iDigress with Troy Sandidge

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it. Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations? Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes. Beyond The Episode Gems: Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward Discover All of the Podcats on the HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Book A Time To Hire Me To Help You Scale Your Business ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy's Instagram @FindTroy

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth. The formula for achieving scalability is "Automation + Activation = Accumulation." This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically. Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to answer on the show or cover them in another masterclass episode. Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast: • Part 1 - Growing vs Scaling • Part 2 - Four Currencies Businesses Need To Scale • Part 3 - The 6 I's To Sustainable Growth Beyond The Episode Gems: Discover All of the Podcats on the HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Book A Time To Hire Me To Help You Scale Your Business ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy's Instagram @FindTroy

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout, or a life-altering situation has changed everything, and you're trying to establish a new foundation to build upon again. Well, if any of this feels relatable, this episode is for you. Let's navigate how to proceed together! Beyond The Episode Gems: Discover All of the Podcats on the HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Follow Troy's LinkedIn @FindTroy • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy's Instagram @FindTroy

Why do many business leaders expect other people to just "understand" their value in the marketplace? You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok. And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service? I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate. Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others. Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture. The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like? This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources. This episode is full of heart, energy, and a barrage of reality checks served with a side of truth. iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience. Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win. Beyond The Episode Gems: Discover All of the Podcats on the HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Grow Your Business Faster Using HubSpot's CRM Platform ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy's Instagram @FindTroy

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many businesses create a false perception of their business value and demand in the market. In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage. You must understand the facts and seek the truth in order to operate, market, and sell accordingly. Beyond The Episode Gems: Discover All of the Podcats on the HubSpot Podcast Network Get Your Tickets for INBOUND Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Get Free HubSpot Marketing Tools To Help You Grow Your Business Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Grow Your Business Faster Using HubSpot's CRM Platform ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Need a Growth-Focused Brand Consultancy? NoMiddle.com

Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business Get Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy on Twitter: Twitter.com/FindTroy

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale. Let's discuss how to be part of the 10% that actually makes it work! Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business Get Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy on Twitter: Twitter.com/FindTroy

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business Get Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: StrategizeUpBook.com • Follow Troy on Twitter: Twitter.com/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn: The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not? The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me! The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy my book Strategize Up to maximize the growth and profitability of your business. Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn: The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not? The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me! The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy my book Strategize Up to maximize the growth and profitability of your business. Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy my book Strategize Up to maximize the growth and profitability of your business. Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term. Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term. The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it! Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Buy my book Strategize Up to maximize the growth and profitability of your business. Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made? The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond. So let's talk about it. Let's listen. Let's educate. And then let's take action! Beyond The Episode Gems: Listen to Episode 46: How To Become A Better Ally For Black Businesses Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Buy my book Strategize Up to maximize the growth and profitability of your business. Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money. In this episode, I explain why more representation isn't just the right thing to do, it's the best financial thing to do. I share snippets from my interview with Megan Powers on the Trade Show Talk Podcast expressing my feelings on social impact, on the need for more women and diverse individuals with a seat at the table, and even got very personal regarding my experiences, vantage point, and reflection as a speaker, business owner, business leader, creator, and as a black man. Let me be crystal clear, black is not only beautiful, black is not only powerful, black is profitable! Beyond The Episode Gems: Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Listen to the full interview on the Trade Show Talk Podcast here. Buy my book Strategize Up to maximize the growth and profitability of your business. Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there. Beyond The Episode Gems: Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Buy my book Strategize Up to maximize the growth and profitability of your business. Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. So instead of beating around the bush, let's talk about it. Let's sit in that sunken place, in that void, at those crossroads and discuss what our options are, what we can do, and how to begin to make dreams into reality and actions into accomplishments. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results. Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business. ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year. I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater! Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Discover how Agorapulse is helping businesses achieve effortless growth on TikTok Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results. Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business. ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want. Make sure your moves match desired outcomes. Make sure your marketing matches desired outcomes. Make your positioning and pricing match desired outcomes. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Discover how Agorapulse is helping businesses achieve effortless growth on TikTok Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results. Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business. ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community. Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Learn more about this setup blueprint I talked about by Stew Redwine, VP of Creative Services for Oxford Road Are you a Tech, SaaS, or B2B needing copywriting or content marketing? Visit NoMiddle.com to see how we can help. Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Discover how Agorapulse is helping businesses achieve effortless growth on TikTok Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business. ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem? Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more! Beyond The Episode Gems: Grow Your Business Faster Using HubSpot's CRM Platform Click Here For Free HubSpot Marketing Tools See all of the podcasts on the HubSpot Podcast Network Watch this video to learn more about The LinkedIn Authority Writing System™ Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help! See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That Work Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed) Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business. ##### Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up • Follow Troy on Twitter: Twitter.com/FindTroy • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy