
Fundable & Findable
Kevin L. Brown
MORE FUNDRAISING CAN'T FIX YOUR FUNDRAISING.
Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.
So if your income has stalled, stop chasing donations....
Location:
United States
Description:
MORE FUNDRAISING CAN'T FIX YOUR FUNDRAISING. Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently. So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead: To get funding, be fundable internally (theory of change and strategic plan) and findable externally (positioning strategy and marketing communications) before donor acquisition and retention. This breakthrough book from Kevin L. Brown gives you the proven Fundable/Findable Framework to build a clear, compelling brand that maximizes your funding and advances social justice. PRAISE FROM NONPROFIT LEADERS “Fundable & Findable demystifies, democratises, and delights.” — Dr. Stephanie S. Starling (England) “This book is a lighthouse for many.” — Kushal Chakravorty (India) “Don’t know how to talk about your organization? Do what Kevin L. Brown says. That’s all.” — Anne Hager (United States) “Finally a Bible for nonprofit leaders by someone who knows the pains and the opportunities of fundraising well.” — Kassaga Arinaitwe (Uganda) “There are few people who have a mastery of fundraising concepts like Kevin L. Brown.” — Tracy Ballot, CFRE (United States) “You are truly the Robin Hood of our international development arena.” — Cheikh Eteka Traore (Nigeria) “Want more funding for your mission? Read this book.” — Natalie Rekstad (United States) “As a neurodiverse founder of a nonprofit who doesn’t come from a corporate/finance background, the amount of funding information at first was completely overwhelming. Fundable & Findable makes it more digestible.” — Ryan Burlak (Australia) "It's awesome." — Kevin Starr (United States) Duration - 7h 30m. Author - Kevin L. Brown. Narrator - Kevin L. Brown. Published Date - Sunday, 19 January 2025. Copyright - © 2025 Kevin L. Brown ©.
Language:
English
Opening Credits
Duration:00:00:30
INTRODUCTION: To get funding, be fundable and findable.
Duration:00:18:15
PART ONE: BE FUNDABLE
Duration:00:00:15
Theory of Change: Fuel your fundraising, messaging, measurement, and partnerships with this brand document.
Duration:00:14:00
1. The Need: A pitch without a problem is a problem.
Duration:00:13:47
2. The Work: Complicated missions complicate fundraising.
Duration:00:18:00
3. The Results: Sell donors on your vision, not just your cause.
Duration:00:20:15
Strategic Plan: Turn your theory into traction and provide proof to funders with this communications tool.
Duration:00:11:16
4. Team: Fundraising starts with boards and teams, not tactics.
Duration:00:15:42
5. Priorities: Anything is possible. Everything isn’t.
Duration:00:12:06
6. Rhythms: Goals can guide, but routines realize funding.
Duration:00:16:35
PART TWO: BE FINDABLE
Duration:00:04:47
Positioning Strategy: Distinguish your brand and break through the noise in the minds of donors with this blueprint.
Duration:00:13:02
7. Landscape: You’re competing for story instead of glory.
Duration:00:10:00
8. Value Propositions: Difference = donations. Emphasize it.
Duration:00:17:04
9. Brand Personality: Clear brands attract. Compelling brands convert.
Duration:00:10:56
Marketing Communications: Amplify your story and mobilize funder audiences with these promotional practices.
Duration:00:14:34
10. Marketing Plan: Brands that chase all channels chase away funding.
Duration:00:20:41
11. Messaging & Storytelling: Give donors a story to remember, not a fact to memorize.
Duration:00:21:20
12. Writing & Thought Leadership: Writing is a fundraising superpower. Ink ignites movements.
Duration:00:17:58
13. Visual Identity: It’s OK for nonprofits to look a little slick.
Duration:00:13:52
14. Pitch Deck: Reject presentations, embrace conversations.
Duration:00:14:09
15. Website Strategy: Your website is your best (or worst!) fundraiser.
Duration:00:19:24
16. Corporate Partnerships: Corporate social responsibility: where money meets marketing.
Duration:00:13:12
PART THREE: GET FUNDING
Duration:00:04:40
Donor Acquisition: Change how you think about nurturing and asking new donors with these brand mindsets.
Duration:00:10:59
17. Cultivation: The first step in fundraising is not fundraising.
Duration:00:16:14
18. Solicitation: You can’t wake a donor who is pretending to be asleep.
Duration:00:18:23
Donor Retention: Manage and maintain your existing donors and resources with these brand attitudes.
Duration:00:08:28
19. Stewardship: Stop stewarding, start communicating.
Duration:00:16:52
20. Engagement: Diversified funding is a nonprofit nemesis.
Duration:00:18:23
CONCLUSION: Imperfect brands make perfect sense.
Duration:00:14:14
EPILOGUE: The unrecognised force fueling the quest for a better world, by Ingrid Srinath.
Duration:00:10:00
Closing Credits
Duration:00:01:05