The Rethink Marketing Podcast

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠Paul Frodge⁠⁠⁠ share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what this means for businesses and content creators. Join us as we explore strategies to adapt to this new landscape, ensuring your content remains relevant and accessible in the age of AEO. Tune in to learn how to optimize for the future of search! The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠Paul Frodge⁠⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠ and ⁠Paul Frodge⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠ and Paul Frodge weigh in on the recent trend of significantly declining website traffic and its implications for marketing leaders. With the rise of artificial intelligence, changes in Google's PageRank algorithm, and the evolving landscape of digital marketing. Today's marketers need to wrap their heads around core business metrics beyond just website traffic. While we are diagnosing dropping traffic, where can we turn to reach new customers? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption. What adaptations do marketers need to make for their strategies in response to these changes? What will advertising and content marketing look like in 12 months? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠Subscribe to our Youtube channe⁠⁠l or visit our website at ⁠⁠rethinkmarketingpodcast.com⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, ⁠Colin Jeffries⁠ and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences to pricing strategies, what are the short-term and long-term ripple effects of today's international economics? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠Subscribe to our Youtube channe⁠l or visit our website at ⁠rethinkmarketingpodcast.com⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investment? From candy to cars and SAAS to soda, which brands arose victorious? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! he conversation highlights the importance of adapting to consumer behavior changes, particularly the trend towards offline experiences and digital detox. The hosts provide insights and disagreements on the predictions, emphasizing the need for marketers to rethink their strategies in a rapidly evolving landscape. What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and digital channels? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and digital channels? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep up and lean into the future? Shama shares her views on the evolution of social media, and the current landscape of AI in marketing, the importance of maintaining a human touch, the challenges brands face with AI adoption, valuing dark social, and the future of search. The conversation emphasizes the need for brands to have a clear point of view and the significance of legacy brands in a noisy market. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss? The rise of AI in marketing is undeniable, but the predicted mass exodus of social media has yet to occur. How should Marketing Directors and Chief Marketing Officers navigate these changes as we prep for 2025? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this first episode of Season 6 of the Rethink Marketing Podcast, Colin Jeffries is joined by goal strategist and author Deb Eckerling, to talk about the importance of goal setting and her unique DEB Method. They discuss how to discover personal goals, the process of journaling and visualization, and share success stories. The conversation also critiques the traditional SMART goals framework, emphasizing the need for a deeper understanding of what goals should be before applying any specific strategies. Deb shares ways to ensure goal achievement through community support, personal exploration, and the balance between short-term and long-term objective. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

This wraps up Season 5 of the Rethink Marketing Podcast! We are thrilled to kick off Season 6 with you in January! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the evolving landscape of digital marketing, emphasizing the importance of understanding business impact beyond "marketing metrics." They explore the shift from traditional marketing methods to digital strategies, the changing dynamics within marketing agencies, and the challenges posed by high turnover rates among CMOs. The conversation highlights the need for marketers to align their strategies with overall business goals and to foster integration between marketing and sales teams. Takeaways: Digital marketing is constantly evolving and requires adaptability. Marketers must focus on business impact, not just vanity metrics. Understanding business impact helps in strategic decision-making. Data-driven marketing is essential for measuring success. The shift from traditional to digital marketing allows for better tracking. Agencies must provide more value to retain clients in a competitive market. CMO turnover affects marketing strategy and continuity. Integration between marketing and sales is crucial for success. Marketers should engage with executives to align on business goals. Rethinking marketing strategies is vital for long-term success. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think about non-traditional PR avenues and the value of content creation during quieter periods? Takeaways: Many marketers pause advertising during political seasons. Post-election time may be prime for media spend. Planning for future elections can yield better results. Earned media is challenging during political seasons. Non-traditional PR avenues can be explored during elections. Content creation is crucial during political downtimes. Understanding market cycles helps in setting expectations. Political ad clutter can create opportunities for standout ads. Reallocating budgets can lead to innovative marketing strategies. As always, a long-term vision helps lead to long-term success. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importance of culture, employee well-being, and the need for imagination in leadership. They explore the challenges faced by health systems, the role of technology in patient care, and how to measure success in digital initiatives. It all starts with aligning priorities and ensuring that technology benefits all stakeholders. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a four part series, we move to the next New 4 Ps with 'Platform.' Our platform and technology selection must engage customers where they want to encounter us and provide interactions at their desired pace and frequency. As marketers in 2024, we all must answer this question: with what technology do my customers want to engage with me? It is a complex question, and paramount that we get it right! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to the next New 4 Ps with 'Process.' Our processes must be customer-centric, fostering a culture in shaping these processes with a deep understanding and empathy for our customers. Processes should balance consistency and adaptability with the goal of delivering exceptional customer experiences. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to the next New 4 Ps with 'Product.' In today's marketplace, product covers every touchpoint that a customer has--not just the features and benefits of the item or service being purchased. So let's talk about the entire experience! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices