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iDigress with Troy Sandidge

Business & Economics Podcasts

Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, generating over $150 Million in revenue for Entrepreneurs, SMBs, Startups, & Fortune 100 to 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade. iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led, Solo-Host, Marketing & Business podcasts. Each episode is 30 minutes or less providing actionable takeaways you can implement right away to level up your marketing, business, social media, community, sales, mindset, productivity, and more. Listen to learn how to eliminate complexity and confusion from your business while finding clarity with Troy as he helps you formulate strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable business growth! Find Troy on all social platforms @FindTroy and visit GrowWithTroy.com to learn more. iDigress is part of the HubSpot Podcast Network.

Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, generating over $150 Million in revenue for Entrepreneurs, SMBs, Startups, & Fortune 100 to 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade. iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led, Solo-Host, Marketing & Business podcasts. Each episode is 30 minutes or less providing actionable takeaways you can implement right away to level up your marketing, business, social media, community, sales, mindset, productivity, and more. Listen to learn how to eliminate complexity and confusion from your business while finding clarity with Troy as he helps you formulate strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable business growth! Find Troy on all social platforms @FindTroy and visit GrowWithTroy.com to learn more. iDigress is part of the HubSpot Podcast Network.

Location:

United States

Description:

Troy Sandidge is an award-winning B2B growth marketing strategist, founder, speaker, and author, aka the Strategy Hacker®, generating over $150 Million in revenue for Entrepreneurs, SMBs, Startups, & Fortune 100 to 1000 maximizing business profitability through effective strategic solutions and marketing systems for over a decade. iDigress is a culturally diverse, high-energy podcast experience that is in the Top 1% of Black-Led, Solo-Host, Marketing & Business podcasts. Each episode is 30 minutes or less providing actionable takeaways you can implement right away to level up your marketing, business, social media, community, sales, mindset, productivity, and more. Listen to learn how to eliminate complexity and confusion from your business while finding clarity with Troy as he helps you formulate strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable business growth! Find Troy on all social platforms @FindTroy and visit GrowWithTroy.com to learn more. iDigress is part of the HubSpot Podcast Network.

Language:

English


Episodes

Ep 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential

10/21/2021
Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff. But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you...

Duration:00:24:12

Ep 36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.

10/14/2021
If a client says yes and signs but reneges... If a client says yes but ghosts you... If a client says no... Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you. We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do...

Duration:00:21:59

Ep 35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.

10/1/2021
Swagger is such a powerful word, and yet it's frequently misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams? Swagger is imperative to win. Swagger separates you...

Duration:00:23:43

Ep 34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.

9/28/2021
When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode. Let me share with you a 5-point customer...

Duration:00:26:04

Ep 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!

8/23/2021
Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your...

Duration:00:20:02

Ep 32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.

8/19/2021
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is...

Duration:00:27:14

Ep 31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!

8/18/2021
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy. Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy. If you're in the value game business, you're giving value, and whatever you put out there, people are...

Duration:00:22:13

Ep 30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.

8/17/2021
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions...

Duration:00:22:12

Ep 29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.

8/16/2021
Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities. • The C.L.O.V.E.R. Business Framework™ to activate a growth mindset. • The D.A.R.T. Marketing Methodology™ to accelerate growth marketing. •...

Duration:00:29:36

Ep 28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.

7/29/2021
It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service. This episode is taken from a Clubhouse workshop that Troy Sandidge...

Duration:00:13:36

Ep 27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!

7/27/2021
This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling. As a brand or business, your positioning and presenting of what you do should feel like...

Duration:00:17:15

Ep 26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.

7/1/2021
People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time. Honestly, it is time to stop caring about what people...

Duration:00:28:23

#JigsawPuzzle

5/28/2021
We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on...

Duration:00:15:58

#StrategyIsPower

5/20/2021
Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one. Find out more as to how and why #StrategyIsPower here in episode 24 of iDigress. ##### Rate & Review iDigress Podcast:RateThisPodcast.com/iDigress ##### Looking for direction in your business? Searching for clarity in your...

Duration:00:13:44

#Vision

5/6/2021
People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you. If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you. And that's just your physical health. Let alone your business, let alone how you think. Get more into the context of #Vision on...

Duration:00:18:16

#Impossible

5/4/2021
The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the...

Duration:00:16:45

#GRIT

4/14/2021
"I am destined for greatness and failure is part of the journey to greatness." Did that give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great. But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation....

Duration:00:28:17

#MindsetAndMoney

3/18/2021
What do we need to shift our mindset? How do we get started? Why do we need to focus on our mindset? How do I market myself? I need to make money right now. I feel defeated. Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY." Whatever you're thinking, you are worthy of the price of the product or service that you offer. Get more context...

Duration:00:14:31

#CementWalls

3/16/2021
When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021. Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so...

Duration:00:08:13

#Hacked

2/18/2021
Let's go back to July 16th, 2020. Tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin. In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech...

Duration:00:20:42