TuneIn Logo
Game Changer-logo

Game Changer

Davis Truman

"Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius...

Ask host to enable sharing for playback control
Play Button
Premium Chapters
Premium
Ask host to enable sharing for playback control

Opening Credits

1/23/2024
Ask host to enable sharing for playback control

Chapter 1 the story of nike

1/23/2024
Ask host to enable sharing for playback control

Chapter 2 nike experiential marketing strategy

1/23/2024
Ask host to enable sharing for playback control

Chapter 3 nike jordan the winning pairing

1/23/2024
Ask host to enable sharing for playback control

Chapter 4 the jordan brand

1/23/2024
Ask host to enable sharing for playback control

Chapter 5 the right man at the right time

1/23/2024
Ask host to enable sharing for playback control

Chapter 6 experiential marketing

1/23/2024
Ask host to enable sharing for playback control

Chapter 7 branding and strategies

1/23/2024
Ask host to enable sharing for playback control

Chapter 8 the sneakers market

1/23/2024
Ask host to enable sharing for playback control

Chapter 9 conclusion

1/23/2024
Ask host to enable sharing for playback control

Ending Credits

1/23/2024