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The Buzzworthy Marketing Show

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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to the Buzzworthy Marketing Show.


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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to the Buzzworthy Marketing Show.




The Power of Google Business Profile

Ever wondered how a seemingly small digital tool could skyrocket your business's online presence? Strap in as we reveal the transformative power of Google Business Profile (GBP), where a local pizzeria owner's digital distress ignites a comprehensive masterclass on claiming your slice of the digital marketplace. Journey with us through the labyrinth of local SEO, as we dissect the critical steps to not only claim but masterfully curate your GBP. You'll discover how to infuse your online profile with the right mix of information and keywords, and why keeping your digital storefront vibrant with regular updates is a game-changer for attracting and retaining customers. Navigating the world of customer reviews and direct messaging can feel like steering a ship through a storm, but fear not! We've got the compass you need to foster trust and engagement with your audience. We'll also introduce you to the unsung hero, Diziobiz, your ally in content scheduling that ensures your GBP is always buzzing with activity. Plus, the secret sauce to any strategy - analytics. Uncover the patterns of client behavior and refine your marketing like a pro, crafting content that resonates and converts. Don't miss this treasure trove of insights that could be the difference between getting lost in the shuffle and being the go-to destination for your potential clients. 0:00 - Maximizing Google Business Profile for Success 5:38 - Leveraging Google Business Profile for Success Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Panel of Prowess: Business Insights from Operational Geniuses PART 2

Welcome back to "Buzzworthy Marketing Show" the podcast where we discuss the buzz in the world of marketing. In this Part 2 Episode, we will continue to demystify key performance indicators (KPIs) and strategies for small business success. In this episode, our expert panelists delve into understanding your business's operational health with a focus on profitability, both per product and in terms of overall financials. 00:00 Buzworthy marketing show, part 2 with insights. 03:29 Emphasizing profitability and balancing work-life priorities. 07:23 Enabling CEO to take vacation improves operations. 10:30 Clear goals drive high performing teams' success. 13:58 Diverse skills and leadership vital for success. 17:21 Leadership hinges on effective communication and decision-making. 21:18 Book on workflows emphasizes importance of consistency. 22:45 Scalability tied to customer journey and value. 28:56 Empowerment through delegation and overcoming financial apprehension. 30:45 Visualize success, make decisions from that place. 32:55 Promoted website and LinkedIn outreach for business. Follow Cassie: Follow Shawn: Follow Nicco: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Panel of Prowess: Business Insights from Operational Geniuses PART 1

In this episode of the Buzzworthy Marketing Show, we are doing something unprecedented: hosting a panel discussion with three operational geniuses. After realizing the valuable insights these individuals possessed, our host decided to bring them onto the show to share their expertise in running a successful business. Meet Cassie, Shawn, and Nicco as they dive deep into the crucial connection between effective marketing and delivering quality services. Stay tuned for some invaluable insights that will elevate your business game! Primary Topic: Introduction of a Panel - Speaker introduces the concept of having a panel for the first time in the podcast's history - Mentions being in a mastermind group and recognizing three operational geniuses - Expresses excitement about the insights they can provide on running a business Primary Topic: Panel Members - Cassie, Shawn, and Nicco are introduced as the members of the panel - The speaker mentions that he won't go into their bios but trusts in their expertise Primary Topic: Purpose of the Panel - The aim is to provide insights on running a business - Emphasizes the importance of operational excellence alongside marketing I hope this breakdown helps! If you want to explore deeper or have specific questions about this content, feel free to ask. Follow Cassie: Follow Shawn: Follow Nicco: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Mastering Marketing in 2024: Approaches and Pitfalls with David Meltzer

