eCommerce Evolution

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon? In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event. Key topics and lessons include: -Understanding the different Prime Day deal types (Lightning Deals, Best Deals, Prime Exclusive Discounts, Coupons) and how to select the right ones for your products. -Aligning your discount strategy with your margins and inventory levels to maximize profitability. -Crafting an aggressive but targeted advertising approach for Prime Day, including budget pacing, placement focus, and bid adjustments. -Leveraging increased traffic post-Prime Day to gain new-to-brand customers and drive long-term growth. -Preparing for a successful Q4 by capitalizing on learnings from Prime Day and gearing up for October Prime Day and holiday sales.

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me. Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success. Key topics and lessons discussed: -The importance of simplifying processes and avoiding unnecessary hiring by focusing on the most critical problems in your business. -How do you identify the right roles to hire for and avoid compromising on character when bringing in new talent? -The benefits and challenges of promoting from within versus hiring external candidates for management positions. -Strategies for maintaining a flat, collaborative culture while introducing a management structure to support business growth. -The significance of setting clear incentives and codifying cultural values to encourage desired behaviors and decision-making processes. -Creating rituals and intentional moments for feedback and idea-sharing to counteract the potential drawbacks of a hierarchical structure. -Balancing the measurement of managers' performance based on team output and the sustainability of the team they lead. -Embracing the concept that being a good manager now requires leadership skills, such as being kind, direct, developmental, and coaching team members to reach their full potential. Here are a few insightful quotes from the podcast: "Leading is just being kind and direct. Leading is being developmental and coaching. Leading is helping people be better than they, maybe themselves, even believe they can be." "People will cut a lot of corners for short-term gains, and you end up eroding the long-term sustainability of the team."

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses. - The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework. - Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs. - The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future. - An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube ads ‍ Here are a few quotable nuggets from the podcast: ‍ "If you can give people an "aha" moment in the ad and actually provide them genuine value, they are far more likely to take action." ‍ "Google knows everything about everyone, essentially. And so I do think they're holding back on targeting somewhat to protect the user and to protect themselves."

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Normal Brand (15:51) Working with Family (22:09) Expansion Into Retail Stores (25:03) Benefits of Having Your Own Stores (32:25) Mistakes Made Along The Way (34:46) Culture and Core Values (39:34) Future Plans & Merchandising Strategy (42:28) Outro __ Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __ Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. __ Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce (12:39) Constructing a Healthy P&L (22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers (43:29) LVMH: The Ultimate Luxury Company (48:44) Outro __ Links: https://www.linkedin.com/in/jeremyhorowitz1/https://www.letsbuyabiz.xyz/ __ Connect With Brett: https://www.linkedin.com/in/thebrettcurry/https://www.youtube.com/@omgcommercehttps://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. __ Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024 Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video (15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV (31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedback (43:46) Outro __ Links: https://www.linkedin.com/in/jeffreycohen/ __ Connect With Brett: https://www.linkedin.com/in/thebrettcurry/https://www.youtube.com/@omgcommercehttps://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. __ Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024 Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (04:11) Simple Modern’s Founding Story (17:42) Demand Capture and Paid Ads (24:40) Building A Brand On Amazon (40:40) Transitioning To a 1P Seller on Amazon (46:23) Outro __ Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __ Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. __ Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024 Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 - You’re Never Really Ready (09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways (12:17) Lesson 4 - Admit When You’re Wrong (14:39) Lesson 5 - You Might Want A Coach (19:39) Lesson 6 - Be All In (22:52) Outro __ Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. __ Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024 Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (02:40) Kyle’s Background (03:53) Authentic - The Word of the Year (05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth (13:32) Strategies To Facilitate Word of Mouth (15:26) What Does A Good Ambassador Program Do? (16:16) Influencer Program vs. Ambassador Program (26:08) How To Set Up An Ambassador Program (34:50) Ambassadors and Ads (38:41) More About Get Roster (43:06) Outro __ Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/ __ Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. __ Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024 Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge’s Background (09:38) What To Expect For DTC Brands In 2024 (16:08) What Does It Take To Win In 2024 (25:13) What Channels Is Sean Most Excited For In 2024 (30:15) How To Grow Profitably (38:52) Expanding Your Product Line (43:44) Outro __ Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059 __ Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. __ Other episodes you might enjoy:

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover:

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a quick look at a few of our topics: 1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. 2) Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. 3) Amazon’s continued growth and dominance and what it means. 4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand.

I love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space: If you’ve been somewhat bearish on AI or maybe just slow to experiment with it, perhaps you need a better framework. Rabah lays out his framework by comparing AI to oil companies and how oil companies find land, drill for oil, and refine it for profit-producing products. It might not be clear right now, but this is a pretty accurate analogy for getting the most from AI. We also talk about the social dilemmas of using AI in our daily lives. For example, if I use AI to write my wife a poem, does that count, or is it cheating? If I use AI to help me craft answers for a job interview, is that a sign I shouldn’t be hired or that I know how to utilize tools? Or does it depend? We also talk about a few of his favorite tools: Gong(.io)Riverside Plus, we discuss some AI features masquerading as businesses. These will undoubtedly come crashing back to reality. On the customer journey side, we talk about how creating a cohesive experience that’s also customized at scale is the future of the DTC industry. 3 things have to be in alignment: We talk about when and how this goes wrong and what to do. And we throw in some fun 80s/90s references. Super fun. I hope you enjoy listening as much as I enjoyed recording.

