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You Are Buzzworthy Podcast

Business & Economics Podcasts

When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to You Are Buzzworthy.


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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to You Are Buzzworthy.




How Podcast Marketing Can Help Your Business Succeed

I am sure I don’t have to tell you, my podcast listeners, how awesome podcasts are for learning from experts. I mean, I hope that’s why you are listening to this podcast. But did you know that you could be utilizing podcasts just like mine for your own business? Yes, I am talking to you. I am really talking to everyone in the business world, but you are here and hopefully you will tell someone else about what we are going to cover today, which is how to use podcasts to help your business...


How To Guest On Celebrity Podcasts For Free

How many times have you heard that podcast guest speaking is a great way to get your name out there and build your quote authority? Well, I am here to say that whoever is telling you this, is right. Podcast Guesting is a wonderful way to build your personal brand and authority. The best part is that it doesn’t take a lot of effort to do it? Or does it? When I launched my book in 2021, I decided to go on a podcast tour. I initially hired an agent to help me and eventually started using a...


How To Build and Maintain Momentum Towards Your Goals

Is your business one that deals with project management. Do you deal with managing clients through the project management process? If you do, you will love today’s topic, because I know for a fact that there are little to no entrepreneurs that think they can’t learn how to be better project managers. The topic is weaved into every facet of our businesses. It’s present in our sales process, how we serve our clients, paying salaries, and even how we let personnel go. Project management is what...


How to Successfully Network Online

Have you ever heard the phrase, “Your network is your net worth”? It is a saying that took a long time for me to truly understand. I don’t know if it was because I have always been a natural networker or if I hadn’t stuck in the same industry for more than a few years at a time. I don’t think I truly grasped the value until I decided to burn my creative agency to the ground and start all over. That’s when my network became more valuable than anything else in my life. So the one secret I...


Top Three Toxic Sales Tactics & How to Avoid Them

It’s amazing how many entrepreneurs I talk with that are either scared of sales or have a hatred for it. A lot of the fear I see comes from two main sources. The first cause is talking to strangers mixed with imposter syndrome. In my opinion, fixing this is just a matter of practice and a little mindset work. The second reason I see many avoid the sales process is the sleazy sales stigma. This is also why many people hate the sales process. They just don’t want to be seen as pushy...


Do Awards Matter For Your Business?

When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan, less prestige, more results. Over the years, I have accumulated a lot of metal and glass , but the question still remains, do they even matter....


Should You Write A Book To Help Your Business?

Have you noticed over the last few years that there are a lot of new authors popping up? There are a couple of reasons for this. The main one in my mind is the democratization of authorship through platforms like Kindle Direct Publishing and other self-publishing platforms. It has never been easier to publish a book. The biggest hurdle now is writing a book. So the question then becomes, why should a business owner write a book? Should you write a book for your brand? Well that’s what we are...


Is Your Project Management Costing Or Making You Money?

In every business, there always seems to be more to do than there is time or resources to get them done. This is especially true for smaller businesses and solopreneurs. Shoot, I still had this problem when I had a team of 22 full time employees. So is it that we are trying to do too much or are we just not managing our resources correctly? Or is it a little bit of both. To help me peel back the onion on this proverbial chicken and egg issue is Sarah Duran. She is a freelance project manager...


How to Best Choose Between Growth vs Scaling

Did you know that there is a big difference between growing a business and scaling a business? For many years, I didn’t and it created a lot of headache for me. It’s this misunderstanding that probably had the biggest impact on my 15 year journey through entrepreneurial poverty. It’s definitely what allowed me to grow my first multi-million dollar business broke. So today we are going to save you from my prior fate and clarify the difference between growing and scaling a business, and how to...


The Magic of Public Relations Marketing

How many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clients. But when we start talking about SEO, we start to hear about different flavors, like on-site optimization and off-page SEO, or citations and backlink building. It’s enough to make your head spin, right? I think I am going to have to create a limited series dedicated to...


Smashing Through Entrepreneurial Plateaus

Did you start your business after a successful career doing something you were passionate about only to be bombarded with all of the things that get in the way of doing just that - what you love. It’s a common plateau, even for us that didn’t have a career in what we now offer in our business. Plateaus plague us all at various stages in our entrepreneurial careers and can hold us back from our true potential. So let’s dive in today and discuss how to overcome these hurdles and stay in love...


How Authenticity Equals Profitability

I was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I am sure you have heard this new buzzword rattling around the social media stratosphere the last couple of years, but I don’t think the social gurus are getting to the heart of what it means to be authentic and how authenticity is actually the express lane to profitability....


Simplifying The Complexities Of Marketing

Do you think that the process of digital marketing sucks? Maybe you think that it’s over complicated? Worse yet, you don’t know where to start. I am sure many of you can relate, right? So what if there was a simpler way to approach digital marketing? What if I told you that I have a friend who wrote a book on how to do just that? You’d be excited, right? Well this is your lucky episode because I have my friend Jake Zufelt to talk with me about this very subject. Jake is the owner of Hite...


Discover the Five Most Important Metrics For Your Business

At the beginning of every new year, business owners take time to study their numbers. The sad thing is that most are looking at the wrong ones, or at least focusing on the wrong ones way too long. What I mean by that is that not all metrics are built the same. As Jason and I discussed in our conversation, there are a lot of vanity metrics out there meant to make you feel good about yourself and your progress. There are other vanity metrics that marketers use to make themselves look better...


Are Vanity Metrics Ruining Hurting Your Bottom Line?

How many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at the beginning of any campaign. These metrics should always be tied to revenue or profit. If they aren’t - we call them vanity metrics. And unfortunately, they are used way too often in many facets of business to either prop up mediocre performance or make the business...


Season One Finale and a Peak at Season Two

Oh my goodness we have made it! This is the 30th and final episode of season one. I first want to thank every single one of you who have listened to the entire season and those who have subscribed. And a shout out to those who have given the show a review. I have been blown away by some of these reviews we have received so far. I am actually surprised to have gotten as many reviews as we have episodes. So let's celebrate some of the feedback from season one and dive into what season two has...


Navigating the New In Your Business

Many of us have been in business for some time while others are just getting started. Regardless of where you are in the entrepreneurial experience, you are constantly starting new initiatives. But the landscape of starting a new business along with new products and services is changing and we need to adapt to the new way of creating things in and around our business. So let’s dive into this topic and discover new roadmaps to success. Joining the conversation with me today is Jason Sherman,...


How to Best Plan for 2023

The new year is upon us and if you haven’t already, it’s way past time to get the ball rolling for 2023. In this episode, I uncover my new strategy to keeping my eye on the immediate in my company and how to get more done in less time. In the episode I cover: Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at


How to Attract & Retain the Best People for Our Companies

Today I want to talk about leadership from an entrepreneur's point of view. Specifically when dealing with the great resignation and now, the new quiet quitting epidemic. Now some say this is not a new phenomenon and rather with recent events like a global pandemic, turbulent economic times, and a hostile political landscape, people are much more vocal about it. Never the less, we are in an employee driven market right now and as entrepreneurs, we now more than ever need to attract and...


Why 80% Is Good Enough For Your Business

I was talking with Adam Liette on the podcast the other day about how to get ourselves as business owners from working in our business to working on our business. This is a very important topic because it is something that holds way too many companies back from their true potential. And that is because owners are human and as humans we have limits. There is only so much of us to go around. So as we build our business bigger and bigger, we start to spread ourselves thinner and thinner. And...