In this episode of Buzzworthy Marketing Show, we sit down with the renowned David Meltzer to discuss the latest trends and challenges in marketing, along with insights on utilizing AI. David shares his unique perspective on building authentic communities and the value of honing people skills amidst the digital era. He delivers invaluable advice for marketers and entrepreneurs to navigate the complexities of the industry in 2024. Join us as we delve into David's wisdom and experience to uncover the keys to success in the ever-evolving world of marketing. 00:00 Marketing experts discuss trends, challenges, and AI. 03:09 Overuse of spiritual seven marketing trend. 08:47 Beware of digital marketing, full of lies. 10:01 Dealing with difficult agencies and marketers. 13:59 AI serves, replaceable tasks, saves money, increases revenue. 17:58 Build community, not just focus on outcomes. 19:22 Middle-aged mutant turtle invests in digital brand. 23:53 Excited for his return, subscribe for more. Primary Topic: Introduction of David Meltzer - Speaker introduces David Meltzer, highlighting his status as a thought leader in marketing and digital marketing. Primary Topic: Trends and Challenges in Marketing - Speaker asks David about positive trends from 2023 and predictions for 2024. - David discusses the trend of the "spiritual seven" in branding and its overuse. He explains a shift towards standing out as an individual rather than being part of a group. - David mentions the potential inclusion of more women and two-person conversations in marketing trends. - They discuss the trend of smaller, more intimate settings for events and the increase in in-person interactions. Primary Topic: Challenges for Marketers and Small Businesses - David addresses the issue of dishonesty and overselling in digital marketing and life coaching. - They discuss how individuals and agencies take advantage of small businesses and the impact of false promises in marketing and PR. Primary Topic: The Role of AI in Marketing - David shares his viewpoint on AI as a tool to optimize time and resources, emphasizing its ability to enhance human capabilities and not replace them entirely. Primary Topic: Advice for Small Business Owners and Marketers in 2024 - David advises to focus on building a community rather than just making money, emphasizing the value of genuine engagement over specific outcomes. - He discusses the significance of honing people skills and differentiating between real and fake content, while emphasizing the importance of reading for mental exercise and discernment. Primary Topic: Conclusion - David offers to send his book to listeners for free and provides his contact information. - The speaker expresses gratitude for the conversation and plans for future collaboration with David. - The episode closes with the speaker encouraging listeners to subscribe and give feedback for the podcast. This sequence covers the main topics and the detailed points discussed in the episode with David Meltzer. Follow David Meltzer: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


All In: The Key to Recruiting, Retaining, and Raising the Bar for Your Organization

In this episode of Buzzworthy Marketing Show, we dive into the world of entrepreneurship and the challenges of finding and retaining great people to help grow a business. We sit down with Mike Michalowicz, author of the book "All In," as he reveals the key insights and strategies from his extensive research on attracting, retaining, rewarding, and growing with a great team. Mike shares practical tips on matching talent to tasks, identifying potential in employees, providing a sense of safety and security, and fostering psychological ownership within the organization. If you're a business leader looking to recruit the best talent, retain top performers, and elevate your company to the next level, then this episode is a must-listen. Get ready to be inspired and transform the way you approach building and nurturing your team. 00:00 Entrepreneur struggles with finding and keeping talent. 04:47 Major research led to groundbreaking business concept. 06:51 Guide for business leaders on recruiting and retention. 09:48 Supporting colleagues' dreams enhances organization's performance. 15:15 Remote workers need tactile experiences for trust-building. 17:04 Gifted husband whiskey for supporting wife's job. 22:30 Legal and psychological ownership intersect in work. 24:21 Read book for business success, contact author. Primary Topic: Introduction to Finding and Retaining Great Employees - Challenges of finding and retaining awesome people in entrepreneurship - Introduction to the book "All In" by Michael McCallowitz - Importance of attracting, retaining, rewarding, and growing with a great team Primary Topic: Writing and Researching the Book "All In" - Time and effort invested in writing a book - Research process and testing of concepts - Collaboration with research partners and the value of their contribution - The journey of writing and revising the book Follow Mike Michalowic: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Expanding Horizons: How Joint Ventures Can Propel Small Businesses to New Heights

In this episode, we dive into the world of joint ventures and how small business owners can leverage this powerful strategy to grow their businesses. Our guest, Charles Bird, a human lead magnet and super connector with expertise in joint ventures and frictionless systems, shares insights and wisdom from his seven years of experience in this niche. Charles breaks down the different types of joint ventures, including referral partnerships, social joint ventures, embedded partnerships, and presenting to other people's audiences. He emphasizes the importance of building trust and providing value in these partnerships and explains how joint ventures offer risk-free traffic and valuable marketing research. Whether you're new to joint ventures or looking to enhance your existing strategies, Charles offers practical advice on how to approach, structure, and develop successful joint venture relationships. Tune in to discover the potential of joint ventures and how they can amplify your business growth. 00:00 Leveraging trust for products and services promotion. 05:03 Transitioned from Silicon Valley to entrepreneurial success. 09:31 Creating value through systematic and proactive connections. 12:35 Systematize referrals for consistent high-value opportunities. 16:37 Guests and I help each other succeed. 19:05 Diversify traffic sources, synthesize conversations, free marketing. 23:17 Ensure product complements partner, understand deal structure. 24:45 Leveraging warm network for trust and authority. Follow Charles Bryd: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Search Marketing Demystified: Exploring the Layers and Their Significance for Business Growth

Welcome to " Buzzworthy Marketing Show," where we dive into all things marketing to help you stay ahead of the game. In today's episode, we're exploring the world of search marketing. Our host breaks down the layers of search marketing, including organic search, local SEO, paid search, and more. He offers a three-step process to help you make informed decisions about your search marketing strategy, focusing on the balance between paid and organic approaches. Plus, he provides resources for both DIY and professional assistance, ensuring that you have the support you need. Stick around as we uncover the purpose of different types of search marketing and how to effectively incorporate them into your marketing mix. 00:00 Various ways to define and utilize search marketing. 03:04 Position zero, voice search, paid search explained. 08:05 Choose paid or organic marketing based on time. 12:57 Tracking is crucial in determining campaign success. 16:06 Complimentary calls to explore search marketing options. 17:43 Free SEO resources available at Dizio Biz. Primary Topic: Understanding Search Marketing - Speaker's passion for search marketing - Different types of search marketing, including organic search, video search, local SEO, paid search, and voice search - Explanation of each layer of search marketing Primary Topic: Different Types of Search Marketing - Overview of organic search and its purpose - Local SEO and its purpose for local businesses - Explanation of position zero and its significance - Introduction to voice search and its relevance - Detailed breakdown of different types of paid search ads - Emphasis on the complexity and variety of paid search options Primary Topic: Making Informed Decisions in Search Marketing - Importance of weighing paid search against organic search - Explanation of the time and budget considerations for choosing search marketing tactics - Comparison of immediate results from paid search vs. delayed gratification from organic search - Encouragement for potentially pursuing both options Primary Topic: Implementation of Search Marketing Tactics - The importance of specificity in selecting search tactics - Recommendations for conducting research and keyword analysis - Emphasis on setting up proper tracking for evaluating search marketing performance - Advice for seeking professional help if overwhelmed or lacking time Primary Topic: Getting Started with Search Marketing - Offer of free SEO audit for those inclined towards organic search - Introduction to a DIY SEO platform for getting started with organic search - Invitation for a consultation with a professional regarding SEO strategy - Guidance for those interested in pursuing paid search and recommendation for seeking professional assistance - Assurance that complimentary consultation calls are comprehensive and not sales-oriented Primary Topic: Summary and Call to Action - Reiteration of the purpose and distinction between paid and organic search marketing - Summary of next steps, including getting SEO audits, seeking professional help, and incorporating search marketing into the marketing mix - Offer to address any lingering questions and provide direct contact information - Closing statement and encouragement to stay buzzworthy Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Staying Nimble: Profitable Adaptation for Entrepreneurial Success and Increased Profits

Welcome to " Buzzworthy Marketing Show." In today's episode, we'll explore the concept of profitable adaptation and how entrepreneurs can approach innovation in the small business world. We'll delve into what it means to be profitably adaptable, the importance of embracing change, and practical steps for entrepreneurs to thrive in a rapidly changing business environment. Join us as we uncover the keys to navigating change, increasing profitability, and chasing entrepreneurial dreams in a dynamic and ever-evolving world. 00:00 Entrepreneurial podcast explores achieving full potential and innovation. 05:01 Creative agency transformed from recording studio, profitable. 08:31 Embrace innovation, adapt, and foster creativity. 10:40 Test, monitor, adapt: keys to business success. Primary Topic: Profitable Adaptation and Innovation in Small Business - Definition of profitable adaptation - Importance of adaptability in a rapidly changing business environment - Example of companies like Uber and Airbnb disrupting traditional industries - Embracing change in technological advancements, market shifts, and consumer preferences Primary Topic: Personal Experience and Lessons Learned in Business Innovation - Speaker's personal journey of adapting and innovating in his business - Transformation from a recording studio to a production studio to a multimillion-dollar creative agency - Realization of complacency and the need for a significant shift in business direction - Decision to shut down and start over in a different direction Primary Topic: Steps to Profitably Embrace Innovation and Adaptation 1. Embracing Innovation - Staying informed about industry trends, emerging technologies, and changes in consumer preferences - Foster a culture of innovation within oneself and the business - Encouraging employees to suggest and implement creative solutions 2. Continuous Learning and Skill Development - Investment in personal education and skill development to remain relevant in the industry - Identifying areas for new skills and knowledge that align with market demands - Encouraging team members to engage in ongoing training and professional development 3. Experimentation and Flexibility - Testing new strategies, products, and markets on a small scale before full commitment - Monitoring the results of experiments closely and being willing to pivot if necessary - Maintaining flexibility in the business plan and being prepared to adapt to changing circumstances swiftly Primary Topic: Encouraging Entrepreneurial Mindset in Adapting and Thriving - The power of entrepreneurs to profitably adapt, innovate, and thrive in an ever-changing world - Working smarter and replicating what works - Advising listeners to stay adaptable, profitable, and keep pursuing entrepreneurial dreams Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Season Five Highlights: A Recap and Season Six Sneak Peek for Buzzworthy Listeners

