You drink - you learn.

My guest today, Charles Bahr, is quite a character. He started his professional journey at 14 founding his own agency, just to found another one before joining TikTok and the Serviceplan Bubble afterwards. What a journey. Charles shares some of his experiences consulting big brands on social media, but also shares his views on what he and his generations expect from workplaces today. A perfect set up to drink and learn. Some things I have learned in our session: ➡️ Companies need to build environments where the right idea can come from anyone in the team. ➡️ Younger generations don’t get the concept of hierarchy. They look for fast pace learning and growing, direct and honest feedback in both ways and to make a difference early on. ➡️ GenZs do not think in devices, but in formats they are interested in. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. PS: I know I got confused - it of course is Episode 23. :) PPS: More infos on Serviceplan: https://www.serviceplan.com

How about being a global fashion retailer and introducing a four day work week in the middle of the Pandemic? Not the first thing you would do? Well, check out the story of Desigual who just did this bold move. In todays episode I had the chance to reconnect with Guillem Gallego, CMO of Desigual. Guillem has many stories to share, from introducing the NFL to an European audience, to rocking at Nike and to become the Marketing leader of one of the most recognised Spanish brands. We talked about the transformation of a brand, of products and the culture of an organisation, which for Desigual even ended up in a four day work week. Some things I have learned in our session: ➡️ If you want to become a leading brand - you have to lead. ➡️ Change hurts. Transformation comes with difficult decisions like killing profitable products which are not on brand or moving to a four day week. ➡️ Having a bold visionary in a company helps a lot - especially if it is the owner. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. More infos about Desigual: http://desigual.com Show notes: 3:25 Drink of the day. 5:50 How Guillem became Guillem. 12:01 Finding my way to Desigual. 20:30 Transforming a brand. 25:40 Brand is not just a marketing conversation. 29:00 The next step: 4 day week. 42:25 Thinking sustainability. 45:44 The network question.

Everyone of us wants the best talent in their teams. People who can drive change, grow the business, make a difference, bring energy and solve the biggest challenges within the organisation. We call them unicorns - everyone is looking for them, but they are pretty hard to find. My guest today knows how to attract these talents, but more important she also knows how organizations need to change to keep them. Carolin Stokes is the author and TedTalk Speaker of „Elephants before Unicorns“, spent years in the tech industry at PlayStation, Virgin and Nokia, build a humanistic headhunting and consulting company and is supporting big organisations to become emotionally intelligent. Most importantly - she is a fun and inspiring talk partner. Some things I have learned in our session: ➡️ Never underestimate Empathy as a game changer for personal development. ➡️ Always be honest and transparent to potential new hires about the challenges within the company. It’s the only way not to loose them in the first three months. ➡️ Make sure you find the „elephants“ in your organization. What is keeping people to bring up challenges and solving them? Start to tackle them from top to bottom. ➡️ Start now to assess where your Org stands in terms of emotional intelligence: Workplace EQ Diagnostic More information on Caroline Stokes: https://www.theforward.co ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Show notes: 3:07 Drinks of the day. 5:15 How Caroline became Caroline. 13:40 The power of unicorns. 20:10 What is an elephant? 35:17 Measuring EQ. 45:00 Onboarding Talent. 54:00 The network question.

During a career you go through a lot of trainings, some good and inspiring, others a waste of time and energy. One of the most impactful trainings in my career has been about negotiation with the GAP Partnership. Even after many years I still think about it. As I know that many people have difficulties with this topic, I have invited Jon Speichinger, a negotiation expert at the GAP. Jon shared his life story, but also a lot of insights about negotiations. Another one in German I’m afraid. :) Some things I have learned in our session: ➡️ Take preparation seriously. Know exactly what you want and what your no gos are. Learn about the other site, see the world out of their shoes, play „what if“ games. ➡️ Listen carefully. You might learn things which are important to the other site and easy wins for you. ➡️ Success is not just measured through numbers - especially in a long term partnership it is important that both parties leave the table with a good feeling. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Website: https://www.thegappartnership.com Show notes: 4:22 Drink of the day. 7:20 How Jon became Jon. 13:40 Negotiation in different Cultures. 19:00 My life at the GAP PARTNERSHIP. 26:00 Negotiations are nothing bad… 38:00 Training and preparation is everything. 49:00 Take controle. 55:40 The network question.

