The Insiders Scoop Podcast with Salina Yeung-logo

The Insiders Scoop Podcast with Salina Yeung

Business & Economics Podcasts

Feeling overwhelmed with the sea of social media and everyone is another “LinkedIn Coach” and you don’t know who to trust? Tune into The Insiders Scoop Podcast with your host, Ex-LinkedIn turned CEO of the[in]academy, Salina Yeung. This show is all about giving you actionable insider tips to take you from where you’re at now to where you want to be in your life, career and business. Whether you’re a purpose-driven entrepreneur, coach or one in making - side hustler, who is looking to build a high-impact personal brand, boost social engagement and turn your LinkedIn connections into customers. Then, tune in, get inspired and subscribe to learn all things LinkedIn and beyond. Check out our latest freebies and LinkedIn insider hacks: www.theinacademy.com

Location:

United States

Description:

Feeling overwhelmed with the sea of social media and everyone is another “LinkedIn Coach” and you don’t know who to trust? Tune into The Insiders Scoop Podcast with your host, Ex-LinkedIn turned CEO of the[in]academy, Salina Yeung. This show is all about giving you actionable insider tips to take you from where you’re at now to where you want to be in your life, career and business. Whether you’re a purpose-driven entrepreneur, coach or one in making - side hustler, who is looking to build a high-impact personal brand, boost social engagement and turn your LinkedIn connections into customers. Then, tune in, get inspired and subscribe to learn all things LinkedIn and beyond. Check out our latest freebies and LinkedIn insider hacks: www.theinacademy.com

Language:

English


Episodes
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Pros & Cons of LinkedIn Articles vs. LinkedIn Posts

12/5/2023
Should I publish a LinkedIn Article or just a LinkedIn post? My answer?👇 "Why not both?" I don't think this is an either or option. A better question should be: "Which one should we prioritise more?" In today’s episode you will learn: 📍What are LinkedIn Articles and LinkedIn Posts? 📍 Pros and Cons of publishing LinkedIn Articles 📍Pros and Cons of publishing LinkedIn Posts ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [02:34] What Are LinkedIn Articles and LinkedIn Posts? [03:35] Pros of Writing LinkedIn Articles [04:56] Cons of Writing LinkedIn Articles [06:23] Pros of Writing LinkedIn posts [08:02] Cons of LinkedIn posts [08:43] How Should You Be Leveraging Both LinkedIn Articles and Posts? Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:11:26

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How to use ChatGPT to Grow your Audience + Revenue on LinkedIn

11/28/2023
The AI revolution is here whether you like it or not. In this episode, we're going to how you can use Chat GPT to grow your audience and revenue on LinkedIn. We have robots at our command, so why not put them to work for you? I’ve increased my sales and gained followers using ChatGPT, and so can you. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:40] Using ChatGPT to Win on LinkedIn [03:29] Leaving Engaging Comments [05:51] Editing Your LinkedIn Profile [06:57] Search Engine Optimization [08:16] Creating Content [09:43 Developing a Marketing Strategy Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:12:50

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The Ultimate Guide to Writing Great LinkedIn Articles (With Examples)

11/21/2023
On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects. However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment. Otherwise, why are others still doing it? In this episode, we’re going to dive deep into the world of LinkedIn Articles. Discover how writing LinkedIn articles can elevate your personal brand, foster connections and open doors to opportunities you never knew existed. Let’s uncover the secrets to leveraging the power of LinkedIn articles for your professional growth. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:34] What Is A LinkedIn Article? [01:19] Benefits of Writing LinkedIn Articles [04:59] How to Write a Great LinkedIn Article [09:35] Are You Ready to Write Your First Article? Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:12:03

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How to use LinkedIn to get more Clients, Speaking Gigs and Media Features

11/14/2023
Are you trying to get your next roster of clients from LinkedIn? Your LinkedIn profile isn't just an online resume – Think about it as your digital handshake. In this episode we’ll talk about Step by Step to use LinkedIn to get more Clients, Speaking Gigs + Media Features. More eyeballs landing on your profile means more opportunities. Your success story starts here. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [02:35] Step 1: Profile and Cover Photo + Data [03:06] Step 2: Audio Pronunciation [03:43] Step 3: Headline [05:15] Step 4: Featured Card [05:57] Step 5: Activity [07:06] Step 6: Work Experience [08:02] Step 7: Education [08:13] Step 8: Licence and Certifications [08:24] Step 9: Skills and Endorsements [08:41] Step 10: Recommendations [09:20] Bonus tip Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:13:42