In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues. And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a very tasty THC drink that's legal in all 50 states. At Lucyd, Aaron and the team grew from nothing to one of the largest CBD agencies in the world. And the road was anything but easy. The story is a crazy one and even involved Aaron emailing Mark Zuckerberg directly when he was getting nowhere with Facebook support. At Brez, they're building a THC brand publicly. The wins and losses are right there for everyone to see. This interview is fun, inspiring, and insightful. Here's a look at what we cover:

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father. What was my favorite part of the conversation, you ask...? How to use influencers to build a creative flywheel. I'm convinced you need enough quantity and quality of creative on a weekly basis to scale on all of your most important platforms. And in the episode, we talk about how. Enjoy!

This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) This episode was the most shared episode of the year. It ended up in a few forums and got a lot of love. What helped Will and the team grow Organifi from $18M annually to over $100M? It wasn’t just hard work. It was creative thinking and problem-solving. Learn the secrets of Moneyball, the Hollywood Black List, and more! 2. You Can 13X Through Creative, Data-Driven Marketing - Brendan Bannister (Ep 221) In a similar vein to the podcast with Will Hughes, this interview with Brendan Bannister was a banger. Brendan ran paid media for William Painter during their years of meteoric growth. We talk about the power of design and simplicity. 3. What You Don’t Know About Your Customer Is Costing You. The Missing Piece to Your Attribution, CRO, and Marketing Is Customer Insights - Trevor Crump (Ep 250) / Jeremiah Prummer (Ep 262) I’m completely sold on the idea that when done properly, customer surveys uncover tremendous insights that will shift how you advertise, position, and optimize your products. I cover my 4 favorite questions to ask in post-purchase surveys. 4. Why Your Price Is Likely Wrong and What to Do About It - Byron Myers (Ep 255) The way you set your initial price is not the way you determine your optimal price. There’s an optimal price for rev maximization and one for profit maximization. How does demand and conversion rate shift when price increases or decreases? After you get some data, you need to get scientific. Chart out your demand curve and conversion rate to find your ideal price. This isn’t static, though. You should be testing at least 2 times per year or likely every quarter. 5. Customer Value Optimization Trumps CRO Every Time. And It Informs CRO. - Drew Sanocki (Ep 245) Not all customers are created equally. You have some whales (your most valuable) and some minnows (your least valuable). What’s more important than almost anything else you do is identifying whales and attracting more of them. This is a key part of understanding that there are only 3 ways to grow your business: 6. Organic Growth on YouTube. 3 Types of Content. - Liz Germain (Ep 234) YouTube is the 2nd most visited site on the planet. Users spend a TON of time on the platform. If you’re good at creating content, you can build a large following and drive awareness and traffic for your brand. In this episode, I talk to YouTube pro, Liz Germain, about the 3 types of content you must create to build an organic following. 7. Brand is Everything - Person Rutherford (Ep 260) Want a huge exit? Want all of your advertising efforts to improve? Want greater retention and higher LTVs? Want to charge a premium? You need to focus on brand building. The good news is you can do this profitably. If you want customers to seek you out by name, tell others about you, and feel pride in associating with your products, you need a BRAND. Preston Rutherford, one of the co-founders of Chubbies who had a 9 figure IPO, knows all about this. Brand building can’t be done overnight. It’s a long

How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is! My guest today is an eComm legend, Bill D'Alessandro. Bill is the founder and CEO of Elements Brands. He's built or acquired 8 brands and sold 7. Before his time in eComm, he spent 5 years in the investment banking and private equity world. Talking about ad creativity or the latest case studies on scaling with Facebook ads is more of a dopamine hit than talking about finance. BUT, knowing what levers to pull, what to do, and what NOT to do as it relates to your finance stack can instantly add $100s or thousands to your bank account. Here are the 4 components of your finance stack that Bill and I dive into today. Trust me, this interview is fast-paced, interesting and guaranteed to put more cash in your bank account. You don't need to be a CFO or a CPA to get value here. You just need the 80/20 of how to optimize your finances. Here's a look at what we cover in this episode:

What do you do when you grow 25% YoY but realize you’re losing money? How do you adjust when what has always worked in the past stops working? What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down? If you’re like some brand owners, you keep doing the same stuff but try to do it better. Sometimes, you need a larger shift that starts with asking better questions and understanding what problem you’re trying to solve. This interview with Anthony Mink, CEO and Co-Founder of Live Bearded, was super fun and energizing to record. Live Bearded is an 8-figure brand that experienced something pretty dramatic but also not uncommon in eCommerce. Their new customer acquisition ads stopped working across ALL ad platforms. We know the brand well; we’ve been running Google and YouTube ads for them for years. Seeing their CPA skyrocket across all channels (Facebook, IG, YouTube) and then helping it come down to the lowest it’s ever been was inspiring and insightful. Especially while spending more than ever on top-of-funnel efforts. Ultimately, they discovered they had a fundamental positioning and messaging problem. Their offer was good (basically a free sample), but the way they positioned their product had taken them as far as possible. They needed to reposition! In this episode, we uncover that journey, and it’s PACKED with valuable lessons. Here’s a quick look at some of what we cover:

In some ways, we know everything and nothing about our customers at the same time. We have mountains of data at our fingertips for every customer interaction. But we can’t see our customers. We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy. Even when we think we know, our view is incomplete. That’s where KNO Commerce comes in. Sure, you have a few different attribution tools. They can be helpful but also confusing. And they have biases. Sure, you know conversion rate optimization best practices, but every brand and every customer is slightly different. Getting customer insights through post-purchase or abandon cart surveys can provide clarity into what your attribution or CRO data is telling you…or, more importantly, what it’s NOT telling you. The good news is you don’t have to use KNO to get great customer insights. Any survey tool can work. In this episode with KNO Founder and CEO Jeremiah Prummer, we discuss the following:

Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn't. In this episode, I break down the 11 factors that determine YouTube's success. Here's a sneak peak: Plus, much, much more.