The Buzzworthy Marketing Show

Ever wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlighting their transformation and the new ways they engage users. From blogs and podcasts to live chats and social media, discover how these multimedia platforms are changing the game in client communication and relationship building. We also tackle the three critical crises in website marketing: visibility, identity, and focus. Learn from Michael's expertise on how to ensure your website is seen by the right audience through effective SEO and clear messaging. Discover the importance of measuring and analyzing your website's data, even if you aren't actively marketing, and find out why working with a professional marketer can be your secret weapon. This episode is packed with practical tips and professional insights that are essential for any business looking to maximize their online presence. Follow Michael "Buzz' Buzinski: www.linkedin.com/in/michaelbuzinski/ www.buzzworthy.biz Need help with Google Ads? Email Buzz directly at buzz@buzzworthy.biz Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Can understanding the 50-50 marketing paradox be the key to unlocking your business's potential? Tune in to our latest episode where we reveal how continuous testing and tracking can save your marketing efforts from stagnation. We break it down for small business owners, showing you practical strategies to manage your marketing without feeling overwhelmed. Our spotlight on CRM systems, especially BuzzHub, demonstrates how keeping a firm grip on your contact database and tracking customer interactions can lead to smarter, data-driven decisions that boost your marketing strategy. In the next part of our episode, we tackle the vital Key Performance Indicators (KPIs) that can make or break your digital marketing efforts. From the critical importance of understanding website traffic and conversion rates to the nuances of email marketing metrics like open rates, click-through rates, and close rates, we've got you covered. Learn how to filter out bot traffic and engage your audience effectively, with actionable tips that will elevate your email marketing game. By the end of this episode, you'll have the knowledge to keep ahead in the ever-evolving marketing landscape. Get More Information of our CRM: buzzhub.biz Email Tori Barker @ torib@buzzworthy.biz Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Ever wondered how you could significantly boost your revenue through podcast guesting? Tune in to our latest episode of the Buzzworthy Marketing Show as we bring you an enlightening conversation with Atiba D'Souza, the maestro of storytelling and SEO. Atiba walks us through his transformational journey in podcasting, starting from a simple desire to refine his pitches to a pivotal moment of understanding the profound impact of genuine connections. Learn how detailed research and aligning with hosts' goals can turn your guest podcasting efforts into a lucrative venture. We also dive deep into the power of building trust and selecting reliable hosts. Atiba shares how fostering relationships with consistently publishing hosts opened doors to unexpected opportunities such as speaking engagements and mastermind groups. We discuss the immense value of organic networking with a compelling story about a LinkedIn introduction that turned into a promising business opportunity. This episode is a treasure trove of strategies for maximizing podcast guesting revenue, building lasting trust, and leveraging authentic connections for future success. Don't miss out on these game-changing insights! Follow Atibe de Souza: atibadesouza.com www.linkedin.com/in/atibadesouza clientattractionpros.com Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Ready to unlock the secrets to aligning mindsets for marketing success? Join me and Tori Barker, Buzzworthy Marketing’s COO, as we kick off Season 8 of the Buzzworthy Marketing Show. This episode promises to change the way you think about marketing strategies by focusing on the critical importance of understanding and syncing the mindsets of both marketers and clients. Tori and I will guide you through the evolving mindset required at different stages of business growth, emphasizing the need for continuous adaptation to achieve new milestones. Understanding your client's perspective is key to crafting impactful marketing strategies, and we’re here to break it down for you. We explore practical ways to step into your client's shoes, leveraging AI for deeper insights, and adjusting your perspective to better grasp their business challenges. Focus, visibility, and identity are the core issues we tackle, emphasizing the significance of honing in on specific pain points and the transformative benefits of increased visibility and a strong business identity. Plus, we discuss the power of niching down to serve your target audience more effectively. But that's not all. Get ready for some real talk about our own journey from being a generalist creative agency to specializing in specific niches. We share the challenges and inefficiencies we faced, and underline the crucial lessons learned about the importance of saying no to certain markets. Discover the strategic advantages of specialization, the necessity of focus for sustainable success, and how clarity in service delivery can transform your business. This episode is packed with actionable insights and personal experiences that will guide you on your marketing journey. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Unlock the full potential of AI in your marketing strategy with our latest episode of the Buzzworthy Marketing Show! We're promising you a wealth of actionable insights that will transform how you approach content creation, personalized messaging, and social media amplification. Journey with us as we illustrate these concepts through the lens of a boutique consulting firm, ensuring you can relate and apply these strategies to your own business. We'll guide you through identifying your core business requirements and pinpointing specific goals to determine the necessary AI capabilities, while avoiding the common pitfalls of chasing shiny AI objects. Whether you're a DIY marketer or prefer to delegate, we’ve got you covered. Gain valuable tips on personally approaching marketing strategies and learn how to enhance productivity when working with marketing professionals. We'll also discuss how to choose the right AI framework tailored to your business size, technical resources, and data infrastructure—be it targeted automation tools or advanced machine learning models. And don't forget to subscribe, because you won't want to miss out on our exciting upcoming season eight! 🔗 Links & Info: buzzsocial.com www.canva.com Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Unlock the secrets to turbocharging your marketing strategy with AI integration! Ever wondered how to craft personalized experiences that truly resonate with your audience? This episode is your gateway to mastering actionable AI strategies in areas like content creation, SEO, predictive analytics, and audience segmentation. We dive deep into how machine learning and algorithms can revolutionize your approach, ensuring you stay ahead of the curve. We'll guide you on making a critical mindset shift towards an AI-driven marketing ecosystem, allowing you to optimize content for search engines, generate high-quality material at scale, and adapt strategies through rapid experimentation. Imagine an AI-powered social media manager and creative team working tirelessly around the clock—sounds like a dream, right? We discuss BuzzSocial's AI, an indispensable tool for B2B entrepreneurs, that crafts audience-tailored post copy, visual assets, and optimizes timing for maximum engagement. Learn how predictive engagement modeling and real-time performance monitoring can transform your social media strategy, driving unprecedented reach and results. Get ready to boost your social presence and accelerate revenue growth. Don't miss our next episode, where we'll outline the four steps to creating a profitable marketing strategy with AI. Subscribe now and stay buzzworthy! Buzzsocial: https://buzzworthy.biz/social-media-marketing/do-it-yourself-social-media-marketing/ Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

What if you could transform tedious business tasks into seamless, automated processes? On this episode of the Buzzworthy Marketing Show, we unveil the incredible power of GPTs—personal AI chatbots that you can train in minutes. Imagine the time saved as a fractional CFO or CMO when GPTs handle your financial analyses, marketing performance reports, and client updates. For just $20 a month, we'll show you how ChatGPT's premium service can elevate your productivity and free up your time for strategic thinking and big-picture decisions. We'll share practical tips and real-world examples on integrating AI into your daily operations. Discover how GPTs can generate polished, professional documents from strategic plans to executive summaries and even board presentations, all while you focus on steering your business towards success. Learn why GPTs are your new best friends in streamlining workflows and enhancing your business communications—think of them as your secret weapon in the quest for efficiency and innovation. Don’t miss out on these insights that promise to transform how you manage your business tasks. Train ChatGPT: • How to Train GPT for Your Business Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Can you trust what you see online? With deep fakes and AI-generated content on the rise, distinguishing reality from fiction has never been more crucial. Join us on this episode of the Buzzworthy Marketing Show as we chat with Pat from Seekercom about a jaw-dropping encounter with a fake Brad Pitt ad and the broader implications for trust in AI. Pat drives home the point that AI should inform, not manipulate, advocating for content that prioritizes verified and credible information over mere popularity. Imagine a world where AI-generated content comes with a rating system, much like restaurants or products—how would that change the landscape of digital trust? We also delve into the ethical integration of AI in regulated sectors like healthcare, where compliance is non-negotiable. Pat outlines how AI can be trained to adhere to stringent legal and ethical standards, making content creation both efficient and compliant. From reducing errors and biases to driving responsible innovation, the conversation zeroes in on the necessity of aligning AI outputs with set principles. Finally, we shift gears to focus on small service-based businesses, highlighting practical strategies to leverage AI for optimizing operations, from HR to legal reviews. By identifying and addressing bottlenecks, businesses can dramatically boost efficiency and ROI. Don't miss this enlightening discussion on the future of ethical AI and its transformative potential for businesses. Follow Pat LaCroix and Seekr Technologies: www.seekr.com www.linkedin.com/in/pat-lacroix-1883506 Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Prepare to unlock the secret to massive content creation as we sit down with Cody Schneider, the visionary entrepreneur behind Swell AI and Draft Horse AI. Discover how his innovative platforms are helping even the smallest of businesses to produce content at lightning speed, rivaling the heavy hitters in the corporate world. We peel back the layers of AI-generated material, tackling the initial generic output, and dive into