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LinkedIn Growth Strategy: 15-Minute a Day Only

11/7/2023
Growing your audience on LinkedIn doesn’t require hours of work every day. In this episode, I’m going to talk about a realistic, effective strategy you can implement in 15 minutes each day. That’s right. Barely enough time to make a cup of coffee. Let alone enjoy it! Granted, you can accomplish more with more time Rome wasn’t built in 15 minutes, after all. Everyone knows time is money, but what good is a billion dollars if you spend it all on losing scratch-off tickets? What I’m saying is, it’s about how you use it. So for today, we’re going to focus on a strategy that works and takes minimal time—because I know you want to focus on income-generating tasks! So let’s get into it. Here’s how I recommend you use your time to grow your LinkedIn audience in only 15 minutes per day. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:59] My 15-Minute Formula for “Guaranteed Eyeballs” [02:30] Step 1: Post Content (5 Minutes) [04:15] Step 2: Quality Engagements with Top Creators x5 (10 minutes) [06:13] Bonus: DMs, Replies, Add & Accept Connections (10 minutes) [07:39] Advanced strategy [08:05] Breaking It Down Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:10:09

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Should I Pay or Cancel my LinkedIn Premium? | Breakdown by Plans

10/31/2023
LinkedIn Premium... Pay for it or Cancel it? Tough choices ahead! If you're on the fence about your LinkedIn Premium subscription, you're not alone –we're in this together! In this episode, we dive deep into the Pros and Cons of LinkedIn Premium, helping you determine whether those benefits match your business needs. We will break it down ⬇️: 👉 How to cancel your LinkedIn Premium Subscription: Step by Step 👉 LinkedIn Premium Features Explained 👉 Whether it is worth it for each plan: LinkedIn Business LinkedIn Recruiters Job Seekers LinkedIn Sales Navigators This FULL breakdown by plans will help you to make a more informed decision whether LinkedIn Premium is worth paying for or not. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:01] Should I Cancel LinkedIn Premium? [01:34] How to Cancel Your LinkedIn Premium: Step-by-Step [02:11] But Should I Cancel My LinkedIn Premium? [03:12] LinkedIn Premium Features Explained [04:55] Small Businesses (LinkedIn Business Premium) [05:37] Recruiter (LinkedIn Recruiters Lite/Premium) [06:34] Job Seekers (LinkedIn Career Premium) [07:11} Salespeople and Marketers (LinkedIn Sales Navigator Premium) Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:09:59

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How to learn faster and remember everything (This skill made my first 100K)

10/24/2023
Learning quickly and efficiently is a game-changer in today’s fast-paced world. Come on—with ChatGPT, Genomics, Virtual Reality, Computing Power, 3D Printing today—what’s tomorrow, right? Whether you’re an online coach, an e-commerce guru, entrepreneur or side hustler—this skill applies to you too. That’s right: ingesting, retaining, and recalling information isn’t just for kids at the spelling bee anymore! It’s time to step up your recall game. In this episode,, I'll walk you through the 5 powerful techniques that transformed my learning abilities and memory retention. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:34] My path to improving my memory [02:40] How to learn faster (without being born with a photographic memory!) [03:51] Technique 1: Active Learning (a.k.a Brain Gymnastics) [05:13] Technique 2: Mnemonics (a.k.a Mental Sticky Notes) [06:53] Technique 3: Spaced Repetition (a.k.a Deja Review)) [07:57] Technique 4: Visualization (a.k.a Mind Movies) [09:37] Technique 5: Practice Retrieval (a.k.a Memory Fetch & Catch) [10:08] Putting it all to work Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:12:04

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LinkedIn Headline for Entrepreneurs

