microwire.news podcast
Business & Economics Podcasts
Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership. For more information, visit https://mcgallen.com and https://microwire.news.
Location:
United States
Description:
Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership. For more information, visit https://mcgallen.com and https://microwire.news.
Language:
English
Contact:
66531588688
Website:
https://mcgallen.podbean.com
Episodes
5 keys to unlocking a successful collaboration with your PR agency
11/23/2023
So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? Find out more @mcgallen.
Duration:00:04:27
@McGallenFL350 - 20231115
11/15/2023
In this episode, we talk about LinkedIn removing carousel posts near the end of the year, the new Tadpole webcam from Opal for laptops, and the TCL 40 NXTPAPER smartphone. Find out more @mcgallen.
Duration:00:03:28
@McGallenFL350 - 20231108
11/7/2023
In this episode, we talk about using the REAP method to learn faster and better, getting a decent smartphone for less than 150 USD, and how Huawei became a contender for AI chips. Find out more @mcgallen.
Duration:00:02:44
@McGallenFL350 - 20231024
10/24/2023
In this episode, we talk about a safe and effective disinfectant infused with table salt, the password-less future to secure logins, and Indonesia as the land of tech unicorns in South East Asia. Find out more @mcgallen.
Duration:00:03:38
@McGallenFL350 - 20231016
10/16/2023
In this episode, we talk about a Captcha alternative from Cloudflare that would not frustrate anybody, handling third-party crises, and a tiny lightweight umbrella from Fulton that is almost pocketable. Find out more @mcgallen.
Duration:00:03:37
@McGallenFL350 - 20231004
10/4/2023
In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.
Duration:00:03:23
@McGallenFL350 - 20230928
9/28/2023
In this episode, we talk about Flint's paper battery innovation, quiet hiring versus quiet quitting at the workplace, and that crisis management may become more prevalent for public relations and communications. Find out more @mcgallen.
Duration:00:03:17
@McGallenFL350 - 20230920
9/20/2023
In this episode, we talk about Huawei NearLink as the potential successor to Bluetooth, Google's updated SEO Playbook rules, and why radio is important for public relations and marketing practitioners. Find out more @mcgallen.
Duration:00:03:38
@McGallenFL350 - 20230913
9/13/2023
In this episode, we talk about developing games, the water cooling demands of AI and big data, and how coffee waste can make concrete stronger. Find out more @mcgallen.
Duration:00:03:34
@McGallenFL350 - 20230908
9/8/2023
In this episode, we talk about NUC small form factor computers, the challenge of working from home with company demands, and what happens when artificial intelligence (AI) causes havoc to our business reputation. Find out more @mcgallen.
Duration:00:03:39
Pilot and leadership transformation in the age of AI
8/30/2023
When we think of artificial intelligence or AI, its hype seem to permeate through every industry, with some people already thinking that AI would replace some of the human workers, or even displacing entire sectors of industries altogether. Aviation is no different. Aircraft manufacturers and airlines are hoping for AI and automation to eventually replace at least one of the operating pilots in a two-pilot flight deck, if not replacing all human pilots altogether eventually. But is that possible for the foreseeable future? Let's explore some of this. Find out these and more @mcgallen.
1. What is AI? 2. Is AI ready? 3. EASA AI Roadmap 2.0. 4. AI use cases in the aviation industry. 5. Will AI replace pilots? 6. A glimpse into what can pilots do with AI today. 7. And one more thing…
Duration:00:09:33
Top 5 PR strategies your business can win against competition large and small
8/11/2023
What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.
Duration:00:04:38
3 critical steps on how PR can help you with ESG
4/27/2023
Governments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track of ESG? Find out these and more @mcgallen.
Duration:00:04:03
5 Leadership lessons from aviation
4/17/2023
If you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count the five ways which aviation taught me on what a leader should be. Find out these and more @mcgallen.
Duration:00:04:55
4 tips of AI prompt engineering for PR
3/31/2023
Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen.
Duration:00:04:12
The 5 Cs of speechwriting for the C-suite
3/27/2023
Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.
Duration:00:04:09
Are your spokespersons just non-player characters (NPC) in the media?
3/22/2023
The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.
Duration:00:04:06
When tech goes down, the show must go on
3/20/2023
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.
Duration:00:04:46
Don’t try to bury bad news on a Friday
3/17/2023
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.
Duration:00:04:14
Authentic social media to the rescue in a crisis
3/14/2023
You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? Find out these and more @mcgallen.
Duration:00:04:14