Premium
Opening Credits
1/18/2025
INTRODUCTION: To get funding, be fundable and findable.
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PART ONE: BE FUNDABLE
1/18/2025
Theory of Change: Fuel your fundraising, messaging, measurement, and partnerships with this brand document.
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1. The Need: A pitch without a problem is a problem.
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2. The Work: Complicated missions complicate fundraising.
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3. The Results: Sell donors on your vision, not just your cause.
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Strategic Plan: Turn your theory into traction and provide proof to funders with this communications tool.
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4. Team: Fundraising starts with boards and teams, not tactics.
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5. Priorities: Anything is possible. Everything isn’t.
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6. Rhythms: Goals can guide, but routines realize funding.
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PART TWO: BE FINDABLE
1/18/2025
Positioning Strategy: Distinguish your brand and break through the noise in the minds of donors with this blueprint.
1/18/2025
7. Landscape: You’re competing for story instead of glory.
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8. Value Propositions: Difference = donations. Emphasize it.
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9. Brand Personality: Clear brands attract. Compelling brands convert.
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Marketing Communications: Amplify your story and mobilize funder audiences with these promotional practices.
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10. Marketing Plan: Brands that chase all channels chase away funding.
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11. Messaging & Storytelling: Give donors a story to remember, not a fact to memorize.
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12. Writing & Thought Leadership: Writing is a fundraising superpower. Ink ignites movements.
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13. Visual Identity: It’s OK for nonprofits to look a little slick.
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14. Pitch Deck: Reject presentations, embrace conversations.
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15. Website Strategy: Your website is your best (or worst!) fundraiser.
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16. Corporate Partnerships: Corporate social responsibility: where money meets marketing.
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PART THREE: GET FUNDING
1/18/2025
Donor Acquisition: Change how you think about nurturing and asking new donors with these brand mindsets.
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17. Cultivation: The first step in fundraising is not fundraising.
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18. Solicitation: You can’t wake a donor who is pretending to be asleep.
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Donor Retention: Manage and maintain your existing donors and resources with these brand attitudes.
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19. Stewardship: Stop stewarding, start communicating.
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20. Engagement: Diversified funding is a nonprofit nemesis.
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CONCLUSION: Imperfect brands make perfect sense.
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EPILOGUE: The unrecognised force fueling the quest for a better world, by Ingrid Srinath.
1/18/2025
Closing Credits
1/18/2025