take5: The Rethink Marketing Podcast
Business & Economics Podcasts
Take5: The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we'd love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
Take5: The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we'd love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
Location:
United States
Description:
Take5: The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we'd love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
Twitter:
@Reed5Group
Language:
English
Contact:
6148960874
Email:
take5@reed5group.com
Episodes
Fractional Marketing: Expertise or Execution?
5/22/2022
On episode #137 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints, and understanding that in a "Fractional" relationship there must be a beginning, middle and end. We also weigh a couple questions in the process. Is it expertise or execution you are seeking? Also, how important is the exit strategy in "Fractional" relationships? Have a listen and let us...
Duration:00:19:34
What to do About The Other 97%
5/13/2022
On episode #136 of the Rethink Marketing Podcast, Eric and Colin dive into the ideas of hyper-targeting, myopic segmentation, and the risks of shortsighted advertising. If 3% of you target audience is ready to buy today, what about the other 97%? Instead of trying to clone your top 5% of customers, what if you pursue lookalikes of the top 20%? All this and more is packed into this quick-moving chat! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit...
Duration:00:13:09
Crafting Categories and Perfect Positioning | Laura Reis
5/6/2022
On episode #135 of the Rethink Marketing Podcast, Eric and Colin are joined by author, speaker, media personality, and marketing strategist Laura Reis. Laura explains why perception matters more than reality, which is counterintuitive to most marketing leaders. She explains the important differences between positioning and branding, and provides guidance for new and established brands. With so many categories, how do marketers pick and own one? How do we avoid the downfalls of line...
Duration:00:53:29
Oh, the Humanity of Automation.
4/28/2022
On episode #134 of the Rethink Marketing Podcast, Eric and Colin emerge from the depths of antisocial technology and have a lively conversation about the human side of automation. Do you have an automation strategy? Is it a “customer first” approach to automation or a “savings first” approach? If our people are a competitive advantage, why are we reducing their interactions with customers? Maybe it’s time we rethink automation and the convenience (or lack thereof) it brings to our customers!...
Duration:00:18:56
Where Does Creating Obligation Fit into Marketing and Sales These Days?
4/21/2022
On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of obligation. With a rise in the acceptance of socialist and Marxist thought, is there still a place for marketers and sales leaders to instill a sense of obligation with prospects? Is it antiquated to think that customers will want to reciprocate value? Sales can only happen when value is exchanged, but if your prospects or customers...
Duration:00:18:43
Changing the Channel and The Centrality of Segmentation | Joshua Gildea
4/7/2022
On episode #131 of the Rethink Marketing Podcast, Eric and Colin are joined by Prof. Josh Gildea of the Kelley School of Business, Indiana University to explore channel design, segmentation, understanding decision making units (DMUs) and more! Marketers should be aware of every single touchpoint that customers have with our brands, and Josh unpacks how to deliberately design those experiences. Instead of deferring to sales or operations, channel choices should be driven by the marketing...
Duration:00:45:53
Are You Thinking About Innovation The Right Way?
4/1/2022
On episode #130 of the Rethink Marketing Podcast, Eric and Colin discuss under-appreciated sources of innovation and how businesses can capitalize on them to create competitive advantage. Many innovation models can be broken into three basic steps: ideating, testing, and scaling. None of those three steps live exclusively within marketing, sales, or the executive team. Even sources outside the company can help! But if the culture isn't ready to support innovation, no amount of ideating and...
Duration:00:13:43
Don't Measure Up, Measure Down...
3/24/2022
On episode #129 of the Rethink Marketing Podcast, Eric and Colin kick over the echo chamber and attack some sales and marketing metrics myths. Measuring more is likely hurting your organization, so how do we rethink the right metrics? Productivity metrics likely don't align with your revenue success metrics, so we have a few suggestions we think you'll like to build authentic connections assisted by data. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms....
Duration:00:12:24
Building Relationships Through Content | David Meerman Scott
3/17/2022
On episode #128 of the Rethink Marketing Podcast, Colin flies solo interviewing marketing authority, author, speaker, and advisor David Meerman Scott. David shares his learnings from the Grateful Dead, advising growing companies, and claiming his own real estate online. He makes bold statements about Facebook's algorithm and insightful predictions about the future of content marketing. It's a can't miss episode for anyone who relies on content marketing (and if you don't, stop what you are...