Many of us grew up and built our careers in the corporate world with countless ups and downs on our way. My guest today from Hong Kong is definitely one of us - Andy Chiu. Andy experienced the culture of L'Oréal and Mercedes Benz before he learned that wearing a suit is not the definition of being successful. He followed his true passion and landed in the sports and lifestyle industry, worked at Adidas and Puma and Adidas again leading Originals in Japan. Andy is a true expert in building cultural relevance for brands, became an entrepreneur, started a business and is today consulting brands and corporations. I consider myself lucky to know him and to have the chance to chat in my podcast. 🎙️ Some things I have learned in our session: ➡️ Wearing a suit is not equal being successful. 👔 ➡️ Find and follow your passion as this is the base for success in your profession. ➡️ Sometimes all the answers to challenges in a corporation are already there, but it needs an external person to come and speak them out loud. ➡️ Substance in product and communication will always win on a long term. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Show notes: 2:20 Drink of the day. 5:30 How Andy became Andy. 12:30 Wearing a suit = Being successful? 31:00 Finding myself as a base for success. 38:00 Judging my experience in the corporate world. 43:00 The importance of substance. 50:00 Getting cultural relevant. 56:30 The network question.

Todays guest is one of the leading trend researchers Peter Wippermann. Peter tells the story how he became a researcher who's job it is to model the future and shares a lot of findings out of his studies. I personally liked his view not focussing on single fast paced trends, but building baselines on five dimensions to measure developments over time and predict changes in our society. His five focus dimensions are: - social change - ageing demographics - technological developments - economical change - cultural change Check out the Trendbüro website: https://trendbuero.com/de I apologise for the mediocre sound quality on this episode. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Show notes: 2:03 Drink of the day. 4:15How Peter became Peter. 9:40 Anticipating trends. 32:00Scary trends. 40:10Creating the ICH AG. 42:10The network question.

Everyone slowly starts coming back from their summer breaks and I hope that all of you had some quality time with your loved ones and enough time to spend for things you enjoy, like your hobbies - which is also the topic of todays podcast. My guest is Jon Rissik, CEO of Dovetail games. He and his team craft hobbies as a business and deliver world class digital fishing and train experiences to their customers. Jon will share some insights about his career, leadership style and talk about Dovetails seven pillars describing how to craft a monetisable hobby: ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Show notes: 4:15 Drink of the day. 8:20How Jon became Jon. 20:30 What Dovetails does… 28:28 The hobby wheel - crafting hobbies. 42:30A different way to develop games. 1:02:10 The network question.

How bold and disruptive should I be in my job? And what if I am more the introvert than an extrovert - how can I stand out? Tough questions for a lot of change drivers out there and I had the perfect thought partner for these question: Lisa Hogg from Brave Amsterdam. Lisa has worked for Nike, Converse, Asics, Vans and Toms, is a brand and marketing expert with her own agency. She focusses on Strategy, Storytelling and has seen all the different angles in leadership. In her projects she often helps brands to differentiate, find their core and the right strategy. And for that you sometimes have to be bold and brave to go new directions. Some things I have learned in our session: ➡️ Strategy first: Where are you heading? Then decide the level of braveness needed to get there. ➡️ Failure is one of the best sources of information. Learn from it, talk about it, but never repeat it. ➡️ Fear is not a good partner. Never fear of getting fired - always do the right thing and you will grow. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Website: https://www.brave.amsterdam Show notes: 3:05 Drink of the day. 7:05The Road of my life. 18:26Being brave. Pros and Cons. 29:45Failing as part of the Journey. 36:05The wolf in me. 49:05The bravest decision in my life. 58:05Braveness in family life. 1:02:05The network question.