In this episode of You Are Buzzworthy's season five, the host recaps the highlights of the past twelve weeks and provides a sneak peek of what's in store for season six. The season featured monologue episodes, as well as insightful interviews with notable guests including Mike Michalowicz and Gino Wickman. Listeners can also look forward to future episodes featuring Mike Michalowicz discussing his new book and a panel of operations experts exploring company optimization. The podcast's name will be changing to The Buzzworthy Marketing Show in season six, reflecting an expansion in focus beyond just marketing. With over 45,000 downloads this season, the host expresses gratitude to the loyal listeners and looks forward to returning with new content in the future. 00:00 2023: tumultuous, condolences, hope for better future 04:00 Excited for book release, secret guest planned. Primary topic: Recap of Season Five - Monologue style episodes exclusively - Guest appearances by Mike McCallowitz and Gino Wickman - Theme of walking through the three KPIs of the rule of 26 - Announcement of upcoming book "All In" by Mike McCallowitz - One other secret guest planned for Season Six - Name change of the show to "The Buzzworthy Marketing Show" - Podcast's download success, surpassing 45,000 downloads in the season Primary topic: Condolences and Reflection on 2023 - Acknowledgement of global turmoil and violence - Recognition of those who have experienced suffering or loss Primary topic: Preview of Season Six - Return of Mike McCallowitz to discuss his new book "All In" - Panel of three operations experts to discuss optimizing company operations - Name change from "You Are Buzzworthy" to "The Buzzworthy Marketing Show" Primary topic: Wishes for the New Year - Wishing listeners a happy holiday season - Hope for a better year ahead Primary topic: Call to Action for Listeners - Encouragement to subscribe to the show - Announcement of show availability on YouTube and podcast directories Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


How To Budget Marketing Into Your Financial Plan

Welcome back to another episode of You Are Buzzworthy! In this episode, we'll be diving into the crucial topic of how to budget marketing into your financial plan. Our host, Michael Buzinski, shares insights and expertise on the importance of budgeting for marketing, setting clear goals, determining budget allocation, and managing your marketing budget effectively. He provides valuable tips and even offers a free marketing budget calculator to help you navigate this essential aspect of your business. Stay tuned for valuable insights and expert guidance on budgeting for marketing. 00:00 Entrepreneur with 25+ years offers marketing budgeting advice. 03:45 Guerrilla marketing can work but invest in marketing. 07:07 Service businesses use cost plus pricing strategy. 11:10 Increase billing rate by 10% for marketing. 14:26 Flexibility in budgeting for marketing is critical. Primary Topic: Importance of Budgeting for Marketing - Marketing is essential for business success - Risks of overspending or under-investing in marketing - Setting clear, measurable goals for marketing efforts - Determining marketing budget based on business size, industry, and goals - Allocating a percentage of projected revenue to marketing budget Primary Topic: Budgeting Strategies and Examples - The importance of investing in marketing at a level where you want to be, not where you are - Recommended percentages of projected revenue to invest in marketing, based on business goals and industry - Examples of budgeting for micro and established businesses - Options for businesses with insufficient budget for marketing - Strategies for optimizing revenue and reallocating savings for marketing budget - Adjusting pricing strategy to allocate more funds to marketing budget, with examples and considerations Primary Topic: Tips for Managing and Optimizing Marketing Budget - Testing and measuring marketing efforts to optimize budget - Utilizing analytic tools to track campaign performance and adjust strategy - Keeping a portion of the budget flexible for unforeseen opportunities or challenges Primary Topic: Conclusion and Resources - Marketing as an investment in the business's future - Encouragement to reach out with questions or thoughts on the topic - Promotion of the YouTube channel, LinkedIn profile, and book for more marketing insights Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


