esm² - The Podcast for Experienced Social Media Marketers-logo

esm² - The Podcast for Experienced Social Media Marketers

Business & Economics Podcasts

esm2 shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and every week, I ask social media managers about their tactics to thrive on social media. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists have shared with me their day-to-day organization, learnings, and goals. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time!

esm2 shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and every week, I ask social media managers about their tactics to thrive on social media. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists have shared with me their day-to-day organization, learnings, and goals. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time!

Location:

France

Description:

esm2 shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and every week, I ask social media managers about their tactics to thrive on social media. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists have shared with me their day-to-day organization, learnings, and goals. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time!

Language:

English

Contact:

0033668638661


Episodes

Tutorial: How to grow your Instagram organically

4/7/2021
Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing everything right. In fact, it can be so frustrating that lots of people are turning to third-party apps that promise to grow your Instagram account through automatic engagement. It can be quite tempting – after all, you just want your engagement to get back to normal!...

Duration:00:10:04

"The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

4/1/2021
If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars ⭐ The interview covers topics such as: How to tell the perfect story to sell your product or service on social media (and how to tailor it to the audience you're targeting!) Social media and mental health - how to be happy and have a happy team Letting go of unhelpful metrics to focus...

Duration:00:33:18

Tutorial: How to Improve your Instagram Engagement Rate

11/26/2020
Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still super important. But to maintain a good Instagram engagement rate, there’s some other things social media marketers should be aware of. For a closer look at the examples mentioned in this episode, check out the article on the blog!

Duration:00:17:45

"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

11/23/2020
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. If you missed part one, go and check it out! We talked about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account In part 2 we chat...

Duration:00:18:06

"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

11/23/2020
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. We talk about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account Happy listening!

Duration:00:19:59

Best Time to post on TikTok

11/19/2020
Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience. There is no one size fits all. In this episode of ESM², you will learn how to use TikTok analytics to find out the best time to post on TikTok. Check out the article on the blog!

Duration:00:13:43

"What not to post as a brand on social media" - Geoff Faber from Syatt Media (Part 2 of 2)

11/10/2020
Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance...

Duration:00:25:48

"Where to be (and where not to be) on social media" - Geoff Faber from Syatt Media (Part 1 of 2)

10/18/2020
Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media. If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea. In part 1, we chat about: Strategies to try out on TikTok for businesses Some of the key metrics he turns to for performance tracking on Instagram Social...

Duration:00:25:08

"Extreme social media management" - Jessica Horn from Horn Media

10/14/2020
Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to. Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like: building the brand image working with sponsors creating and distributing the content managing climate disturbances and other hazards that come with being out in the wild...! Just knowing that...

Duration:00:22:23