10/17/2023
So you’ve got your LinkedIn profile all set up. Headshot on point, endorsements and recommendations galore, work experience fit for a Fortune 500 CEO—but something is still missing. That’s right, it’s your headline. In this episode, we delve into the world of entrepreneurship, providing you with invaluable insights, expert advice, and practical strategies to help your ventures thrive. Whether you're a seasoned business owner or just starting on your entrepreneurial journey, our content is designed to empower and guide you every step of the way. If you're passionate about building and growing successful businesses, then you're in the right place. Steal my LinkedIn Headline Formula inside. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:11] My exact framework to create a best LinkedIn Headline [02:20] What is the purpose of your LinkedIn Headline? [02:51] How to Create a Perfect LinkedIn Headline [05:58] Best Examples of LinkedIn Headline from my clients Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:09:46

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Quitting my Corporate Job at LinkedIn To Start a Business

10/10/2023
Are you ready to quit your corporate job and start your business? If this is you, then this episode is made for you! In this episode,, I'm sharing something that I've never shared here before - my CEO origin story. I'll take you on a journey of how I transitioned from being a corporate employee to a business owner. I'll share my reasons for leaving a stable job at LinkedIn and how I started my business: the[in]academy. It was a tough decision, but it led me to redefine success and gain autonomy over my life. Leaving the comfort of my 9-to-5 job was a bold move, but deep down, I knew there was more to life than just clocking in and out. I'll be sharing the pivotal moment that sparked my decision, the challenges I faced along the way, and the invaluable lessons I learned on my path to becoming a CEO! ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:29] Why I quit my job at LinkedIn? [01:57] My Founder Story [03:59] How I started Theinacademy [04:34[ What we offer [in]side my LinkedIn Program [06:54] What is lacking in the Expert based business industry? [07:52] New Business Direction [09:11] Learn about my Insider Suite Experience [12:30] Save you front row seat [in]side my community Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:13:42

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Engagement Pods Will Destroy Your LinkedIn Engagement: Algorithm Explained

10/3/2023
Engagement pods, a popular strategy for boosting engagement on social media platforms, have gained significant attention on LinkedIn. But there's a dark side to these pods that many fail to acknowledge. In this episode, we'll uncover the hidden risks they bring and explain how they could potentially harm your LinkedIn account. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:48] Engagement Pods will destroy your LinkedIn Engagement [03:08] Why Engagement Pods are a Bad Idea? [05:13] 5 Reasons why you should avoid engagement pods on LinkedIn [10:13] So what should you do instead to grow your LinkedIn account Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:12:01

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3 Content Ideas for LinkedIn Growth in 2023

9/26/2023
Are you ready to take your LinkedIn game to the next level? In this episode, we've got a treat for you - 3 deliciously simple content prompts to inspire your next post on LinkedIn. But wait, there's more! As a special bonus, we'll also reveal the 7 most underrated yet proven LinkedIn strategies. These strategies have been carefully curated to help you maximise your reach, connect with decision-makers, and achieve remarkable results on LinkedIn. So, whether you're a seasoned LinkedIn user or just getting started, this video is packed with valuable insights and actionable tips that will transform your LinkedIn presence. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:41] The truth about in person events [02:29] The beauty of creating on LinkedIn [02:49] Educational Content Prompt [04:01] Storytelling Content Prompt [04:29] Motivational Content Prompt Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:06:59

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Your Ultimate Strategy for Content Creation on LinkedIn

9/19/2023
Putting yourself out there ain't easy! Yes you! The one who has likely got hundred tabs open (whether it be on your laptop or phone or in your brain — I told you, I can mind-read 🧠) So, wanna stop feeling like a hamster on a wheel? In this episode, we'll share the Ultimate strategy to break free from the "content" hamster wheel and revolutionize your content creation process, specifically tailored for your LinkedIn. Steal my step-by-step content creation process on LinkedIn and how to hook your audience, boost overall visibility and establish yourself as a thought leader in your industry. Say goodbye to post-and-pray days. Learn this proven step-by-step content system for working smarter, not harder. Start sharing messaging with intention & get ready to see dream clients popping in your inbox —daily! ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:20] No.1 roadblock entrepreneurs face when it comes to content [02:41] Learn Content Batching [04:20] Steal my Content Creation Process [05:53] Steal my 5-Step easy to follow Video Batching Process [6:20] Bonus Tip Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:08:01

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7 Secs Tips to increase your LI Post reach

