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The Financial Planner Marketing Playbook podcast from Bamford Media shares insights about content creation, client referrals and behavioural science. Your host is Martin Bamford, chartered financial planner and content marketing professional. Martin is founder of Bamford Media, the creative agency for financial planners, wealth managers and retail financial services providers. Our work helps drive engagement and retain ideal clients by creating innovative and authentic content.

The Financial Planner Marketing Playbook podcast from Bamford Media shares insights about content creation, client referrals and behavioural science. Your host is Martin Bamford, chartered financial planner and content marketing professional. Martin is founder of Bamford Media, the creative agency for financial planners, wealth managers and retail financial services providers. Our work helps drive engagement and retain ideal clients by creating innovative and authentic content.
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Location:

United Kingdom

Description:

The Financial Planner Marketing Playbook podcast from Bamford Media shares insights about content creation, client referrals and behavioural science. Your host is Martin Bamford, chartered financial planner and content marketing professional. Martin is founder of Bamford Media, the creative agency for financial planners, wealth managers and retail financial services providers. Our work helps drive engagement and retain ideal clients by creating innovative and authentic content.

Language:

English

Contact:

01483 901472


Episodes

Seriously effective ways to generate new client enquiries, with Martin Bamford

1/15/2019
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In this episode of the Financial Planner Marketing Playbook podcast, I’m talking about seriously effective ways to generate new client enquiries. It’s the second of two solocast episodes in this season of the podcast, and these ideas are adapted from a recent webinar we presented at Bamford Media. Within this episode of the podcast, I take you through 10 of what I believe are the most effective ways you, as a financial adviser or financial planner, can generate new client enquiries...

Duration:00:33:04

How to Outsmart Change, with Engelina Jaspers

1/8/2019
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In this episode of the Financial Planner Marketing Playbook podcast, we’re talking about change and how to outsmart it. A change in management, the arrival of a new competitor, market consolidation, a disappointing quarter or a new direction for your business can all disrupt our best-laid plans. How we respond to unexpected change can determine our success or failure. My guest today, marketing veteran Engelina Jaspers, is a student and teacher of business and career agility. Her book,...

Duration:00:22:34

How neuromarketing can help you persuade anyone, with Dr Christophe Morin

1/1/2019
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In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion. It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject messages that disrupt their attention. My guest today, Dr Christophe Morin, is co-author of The Persuasion Code. His book makes the complex science of persuasion simple. With over 30 years of marketing and business development experience,...

Duration:00:24:11

How to craft compelling content for your financial planner website

12/25/2018
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In this episode, I’m sharing ideas on how to craft compelling content for your financial planner website. Our research found that the average IFA website blog hasn't been updated for six months. Failure to update website content on a regular basis is just one of several things letting financial planners down when it comes to their content marketing. In this episode, I share the benefits of online content marketing, where to find inspiration for your content creation, and a simple process...

Duration:00:27:18

Generating business referrals without asking, with Stacey Brown Randall

12/18/2018
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We all know why referrals from satisfied clients are so powerful. A good referral can result in an engaged client faster and more easily than any other type of lead. But the act of asking for them can be awkward. And awkwardness aside, even asking for referrals is often ineffective. My podcast guest today is Stacey Brown Randall and she’s developed a method of getting referrals without asking. Her book is Generating Business Referrals Without Asking. Stacey presents a structured...

Duration:00:33:12

How to Harness the Power of Direct Response Copywriting, with Glenn Fisher

12/11/2018
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Every financial planning business making sales online is engaged in a battle to get prospective clients to click. More clicks equals more sales equals a more successful financial planning business. In this episode of the Financial Planner Marketing Playbook podcast, I speak to Glenn Fisher, a direct response copywriting expert. Glenn has spent over a decade working with The Agora, one of the world’s most successful direct response publishers. Working previously as a council auditor, he...

Duration:00:27:53

Welcome to the Financial Planner Marketing Playbook

12/4/2018
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Financial Planner Marketing Playbook is the new audio podcast from the team at Bamford Media. Your host is Martin Bamford, chartered financial planner and founder of creative agency Bamford Media. Coming up in season one, we've got five fantastic guests, sharing insights from the worlds of content creation, client referrals and behavioural science. Over the coming weeks, we look forward to sharing conversations with Glenn Fisher, Stacey Brown Randall, Dr Christophe Morin, Engelina Jaspers...

Duration:00:03:13