Duration:00:43:39
Commercials from the Superlatives Bowl | Drew Dinklelacker
3/10/2022
On episode #127 of the Rethink Marketing Podcast, Eric, Colin, and special guest Drew Dinkelacker break down takeaways and rethinking from the 2022 cohort of the worlds most expensive commercials. From streaming services to SaaS, from beer to crypto, and loads of electric vehicles, there were winners, losers, and learnings! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just...
Duration:00:49:20
Social Consequences and Jedi Mind Tricks | Mike MIchalowicz
3/1/2022
On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating social consequences, and getting to the root of ideal growth. How do I equip customers to defend their purchase decisions? Why is over-reliance on word of mouth harmful? From business systems to "different" marketing, this episode overflows with punchy stories and useful marketing...
Duration:00:40:20
Grand Theft Marketing...
2/25/2022
On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative campaign within (and outside of) Grand Theft Auto. We should expect more of this in the future, and here are a few things modern marketers can learn. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more...
Duration:00:29:19
Mr. Know It All, Always Loses!
2/17/2022
On episode #124 of the Rethink Marketing Podcast, Eric and Colin take a look at "Mr. Know It All" and yes, why he always loses! It's an easy trap to fall into as we try to close business and find new audiences in sales and marketing. We need to remember that humility is preferred over self elevation, and that while competence is part of what controls trust, it is the lessor part! Overcomplicating and being demeaning is never a tactic that works. We would be better served by making a buyer or...
Duration:00:16:55
Measure This Instead of Email Open Rate...
2/6/2022
On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success. When someone unsubscribes from your email blast, they have to open the email! Why would we include active disengagements as part of a success metric? Instead, what can we look at that measures outcomes versus actions? If email is part of your revenue strategy, this is an episode you won't want to mark as spam!You can listen to take5: The Rethink Marketing Podcast on all...
Duration:00:14:16
If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis Rosbach.
1/31/2022
On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection and continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story of invention at its core. See a need fill a need, literally! Through the Captain's stories and experiences there are some great marketing and sales...
Duration:00:49:28
Here’s Why Your Emails Aren’t Working
1/26/2022
On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing. If you haven’t adjusted your approach to email the past six months, you are missing out. Is your email strategy helping or hurting your personal brand? How can you use email to get in a consideration set instead of trying to build rapport? Why are we still trying to build trust or explain our value proposition during the first email?Are we focusing too much on the metric of...
Duration:00:17:44
Be Honest, Is There Spinach in my Teeth?
1/18/2022
On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper. As a salesperson, it's not prudent to be 100% honest all of the time but it's also a bad idea to lie and mislead. So how do we think about the spectrum of honesty? How can we sell in a vulnerable way without being overly transparent?You can listen to take5: The Rethink Marketing Podcast on all major podcast...
Duration:00:16:07
“Best Of” Sales and Marketing Advice | Allan Dib
1/11/2022
On episode #119 of the Rethink Marketing Podcast, Eric and Colin are joined from Melbourne, Australia by author of The One Page Marketing Plan, Allan Dib! Allan has grown multiple businesses using lots of marketing and sales advice and trial and error. Now, he unpacks some of his “best of” wisdom for the Rethink Marketing audience! Allan shares insights on myriad marketing and sales topics, but if you want a deep dive into building a marketing plan we’ll suggest turning to his book.You can...
Duration:00:45:29
Why Bad Products Beat Great Products
1/3/2022
On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib. We know the symptoms of bad products, but all too often, they win in the marketplace. Is marketing to blame? If having the best product is merely a great retention or reputation management strategy, how can marketing leaders reach new audiences?You can listen to take5: The Rethink Marketing Podcast on all major podcast...
Duration:00:13:34
Reflections and Projections After Another Year of Rethinking
12/23/2021
On episode #117 of the Rethink Marketing Podcast, Eric and Colin reflect on another year of insightful guest interviews, unconventional topics, and turning conventional marketing wisdom on its head. Colin pulls out some through-lines many of the guests spoke about, and Eric reflects on some of this year's non-guest episodes. Marketing and sales, growth and scale require the ability to look around the corner, so Colin and Eric both make some bold projections about what to expect in the next...
Duration:00:24:31