9/12/2023
Take a WILD guess the BIGGEST + the EASIEST-to-fix content mistake that 90% of people make? Those who guessed: high five! ✋ ❌ HOOK. If your HOOK isn't attractive, your post doesn't get read. Sorry, not sorry. Whether it's a LinkedIn Text post, Video, Articles, Carousel — the 1-3 lines of the copy must grab your audience attention + stop the scroll. A scroll-stopping hook is punchy, straightforward and simple. Wanna see some actions? I gotcha! CLASS IS IN SESSION Now, let you in behind the velvet rope, I'm lifting the curtain, blowing the lid (and every other cliche) on EXACTLY how we do this [in]side Content Conversion System™ In this episode, we'll be sharing 3 actionable tips to boost your post visibility and engagement. All you need is just 7 seconds to take this action on the biggest yet easiest to fix content mistake. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [00:11] The Biggest yet Easiest-to-Fix Content Mistake [01:18] Exhibit A:Common Mistakes [01:45] Exhibit B: Asking Questions [03:37] Exhibit C: How-Tos [04:35] My Challenge to you Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:05:37

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How to Grow on LinkedIn with 0 views and 0 Engagement

9/5/2023
Are you getting the most out of LinkedIn? Plenty of entrepreneurs create a LinkedIn profile, only to connect with a handful of colleagues and log in occasionally. But think about it this way: if you’re not engaging in important conversations with other industry experts, making new connections within your field, and creating amazing new relationships, you could probably be getting more out of your LinkedIn. The truth is, there is so much that entrepreneurs and small business owners can get out of LinkedIn by growing their personal brand and generating real engagement. In this episode, we will be talking about How to skyrocket your presence on LinkedIn, even if you're starting with 0 views and 0 engagements. We'll cover a range of tips and tricks to help you boost your visibility on LinkedIn, including how to optimise your profile, create engaging content, and connect with the right people. Whether you're looking to find new job opportunities, build your professional network, or establish yourself as an industry expert, this episode is for you. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [02:35] How Entrepreneurs use LinkedIn to Grow their Influence [03:07] How do you exactly grow your influence with content [03:40] Why Engaging With Fellow Experts on LinkedIn Matters [05:32] Avoidable Engagement Mistakes [06:33] The Best Time to start Growing your Personal Brand [07:30] Key Takeaways Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:09:35

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Outdated LinkedIn Tips you should not be doing in 2023 | STOP doing these

8/31/2023
At this point, we all know that spamming people on LinkedIn with sales pitches or putting external links in the comment section of your post are outdated tips. But, are you aware of the other outdated LinkedIn tips that could be holding your account back? You might be surprised to learn that some of the tactics you’ve been using are slowing down your growth. In today’s episode we're going to be talking about 8 Outdated LinkedIn Tips you should not be doing in 2023 Now, I know that some of the tips might have worked for you in the past, but trust me, it's time to let them go. So, without further ado, let's get into it. 👇 ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:31] Why should you care about LinkedIn? [02:25] Outdated Tip #1 [05:40] Outdated Tip #2 [07:01] Outdated Tip #3 [08:58]Outdated Tip #4 [10:33] Outdated Tip #5 [11:40] Outdated Tip #6 [12:44] Outdated Tip #7 [13:41] Outdated Tip #8 Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:15:55

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Outdated LinkedIn Tips you should not be doing in 2023 | STOP doing these

8/29/2023
At this point, we all know that spamming people on LinkedIn with sales pitches or putting external links in the comment section of your post are outdated tips. But, are you aware of the other outdated LinkedIn tips that could be holding your account back? You might be surprised to learn that some of the tactics you’ve been using are slowing down your growth. In today’s episode we're going to be talking about 8 Outdated LinkedIn Tips you should not be doing in 2023 Now, I know that some of the tips might have worked for you in the past, but trust me, it's time to let them go. So, without further ado, let's get into it. 👇 ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:31] Why should you care about LinkedIn? [02:25] Outdated Tip #1 [05:40] Outdated Tip #2 [06:19] Outdated Tip #3 [08:17] Outdated Tip #4 [10:05] Outdated Tip #5 [11:26] Outdated Tip #6 [12:30] Outdated Tip #7 [13:30] Outdated Tip #8 Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ P.S. Looking to supercharge your Business Growth Rate using LinkedIn? 🚀 When you're ready, here are 3 ways we can help: 📍 Get our Signature LinkedIn For Business Programs: https://www.theinacademy.com/linkedin-programs 📍Join our FREE Community — A home for Entrepreneurs who want to create Follow-Worthy Personal Brand + Convert Connections into Clients — Using LinkedIn: https://www.skool.com/use-linkedin-for-business 📍Book a call with Salina & the [in] team to make LinkedIn work for you + your biz! www.theinacademy.com Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:15:48

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Biggest LinkedIn Trends in 2023 you must know!

