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eCommerce Evolution

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eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
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eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.








Episode 71 - Finding the Biggest Levers to Pull for Conversion Rate Improvements

My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivariate testing, cart optimization, etc. BUT, most merchants fail to ask a very important question - “where should I start with my conversion optimization...


Episode 70 - Creating Videos that Sell with Legendary DR Video Marketer Andrew Eckblad

Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts. Enter Andrew Eckblad. Andrew Eckblad was killing it with online video before it was the cool thing to do. Andrew has spent the last 10 years serving as Frank Kern’s video guy. He’s also the Manager of...


Episode 69 - 7 Key Growth Factors for Google & Amazon in 2019

There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact. In this episode, I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year. These are 7 factors that should provide a big...


Episode 68 - Design, UX and Conversion Boosters with Ross Beyeler

Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper, Johnny Cupcakes, Assoline and more. We get into several key design, UX and conversion rate optimization topics and examples including: Home page optimization and how the approach shifts if you have a large vs. small SKU countStorytelling in ecommerce and why successful ecommerce brands...


Episode 67 - 3 Keys to Ranking Better and Selling More on Amazon in 2019 with Tom Wang

Tom Wang is a true Amazon success story. He builds a very successful brand on Amazon after a pretty big crash and burn experience. Literally a “burn” experience as his first venture was in hoverboards. In this episode we breakdown Tom’s success and talk about what is relevant for growth on Amazon in 2019. We tackle Tom’s advice for some pretty critical Amazon tasks. How to get reviews now and not violate Amazon’s terms of service.How to diversify traffic and boost organic...


Episode 66 - What’s Next for Amazon Sellers with Futurist Matt Ward

Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He reached his goal of selling his company and now he’s running a podcast and writing books on some pretty interesting topics. He’s had the privilege of interviewing some pretty stellar people including one of my marketing heroes - Seth Godin. Matt is a fascinating person and extremely bright. In this...


Episode 65 - Holiday Recap & Prep for Next Year with Chris Brewer

The Cyber Five (Thanksgiving - Cyber Monday) this year broke all kinds of records and was an interesting departure from years past in several ways. In this episode I welcome back to the podcast my business partner, Chris Brewer. We look at this holiday shopping season from a few different perspectives. We talk in general terms about how our clients who are mostly in the $5 to $50 Million per year in sales did during the Cyber 5 and after. We also looked at trends and data from the largest...


Episode 64 - Leveraging Affiliate Marketing for Massive Growth with Nate Lind

If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs. However it does have some huge positives: Scalable: Once you attract the right affiliates and have the right offer, you can go from 0 to thousands of orders in no time. Predictable- As you know, I’m a PPC guy. I’ll always love PPC, but there are variables there. With Affiliate marketing you pay the same cost per acquisition every time...


Episode 63: Secrets of Scale - Tips from the Rapid Growth of Click Funnels

Recently I had a chance to catch up with my friend and fellow entrepreneur, Dave Woodward. Dave is the Chief Business Development Officer at ClickFunnels. He’s a motivator, a marketing mastermind, and an all around awesome guy. I first met Dave in 2009 or so when my business partner, Chris Brewer, and I were partnering with Russell Brunson (Co-Found of ClickFunnels) on a project. It’s been amazing watching click funnel scale from just an idea to a $200million + per year software as a...


Episode 62 - How to Sell More Using Humor with Lianna Patch

Interested in better email campaigns, more persuasive product detail pages and more irresistible videos? Maybe you need to start incorporating a little humor. By now we’ve all seen a Harmon Brother’s video (Think Poo Pourri and Squatty Potty) and we’ve seen the magical effect those videos can have when launching a product….Or maybe you recall the simple, Dollar Shave Club video that launched an empire that Unilever bought for $1 Billion. But...we’ve also seen some funny ads that did zero...


Episode 61 - The State of Amazon with James Thomson of Buy Box Experts and Prosper Show

If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show. In this episode we get into the details of what sellers on Amazon should be thinking and doing right now on a variety of important topics including: Sales Tax! This can be some scary stuff. We talk about the Wayfair Supreme Court decision, the recent ruling in California and what it all means to you. Not the...


Episode 60 - Better CRO with Jon MacDonald of The Good

The best eCommerce companies I know are on a quest to constantly improve conversion rates. Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket. On this episode I interview Jon MacDonald, CEO of the Good. Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies. Jon’s perspective and approach are...


Episode 59 - SEO for Ecommerce with Dale Bertrand

In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site. That said, organic traffic can still be insanely powerful for your brand. SEO can help drive relevant traffic at nearly every stage of the shopping funnel - helping your build a following and sell more stuff. While there are no viable SEO tricks now, there are proven strategies that will help you rank...


Episode 58 - How To Maximize Holiday Sales with Chris Brewer

This episode is a treat both in terms of topic and guest. I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales. For most eComm companies the Holiday season will determine whether you have a good year or a not so good year. For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail...


Episode 57 - Protecting Your Brand - Patent Law Insights for eCommerce Companies

There are two critical ways Patent Law impacts online merchants: Making sure you protect your unique products and intellectual property (IP)Making sure you don’t infringe on someone else’s patents My guest for this episode is Patent Attorney, Rich Goldstein. Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerce space. I am NOT a legal expert, to say the least, so I was really excited to dive into this topic and learn more myself. Here’s a look at what...


Episode 56 - Lessons in Building Billion Dollar eCommerce Brands with Rick Cesari

I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand. Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand. Companies that just learn a few tricks and tactics to sell more on Amazon or those that rely on just a few google traffic hacks, or those who only sell products that are...


Episode 55 - How to Make Your eCommerce Business More Valuable (a Broker’s Perspective) with Joe Valley of Quiet Light Brokerage.

Whether you’re planning to sell your eCommerce business in 1 year or 3 years or never, the information in this podcast is pure eCommerce gold. Regardless of your exit plans, it’s important to know how to make your business more valuable now. My guest for this episode is Joe Valley, Director of Brokerage Services at Quiet Light Brokerage. Joe is a seasoned eComm expert and a former business owner. As a broker of eCommerce businesses his perspective is unique and insightful. Here’s a look...


Episode 54 - How Better Data Feeds Lead to Bigger Profits

The company with the best data feeds wins. That’s maybe not the kind of comment you hear too often and it’s not going to be the headline for any motivational posters. But, there is some truth to it. On this episode my guest is Brian Roizen, Co-Founder and Chief Architect for Feedonomics, a full-service product feed platform. While it’s not always true that the company with the best data feed wins, I do believe that your marketing efforts can only be as good as the data that feeds...


Episode 53 - Leveraging Sales Funnels Like a Boss with Brandon Poulin, CEO of Lady Boss

While I’ve spent most of my marketing career focused on driving traffic that converts, I know the importance of a good landing page and sales funnel. A few months ago I met The Lady Boss. Kaelin Poulin and her husband Brandon when I spoke at an event in Atlanta. I was struck by how good they’ve been at building funnels, building community, and selling products. First a little about Brandon, then an overview of our discussion. Brandon Poulin is CEO and Co-Founder of LadyBoss, the first...


Episode 52 -Payment Plans, the History of Credit and Selling More to Millenials with Charlie Youakim from Sezzle

When I first met Charlie Youakim the CEO and co-founder or Sezzle I was surprised by a few things he told me: Millennials prefer to pay with debit cards Only 1 in 3 millennials have credit cards Not having credit cards impacts the way millennials shop online and most don’t like the hassle of applying for a card. Some regulations put into place after the recession in 2008 like prohibiting credit card companies from marketing on college campuses and raising the legal age to sign up for a...