Sometimes its good to take some time to zoom out and take a broader look on the marketing world. Todays guest at Episode 15 of 🎙️YDYL is Sebastian Bayer - a perfect thought partner for this. Spending a long time of his career at Nike, he learned the secrets of branding, the power of 360 marketing and the importance of having an opinion and a story to tell. Sebastian is now the CEO of Austrias 🇦🇹 biggest network agency VMLY&R, where he supports companies to define their brand, purposes and builds the right experiences along customer journeys. In our talk he shared some fun stories from his Nike years, his point of view (and he has many) on todays agency, marketing and branding world and strongly advocated the need for customers to build their own brand story. Some of my key take aways from our marketing chat: ➡️ Defining the core brand, your company story and value set will be a game changer and perfect filter for your future marketing activities. ➡️ Use this filter to create value experiences along your customer journeys. ➡️ If you don't take the time to do so, you might waste your companies time and money as you are telling story without having one. ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Website: https://www.vmlyr.com Show notes: 3:20 Drink of the day. 6:20 How Sebastian became Sebastian. 13:00 Moving from the company to the agency side. 20:00 What companies are looking for. 27:00 Building the foundation of a brand. 33:00 Focus on brand experience. 42:00 Proving local - going international. 52:00 Performance vs Brand Marketing? 56:55 Future trends. 1:03:22 The network question.

🎙️From serving the army to founding a business with Jeff Bradford. 🇺🇸 lg. Todays guest at You Drink You Learn is Jeff Bradford the founder and host of Beer, Wine & Spirits. After leaving the Army Jeff has sold everything to start his own high quality YouTube channel and is creating content while he travels around the globe learning the art of crafting beer, wine and spirits. Jeff was so kind to talk about his business and visual storytelling, but also about his learnings in leadership from his twenty years at the Army which have especially helped during his founding period. Some of my key take aways Jeff has shared from his time as a soldier: ➡️ Training is the base for perfection. So start doing it! ➡️ Being reliable is probably one of the most underrated management skills. Always do what you say and promised. ➡️ If you are in the war field, giving up is not an option. Why should it be in real life? ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Check out Beer, Wine & Spirits at YouTube: https://www.youtube.com/channel/UCgxh_okyMOVDR4vWpk_rVhg Jeffs Website: www.jeffbeerwinespirits.com Show Notes: 3:40 Drink of the day. 8:00 How Jeff became Jeff. 18:50 What is beer, wine and spirits? 24:40 Learning in the army. 27:30 Leadership values - from a soldier to a business man. 36:00 Learning through travelling. 41:53 Trends in the beverage industry. 45:00 Favourite place I experienced so far. 47:40 Education about alcohol. 53:00 The network question.

Todays guest is the NYC based author, TED talk speaker and creator of Working Out Loud (#WOL) John Stepper. John fits perfectly into the show as he has created an empowering method which is used by many companies like BOSCH and Porsche and thousands of individuals globally to build collaborative and purposeful networks. WOL is helping people of any job level to define and get in control of their own goals professionally and in life and has become a crucial part of the New Work movement. John shared three questions as a starting point for WOL: ➡️ Set yourself a goal: What are you interested in or what are you trying to learn and achieve? ➡️ Who is related to your goal? Search on Google or LinkedIn and create a list of people who are where you want to go. ➡️ What can you contribute to the people on your list? Sometimes even a like can be the start of a relationship. Start doing it! ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. More infos on #WOL: https://workingoutloud.com Drink of the day: https://kaffeeroester.de Feedback: feedback@youdrinkyoulearn.com Show notes: 1:40 It’s a small world. 6:00 Drink of the day. 9:15 How John became John. 17:00 What is working out loud? 25:00 The WOL path. 32:00 Just for extroverts? 41:55 How do I start WOL? 53:00 The network question.

🎙️You drink you learn. Episode 12. (🇩🇪lg.) Todays guest Anna drives new work and fuels the culture of the Porsche organisation on a daily base as an agile coach. She loves to connect people, to create meaningful benefits for customers and consumers and embodies the agile spirit of commitment, respect, focus, openness and courage. I was super impressed by her amazing life story, leaving the Ukraine with eighteen to move to Germany, adjusting to the new culture, studying, starting a family and raising kids at the same time to then start an amazing career which just made her a finalist at the FTAfelicitas-Award in the field of #impacttogether. Some take aways of todays session: ➡️ Build your own definition of what agile should mean to your organisation and have someone owning it. ➡️ Start small, with one team and task, define the right toolset and scale the success through the company. ➡️ Be bold when setting a vision, but pack the tasks to reach it in sizeable targets and review periodly. This way it is much easier to adjust when things might change on the way. ➡️ In whatever you do, drive improvements with your customer/consumer in mind. ➡️ Look for people who have similar targets in life to support and learn from each other! ✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you. Show notes: 2:02 Drink of choice. 4:40 My life path. 11:00 My definition of agile work. 18:18 Agile at Porsche. 46:00 My wish for an agile future. 50:00 How to start working agile. 53:44 WOL? 58:45 The network question.

