration:00:45:59

101 - Brandweek, Reborn

9/23/2018
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Veteran marketing pros may remember Brandweek as Adweek's former sister publication, which was combined with Adweek several years back. Now it's back—as both an event and a print magazine. To talk about both, we've got Adweek Brand Marketing Editor Kristina Monllos and her colleague on the brand marketing beat, Katie Richards. We'll give you a sneak peek at the highlights of this week's Brandweek event, and in addition, we'll talk about some leadership shifts at Wieden + Kennedy and the...

Duration:00:48:40

Bonus - We Take Your Questions

9/20/2018
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We recently reached the 100-episode mark, so we're celebrating the milestone by pausing to take questions from listeners. Adweek editors David Griner, Aneya Fernando and Doug Zanger field questions on launching your career, getting into podcasting, multicultural marketing, Nike parody ads and much, much more. Missed the call for questions? You can still send yours to podcast@adweek.com and we'll try to answer them on an upcoming show.

Duration:00:48:43

100 - The Best Plans

9/16/2018
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This week, we look at this year's picks for Adweek's annual Media Plan of the Year winners, celebrating innovative ways of getting the word out. We also talk about KFC's newest marketing oddity, HBO's Insecure-inspired music festival and this week's ads worth watching. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Duration:00:44:43

99 - The Ad That Changed 2018

9/10/2018
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Love it or hate it, there's no denying that Nike's Colin Kaepernick ad has dominated the national discussion in a way that's likely unparalleled in modern ad history. This week, we talk about how Wieden + Kennedy's work featuring the polarizing Kaepernick has sparked praise, protest and more than one Donald Trump tweet. We also look at the week's Ads Worth Watching and discuss Adweek's picks for the Rising Brand Stars of Washington, D.C. Sponsor: This episode is brought to you by...

Duration:00:42:57

98 - The New Power Struggle | Paving for Pizza

9/3/2018
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This week we're talking about whether post-merger AT&T is growing to the point where it can put a dent in the duopoly of Facebook and Google. We also discuss how to get Domino's to fill your town's potholes, and we go over three of the week's best ads. Sponsor: This week's episode is brought to you by StackAdapt. Brand safety remains a challenge in programmatic advertising. Marketers choose StackAdapt for their whitelist approach to ad inventory and their promise of delivering relevant ads...

Duration:00:56:33

97 - The Viral Video Mastermind

8/27/2018
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This week we're joined by Michael Krivicka, co-founder of viral hit factory Thinkmodo, which recently disbanded after eight years. Michael shares his breakthrough into viral marketing, his biggest hits (like "Telekinetic Coffee Shop Surprise") and what's next now that he's going solo. Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention. Flipboard solves that problem. Learn...

Duration:00:42:37

96 - The Creative Hangover

8/20/2018
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Are creatives and brands playing it too safe in the Trump era? While the nation has become intensely polarized and politically opinionated, marketing creativity has gotten blander than ever. This week, we look at the creative hangover since the election—and why many think it may soon be ending. We also discuss Aretha Franklin's surprisingly robust legacy in advertising, the marketing genius of Ryan Reynolds and this year's winners of Adweek's Project Isaac innovation awards. Sponsor: This...

Duration:00:53:02

95 - Advice for Grads | Bogusky's Back

8/5/2018
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Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce. Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the...

Duration:00:59:06

94 - The State of Social Media

7/29/2018
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Is Facebook nearing a tipping point in popularity? Will Snapchat survive the ascendance of Instagram? Will checking Twitter ever not be depressing? This week, to mark Social Editor Sami Main's final episode, we discuss where social media is and where it seems to be headed. We also talk Budweiser sales slumps, faster-than-expected cord cutting and the week's best ads.

Duration:00:51:04

93 - The Power List | Debating Prime Day

7/23/2018
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From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List. This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Duration:00:49:14

92 - Turmoil at the Top

7/17/2018
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Papa John is out. Ogilvy's Tham Khai Meng is out. Laundry Service's founders are out. McCann Health's CCO is out. What is going on in the marketing world? We catch you up on each of these high-profile ousters, along with other big news like the Army's crackdown on its own ineffective marketing and Build-a-Bear's disastrously successful promotion. We also discuss the week's best ad: Taco Bell's long-awaited prequel to...Demolition Man? Sponsor: This episode is brought to you by Flipboard. In...

Duration:00:48:13

91 - IHOP Returns | Most Powerful Women in Sports

7/10/2018
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IHOb, we hardly knew ye. But alas, the supposed burger-centric rebranding of IHOP was a passing phase, and we're left to answer the only remaining question: Did it work? We also discuss Martin Sorrell's first big investment under his new company, and we look at Adweek's annual list of the Most Powerful Women in Sports. Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying attention....

Duration:00:27:12

90 - What Happened at Cannes

6/27/2018
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It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about. We recap the big winners, trends and takeaways from advertising's most high-profile creative festival. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com.

Duration:00:30:58

At Cannes: Nike's Most Successful Failure

6/21/2018
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Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.

Duration:00:17:57

At Cannes: How Music Makes Advertising Great

6/20/2018
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We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us behind the scenes to learn how music is interwoven into ads in ways many of us likely take for granted. Learn the story behind award-winning global work for Nike and more.

Duration:00:28:14

At Cannes: Sparking a New Generation of Women in Leadership

6/19/2018
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For our first bonus podcast from the Cannes Lions International Festival of Creativity, we're joined by two incredible ad industry leaders who are helping encourage and develop a new and unprecedented generation of women in leadership, especially in the largely male-dominated Latin American market. We sit down with Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in Latin America, and celebrated creative director Laura Visco of 72andSunny Amsterdam.

Duration:00:21:30

89 - Debating IHOb | Cannes Lions Preview

6/15/2018
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We're on the eve of advertising's biggest festival and awards show, the Cannes Lions, and we have a lot to talk about—but not until we hash out our strong feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we talk about our predictions for the big winners at Cannes and what we're looking forward to. Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media landscape, it can feel impossible to reach people while they’re actually paying...

Duration:00:44:13

88 - Remembering Bourdain | The Creative 100

6/10/2018
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Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in Adweek, and she shares her personal experiences with the famed food icon and TV personality. We also discuss this year's Adweek Creative 100, our roster of the most creative professionals in advertising, art, music and more. And this week's Ad Worth Watching is a rare marketing tie-in with Ramadan. Sponsor: This week's episode is...

Duration:00:46:01