Your Tailor-Made Biz
Business & Economics Podcasts >
#11 How to Present Your Message for the Biggest Impact
Chances are you’ve only been thinking about the type of products or services you can offer your audience and which platforms, online or otherwise, that you’ll use to get in front of them. But I wanna give you something else to consider here in how you should be presenting your work out in the world. I don’t want you to have blinders on to only what you’re offering. Instead, I want you to understand the role you play in making an impact in the world. There are several different ways to...
#10 Using visual images to tell stories for your brand
Photos are an incredible asset to any brand, but you need to know how to use them effectively to really connect with your audience. Once you know how to use your visuals to tell a story, you’ll be able to immediately show your customers the value that you bring to the table and why they should stick with your brand over any other. See, it’s one thing to just tell your audience what you’ve overcome or how you can help them. But it’s a totally different thing if you can actually show them and...
#09 Identifying Your Brand Story
I bet you’ve got some brands that you absolutely love because of their story and what they stand for. There are always some companies or people that we get excited to hear more from or become loyal followers of that speak to exactly what we value. They’re the ones that you feel like you completely relate to and that understand exactly what you need or want. One of the biggest reasons those brands resonate so strongly with their customers is that they use their brand stories to shape the...
#08 How to Choose Stories that Resonate With Your Tribe
Understanding that you should be using stories in your content marketing is a lot different from having a strategy for which stories to use, how you use them, and why. That’s why in this episode of the podcast, I’m covering how you can identify which stories from your life are actually pertinent to your audience and the message that you’re trying to get across to your tribe. There are a few specific ways to pinpoint the things you’ve gone through or that you do currently in your life that...
#07 The Power of Visual Storytelling with Tyler J McCall
No matter what type of business you have, you need to be able to connect with your audience to get them to know you, like you, and trust you. These days people really want to see that there’s a real person behind the brand that they’re doing business with, and they’ll be so much more likely to buy from you once you establish that relationship with them first. That’s why storytelling can be one of the best ways to jumpstart that connection for your brand. It’s a way to get real, share your...
#06 Identifying Your Big Why to Get You Through the Ups and Downs
It’s not a big surprise that this entrepreneurial journey can be an extremely bumpy one. To get you through it all, you’ve gotta have something that drives you forward and keeps you going when the going gets tough. I’m talking about that big vision that you have for your business and lifestyle that’s fueled by a big why. Knowing what that is can be a bit tricky to clarify. It’s so essential to get it straight, though, if you want to make big strides toward the end goal for you. To help you...
#05 Defining Your Own Version of Success
When it comes to having a successful business, there are a lot of experts out there telling you that you need to be doing business a certain way in order to have success. The tide is shifting, though, when it comes to forging your own path and achieving your own version of success. Gone are the days when people put their heads down and focus on only one thing for their entire careers. The new generation is determined to make their working years count by doing things their own way and working...
#04: What It Means to Be Multi-Passionate
Have you been told that you’re indecisive for not choosing a niche and sticking to it? Or that you’re confused and lost because you’ve bounced around to many different interests without settling on one thing? Or maybe your family is actually worried about you because you just can’t decide on the right path for you? I wanna give you a new perspective on this, and let you know that in all likelihood if this resonates with you, chances are that you’re not confused or indecisive at all. You’re...
#03 Standing Out and Not Being Like Everyone Else in Your Niche
It may not seem like it right now, but being multi-passionate is an amazing gift. You’ve got so much expertise and different experiences to draw from that the way you see the world is incredibly valuable and insightful. Because honestly, you’re not a one-note kind of person, right?! You’ve got layers like an onion, and the key to your success is in being able to combine those talents and gifts in a way that uniquely positions you to help people. So in this episode, I wanna show you how...
#02: Shiny Object Syndrome Versus Building a Brand From Within
How many courses have you invested in to date? Or how many email newsletters do you receive everyday from people whose webinar or freebie you’ve signed up for? Chasing the latest and greatest strategy that promises to make you successful is something that in actuality can keep us stagnant for too long. Because it’s easy to get caught up in all the things you think you should be doing rather than actually focusing your attention on what’s important to YOU. The things that are what you REALLY...
#01: Following Your Inner Compass To Create Your Own Business Path
#01: Following Your Inner Compass To Create Your Own Business Path Deciding to start a business is hard enough without being multi-passionate, but when it comes down to it the biggest thing you need to learn to do is trust your gut. In this introductory episode, I chat about how I knew early on in my career that I was being called to something greater. Something that I didn’t know at the time but that was guiding me to be more in alignment with my true passions and purpose. And although...