The Power of Pricing: Optimizing Revenue for Business Success

Welcome to You Are Buzzworthy! In this episode, we explore the crucial topic of pricing strategy in business. Host Michael Buzinski dives into the key factors to consider when setting prices, including costs, pricing objectives, and customer perceptions. He delves into three pricing models: cost plus pricing, value based pricing, and dynamic pricing, providing insights into their advantages and disadvantages. Additionally, practical tips are shared, such as tiered pricing and strategic promotions. This episode will equip you with actionable strategies to optimize your revenue and position your business for long-term success. Join us as we uncover the dynamic world of pricing strategy. 00:00 Optimize revenue through strategic pricing decisions. 06:55 Value and dynamic pricing affect profitability and demand. 09:06 Regulatory, ethical concerns in dynamic pricing strategies. Balancing profit and compliance is crucial. 12:14 Use limited-time offers to incentivize purchases. Primary topic: Importance of Pricing Strategy - Impact on revenue, customer perception, and market positioning - Strategic decision for business success Primary topic: Key Factors in Setting Prices - Understanding costs - direct and indirect - Pricing objectives - maximizing profit, gaining market share, covering costs - Avoiding unsustainable pricing models Primary topic: Pricing Models - Cost Plus Pricing - Advantages - transparency, stability - Disadvantages - profit limitations, market disconnect - Value Based Pricing - Advantages - maximizing profits, competitive advantage - Disadvantages - complexity, resistance - Dynamic Pricing - Advantages - capturing maximum revenue, quick response to market conditions - Disadvantages - client perceptions, regulatory concerns, ethical considerations Primary topic: Choosing the Right Pricing Model - Depends on business, industry, and specific product/service - Some businesses blend models for success - Regular assessment and adjustment of pricing strategy Primary topic: Competitive Analysis - Importance of knowing competitors' pricing - Reflecting competitive positioning in pricing strategy Primary topic: Understanding Target Audience - Conducting market research and gathering client feedback - Aligning prices with client expectations Primary topic: Practical Pricing Tips - Tiered Pricing - Catering to a broader range of customers - Strategic Use of Promotions - Incentivizing purchases without devaluing the service - Regular Monitoring and Adjustment - Analyzing pricing data, gathering feedback, considering inflation Overall, the episode delves into the importance of pricing strategy, key factors in setting prices, different pricing models, choosing the right model, competitive analysis, understanding target audience, and practical pricing tips. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Prepare Your Business for a Profitable New Year: A Step-by-Step Guide to Success

Welcome to the latest episode of You Are Buzzworthy! In this episode, host Michael Buzinski dives into the crucial topic of preparing your business for a profitable new year. He reflects on the past year and discusses the vital role of analyzing key performance indicators such as revenue, client satisfaction, and employee productivity. Michael also emphasizes the importance of setting clear smart goals and delves into financial planning, marketing, and optimizing operations. With actionable insights and practical advice, this episode equips entrepreneurs and business owners with the tools they need to kickstart a successful year ahead. Tune in to discover how to navigate the changing business landscape, stay informed, and adapt to new opportunities for long-term growth and profitability. 00:00 Stay informed, anticipate changes, capitalize on opportunities. Welcome. 04:02 Employee productivity critical for business success & profits. 09:07 Budgeting as a tool for financial health. 11:18 Regular expense reviews maintain profitability, avoid surprises. 13:43 Financial planning and marketing are vital. Check book. 18:48 Stay informed, pivot when needed, be adaptable. 20:37 Stay relevant and attention-grabbing until next time. Primary Topic: Reflecting on the Past Year - Evaluating business performance - Analyzing key performance indicators (KPIs) - Revenue trends - Client satisfaction - Employee productivity Primary Topic: Setting Clear, SMART Goals - Understanding SMART criteria - Specificity - Measurability - Achievability - Relevance - Time-bound - Creating annual goals and breaking them into objectives - Quarterly timelines for objectives Primary Topic: Financial Planning - Creating a budget - Monitoring expenses - Identifying overspending - Identifying cost-cutting opportunities - Managing cash flow - Utilizing the Profit First method - Checking cash flow regularly Primary Topic: Strategic Marketing - Importance of marketing for service-based businesses - Planning and executing marketing efforts - Recommended book: "The Rule of 26" - Offered for free at Primary Topic: Optimizing Operations - Identifying and eliminating inefficiencies - Saving time and money - Staying agile and adaptable - Enhancing customer experience - Continuous improvement mindset - Encouraging feedback from team members Primary Topic: Adaptability - Staying informed about industry trends - Pivoting when necessary - Fostering a culture of adaptability - Navigating change effectively - Key factor in long-term success Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Why Discounts are Bad for Service-Based Businesses

