
Premium
Opening Credits
1/13/2025
Title page
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Disclaimer
1/13/2025
Introduction your brand is already dead
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Chapter 1 beautiful brutality
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Chapter 2 the brand as a weapon
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Chapter 3 the power of polarization
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Chapter 4 charm is a weapon too
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Chapter 5 ugly truths, beautiful stories
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Chapter 6 create villains, crown heroes
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Chapter 7 convert like a cult
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Chapter 8 comedy as a conversion tool
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Chapter 9 the fan factory
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Chapter 10 playing for legacy, not likes
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Chapter 11 the ethics of brutality
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Chapter 12 global brutality
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Chapter 13 from brutality to rebirth
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Conclusion the choice is yours
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About the author
1/13/2025
Ending Credits
1/13/2025