🎙️You drink you learn. Episode 11. (🇺🇸/🇳🇿 lg.) Todays guest Clive is the CEO of Les Mills. With connected 25.000 gyms, 130.000 certified instructors around the globe and an always on D2C offering Les Mills is working on its mission to create a fitter planet through life changing fitness experiences. 💪🏿 I know Clive From my time at Nike and I love his energy and passion as an athlete, business leader and person. I am thankful he shared with me his career path to the C-Level, his purpose in life, his leadership style and some difficult and successful moments of the past. We also talked a bit about the fitness business and what changes COVID brought to the industry. Some take aways of todays session: ➡️ Make sure you know what gets you out of bed in the morning. This will be the base for your defining your own purpose. ➡️ Get in the drivers seat for change and let it not come to you by surprise. ➡️ Learn when you are the best and create the right surrounding for your optimal performance. ✍️ Enjoy todays episode, subscribe us, rate us, make sure you drink and learn with people of your network and feel free to post or mail to: feedback@youdrinkyoulearn.com. More information about Les Mills: https://www.lesmills.com Show notes: 2:40 DRINK OF CHOICE 4:10 My career path 10:30 Get ahead of change 11:50 My personal purpose 17:00 From micro manager to inspirational leader 25:00 Leading a business and a large team 29:00 The company purpose 30:50 How our business work 37:52 Going D2C and how sports will look post Covid 48:30 The network question

🎙️You drink you learn. Episode 10. (🇩🇪 lg.) Marios title at LinkedIn says a lot about his growth mind: „Werksstudent“ - which means being a working student. In real life he is the founder and leader at „RYZON“ - a hot and fast growing direct to consumer triathlon brand working with the worlds best triathlete, Jan Frodeno. Mario shares with us his founder story, the role of sports in his life and within the company, how they structure their online business and how a healthy growth, being transparent and enabling is the base for preventing growth pain. Some take aways of todays session: ➡️ Focus to be an Enabler rather than a Deminisher and people will grow. ➡️ Its ok to grow slowly, but healthy and keeping full control of the company instead. ➡️ OKRs are a great tool to keep the team aligned and engaged on targets and results. ✍️ Enjoy todays episode, subscribe us, make sure you drink and learn with people of your network and feel free to post or mail to: feedback@youdrinkyoulearn.com. More information about RYZON: https://www.ryzon.net Show notes: 3:30 Drink of the show. 7:30 The story of my life. 13:50 I didn’t want to become a consultant. :) 17:30 My year off. 21:00 The birth of RYZON. 31:50 Constant Chaos. 39:00 Our online business. 48:00 Creating more fireplaces. 54:30 Decision Making & OKRs. 1:10:30 The Recap. 1:12:30 The network ask and offer.

🎙️You drink you learn. Episode 9. (🇩🇪 lg.) @Tristan „Stan“ Lehmann is a true storyteller. He knows and feels when a story is authentic and has the power to become a blockbuster. With a background in gaming, streaming TV and audio he is now responsible for all creative content at the ProSiebenSat1 Audio Plattform FYEO and is always trying to shape new ways of audio entertainment. As I know Stan from his first ever internship years ago at EA we talked about the importance of internships and how to get the most out of it as an employee and a company. Stan also shared some great insides about the evolution of audio content and why he is the only person at Pro7 with his nickname shown in the intranet. 🔗 💡 Some take aways of todays session: ➡️ Internships are the perfect base building your network in early years of your career. ➡️ Always hire for growth and choose people not for their current, but their next potential role. ➡️ The right base of boldness and being naiv can help to drive entrepreneurship and boost your career. ✍️ Enjoy todays episode, subscribe us, make sure you drink and learn with people of your network and feel free to post or mail to: feedback@youdrinkyoulearn.com. Show notes: 2:30Drink of the show. 5:40From intern to director 18:30The story behind my nickname „Stan“ 21:11My internship as the foundation to grow 32:00networking is tough 45:00The evolution of audio content 53:50How I measure success 1:00:00The recap 1:03:00The network ask and offer.