Welcome back to another episode of You Are Buzzworthy! In today's episode, we're diving into the world of discounts and pricing strategies in service-based businesses. Have you ever wondered if offering discounts is truly beneficial or if it actually harms your business in the long run? Well, today's your lucky day because we have all the answers for you. Our host, Buzz, shares his decades of marketing experience and explains why discounting your services may do more harm than good. Through real-life examples and personal anecdotes, Buzz uncovers the illusions of attracting customers through discounts and the negative impact it can have on your brand image. So if you're a service-based business owner or simply interested in effective pricing strategies, this episode is a must-listen. Get ready to discover why it's time to stop underpricing your services and start billing what you're truly worth. Stay tuned and stay buzworthy! 00:00 The illusion of discounts in service businesses. 04:21 Costs remain even at discounted rates. Stickiness matters. Opportunity costs impact short-lived customers. Ideal trial periods are 7-14 days. 08:40 Don't discount; premium service maintains brand image. 11:43 Discount cascade led to reputation damage, brand change. 15:58 Enhancing client experience, value, and results. 17:40 Stay buzzworthy, as per usual. Primary Topic: The Illusions of Attracting More Customers through Discounts - Discounts are used to attract customers - Discounts in the service industry may not make sense for businesses doing well - Examples: gyms and fitness centers offering discounted memberships, subscription-based services with frequent promotions - Drawbacks of discounting memberships: lack of long-term growth, more wear and tear on equipment, upset loyal customers, less respect for the facility, reduced revenue per member Primary Topic: The Negative Impact of Discounting on Service-Based Businesses - Consulting firms offering discounted rates to win clients - Reasons to avoid discounting: cutting into profits, providing less value, price-sensitive clients expecting more, dealing with high-maintenance bargain hunters - Difficulty in raising prices after discounting - Speaker's personal experience with discounting leading to reputation damage and the need for a strategic shift Primary Topic: The Perceived Value and Brand Image - Discounting degrades the value of a brand - Discounting creates three issues: loss of respect, constant demands for more discounts, difficulty in raising prices - Speaker's experience with discounting leading to a negative brand image and the need for a strategic shift Primary Topic: Strategies to Avoid Discounting - Building authority and credibility by speaking more and showcasing expertise - Adding value through value-added services and bonuses - Enhancing the client experience to justify premium prices - Other strategies to bill what you're worth: bundling products and creating exclusivity - Encouragement to bill what you're worth and avoid discounting - Promotion of the speaker's book, "The Rule of 26" Primary Topic: Conclusion and Call to Action - Reiterating the negative impact of discounting and the need to bill what you're worth - Encouragement to subscribe to the podcast and stay "buzzworthy" Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