8/22/2023
Let me drop some truth bombs right here ! The online learning space shows no signs of slowing down. Forbes forecasts that the online learning space will continue to rocket to a whopping $350 billion by 2025! (Yes, with a "B"!) 🤯 It's incredible news for all of you (including us!) as coaches, content, and course creators. When your offer is validated and your audience is willing to invest their time, money, and effort to solve their problem, it's less about WHAT but more about HOW you communicate the value of it. So, what should you be integrating into your marketing plan in 2023? There's a lot more noise, a lot more competition... How can you make your personal brand stand out like the popular kid at school that gets all the best treats? What kind of messaging do you need to be bangin' out to stop the scroll and get those eyeballs? 👀 It boils down to THIS: Your magnetic personal brand messaging In this video, I will share with you my Top 5 LinkedIn Strategies and Trends in 2023. Discover how they can help you grow your network, increase visibility, and expand your influence in this competitive online space. Click play to learn the future of LinkedIn and how to stay ahead of the game! ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:01]Shocking fact about online learning space [02:41] LinkedIn Prediction 1 [03:52] LinkedIn Prediction 2 [04:50] LinkedIn Prediction 3 [06:38] LinkedIn Prediction 4 [08:38] LinkedIn Prediction 5 Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:10:30

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How to be a LinkedIn Learning Instructor (Here’s what I did)

8/15/2023
It's been on my vision board before I even started my business 5 years ago... To share my marketing & sales knowledge on a fancy-schmancy platform - LinkedIn Learning So to be invited as a LinkedIn Instructor (and on a topic I'm so heckin' passionate about: Content Marketing) I legit had a mega PINCH ME moment. 🤯 In today’s episode, I will share with you my journey of how I became a LinkedIn Learning instructor where I can share marketing & sales knowledge on LinkedIn. Learn what's my secret to consistency (without burnt out)! ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:10] Why did LinkedIn choose me as a LinkedIn Learning Instructor? [02:02] What's the secret to consistency? [02:43] 3 Starters to help you grow your personal brand on Linkedin Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:06:14

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Make your Personal Brand Messaging a Priority. (Here’s WHY)

8/8/2023
Thanks for tuning into this week's [in]siders Scoop with Dr. Theinacademy! Your origin story holds the key to building an authentic personal brand. Uncover the power of connecting your story with your audience to establish meaningful connections. In today’s episode, we'll explore the transformation from the "old way" of broad niches and assumed outcomes to the "new way" of embracing millions of micro-niches and crafting a compelling personal brand messaging tied to your origin story. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:34] Symptoms of a vanilla LinkedIn Profile [03:16] Old Way of Personal Brand Messaging [03:32] New Way of Personal Brand Messaging Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:04:59

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100K Views, 1000 Engagements, 7 figure Business

8/1/2023
100K monthly profile views. 1000 Engagements. 7-Figure Business. These were my goals last year and here's where I went wrong... If you're like me, you might have a post-it note in front of your computer, with all the ambitious goals you want to achieve. Or maybe you wrote it down in a notebook. Or maybe it's in your morning mantra. Anyway, here's what my post-it notes say: 👇 Yup...Hit 100K in profile views every single month. Get at least 1% engagement on my content. Grow my business to 7 figures. If you've set goals for yourself and are working towards something...Then this is for YOU! In today’s episode, I will share my experience of setting ambitious goals last year and the valuable lessons I learned along the way. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:30] My goals for 2022 and what went wrong [02:08] My realization and My goals I need to FOCUS on [04:18] Always prioritize YOU [05:00] Reminder to my fellow entrepreneurs Subscribe to my podcast and stay tuned for new episodes every Tuesday Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you! ________________________________________________________________________________ Wanna create a LinkedIn strategy that works for you + business? 🚀 ➔ Book a LinkedIn Blindspot call with us Today: https://theinacademy.com/lpba/ Your biggest LinkedIn Cheerleaders, Salina & the[in]academy team 💙

Duration:00:06:16