strategies that breathe life into it, giving your brand a voice that stands out. Cody's insights are a treasure trove for anyone looking to navigate the evolving landscape of digital trust and content efficiency. As the AI revolution quietly transforms the business realm, many remain surprisingly in the dark about tools like ChatGPT. We address this gap, predicting AI's inevitable rise to commonality, drawing parallels to past tech adoption waves. By integrating AI, even on a small scale, businesses can gain a competitive advantage that goes beyond simple automation—it's about reshaping the workplace, from efficiency to employee satisfaction. The episode doesn't just highlight AI's potential; it serves as a clarion call for the upcoming AI wave set to revolutionize industry after industry. Lastly, we talk about the gravity of 'digital gravity'—how creating a strong online presence is akin to building a universe where your content pulls in audiences like planets orbit a star. The key? Volume and consistency. We dissect the art of fine-tuning your digital content strategy by drawing insights from every piece you put out there, much like a slugger perfects his swing. And when it comes to social media, we reveal why regular posting isn't just good practice; it fuels a symbiotic growth engine that feeds both your business and the platforms you're using. Tune in to unearth how to harness the power of AI and content creation to catapult your business into a new orbit. Follow Cody Schneider: codyschneider.com www.swellai.com www.drafthorseai.com Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Unlock the secrets of preserving your brand's identity and leveraging AI for marketing success with Mark de Grasse, our special guest on the Buzzworthy Marketing Show. Embark on an intellectual journey as we dissect the challenges and opportunities artificial intelligence presents to the world of branding. Mark, a maestro of content creation and marketing, imparts his wisdom on fortifying brand sovereignty against the backdrop of AI advancements that pose risks to original works and copyright integrity. We also candidly discuss the decline of customer service quality, advocating for real human connections that solidify brand resonance and convey meaningful values. As our conversation with Mark unfolds, we probe the ethical quandaries AI introduces to customer engagement and marketing strategies. Discover how AI-driven 'angry customer protocol' could revolutionize customer retention, and where the ethical lines must be drawn to avoid manipulation and exploitation in consumer interactions. We then pivot to the power of neurolinguistics programming in sales, balanced with an unwavering customer-centric approach vital for enduring success. For businesses large and small, our dialogue offers a roadmap for integrating AI to streamline processes without sacrificing the indispensable human element that distinguishes exceptional brands. Follow Mark de Grasse: markdegrasse.com aibranding.academy Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Prepare to have your mind expanded by Jeff Hunter, the innovative force in AI consulting for marketing and copywriting, as he shares his transformative journey and insights with us. Envision the landscape of tomorrow's businesses, molded by artificial intelligence—where content creation is accelerated and personalized, service industries are revolutionized, and the quest for profitability through AI becomes a tangible reality. Jeff, once crowned the 'king of outsourcing', now pioneers the integration of AI in service-centric businesses, offering a glimpse into a future where machines enhance human creativity and efficiency. As we converse with Jeff, we uncover the seismic shifts AI is creating across social media, content production, and even the educational sphere. Imagine mastering the competitive edge in today's market by infusing AI into business strategies and educational content, all while eyeing the promise of a business exit that capitalizes on these advancements. Jeff's narrative is a testament to the power of embracing change and innovation, where the once elusive trifecta of quality, speed, and affordability in services becomes an achievable milestone with AI's prowess. Join us for an episode that promises to challenge your perceptions and inspire action in the ever-evolving world of artificial intelligence. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Embark on a journey of discovery with Dylan, a wizard of sales leadership, as he unveils the magic behind AI's transformative power in the sales realm. Tune in to learn how artificial intelligence is revolutionizing the industry, not by ousting hardworking salespeople, but by enhancing their craft. Dylan demystifies the process, illustrating how AI can refine sales strategies and scripts, drawing inspiration from industry giants, and how it can sift through colossal data sets with ease, bringing a competitive edge to any sales team. This episode is a treasure trove for anyone seeking to bridge the gap between human touch and technological prowess in sales and communication. We discuss how AI is reshaping our interactions, making authenticity a rare commodity in a digital world. Discover how AI isn't only for crunching numbers—it's redefining customer experience, matching sales reps and clients based on personality, fostering connections bound for success. Join us as we investigate how AI complements the irreplaceable human element, ensuring that the future of sales is not just innovative, but also inherently human. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Unlock the secrets to creating and protecting unique marketing content in an age where AI is both the artist and the guard. Join us alongside Emmanuel Rose, a maestro in the symphony of secure AI-assisted content creation, as we unravel the mysteries of AviaAI's encryption mastery. Rose offers a treasure map for navigating the digital landscape, where your ideas remain exclusively yours. The conversation is peppered with golden nuggets on maintaining your distinctive voice in a market awash with AI-generated echoes, providing crucial knowledge for marketers and creators who treasure their intellectual property. Venture with us behind the scenes of content marketing strategy, where I reveal my own methods for brewing a potent mix of engaging podcast episodes. We'll dissect the fine art of prompt engineering and why it's essential to hold AI-generated content to the highest bar of creativity. Further, we'll explore an arsenal of tools that transform raw podcast potential into polished gems—from Buzzsprout's nifty timestamping to Cap Show's vast transcription services—these are the instruments that amplify your podcast's voice. This episode isn't just about the tech—it's an invitation to a roundtable where innovation meets strategy, ensuring your content reigns supreme in the realm of AI. Follow Emanuel Rose: emanuelrose.com Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Get ready to unravel the tangled web of myths and truths about AI's role in the ever-evolving landscape of social media marketing. Our latest podcast peels back the layers of hype to reveal the undying essence of human creativity and intuition in the digital realm. I'm your host, and in this episode, we dive into a candid conversation about how artificial intelligence, while a remarkable assistant in churning out data and content, still falls short of capturing the human spirit that breathes life into social media interactions. We'll explore the indispensable ability of humans to foster relationships, navigate sensitive situations, and wield technology ethically—skills that AI has yet to master. As we dissect the harmony of AI tools and human touch, you'll appreciate the true artistry behind crafting social strategies that resonate deeply with audiences. Transform your understanding of social media strategy with our firsthand accounts and expert insights. We journey through the transition of social media management amidst AI's march forward, examining how these intelligent systems can support but not substitute the nuanced craftsmanship of human interaction. You'll hear stories from the trenches, illustrating how automation frees entrepreneurs to pour their hearts into their businesses while keeping the soul of their brands alive and thriving online. By the end of our discussion, you'll be equipped with the wisdom to navigate the delicate balance between leveraging AI's analytical prowess and nurturing the human connections that lie at the heart of successful social media campaigns. Join us for a thought-provoking episode that promises to elevate your strategic game to new heights. Sign Up: buzzworthy.marketing/6103 Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Picture this: You're at a networking event, shaking hands and exchanging business cards, but what if the very essence of making those connections could be transformed by artificial intelligence? Join me as Dr. Ivan Misner, the visionary behind Business Network International (BNI), reveals how AI is reshaping business networking. We peel back the layers of traditional networking practices and the integration of AI, sharing personal stories of success and the monumental influence BNI has had on professionals across the globe. Are traditional business giants doomed to fall to the wayside, or can they adapt and thrive in an AI-driven marketplace? Our conversation takes a turn toward the bold reality of embracing disruption, where Dr. Misner and I dissect the downfalls of once-mighty companies and celebrate the potential of AI in creating dynamic, effective business teams. We'll navigate through the practical uses of AI tools like ChatGPT, which go beyond information retrieval to foster deeper business relationships and strategize our way to success. As we wrap up our engaging dialogue, we tackle the professional landscape's seismic shifts due to AI. We reflect on the rise of new career paths and the importance of striking a balance between reliance on technology and the irreplaceable value of human creativity and critical thinking. Paying homage to Dr. Misner's legacy through BNI and his extensive authorship, I share how my 11-year journey with BNI fueled my own professional triumphs and offer a nod to the timeless benefits of such networks. Tune in and prepare to be enthralled by the fusion of the human touch with AI's cutting-edge in the networking domain. Follow Dr. Ivan Misner: ivanmisner.com and bni.com Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Embark on a journey with me, Michael Buzinski, as we cut through the noise of AI marketing tools and pave a clear path to the ones that will truly revitalize your business strategy. If selecting the perfect AI companion for your marketing endeavors feels like a daunting task, fear not! This episode is your beacon, illuminating the way to align technological prowess with your core marketing objectives. Join us as we dissect the essence of compatibility, ensuring your tools of choice bolster your brand's presence and sales without straining your resources or overshadowing the human touch that makes your business unique. This isn't just about smart tool selection; it's a masterclass in marrying innovation with intention. We tackle the four pillars of a wise investment—usability, scalability, integration, and cost-effectiveness—while sidestepping the allure of the 'latest and greatest' that could lead you astray. Whether you're a marketing maven or a business owner hungry for growth, tune in for insights that promise to be as transformative as they are actionable. And remember, it's not about the shiny new object; it's about finding the AI marketing tools that genuinely serve your business's voyage to success. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Get ready to unlock the secrets of AI in marketing as we celebrate a milestone—our 100th episode and the launch of our seventh season! Thank you for being the driving force behind our journey to the top of the podcast charts. This episode is a treasure trove of insights on how AI has graduated from a futuristic fantasy to a powerhouse in service-based industry marketing. We're unwrapping the incredible ways AI personalizes marketing campaigns and simplifies complex operations while never losing sight of the ethical compass that must guide its use. You'll get an inside look at how AI is reshaping the way we engage with customers through precision-tailored ads and chatbots so responsive, they'll make your head spin. Plus, we're spotlighting revolutionary AI marketing tools that are turning the industry on its head. Strap in as we navigate the delicate balance of blending AI with the irreplaceable human element that keeps customer relations thriving. Discover how AI's data-crunching prowess can be harnessed to refine services down to the finest detail, ensuring that every decision is informed, not dictated, by technology. We understand that the AI landscape is ever-changing, so we're committing to keep you in the loop with our monthly newsletter—think of it as your AI compass in a sea of data. And for those dipping their toes into the AI waters, fear not! We're offering a discovery call to provide that much-needed personalized touch. This episode is your guide to embracing the boundless potential of AI, enhancing your business values, and ensuring that your company's heart and soul remain at the helm of your marketing voyage. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Ever wonder if a website can truly transform your small business, even when you're the talk of the town through referrals? Prepare to be convinced as we showcase just how pivotal a sleek digital storefront is for proving your authenticity and earning trust. We're not just talking shop; we're revealing the insider info on why 84% of consumers trust a business more when it has an online presence that radiates credibility. Our conversation delves deep into the art of presenting your service-based business online—think of it as your digital handshake with potential clients, where you share everything from your pricing to your core values. Then, we get real about the game-changing power of testimonials. Imagine turning your satisfied customers' praises into the lifeblood of your digital reputation. We share strategies on how to gather those gold-star reviews and display them in a way that turns heads, confirming that responding to feedback isn't just polite—it's smart business. And if you're wondering how to amplify that word-of-mouth magic you already have, let us guide you on making your website work wonders to convert those warm referrals into dedicated followers of your brand. Join us for this insightful episode where we empower you with the tools to make your small business shine online. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Cast your line and prepare for a tale of strategic conquest, as I bring the wisdom of Alaskan fishing to the realm of Google Ads micro-testing. Hooked on the idea of a plentiful catch, we chart a course through the turbulent waters of digital marketing, where the smallest tweaks to your campaigns can reel in a sea of eager customers. My adventure in the Last Frontier serves as the perfect backdrop to unfold the savvy techniques that will empower you to navigate the currents of consumer behavior, ensuring your message lands in the most fertile waters. Embark with me on this marketing odyssey, where we don't just cast a wide net, but carefully select our 'baits' and 'fishing spots' to optimize engagement and amplify sales. No need to brave this voyage alone; I've got a trove of resources anchored at buzzworthybiz ready to support your journey. And for those hungry for more, remember to anchor your spot on the Buzzworthy Marketing Show, where insights flow as freely as the Alaskan rivers, guiding you to the ultimate digital marketing catch. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Prepare to unlock the secrets of social media alchemy for small businesses, where we liken the strategy and excitement to that of mountain biking. We'll guide you through a trek of discovering which social media platforms serve as the best trails for your brand's journey, emphasizing the importance of a distinctive voice and visual presence to make your digital mark. Our expedition includes mapping out content strategies to keep your audience captivated and the irreplaceable value of community that both bikers and brands cherish for success. Just like a well-planned ride through the backcountry, we'll help you plan your route to a thriving online presence. This episode is a must-listen for entrepreneurs eager to navigate the social media landscape with the finesse of a seasoned mountain biker. Face the uphill battle of time investment and the challenge of crafting standout content with our arsenal of strategies and tools, designed to boost efficiency and outsmart ever-changing algorithms. Be inspired by the tale of a CPA firm that transformed complex tax jargon into engaging, relatable stories, proving that with creativity and tenacity, any brand can find its spot in the online limelight. It's time to put on your digital helmets and join us as we pedal through the exhilarating world of social media marketing. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.