The Power of LinkedIn: Leveraging Social Media for B2B

Join us as we explore the top reasons why businesses shy away from LinkedIn, from high advertising costs to content saturation and constant solicitation. But fear not, because Speaker A reveals the hidden gems that make LinkedIn a game changer for business-to-business (B2B) and business-to-consumer (B2C) companies alike. Discover the unparalleled targeting capabilities of LinkedIn's Premium Sales Navigator feature and how it can revolutionize your organic outreach. Hear about the upcoming algorithm changes that level the playing field for small businesses and enhance your chances of getting noticed. 00:01:35 LinkedIn ads: expensive but highly targeted & effective. Premium Sales Navigator for organic outreach. Content saturation challenge, but algorithm changes may help. Less need for daily posting on LinkedIn. 00:06:45 Be genuine, connect with people, optimize profile. 00:10:40 Tell your story, prove your expertise, continuously refine. 00:12:07 LinkedIn: worth investment, optimize profile, engage, happy. Primary Topic: The Power of LinkedIn - LinkedIn as a means to an end, not the center of conversation - Addressing the naysaying of LinkedIn - High costs of advertising on LinkedIn compared to other platforms - Saturation and content overwhelm on LinkedIn - Constant bombardment of solicitors on LinkedIn - Access to LinkedIn's user database through Sales Navigator - LinkedIn's focus on professional networking and industry news - Quality of posts on LinkedIn - LinkedIn as a platform for thought leadership and networking - How to win on LinkedIn Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Beyond Blogging: Diversifying Your Content Strategy for Maximum Traffic and Engagement

Welcome to another exciting episode of You Are Buzzworthy! Today, we are diving into the world of marketing tactics and exploring the power of inbound traffic. We all know that engaging with our audience is essential, but how can we generate valuable inbound traffic that drives results? In this episode, we'll break down the Rule 26 KPI of traffic and explore the diverse range of content strategies that can boost your online presence. From blogging and social media to podcasts and videos, we'll uncover the secrets to capturing your audience's attention and delivering the right content at the right time. Get ready to discover the key to effective inbound traffic and learn how to tailor your content to different client personas. So grab your headphones and get ready for another buzzworthy episode of You Are Buzzworthy! 00:01:29 Diverse content: blogs, social media, publications. 00:06:06 Multi-platform content creator drives engagement and credibility. 00:08:01 Select valuable topics for webinars or workshops and market with enticing value proposition to save attendees' time. 00:10:53 Podcast, reels, webinars, workshops, video possibilities 00:16:13 Being a bestselling author opens doors, gains attention. 00:18:26 Create ROI by enticing and engaging audience. Track downloads and purchases for effective segmentation. 00:20:37 Diving into video, workshops, Rule 26. Sharing knowledge, engage and be successful. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


AI and Small Business Marketing: Unlocking New Possibilities for Growth and Success

Welcome to another exciting episode of You Are Buzzworthy! In today's episode, we dive deep into the world of marketing for small businesses and demystify AI, the new hero of the digital marketing arena. With AI being touted as the secret sauce that can revolutionize your marketing efforts, we'll separate fact from fiction and debunk some common AI myths. But don't worry, we won't leave you hanging. We'll also explore the ways you can leverage AI to supercharge your marketing strategies. From data analysis and personalization to chatbots and predictive analytics, we'll cover the most common applications of AI in marketing. So join us on this informative journey as we reveal how AI can be a game changer for your business's marketing. Get ready to be buzzed! 00:01:26 AI: Small business marketing's secret weapon. 00:04:58 AI can transform marketing: analysis, personalization, content, chatbots, ads, email. 00:07:13 Salesforce Einstein Analytics, HubSpot Marketing Hub, Adobe Analytics, and DiZio are AI-powered platforms that help businesses analyze customer data, improve marketing strategies, and optimize user experiences. 00:11:03 AI enables A/B testing and experimentation for businesses. 00:15:47 Integrating AI tools is complex, requires resources. (7 words) 00:16:59 AI empowers efficient, effective marketing for businesses. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