🎙️You drink you learn. Episode 8. (🇺🇸 lg.) Kerri Hoyt-Pack, a great thought leader and coach is joining me today from Portland, Oregon to talk about how everyone of us can drive change to a positive leadership. Before Kerri has startet the Liberty Collective, her own consultancy and coaching business, she has worked in media, crafted advertising at WK and served many years as an executive at Nike, where she was one of the founders of Nike Women. With her new business she traveled 15 cities in 11 countries to interview women around the world regarding leadership which helped to craft the base for her leadership model. Some take aways of todays session: ➡️ Sometimes you have to travel the world to realise that the we all strive for a change to positive leadership. ➡️ Good leaders listen. ➡️ Change can happen if you just start it. It doesn’t matter on how senior you are - look for coalition and start small, but start. ➡️ If you are at the beginning of your career, knock on doors, start conversations, make yourself heard. Even a no as an answer will help you to get known and grow. Enjoy todays episode and make sure you drink and learn with people of your network. And please share us, rate us, post or feedback me directly: feedback@youdrinkyoulearn.com. More information about the Liberty Collective and Kerri at: https://thelibertycollective.com

🎙️You drink you learn. Episode 7. (🇩🇪 lg.) David Noël - one of the first Soundcloud employees, co-founder of the "role models" events and podcast and executive coach and consultant at "for chiefs" shares his amazing career path with us including obstacles, difficult times and challenges. This episode is about the „Purpose Effect“, the magical moment when you are starting to be yourself as a leader, when you realize where you want to go and why and how to drive this change. There will be some practical tips how to start your own journey. Some take aways of todays session: ➡️ Many times trusted people and mentors help you challenging your status quo and accelerate your growth process by sharing honest observations. Make sure you have such people in your sourrounding. ➡️ Don’t just go from job to job and choose the next assignment by the shiny brand name - build yourself a filter by answering in which surrounding and with what kind of people you are best in and what you would like to learn. If the shiny brands job description still fits your answers - go for it! ➡️ Be real and transparent. This builds trust - especially with your team which will be crucial in good and bad times. ➡️ Start crafting your purpose and positioning - you can just be yourself and real if you know where you want to go. Rate us, post your thoughts or e-mail me directly: feedback@youdrinkyoulearn.com

Todays guest is an inspirational person, a challenger and change enthusiast: Anne Laure Bigot. During her time at Esprit, Adidas, Nike and in her current role as the VP of Sport Goods at Cybex she mastered to „Fuel change through inspiration“ which is also the main topic of todays episode. Join us for a great conversation about change, leadership, motherhood and role models. Some take aways of todays session: ➡️ There are two sorts of People: Starters and Finishers - both equally important and needed in successful teams. Realize what kind of person you are to maximize your impact as a leader! ➡️ Be inspirational with your teams as this is the perfect way to enable change and entrepreneurship. ➡️ You lead by example, if you want it or not. ➡️ Transparence, communication and taking a lot of time to really get to know your team members will help to build trust which is needed when going through change together. Yes, finally an episode in 🇺🇸 language by popular demand. If you have feedback or ideas just let me know: feedback@youdrinkyoulearn.com. Enjoy todays episode and make sure you drink and learn with people of your network.

Coca-Cola, Viacom, VCCP, Asics, Mozilla - what a great track record todays guest has - a true marketer and brand guy and as it turned out a good interviewer as well: Robin Karakash. Robin was working for Coca -Cola when we first met and built the first deep ingame advertising partnership and 360 degree campaign with Need for Speed and Coca-Cola Zero. New grounds for EA, Coke and the industry at that time. As we had not been able to exchange for years I am keen to find out what Robin did the last years and if I get some learnings and wisdom out of him - or he out of me. If you have feedback or ideas just let me know: feedback@youdrinkyoulearn.com.

Todays guest is a fitness trainer, podcaster and founder of Triggerdinger Mobility: Maurice Calmano who shared the great story how his professor at university pushed him to bring his product idea to life during an exam and challenged him to accelerate through an invitation to present his business in front of other students and founders, knowing that there was no business at that time. This forced Maurice to officially set up a business in high speed. It seems like a little push, some inspiration and the „Just do it“ genes are always helpful starting your own Business. It was also interesting to hear how Maurice started to produce goods on demand through 3D printing to keep his costs and cashflow needs low in the first phase of the business. If you have feedback or ideas just let me know: feedback@youdrinkyoulearn.com.