The Ten Disciplines: Unleashing Your True Potential and Making a Lasting Impact

Coming up on You Are Buzzworthy, we have a special guest, Gino Wickman, the author of the highly impactful book "Traction." Gino shares his insights on running a business in an efficient and progressive way, and how entrepreneurs can benefit from the discipline of doing business. We also get a sneak peek into Gino's upcoming book on ten disciplines for entrepreneurs, which promises to be a must-read for anyone wanting to maximize their impact and find more peace in their lives. Join us as we dive into the world of entrepreneurship with the incredible Gino Wickman on this episode of You Are Buzzworthy. 00:02:24 Order and summary of books for entrepreneurs: Entrepreneurial Leap, Rocket Fuel, Traction, EOS life, Ten Disciplines. 00:03:37 Ten disciplines shared at EOS conference. 00:08:54 Importance of self-discovery and staying true to oneself; Making decisions based on long-term vision. 00:11:52 Understanding time allows for faster, better results. 00:13:48 Patience leads to faster success in entrepreneurship. 00:18:15 Knowing thyself: from superficial to shedding blocks. 00:22:26 Be still, trauma surfaces in stillness. 00:24:12 Humility: Cherish unknown moments, overcome self-perception. Primary Topic: Introduction - Guest introduction: Gino Wickman, author of "Traction" - Excitement about upcoming book on ten disciplines for entrepreneurs Primary Topic: The Motivation Behind Writing the Book - Gino's previous books in order: "Entrepreneurial Leap," "Rocket Fuel," "Traction," "EOS life" - Ten Disciplines as the next step in helping entrepreneurs maximize their impact and energy - Origin of the ten disciplines from a talk at an EOS conference Primary Topic: Overview of the Ten Disciplines - Discipline 1: Ten Year Thinking - Discipline 2: Take Time Off - Discipline 3: Know Thyself - Discipline 4: Be still - Discipline 5: Know Your 100% - Discipline 6: Say No Often - Discipline 7: Don't Do $25 an Hour Work - Discipline 8: Prepare Every Night - Discipline 9: Put Everything in One Place - Discipline 10: Be Humble Primary Topic: The Endless Depth of the Disciplines - Comparison to the limitless nature of emotional intelligence - The potential for personal growth and self-discovery through practicing the disciplines Primary Topic: The Importance of Saying No - Setting boundaries - The connection between the first five disciplines and the ease of saying no - Saying no to things that don't align with personal goals and purpose Follow Gino: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Unlock Your Earnings Potential: Proven Techniques for Raising ARPC and Adding Value to Clients

Do you want to take your service-based business to new levels of profitability? Are you looking for ways to maximize your average revenue per client and add more value to your offerings? In this discussion, I will be sharing effective strategies that can help you achieve increased profitability and enhance the overall value you provide to your clients. By implementing these solutions, you can unlock untapped potential and elevate your business to new heights of success. In this episode, you will be able to: The key moments in this episode are: 00:00:00 - Introduction 00:01:57 - Importance of ARPC 00:05:07 - Billing What You're Worth 00:07:37 - Increasing Rates and Value 00:10:20 - Conclusion 00:14:56 - Introduction 00:15:15 - Bundling with Water Delivery 00:16:46 - The Benefits of Bundling 00:19:42 - Upselling and Cross Selling 00:23:16 - Exclusivity and Scarcity 00:29:58 - R. Two Six Intensive Workshop 00:30:25 - R. Two Six Intensive Details 00:30:48 - Closing Remarks Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Boost Your Website ROI: The Power of Iterative CRO Strategies

If you're feeling frustrated by the lack of success in improving your conrates and website ROI, despite implementing various strategies and tactics, then you are not alone! You may have tried A/B testing different elements on your website, optimizing your landing pages, or even investing in paid advertising campaigns, but still not seeing the desired results. Instead of experiencing increased con and a boost in your website's return on investment, you may be facing dwindling sales, wasted resources, and a growing sense of helplessness. In this episode, you will be able to: The key moments in this episode are: 00:00:00 - Introduction to Rule 26 00:01:20 - Importance of Conversion Rate Optimization (CRO) 00:03:30 - The Impact of Small Improvements in Conversion Rates 00:06:18 - Understanding Conversion Rate and Calculating it 00:09:49 - Conversion Rate Optimization Process 00:16:11 - Importance of Website Loading Time 00:16:48 - Designing a Professional and User-Friendly Website 00:18:13 - Tailoring Content to Target Audience 00:21:04 - Methods and Tools for Conversion Rate Optimization (CRO) 00:23:22 - Challenges and Benefits of CRO Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


Demystifying Traffic Myths: It's Not Just About Numbers

Unveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality. In this episode, you will be able to: The key moments in this episode are: 00:00:00 - The Importance of Targeted Traffic 00:02:01 - The Fallacy of High Traffic 00:04:07 - Understanding Buyer Intent 00:06:08 - Quality Over Quantity Case Study 00:10:33 - The Cost of Talking to the Wrong People 00:15:40 - Introduction to Paid Advertising 00:17:14 - Diversifying Traffic Sources 00:18:34 - Leveraging Different Advertising Strategies 00:19:39 - Case Study: Improving Traffic with Keywords 00:22:39 - Importance of Quality Traffic #YouAreBuzzworthyPodcast #BuzzworthyMarketing #MichaelBuzinski Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at